Klaviyo

About Klaviyo

Klaviyo is a marketing automation software developed to help businesses of every size from entrepreneurs to iconic brands in building sales for their online businesses. It allows customers to deliver amazing user experiences across email and other channels. It helps businesses to have their own marketing strategies and information to share with their customers. The brand provides its customers with the best category segmentation and customization as well as pre-built automation and traffic generators; the company uses data science and analysis, one-click integration, and provides ROI-based reports. The brand also provides ads on Facebook and Instagram to attract more traffic. Klaviyo helps clients store all business data in the same system that provides them with an experience; they allow new experiments and business start-ups, and they allow existing companies to grow faster in a way that they can control and manage. The brand has a unique packaging calculation method. The brand has not specified a fixed amount of the plan, but instead creates a personalized plan based on the client's needs.

Screenshots & Videos

Pricing

Free Trial Not Available
Starts at $20.0. Offers Free-forever plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

91%
Momentum

64%
Popularity

88%

Platforms Supported

Browser Based (Cloud)
Mobile App (Android, iOS)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

Business Hours, Online

Klaviyo Awards

# 3 Most Worthy Software Marketing Automation Software
Q2 2023

# 4 Fastest Growing Software Marketing Automation Software
Q2 2023

# 3 Most Popular Software Marketing Automation Software
Q2 2023

# 2 Most Worthy Software Marketing Automation Software
Q1 2022

# 2 Highly Rated Marketing Automation Software
Q1 2022

# 2 Fastest Growing Marketing Automation Software
Q1 2022

# 6 Most Popular Marketing Automation Software
Q1 2022

# 2 Fastest Growing Software Marketing Automation Software
Q2 2021

# 6 Most Popular Software Marketing Automation Software
Q2 2021

# 6 Highly Rated Marketing Automation Software
Q2 2021

Klaviyo Features

Show Feature Explanation

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

Klaviyo Pricing

Free Trial

Not available

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Quotation Based / Subscription )

Pricing Plans

Free Free

Perfect for Getting Started and Trying out the Klaviyo Platform.

Features

500 Monthly Email Sends
150 Monthly SMS/MMS Credits
Built-in Reporting Dashboards
Email Support (First 60 Days)

Email $20.00 $20.00 per month

For Active Profiles: 251 – 500 & SMS/MMS Credits: 150

Based Upon the Number of Active Profiles & SMS/MMS Credits, the Pricing Plan Varies

Grow Faster with Smarter Email Marketing that Personalizes at Scale.

Features

Customer Profiles with All-time Data
350+ Built-in Integrations
Built-in Reporting Dashboards
Email Support
Generative AI to Create Content Fast

Email and SMS $20.00 $20.00 per month

For Active Profiles: 251 – 500 & SMS/MMS Credits: 150

Based Upon the Number of Active Profiles & SMS/MMS Credits, the Pricing Plan Varies

Take Marketing Further by Reaching Customers through both Email and SMS.

Features

Customer Profiles with All-time Data
350+ Built-in Integrations
Built-in Reporting Dashboards
Email Support
Generative AI to Create Content Fast
Multi-channel Segmentation

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 30/04/2025 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Klaviyo Pricing

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Klaviyo Reviews

User Rating

4.4/5 (Based on 1,724 Ratings)

Rating Distribution

Excellent
67.3%
Very Good
22.6%
Average
2.8%
Poor
0.3%
Terrible
7%

User Sentiments

Ease of Use, Email Automation, Extensive Integrations, Powerful Segmentation

Unreliable Analytics, Slow Customer Support, Limited Email Template Customizations, High Cost For Larger Subscriber Base

Do You Use Klaviyo?

Write a Review

Review Summary

Klaviyo is generally well-received by users, earning praise for its user-friendly interface, comprehensive features, and effective email marketing capabilities. Many reviewers highlight its intuitive drag-and-drop email editor, robust segmentation options, and detailed analytics as key strengths. Additionally, Klaviyo's customer support is often commended for its responsiveness and helpfulness. However, some users have expressed concerns regarding its pricing and occasional technical glitches. Overall, Klaviyo is considered a reliable and feature-rich email marketing solution suitable for businesses of various sizes.