MailChimp

About MailChimp

Create targeted email or ad campaigns by connecting with MailChimp, an email marketing software that specializes in making sure that your emails reach the right people at the right time. It targets your customers based on behaviour, preferences, previous purchases and also sends a series of emails with just a single API request. MailChimp enables you to reach a wider audience with its ad campaigns on Google, Facebook and Instagram. It also provides you with advanced reporting features which lets you access your sales, revenue or any other report from anywhere, anytime. Its mobile app features a number of intent-based templates that lets you create and send campaigns directly from your phone.

Screenshots & Videos

Pricing

Free Trial Available
Starts at $4.45. Offers Free-forever plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

80%
Momentum

68%
Popularity

92%

Platforms Supported

Browser Based (Cloud)
Mobile App (Android, iOS)

Organization Types Supported

All (Small, Medium, Large)
Freelancers

API Support

Available

Modes of Support

24/7 (Live rep), Business Hours, Online

MailChimp Awards

# 9 Fastest Growing Software Email Marketing Software
Q2 2023

# 5 Most Popular Software Email Marketing Software
Q2 2023

# 1 Most Worthy Software Email Marketing Software
Q1 2022

# 4 Highly Rated Software Email Marketing Software
Q1 2022

# 1 Fastest Growing Software Email Marketing Software
Q1 2022

# 2 Most Popular Software Email Marketing Software
Q1 2022

# 1 Most Worthy Email Marketing Software
Q4 2020

# 1 Highly Rated Email Marketing Software
Q4 2020

# 1 Fastest Growing Email Marketing Software
Q4 2020

# 2 Most Popular Email Marketing Software
Q4 2020

# 1 Most Worthy Email Marketing Software
Q3 2019

# 3 Highly Rated Email Marketing Software
Q3 2019

# 1 Most Popular Email Marketing Software
Q3 2019

# 1 Most Searched Email Marketing Software
Q3 2019

MailChimp Features

Show Feature Explanation

Show Missing Features

Email Marketing Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Instagram Ads

Has an inbuilt tool to set up an Instagram marketing campaign

Facebook Ads

Has an inbuilt tool to set up a Facebook marketing campaign

Google Remarketing Ads

Allows for retargeting your customers via Google Display Network to increase conversions

Abandoned Cart Email

Sends email to customers who have failed to check out their cart items

Mobile App

Helps your team to stay top on the business everywhere

Delivery by Time Zone

Subscribers receive the email at the exact time they are in their timezone.

Send Time Optimization

Helps to find the best sending time to engage with your customer

Sign Up Forms

Build sign up forms to allow website visitors to join your mailing list

RSS to Email

Helps users to receive any new updates or the latest news from the website

Predesigned Email Templates

Provides a library of templates to build an email

Email Scheduling

Scheduling an email on a specific time or auto-responding to an action

Contact List Import

Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually

Click Map

Allows tracking user click activity and how they interact with email

Real-time Email Editor

Helps to view the email while editing at the same time

Document Library

Central repository to manage your assets like Images, PDF files, etc.,

List Segmentation

Segregates the customers into smaller groups enabling the user to send targeted emails

Drag and Drop Editor

Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface

A/B Testing

Compares two versions of your website to see which one performs better

Template Management

Enables the user to create templates and modify and customise them later

Spam Check

Verifies the content of emails so that it doesn't end up in the spam folder

Mailing List Management

Segregates the customers into smaller groups enabling the user to send targeted emails

Event Triggered Email

Sends emails to targeted customers based on their activities

Drip Campaigns

Ability to send emails with respect to time or user actions

Click-through Tracking

Keeps a track of links in the email opened by the customer

Auto-Responders

Ability to send automated emails to the contacts subscribing to the list.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Contact Management

Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.

Free Stock Photos

Provides a library of free stock photos for commercial use

MailChimp Pricing

Free Trial

Available

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Subscription )

Pricing Plans

Free Free

For 500 Contacts

Features

Monthly Email Sends - 1,000
Admin
- Users - 1 Seats
- Audiences - 1 Audiences
- Maximum Contact Count - Up to 500 Contacts
- Monthly Email Sends - 1,000
Services & Support
- Customer Support - Email Support for First 30 Days
- Guides and Tutorials
- 300+ Integrations
Email Marketing & Design
- Email
- Forms & Landing Pages
- Content Studio
- Pre-built Email Templates - Limited
- Creative Assistant - Limited
- Creative Assistant: Publish Designs from Mailchimp
Reporting & Analytics
- Reporting Tools - Limited
- Personalized Product Recommendations
- Next Best Action
- Subject Line Helper
- Basic Reports
Audience Management
- Contact Profiles
- Tags
- Inbox
- Mailchimp Mobile App
- Audience Dashboard
- Surveys
- Campaign Engagement
- Purchase Behavior
- App Engagement - 1 Month
- Website Engagement - Site Views
- Segmentation - Basic
Marketing Channels
- Landing Pages
- Social Posting
- Pop-up Forms
Automations
- Customer Journey Builder - Free Preview

Add-ons

Transactional Emails - Prices vary

Free Website Features

Build and Publish a Website
Unlimited Pages
Unlimited Bandwidth
SEO Tools
SSL Certificate
Site Visit Analytics
Free Mailchimp Domain

Essentials $4.45 $4.45 per month

For 500 Contacts

Based Upon the Number of Contacts, the Pricing Value Varies

Features

Monthly Email Sends - 5,000
Automated Customer Journeys - Up to 4 Journey Points
Admin
- Users - 3 Seats
- Audiences - 3 Audiences
- Maximum Contact Count - Up to 50,000 Contacts with $385 Per Month Tier
- Monthly Email Sends - 5,000
- Role-based Access - 2 Roles
Services & Support
- Customer Support - Phone & Priority Support
- Guides and Tutorials
- 300+ Integrations
Email Marketing & Design
- Email
- Forms & Landing Pages
- Content Studio
- Pre-built Email Templates
- Remove Mailchimp Branding
- Email Scheduling
- Creative Assistant - Limited
- Creative Assistant: Publish Designs from Mailchimp
Reporting & Analytics
- Reporting Tools - Limited
- Personalized Product Recommendations
- Next Best Action
- Subject Line Helper
- Basic Reports
- A/B Testing
Audience Management
- Contact Profiles
- Tags
- Inbox
- Mailchimp Mobile App
- Audience Dashboard
- Surveys
- Campaign Engagement
- Purchase Behavior
- App Engagement - 1 Month
- Website Engagement - Site Views
- Segmentation - Basic
Marketing Channels
- Landing Pages
- Social Posting
- Pop-up Forms
Automations
- Customer Journey Builder

Add-ons

Transactional Emails - Prices vary

Free Website Features

Build and Publish a Website
Unlimited Pages
Unlimited Bandwidth
SEO Tools
SSL Certificate
Site Visit Analytics
Free Mailchimp Domain

Standard $6.64 $6.64 per month

For 500 Contacts

Based Upon the Number of Contacts, the Pricing Value Varies

Features

Monthly Email Sends - 6,000
Automated Customer Journeys - Up to 200 Journey Points
Generative AI Features - No Additional Cost Add-on
Admin
- Users - 5 Seats
- Audiences - 5 Audiences
- Maximum Contact Count - Up to 100,000 Contacts with $800 Per Month Tier
- Monthly Email Sends - 6,000
- Role-based Access - 4 Roles
Services & Support
- Customer Support - Phone & Priority Support
- Guides and Tutorials
- 300+ Integrations
- Personalized Onboarding - 1 Sessions
Email Marketing & Design
- Email
- Forms & Landing Pages
- Content Studio
- Pre-built Email Templates
- Remove Mailchimp Branding
- Email Scheduling
- Creative Assistant
- Creative Assistant: Publish Designs from Mailchimp
- Creative Assistant: Download Designs
- Custom-coded Templates
- Dynamic Content
Reporting & Analytics
- Reporting Tools
- Personalized Product Recommendations
- Next Best Action
- Subject Line Helper
- Basic Reports
- A/B Testing
- Custom Reports
- Anomaly Detection
- Content Optimizer
- Dynamic Content
- Send Time Optimization
- Multivariate Testing
- Comparative Reporting
Audience Management
- Contact Profiles
- Tags
- Inbox
- Mailchimp Mobile App
- Audience Dashboard
- Surveys
- Campaign Engagement
- Purchase Behavior
- App Engagement - 3 Months
- Website Engagement - Page Views
- Segmentation - Advanced
- Predictive Segmentation
- Advanced Segmentation
- Behavioral Targeting
- Customer Lifetime Value
- Purchase Likelihood
Marketing Channels
- Landing Pages
- Social Posting
- Pop-up Forms
- Social Post Scheduling
- Campaign Manager
- Retargeting Ads (Google)
- Marketing Calendar
Automations
- Customer Journey Builder
- Multiple Starting Points
- Branching Points

Add-ons

Transactional Emails - Prices vary

Free Website Features

Build and Publish a Website
Unlimited Pages
Unlimited Bandwidth
SEO Tools
SSL Certificate
Site Visit Analytics
Free Mailchimp Domain

Premium $132.85 $132.85 per month

For 500 Contacts

Based Upon the Number of Contacts, the Pricing Value Varies

Features

Monthly Email Sends - 150,000
Automated Customer Journeys - Up to 200 Journey Points
Generative AI Features - No Additional Cost Add-on
Premium Migration Services - Contact Sales
Admin
- Users - Unlimited
- Audiences - Unlimited
- Maximum Contact Count - Contact us for a Custom Plan
- Monthly Email Sends - 150,000
- Role-based Access - 5 Roles
Services & Support
- Customer Support - Phone & Priority Support
- Guides and Tutorials
- 300+ Integrations
- Personalized Onboarding - 4 Sessions
- Premium Migration Services - Contact Sales
Email Marketing & Design
- Email
- Forms & Landing Pages
- Content Studio
- Pre-built Email Templates
- Remove Mailchimp Branding
- Email Scheduling
- Creative Assistant
- Creative Assistant: Publish Designs from Mailchimp
- Creative Assistant: Download Designs
- Custom-coded Templates
- Dynamic Content
Reporting & Analytics
- Reporting Tools
- Personalized Product Recommendations
- Next Best Action
- Subject Line Helper
- Basic Reports
- A/B Testing
- Custom Reports
- Anomaly Detection
- Content Optimizer
- Dynamic Content
- Send Time Optimization
- Multivariate Testing
- Comparative Reporting
Audience Management
- Contact Profiles
- Tags
- Inbox
- Mailchimp Mobile App
- Audience Dashboard
- Surveys
- Campaign Engagement
- Purchase Behavior
- App Engagement - 18 Months
- Website Engagement - Page Views
- Segmentation - Advanced
- Predictive Segmentation
- Advanced Segmentation
- Behavioral Targeting
- Customer Lifetime Value
- Purchase Likelihood
Marketing Channels
- Landing Pages
- Social Posting
- Pop-up Forms
- Social Post Scheduling
- Campaign Manager
- Retargeting Ads (Google)
- Marketing Calendar
Automations
- Customer Journey Builder
- Multiple Starting Points
- Branching Points

Add-ons

Transactional Emails - Prices vary

Free Website Features

Build and Publish a Website
Unlimited Pages
Unlimited Bandwidth
SEO Tools
SSL Certificate
Site Visit Analytics
Free Mailchimp Domain

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 16/04/2025 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about MailChimp Pricing

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MailChimp Reviews

User Rating

4.4/5 (Based on 19,734 Ratings)

Rating Distribution

Excellent
56.8%
Very Good
33.6%
Average
7.2%
Poor
1.5%
Terrible
0.9%

User Sentiments

Ease of Use, Free Plan, Email Templates, Extensive Integrations

Unreliable Customer Support, Account Suspensions, Spam Issues, Outdated Interface

Do You Use MailChimp?

Write a Review

Review Summary

Overall, users praise the user-friendly interface, email customization options, and automation features of the software. They appreciate the wide range of templates, ease of use, and helpful customer support. However, some users mention occasional glitches, deliverability issues, and limited reporting capabilities. Additionally, pricing concerns and a learning curve for advanced features are noted. Generally, users find the software effective for basic email marketing needs, but suggest improvements for advanced functionalities and analytics.

Pros

Userfriendly interface and easytouse draganddrop email builder.
Wide range of templates and customization options for creating professionallooking emails.
Robust email marketing automation features for creating targeted and personalized campaigns.
Comprehensive analytics and reporting for tracking campaign performance and results.

Cons

Limited free plan with basic features and low email sending limits.
Some users have reported deliverability issues and occasional email delivery delays.
Limited integration options with some thirdparty applications and platforms.
Lack of advanced features like multivariate testing and predictive analytics.

MailChimp Reviews

AI-Generated from the text of User Reviews

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