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About Google Analytics

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.

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Screenshots & Videos

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Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    91%
  • Momentum
    69%
  • Popularity
    94%

Platforms Supported

  • Browser Based (Cloud)
  • Mobile App (Android, iOS)

Organization Types Supported

  • All (Small, Medium, Large)
  • Freelancers
  • Individuals

API Support

  • Available

Modes of Support

  • Online

Google Analytics Awards

Most Worthy Software
# 2 Most Worthy Software Web Analytics Software
Q2 2021
Fastest Growing Software
# 1 Fastest Growing Software Web Analytics Software
Q2 2021
Most Popular Software
# 2 Most Popular Software Web Analytics Software
Q2 2021
Most Worthy
# 1 Most Worthy Web Analytics Software
Q4 2019
Fastest Growing
# 1 Fastest Growing Web Analytics Software
Q4 2019
Most Popular
# 1 Most Popular Web Analytics Software
Q4 2019
Most Searched
# 1 Most Searched Web Analytics Software
Q4 2019

Google Analytics Features

Web Analytics Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%

Alert Notifications

Alerts the user when predefined criteria is met

Multiple Site Management

Helps to analyze and track more than one websites

Report Generation

Gathers data and generates reports as PDF file.

Time on site Tracking

Tracks the time that a visitor spends on your website

User Interaction Tracking

Identifies and tracks the visitors interaction on your websites

Goal Tracking

Allows to track progress to reach business objectives

Conversion Tracking

Enables user to track customer conversion rate

Campaign Management

Allows a user to analyze and track marketing campaigns across multichannel efforts

Event Tracking

Identifies the important events happening in your application

Heatmaps

Heatmaps show where users have clicked on a page

Mobile Analytics Features

Event Tracking

Identifies the important events happening in your application

Push Notifications

Allows you to send messages that pops-up on user's mobile device

Funnel Analysis

Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Revenue Tracking

Tracks the revenue of income in your application

Retention Tracking

Tracks the user retention rate

Cohort Analysis

Identifies relationship between characteristics of users and their behaviours

A/B Testing

Compares two versions of your website to see which one performs better
Google Analytics Pricing

Free Trial

Not available

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Quotation Based )

Google Analytics Free

Individuals and small to medium-sized companies

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools)
  • Native remarketing integrations with Google Ads
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options

Google Analytics 360 Custom

Larger enterprises who need it all

Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Analytics 360 audience sharing to Salesforce Marketing Cloud
  • Advanced Analysis
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property: Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Services, support and SLAs provided by Google and global partner network
  • Invoiced monthly

Screenshots of Vendor Pricing Page

Pricing screenshot
Disclaimer: The pricing details were last updated on 11/08/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Google Analytics Pricing

Google Analytics Alternatives

View All Google Analytics Alternatives

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Mixpanel logo
Mixpanel Powerful tool with enhanced funnel feature. read more

4.4 1,843 user ratings

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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

GingerTag logo
GingerTag An Analytics tool for Websites read more

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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Optimize logo
Google Optimize An all-in-one A/B testing tool read more

4.1 121 user ratings

Visit Website Google Analytics Vs Google Optimize

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

GoAnalyze logo
GoAnalyze Offers highly valuable insights to help firms take growth-oriented ... read more

Visit Website Google Analytics Vs GoAnalyze

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Visitor Analytics logo
Visitor Analytics Website Statistica and Visitor Analytics Tool read more

4.7 180 user ratings

Visit Website Google Analytics Vs Visitor Analytics

81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AppLink.io logo
AppLink.io A fully featured mobile analytics tool. read more

4 1 user ratings

Visit Website

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Amplitude logo
Amplitude World’s leading mobile analytics platform. read more

4.6 2,395 user ratings

Visit Website Google Analytics Vs Amplitude
Adobe Analytics logo
Adobe Analytics Gain access to deeper and accurate insights on the go read more

4.3 1,248 user ratings

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76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Analyzati logo
Analyzati Privacy focused web analytics read more

5 1 user ratings

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97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Matomo logo
Matomo Complete analytics. 100% yours read more

3.9 281 user ratings

Visit Website Google Analytics Vs Matomo

Google Analytics Reviews

User Rating

4.6/5 (Based on 4,342 Ratings)

Rating Distribution

  • Excellent

    62.6%
  • Very Good

    31.8%
  • Average

    4.9%
  • Poor

    0.2%
  • Terrible

    0.4%

User Sentiments

Comprehensive Reporting, Ease of Use, In-depth Data Analysis, Extensive Integrations

Steep Learning Curve, GA4 Transition Issues, Limited Realtime Data, Data Sampling Issues

Do You Use Google Analytics?

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Review Summary

Google Analytics is praised for its comprehensive data collection capabilities, ease of use, and seamless integration with other Google products. Users appreciate the platform's ability to track website traffic, user behavior, conversions, and demographics. They find the real-time reporting feature particularly valuable for making informed decisions and optimizing marketing strategies. Although some users find the learning curve steep, they acknowledge Google Analytics' free version offers exceptional value for small businesses.

Pros

  • Extensive data collection and analysis capabilities.
  • Easy integration with other Google products and services.
  • Robust reporting and visualization tools.
  • Highly customizable to fit specific business needs.

Cons

  • Steep learning curve for new users.
  • Can be expensive for small businesses.
  • Privacy concerns due to Google's vast data collection practices.
  • Limited customer support options.

AI-Generated from the text of User Reviews

Videos on Google Analytics

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Google Analytics FAQs

What is Google Analytics used for?

Google Analytics is Web Analytics Software. Google Analytics offers the following functionalities:

  • Alert Notifications
  • Multiple Site Management
  • Report Generation
  • Time on site Tracking
  • User Interaction Tracking
  • Goal Tracking
  • Conversion Tracking
  • Campaign Management
  • Event Tracking

Learn more about Google Analytics features.

What are the top alternatives for Google Analytics?

Here`s a list of the best alternatives for Google Analytics:

Does Google Analytics provide API?

Yes, Google Analytics provides API.

Google Analytics Contact

Vendor Details

Mountain View, California

Contact Details

+1 650-253-0000

https://marketingplatform.google.com/about/analytics/

Social Media Handles

Grid Report for Google Analytics

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