Mixpanel

About Mixpanel

An effective web analytics platform with all essential features to easily understand every users journey in your website. It has engagement feature to measure the actions taken by the visitors in your application. It also has machine learning which stops data mining and act on insights instantly. In addition, it has funnel feature that helps you to identify where and why you losing your customers. Using this platform, you can unify all your data sources and can easily discover your visitor behaviours. It allows you to send push notifications to your customer in order to increase customer engagement and revenue.

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Pricing

Free Trial Not Available
Starts at $25.00. Offers Free-forever and Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

98%
Reviews

97%
Momentum

60%
Popularity

84%

Platforms Supported

Browser Based (Cloud)
Mobile App (Android, iOS)

Organization Types Supported

All (Small, Medium, Large)
Freelancers

API Support

Modes of Support

Business Hours, Online

Mixpanel Awards

# 5 Fastest Growing Web Analytics Software
Q4 2019

# 3 Most Popular Web Analytics Software
Q4 2019

Mixpanel Features

Show Feature Explanation

Show Missing Features

Web Analytics Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

98%

Alert Notifications

Alerts the user when predefined criteria is met

Multiple Site Management

Helps to analyze and track more than one websites

Report Generation

Gathers data and generates reports as PDF file.

Time on site Tracking

Tracks the time that a visitor spends on your website

User Interaction Tracking

Identifies and tracks the visitors interaction on your websites

Goal Tracking

Allows to track progress to reach business objectives

Conversion Tracking

Enables user to track customer conversion rate

Campaign Management

Allows a user to analyze and track marketing campaigns across multichannel efforts

Event Tracking

Identifies the important events happening in your application

Heatmaps

Heatmaps show where users have clicked on a page

Mixpanel Pricing

Free Trial

Not available

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Subscription / Quotation Based )

Free Free

Essentials to find product-market fit

100K monthly tracked users

Features

Unlimited data history & seats
Core reports (including Flows)
Data dictionary
US or EU data residency
Monitoring & alerts

Growth $25.00 $25.00 per month

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Mixpanel Reviews

User Rating

4.4/5 (Based on 1,843 Ratings)

Rating Distribution

Excellent
53.7%
Very Good
33.5%
Average
10.7%
Poor
1%
Terrible
1%

User Sentiments

In-depth Analytics, Customizable Reports, Real-Time Data Analysis, Extensive Integrations

Steep Learning Curve, Complex Setup Process, Limited Data Export, Occasional Performance Issues

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Review Summary

Mixpanel is lauded for its user-friendly interface, robust data visualization capabilities, and customizable dashboards. Reviewers appreciate its ability to track user engagement, identify trends, and measure the effectiveness of marketing campaigns. They also highlight the extensibility of the platform through integrations with other tools and its strong customer support. However, some users have reported limitations in its reporting capabilities and occasional performance issues. Overall, Mixpanel is a well-regarded analytics solution valued for its user-centric design, actionable insights, and versatility.

Pros

Comprehensive analytics suite that includes web, mobile, and serverside tracking.
Powerful segmentation and filtering capabilities to generate actionable insights.
Customizable dashboards and reporting options for easy data visualization.
Robust APIs and integrations with popular business intelligence tools.