ActiveCampaign Pricing: Cost and Pricing plans

ActiveCampaign Pricing

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Pricing Options

Premium Plans ( Subscription / Quotation Based )

Pricing Insights for Marketing Automation Software

The Average Cost of a basic Marketing Automation Software plan is $48 per month.
ActiveCampaign pricing starts at $15/month, which is 69% lower than similar services.
43% of Marketing Automation Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 18% offer a Freemium Model Allows users to access basic features at no cost..

Pricing Plans

Starter $15.00 $15.00 per month

For 1000 Contacts

Based Upon the Number of Contacts, the Pricing Plan Varies

Get Started with Personalized Marketing Campaigns.

Features

Email Sends - 10x Contact Limit
Users - 1
Multi-step Marketing Automation
Automation Triggers & Actions - 5 Actions Per Automation
Email Campaigns & Newsletters
Web Forms - Standard & Inline Only
Email & Landing Page Templates - Email Only
A/B Testing - Emails Only
Segmentation - Limited
AI-powered Automation Builder
900+ Automation Recipes
Marketing CRM
900+ Integrations
Standard ecommerce Integrations
Reporting & Analytics - Limited
Site Tracking

Add-ons

SMS
- Opt-in management & consent tools
- Personalized broadcast campaigns (US and UK)
- Automated SMS sends & reply triggers
- Engagement tracking & reporting
Pipelines Enhanced CRM
- Pipeline management
- Deal records
- Account records
- Lead scoring
Sales Engagement Enhanced CRM
- Automated 1:1 email
- Win probability

Plus $49.00 $49.00 per month

For 1000 Contacts

Based Upon the Number of Contacts, the Pricing Plan Varies

Go Further with Automation and Powerful Customer Insights.

Features

Email Sends - 10x Contact Limit
Users - 1
Multi-step Marketing Automation
Automation Triggers & Actions - Unlimited Actions
Email Campaigns & Newsletters
Web Forms
Landing Pages
Email & Landing Page Templates
A/B Testing - Emails Only
Generative AI
Segmentation - Standard
AI-powered Automation Builder
900+ Automation Recipes
Marketing CRM
900+ Integrations
Standard ecommerce Integrations
Prospecting & Retargeting Ads
Reporting & Analytics - Standard
Site Tracking
Revenue Reporting

Add-ons

SMS
- Opt-in management & consent tools
- Personalized broadcast campaigns (US and UK)
- Automated SMS sends & reply triggers
- Engagement tracking & reporting
Pipelines Enhanced CRM
- Pipeline management
- Deal records
- Account records
- Lead scoring
Sales Engagement Enhanced CRM
- Automated 1:1 email
- Win probability

Pro $79.00 $79.00 per month

For 1000 Contacts

Based Upon the Number of Contacts, the Pricing Plan Varies

Unlock Full Cross-channel Marketing.

Features

Email Sends - 12x Contact Limit
Users - 3
Multi-step Marketing Automation
Automation Triggers & Actions - Unlimited Actions
Email Campaigns & Newsletters
Web Forms
Landing Pages
Email & Landing Page Templates
A/B Testing - Emails & Automations
Generative AI
Conditional Content
Predictive Sending
Segmentation - Advanced
AI-powered Automation Builder
900+ Automation Recipes
Marketing CRM
900+ Integrations
Standard ecommerce Integrations
Prospecting & Retargeting Ads
Reporting & Analytics - Advanced
Site Tracking
Attribution & Conversion Tracking
Revenue Reporting

Add-ons

SMS
- Opt-in management & consent tools
- Personalized broadcast campaigns (US and UK)
- Automated SMS sends & reply triggers
- Engagement tracking & reporting
Pipelines Enhanced CRM
- Pipeline management
- Deal records
- Account records
- Lead scoring
Sales Engagement Enhanced CRM
- Automated 1:1 email
- Win probability

Enterprise $145.00 $145.00 per month

For 1000 Contacts

Based Upon the Number of Contacts, the Pricing Plan Varies

Run Campaigns at Scale with Enterprise-level Support.

Features

Email Sends - 15x Contact Limit
Users - 5
Multi-step Marketing Automation
Automation Triggers & Actions - Unlimited Actions
Email Campaigns & Newsletters
Web Forms
Landing Pages
Email & Landing Page Templates
A/B Testing - Emails & Automations
Generative AI
Conditional Content
Predictive Sending
Segmentation - Premium
Custom Objects
AI-powered Automation Builder
900+ Automation Recipes
Marketing CRM
Premium CRM Integrations
900+ Integrations
Standard ecommerce Integrations
Prospecting & Retargeting Ads
Reporting & Analytics - Premium
Site Tracking
Attribution & Conversion Tracking
Revenue Reporting
Single Sign-on (SSO)
Dedicated Account Team

Add-ons

SMS
- Opt-in management & consent tools
- Personalized broadcast campaigns (US and UK)
- Automated SMS sends & reply triggers
- Engagement tracking & reporting
Pipelines Enhanced CRM
- Pipeline management
- Deal records
- Account records
- Lead scoring
Sales Engagement Enhanced CRM
- Automated 1:1 email
- Win probability

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 30/04/2025 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

ActiveCampaign FAQs

How much does ActiveCampaign cost?

The pricing for ActiveCampaign starts at $15.0 per month. ActiveCampaign has 4 different plans:

Starter at $15.00 per month.
Plus at $49.00 per month.
Pro at $79.00 per month.
Enterprise at $145.00 per month.

Learn more about ActiveCampaign pricing.

Does ActiveCampaign offer a free plan?

No, ActiveCampaign does not offer a free plan.

Learn more about ActiveCampaign pricing.

Compare ActiveCampaign Pricing Against Competitors

Product Name	Starting Price ($)	Billed	Unit	Free Trial	Learn More
ActiveCampaign	15	per month	-		ActiveCampaign Pricing
Brevo	8.08	per month	-	+	Brevo Pricing
Kit (formerly ConvertKit)	25	per month	-	+	Kit (formerly ConvertKit) Pricing
MailerLite	9	per month	-	+	MailerLite Pricing
MailChimp	4.45	per month	-	+	MailChimp Pricing
Klaviyo	20	per month	-	-	Klaviyo Pricing
Flodesk	35	per month	-	+	Flodesk Pricing
Hubspot Marketing Hub	15	per month	-	+	Hubspot Marketing Hub Pricing
Contactspot	-	-	-	-	Contactspot Pricing
Campaign Monitor	2.9	per month	-	+	Campaign Monitor Pricing

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ActiveCampaign Features

Show Feature Explanation

Show Missing Features

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

Email Marketing Features

Facebook Ads

Has an inbuilt tool to set up a Facebook marketing campaign

Abandoned Cart Email

Sends email to customers who have failed to check out their cart items

Mobile App

Helps your team to stay top on the business everywhere

Build sign up forms to allow website visitors to join your mailing list

RSS to Email

Helps users to receive any new updates or the latest news from the website

Predesigned Email Templates

Provides a library of templates to build an email

Email Scheduling

Scheduling an email on a specific time or auto-responding to an action

Real-time Email Editor

Helps to view the email while editing at the same time

List Segmentation

Segregates the customers into smaller groups enabling the user to send targeted emails

Drag and Drop Editor

Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface

A/B Testing

Compares two versions of your website to see which one performs better

Template Management

Enables the user to create templates and modify and customise them later

Spam Check

Verifies the content of emails so that it doesn't end up in the spam folder

Mailing List Management

Segregates the customers into smaller groups enabling the user to send targeted emails

Event Triggered Email

Sends emails to targeted customers based on their activities

Drip Campaigns

Ability to send emails with respect to time or user actions

Click-through Tracking

Keeps a track of links in the email opened by the customer

Auto-Responders

Ability to send automated emails to the contacts subscribing to the list.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Contact Management

Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.

Instagram Ads

Has an inbuilt tool to set up an Instagram marketing campaign

Google Remarketing Ads

Allows for retargeting your customers via Google Display Network to increase conversions

Delivery by Time Zone

Subscribers receive the email at the exact time they are in their timezone.

Send Time Optimization

Helps to find the best sending time to engage with your customer

Free Stock Photos

Provides a library of free stock photos for commercial use

Contact List Import

Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually

Click Map

Allows tracking user click activity and how they interact with email

Document Library

Central repository to manage your assets like Images, PDF files, etc.,

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ActiveCampaign Pricing

Pricing Insights for Marketing Automation Software

ActiveCampaign FAQs

Compare ActiveCampaign Pricing Against Competitors

Free Software Alternatives to ActiveCampaign

ActiveCampaign Alternatives

ActiveCampaign Features

Marketing Automation Features

Email Marketing Features

ActiveCampaign Integrations

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