ActiveCampaign

About ActiveCampaign

ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations.

Screenshots & Videos

Pricing

Free Trial Available
Starts at $15.0.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

100%
Momentum

68%
Popularity

90%

Platforms Supported

Browser Based (Cloud)
Mobile App (Android, iOS)

Organization Types Supported

All (Small, Medium, Large)
Freelancers

API Support

Available

Modes of Support

Business Hours, Online

ActiveCampaign Awards

# 1 Most Worthy Software Marketing Automation Software
Q2 2023

# 1 Fastest Growing Software Marketing Automation Software
Q2 2023

# 1 Most Popular Software Marketing Automation Software
Q2 2023

# 1 Most Worthy Software Marketing Automation Software
Q1 2022

# 4 Highly Rated Marketing Automation Software
Q1 2022

# 1 Fastest Growing Marketing Automation Software
Q1 2022

# 1 Most Popular Marketing Automation Software
Q1 2022

# 1 Most Worthy Software Marketing Automation Software
Q2 2021

# 1 Fastest Growing Software Marketing Automation Software
Q2 2021

# 1 Most Popular Software Marketing Automation Software
Q2 2021

# 2 Highly Rated Marketing Automation Software
Q2 2021

# 1 Most Worthy Marketing Automation Software
Q4 2019

# 1 Fastest Growing Marketing Automation Software
Q4 2019

# 3 Most Popular Marketing Automation Software
Q4 2019

# 1 Most Searched Marketing Automation Software
Q4 2019

ActiveCampaign Features

Show Feature Explanation

Show Missing Features

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

Email Marketing Features

Facebook Ads

Has an inbuilt tool to set up a Facebook marketing campaign

Abandoned Cart Email

Sends email to customers who have failed to check out their cart items

Mobile App

Helps your team to stay top on the business everywhere

Sign Up Forms

Build sign up forms to allow website visitors to join your mailing list

RSS to Email

Helps users to receive any new updates or the latest news from the website

Predesigned Email Templates

Provides a library of templates to build an email

Email Scheduling

Scheduling an email on a specific time or auto-responding to an action

Real-time Email Editor

Helps to view the email while editing at the same time

List Segmentation

Segregates the customers into smaller groups enabling the user to send targeted emails

Drag and Drop Editor

Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface

A/B Testing

Compares two versions of your website to see which one performs better

Template Management

Enables the user to create templates and modify and customise them later

Spam Check

Verifies the content of emails so that it doesn't end up in the spam folder

Mailing List Management

Segregates the customers into smaller groups enabling the user to send targeted emails

Event Triggered Email

Sends emails to targeted customers based on their activities

Drip Campaigns

Ability to send emails with respect to time or user actions

Click-through Tracking

Keeps a track of links in the email opened by the customer

Auto-Responders

Ability to send automated emails to the contacts subscribing to the list.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Contact Management

Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.

Instagram Ads

Has an inbuilt tool to set up an Instagram marketing campaign

Google Remarketing Ads

Allows for retargeting your customers via Google Display Network to increase conversions

Delivery by Time Zone

Subscribers receive the email at the exact time they are in their timezone.

Send Time Optimization

Helps to find the best sending time to engage with your customer

Free Stock Photos

Provides a library of free stock photos for commercial use

Contact List Import

Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually

Click Map

Allows tracking user click activity and how they interact with email

Document Library

Central repository to manage your assets like Images, PDF files, etc.,

ActiveCampaign Pricing

Free Trial

Available

No Credit Card Required, Get Started for Free

Pricing Options

Premium Plans ( Subscription / Quotation Based )

Pricing Plans

Starter $15.00 $15.00 per month

For 1000 Contacts

Based Upon the Number of Contacts, the Pricing Plan Varies

Get Started with Personalized Marketing Campaigns.

Features

Email Sends - 10x Contact Limit
Users - 1
Multi-step Marketing Automation
Automation Triggers & Actions - 5 Actions Per Automation
Email Campaigns & Newsletters
Web Forms - Standard & Inline Only
Email & Landing Page Templates - Email Only
A/B Testing - Emails Only
Segmentation - Limited
AI-powered Automation Builder
900+ Automation Recipes
Marketing CRM
900+ Integrations
Standard ecommerce Integrations
Reporting & Analytics - Limited
Site Tracking

Add-ons

SMS
- Opt-in management & consent tools
- Personalized broadcast campaigns (US and UK)
- Automated SMS sends & reply triggers
- Engagement tracking & reporting
Pipelines Enhanced CRM
- Pipeline management
- Deal records
- Account records
- Lead scoring
Sales Engagement Enhanced CRM
- Automated 1:1 email
- Win probability

Plus $49.00 $49.00 per month

For 1000 Contacts

Based Upon the Number of Contacts, the Pricing Plan Varies

Go Further with Automation and Powerful Customer Insights.

Features

Email Sends - 10x Contact Limit
Users - 1
Multi-step Marketing Automation
Automation Triggers & Actions - Unlimited Actions
Email Campaigns & Newsletters
Web Forms
Landing Pages
Email & Landing Page Templates
A/B Testing - Emails Only
Generative AI
Segmentation - Standard
AI-powered Automation Builder
900+ Automation Recipes
Marketing CRM
900+ Integrations
Standard ecommerce Integrations
Prospecting & Retargeting Ads
Reporting & Analytics - Standard
Site Tracking
Revenue Reporting

Add-ons

SMS
- Opt-in management & consent tools
- Personalized broadcast campaigns (US and UK)
- Automated SMS sends & reply triggers
- Engagement tracking & reporting
Pipelines Enhanced CRM
- Pipeline management
- Deal records
- Account records
- Lead scoring
Sales Engagement Enhanced CRM
- Automated 1:1 email
- Win probability

Pro $79.00 $79.00 per month

For 1000 Contacts

Based Upon the Number of Contacts, the Pricing Plan Varies

Unlock Full Cross-channel Marketing.

Features

Email Sends - 12x Contact Limit
Users - 3
Multi-step Marketing Automation
Automation Triggers & Actions - Unlimited Actions
Email Campaigns & Newsletters
Web Forms
Landing Pages
Email & Landing Page Templates
A/B Testing - Emails & Automations
Generative AI
Conditional Content
Predictive Sending
Segmentation - Advanced
AI-powered Automation Builder
900+ Automation Recipes
Marketing CRM
900+ Integrations
Standard ecommerce Integrations
Prospecting & Retargeting Ads
Reporting & Analytics - Advanced
Site Tracking
Attribution & Conversion Tracking
Revenue Reporting

Add-ons

SMS
- Opt-in management & consent tools
- Personalized broadcast campaigns (US and UK)
- Automated SMS sends & reply triggers
- Engagement tracking & reporting
Pipelines Enhanced CRM
- Pipeline management
- Deal records
- Account records
- Lead scoring
Sales Engagement Enhanced CRM
- Automated 1:1 email
- Win probability

Enterprise $145.00 $145.00 per month

For 1000 Contacts

Based Upon the Number of Contacts, the Pricing Plan Varies

Run Campaigns at Scale with Enterprise-level Support.

Features

Email Sends - 15x Contact Limit
Users - 5
Multi-step Marketing Automation
Automation Triggers & Actions - Unlimited Actions
Email Campaigns & Newsletters
Web Forms
Landing Pages
Email & Landing Page Templates
A/B Testing - Emails & Automations
Generative AI
Conditional Content
Predictive Sending
Segmentation - Premium
Custom Objects
AI-powered Automation Builder
900+ Automation Recipes
Marketing CRM
Premium CRM Integrations
900+ Integrations
Standard ecommerce Integrations
Prospecting & Retargeting Ads
Reporting & Analytics - Premium
Site Tracking
Attribution & Conversion Tracking
Revenue Reporting
Single Sign-on (SSO)
Dedicated Account Team

Add-ons

SMS
- Opt-in management & consent tools
- Personalized broadcast campaigns (US and UK)
- Automated SMS sends & reply triggers
- Engagement tracking & reporting
Pipelines Enhanced CRM
- Pipeline management
- Deal records
- Account records
- Lead scoring
Sales Engagement Enhanced CRM
- Automated 1:1 email
- Win probability

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 30/04/2025 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about ActiveCampaign Pricing

ActiveCampaign Alternatives

View All ActiveCampaign Alternatives

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Brevo Seamless Partner in Growth and Customer Connection read more

4.7 2,247 user ratings

Get Free Advice

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Kit (formerly Conve... Grow your audience, engage your fans, and build your business—effor... read more

4.4 462 user ratings

Get Free Advice ActiveCampaign Vs Kit (formerly ConvertKit)

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MailerLite Email Marketing Made Simple read more

4.7 1,116 user ratings

Get Free Advice ActiveCampaign Vs MailerLite

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MailChimp Reach the right people at the right time read more

4.4 19,734 user ratings

Get Free Advice ActiveCampaign Vs MailChimp

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Klaviyo Build smoother and stronger connections with Klaviyo read more

4.4 1,724 user ratings

Get Free Advice ActiveCampaign Vs Klaviyo

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Flodesk An Innovative Tool To Create Amazing Email Campaigns and Grow Their... read more

4.4 65 user ratings

Get Free Advice ActiveCampaign Vs Flodesk

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hubspot Marketing Hub The all-in-one marketing software read more

4.6 591 user ratings

Get Free Advice ActiveCampaign Vs Hubspot Marketing Hub

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Contactspot The smart marketing automation software for you read more

Get Free Advice ActiveCampaign Vs Contactspot

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Campaign Monitor One stop solution for email marketing read more

4.6 45 user ratings

Visit Website ActiveCampaign Vs Campaign Monitor

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Zoho Marketing Auto... Effective Marketing, Simplified! read more

2 1 user ratings

Get Free Advice ActiveCampaign Vs Zoho Marketing Automation

ActiveCampaign Reviews

User Rating

4.4/5 (Based on 6,037 Ratings)

Rating Distribution

Excellent
57.6%
Very Good
33.8%
Average
4.1%
Poor
1.5%
Terrible
3%

User Sentiments

Robust Automation Features, Excellent Customer Support, Extensive Integrations, User-Friendly Interface

Sluggish Website Performance, Email Deliverability Issues, Complicated CRM Functionality, Limited Email Template Customization

Do You Use ActiveCampaign?

Write a Review

Review Summary

Many users find ActiveCampaign easy to use and navigate, with a user-friendly interface and comprehensive features. Its automation capabilities, such as email marketing, landing page creation, and contact management, receive praise for streamlining workflows and improving efficiency. However, some reviewers express concerns about occasional technical glitches, limited customization options, and the need for comprehensive training to fully utilize the platform's potential.

Pros

Streamlined automation: ActiveCampaign automates tasks like email marketing, lead nurturing, and customer relationship management, increasing efficiency.
Easytouse interface: The intuitive interface makes it simple for even nontechnical users to navigate ActiveCampaign's features and set up campaigns.
Robust reporting and analytics: ActiveCampaign provides detailed insights into campaign performance, allowing users to track progress and make datadriven decisions.

Cons

Limited customizability: While ActiveCampaign offers a wide range of features, some users may find that certain aspects are not customizable to their specific needs.
Some integrations can be complex: ActiveCampaign integrates with a variety of thirdparty applications, but some users have reported difficulty setting up and managing these integrations.
Limited support for certain languages: While ActiveCampaign supports multiple languages, some users have found that the support for certain languages is not as comprehensive as they would like.

ActiveCampaign Reviews

AI-Generated from the text of User Reviews

Did you find this information valuable?

YES NO