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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is ActiveCampaign and how does it work?
ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations.
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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Klaviyo and how does it work?
Klaviyo is a marketing automation software developed to help businesses of every size from entrepreneurs to iconic brands in building sales for their online businesses. It allows customers to deliver amazing user experiences across email and other channels. It helps businesses to have their own marketing strategies and information to share with their customers. The brand provides its customers with the best category segmentation and customization as well as pre-built automation and traffic generators; the company uses data science and analysis, one-click integration, and provides ROI-based reports. The brand also provides ads on Facebook and Instagram to attract more traffic. Klaviyo helps clients store all business data in the same system that provides them with an experience; they allow new experiments and business start-ups, and they allow existing companies to grow faster in a way that they can control and manage. The brand has a unique packaging calculation method. The brand has not specified a fixed amount of the plan, but instead creates a personalized plan based on the client's needs.
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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is EngageBay and how does it work?
Engagebay is software for growing businesses to streamline their marketing, sales, and services under one roof. It offers powerful email marketing which lets businesses create fully customizable email marketing communications to send to their target audience. With the use of the software, one can fully automate routine and manual tasks to increase efficiency and nurture their audience in the right way. It also includes a CRM and sales dashboard that helps to organize all potential contacts, track deals, and the sales pipeline without having to use another tool for the same. A helpdesk is also offered as a package, using which customers can reach out to the businesses and get their queries resolved. All of this is provided without compromising on quality for any single tool. Another way to look at it would be to consider it as a cheaper alternative to Hubspot for small- and medium-sized businesses.
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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Ontraport and how does it work?
Ontraport is a no-code business software that empowers service businesses to systemize and scale. Ontraport manages and automates the buying cycle, resulting in faster growth while freeing business owners and teams to deliver more customer value. Ontraport’s complete marketing, sales, and business operations features include CRM, automation, payments, sales pipeline, web apps, tracking, email and SMS, landing pages, and membership sites. Agencies, consultants and service providers, coaches and advisors, and professional service providers trust Ontraport to achieve more growth with less work.
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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is SharpSpring and how does it work?
SharpSpring is a market automation tool developed to automate the process of lead generation and sales optimization for small, medium, and large size businesses. It promotes the growth of your business by helping you in engaging leads, scoring them, tracking pages, fit and much more. SharpSpring is an industry leading software that can be integrated with many major softwares, like Zapier, Survey Monkey, Salesforce, and Shopify. It enables you to create a visual workflow along with providing ROI tracking of your business. The software additionally provides detailed analytics and website visitor tracking in order to help you in converting your visitors into your potential clients. You can also manage your channels and email drip campaigns with SharpSpring. Users get the option for multivariate testing, lead scoring, and campaign segmentation using the software. It also assists you in lead nurturing and landing page management to reduce your workload and increase your sales. The pricing plan of the software is quotation based and you will have to contact them directly on their official website for more details on pricing.
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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Adobe Marketo Engage and how does it work?
Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for.
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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is WebEngage and how does it work?
WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across ten communication channels. Product and marketing practitioners across the globe design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively. WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail.
Read moreSW Score Breakdown
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is MoEngage and how does it work?
MoEngage is an intelligent marketing solution designed to help you create, visualized and deploy omni-channel lifecycle campaigns. The idea is to proactively engage users no matter which channel you are using and to build a marketing workflow that can help you define the customer journey as they are shopping with you. MoEngage has an AI AI algorithm, which can provide personalized recommendations to your customers to help you increase engagement and, ultimately, boost revenue. This enables you to engage with users in the channel of their choice at exactly the right time. You can also send users dynamic push notifications, which can help drive sales conversions. These personalized push notifications help nudge users by reminding them of your product or service and bringing them back to your site or app. You can also create and deploy lifecycle email campaigns to help re-target and re engage users.
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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Act-On and how does it work?
Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message.
Read moreSW Score Breakdown
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Marketing 360 and how does it work?
A cloud-based marketing platform designed for small and midsize businesses as well as entrepreneurs. It provides skillful professional marketing services to the businesses and enables to manage and optimize advertising campaigns, run search engine optimization programs and analyze online marketing performance. With its UXi website platform and Natural Listing Ads feature, it drives more sales and expands your visibility in organic search results on various search engines. The Social Targeting Ads feature increases brand awareness while the on-demand marketing services lets you leverage the talents of highly skilled professionals (marketers, developers, designers, writers) as needed.
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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Customer.io and how does it work?
Customer.io is a comprehensive marketing platform that helps marketers to send data-driven emails, SMS, and push notifications. The platform’s RESTful API helps marketers create, update and delete customers from their database easily. It also enables users to add third-party integrations, such as Segment, Hull, mParticle, RudderStack, and more. With Customer.io, businesses can easily divide their audience into different segments and target a particular group of people as per their designed marketing strategy. Apart from the group, users can even separate an individual from the group and easily monitor their event-wise logs, attribution data, messages received by them, and more. The transactional API facility offered by the platform enables marketers to customize transactional messages in their own way. Customer.io can be used to send multichannel newsletters within customers’ timezones. Users can also monitor their message leaderboard, conduct active A/B tests, streamline metrics delivery, and segment memberships, all from a single dashboard. Apart from that, marketers also get to compare campaigns, newsletters, and other metrics with the help of detailed analytical reports offered by the same.
Read moreSW Score Breakdown
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is ActiveDEMAND and how does it work?
A flexible marketing platform that is designed for the digital marketing agencies and SMB organizations to promote their products and services. The features offered by ActiveDEMAND include email marketing, call tracking, appointment scheduling, lead scoring, event marketing, behavioural segmentation, landing pages, social media and much more. With powerful newsletters and special promotions, you can retain old customers and expand the horizon of your business network. It enables businesses to boost marketing efforts through streamlining campaign management and attribution reporting. Besides, it also integrates your business with other businesses and marketing applications.
Read moreSW Score Breakdown
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Listrak and how does it work?
Listrak is the industry’s leading cross-channel marketing platform that delivers results for 1,000+ retailers by providing best-in-class SMS, behavioural marketing, email, cross-channel orchestration, customer insight solutions, and predictive analytics. All of these drive customer engagement, loyalty, and revenue. Further, with Listrak, businesses can deliver seamless, cross-channel, personalised interactions and teams can send messages at the right time precisely. To maximise lifetime value, customer engagement, and revenue, Listrak sends messages to the right combination of channels and devices. From cross-channel orchestration, predictive personalisation, customer insights, and foundational marketing, to segmentation & personalisation, and behavioural triggers, Listrak is an all-rounder. Listrak's client success teams are praised for being outstanding and responsive. They are a company’s trusted partner, natural extension, and active collaborator of in-house teams, assisting the latter in executing growth initiatives and exceeding objectives. It delivers an exponential increase in results over previous efforts, providing about 21% gains in eCommerce revenue.
Read moreSW Score Breakdown
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is OutboundEngine and how does it work?
OutboundEngine is a marketing automation software, explicitly designed to help businesses in attaining their marketing outreach and elevating their growth with its simple and easy online marketing strategy. It helps keep up with the customers in an informative and simplified way without getting too spammy. Outbound Engine software is built in such a way that it involves enterprising and reaching out to customers to get them interested in a specific product. In contrast, it focuses on creating and dispensing content that draws customers' attention to their website. This software can create high impactful marketing campaigns, generate them automatically and track engagement to determine who is ready to have a proper conversation. This software is highly concerned about strengthening the relationship with partners, prospective customers and discovers more opportunities with lesser work. It comprises automated social media updates, email newsletters, and a branded business profile that takes care of the entire marketing platform at an affordable cost compared to other tools. It is best for financial advisors, real estate, home services, and automotive industries and follows a subscription-based pricing strategy.
Read moreSW Score Breakdown
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Netcore and how does it work?
Netcore Customer Engagement & Experience is an intelligent full-stack platform that gives the power to redefine. Full stack growth platform for marketers, product and growth managers. Grow conversion, retention, and revenue with Raman's game-changing predictive intelligence.
SW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Delivra and how does it work?
Delivra is a cloud-based marketing tool for businesses that want to run automated email marketing campaigns. It's appropriate for small to midsize businesses in a range of industries, including education, healthcare, real estate, insurance, and construction. Delivra comes with a number of tools for creating and managing marketing campaigns. Users can develop personalized email campaigns for their target audiences, segment subscribers based on demographics, and create triggered responses based on prospects' behaviors using marketing automation. Users can customize content with Delivra's built-in design tools, which include a drag-and-drop editor, and they can choose from a variety of pre-made email templates for any sort of message. Custom email templates can also be created in-house to match any organization's branding. Weekly reports can be sent directly to a user's inbox to assist them keep track of their progress and top-performing content. Delivra's customer service team can be contacted via email, phone, or by posting a support request on their website.
Read moreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Smoove and how does it work?
Smoove is an All-in-one Platform to automate, get a response from your leads. Develop personalized email templates with custom fields. Convert more visitors to customers with easy drag and drop interface. Engage customers with smart landing pages, pop-ups or personalized forms, and collect all the data needed. Send targeted and personalized texts to your contacts, and optimize smart mobile campaigns.
Read moreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Epixel MLM Software and how does it work?
Epixel MLM Software is a robust Multi-Level Marketing tool designed to streamline brand management and organize marketing efforts seamlessly. It integrates effortlessly with lead capturing systems, ensuring a steady influx of potential customers. This software is a boon for marketers and businesses of all sizes—small, medium, and large. With support for multiple currencies and languages, Epixel MLM Software caters to a global audience, breaking down barriers and driving international growth. The software also excels in generating comprehensive reports on income and expenses, providing valuable insights to measure and enhance business performance. By automating complex tasks, Epixel MLM Software allows users to focus on strategic activities like content creation and audience engagement. It stands as a reliable partner in the quest for business expansion, offering easy-to-use features that ensure efficiency and effectiveness.
Read moreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is SALESmanago and how does it work?
SALESmanago is a cloud-based online marketing automation platform that provides a complete suite of solutions and capabilities for users to market their products or services. This platform offers highly configurable personalized experiences across a comprehensive range of natively built and integrated marketing execution channels. Users can access several marketing processes such as website visitor tracking and identification, dynamic emails with personalized product offers, direct sales channels, and compelling website content and personalization in ad networks. The tool assists digital marketers to improve their sales and add more value to their brands. The marketing automation feature enables the user to automatically react to behaviors or profile changes identified for contacts recorded in your database. This platform acts as a bridge between the marketing and sales department by building a complete profile of a person in one place.
Read moreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Hubspot Marketing Hub and how does it work?
Hubspot Marketing Hub is a multi-functional marketing solution that provides a vast range of smart tools and features to its users to enhance their growth chart. It provides tools to publish blog posts, manage CRM or Salesforce, connect with the audience, create and organize teams, and enhance the visibility of your brand on the web for a better success rate. It is an all-in-one marketing software that assists you in establishing your brand as an authority by enabling you to publish blog posts easily and effectively. It aims at improving your brand visibility so that you can be found online easily and therefore, drive more traffic. You can automatically organize and record your customer interactions and connect with Salesforce or HubSpot CRM. Users can create teams of hierarchical orders in order to align the usage of HubSpot account with the team’s structure. It additionally enables lead scoring, ROI tracking, channel management, and campaign segmentation.
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Typical Features
The Average Cost of a basic Marketing Automation Software plan is $48 per month.
43% of Marketing Automation Software offer a Free Trial , while 18% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
ActiveCampaign
|
98 | 4.4 |
Klaviyo
|
95 | 4.4 |
EngageBay
|
95 | 4.8 |
Ontraport
|
94 | 4.5 |
SharpSpring
|
94 | 4.5 |
Adobe Marketo Engage
|
93 | 4.2 |
WebEngage
|
92 | 4.4 |
MoEngage
|
92 | 3.8 |
Act-On
|
92 | 4.3 |
Marketing 360
|
92 | 4.4 |
The main function of a marketing automation software is automating your entire marketing campaign. This software comes with a bundle of tools and features that help you manage and convert your leads effectively. These softwares can also be integrated with other marketing tools or apps so that you can have everything you need under one roof.
A good marketing team along with an effective marketing automation software is a lethal combination. When it comes to picking the right marketing automation software, you must keep the following factors in mind:
Always use the free trial version, if available, and get an idea about the software before actually buying it.
Typical Features
A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
An email drip campaign helps you automatically send a series of emails at regular intervals.
It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
A systemized and organized way of managing all your leads and their conversation.
This feature allows you to analyze and understand the behavior of your website visitors.
Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
Timely following up with your leads in order to convert them into a prospective customer.
Lets you manage your prospective leads by scoring them on the basis of their response.
Allows testing different variations of multiple webpage elements to find the best one among them
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