ActiveCampaign

About ActiveCampaign

ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations.

Screenshots & Videos

Pricing

Free Trial Available
Starts at $29.00. Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

99%
Momentum

72%
Popularity

95%

Platforms Supported

Browser Based (Cloud)
Mobile App (Android, iOS)

Organization Types Supported

All (Small, Medium, Large)
Freelancers

API Support

Available

Modes of Support

Business Hours, Online

ActiveCampaign Awards

# 1 Most Worthy Software Marketing Automation Software
Q2 2023

# 1 Fastest Growing Software Marketing Automation Software
Q2 2023

# 1 Most Popular Software Marketing Automation Software
Q2 2023

# 1 Most Worthy Software Marketing Automation Software
Q1 2022

# 4 Highly Rated Marketing Automation Software
Q1 2022

# 1 Fastest Growing Marketing Automation Software
Q1 2022

# 1 Most Popular Marketing Automation Software
Q1 2022

# 1 Most Worthy Software Marketing Automation Software
Q2 2021

# 1 Fastest Growing Software Marketing Automation Software
Q2 2021

# 1 Most Popular Software Marketing Automation Software
Q2 2021

# 2 Highly Rated Marketing Automation Software
Q2 2021

# 1 Most Worthy Marketing Automation Software
Q4 2019

# 1 Fastest Growing Marketing Automation Software
Q4 2019

# 3 Most Popular Marketing Automation Software
Q4 2019

# 1 Most Searched Marketing Automation Software
Q4 2019

ActiveCampaign Features

Show Feature Explanation

Show Missing Features

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

Email Marketing Features

Facebook Ads

Has an inbuilt tool to set up a Facebook marketing campaign

Abandoned Cart Email

Sends email to customers who have failed to check out their cart items

Mobile App

Helps your team to stay top on the business everywhere

Sign Up Forms

Build sign up forms to allow website visitors to join your mailing list

RSS to Email

Helps users to receive any new updates or the latest news from the website

Predesigned Email Templates

Provides a library of templates to build an email

Email Scheduling

Scheduling an email on a specific time or auto-responding to an action

Real-time Email Editor

Helps to view the email while editing at the same time

List Segmentation

Segregates the customers into smaller groups enabling the user to send targeted emails

Drag and Drop Editor

Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface

A/B Testing

Compares two versions of your website to see which one performs better

Template Management

Enables the user to create templates and modify and customise them later

Spam Check

Verifies the content of emails so that it doesn't end up in the spam folder

Mailing List Management

Segregates the customers into smaller groups enabling the user to send targeted emails

Event Triggered Email

Sends emails to targeted customers based on their activities

Drip Campaigns

Ability to send emails with respect to time or user actions

Click-through Tracking

Keeps a track of links in the email opened by the customer

Auto-Responders

Ability to send automated emails to the contacts subscribing to the list.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Contact Management

Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.

Instagram Ads

Has an inbuilt tool to set up an Instagram marketing campaign

Google Remarketing Ads

Allows for retargeting your customers via Google Display Network to increase conversions

Delivery by Time Zone

Subscribers receive the email at the exact time they are in their timezone.

Send Time Optimization

Helps to find the best sending time to engage with your customer

Free Stock Photos

Provides a library of free stock photos for commercial use

Contact List Import

Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually

Click Map

Allows tracking user click activity and how they interact with email

Document Library

Central repository to manage your assets like Images, PDF files, etc.,

ActiveCampaign Pricing

Free Trial

Available

No Credit Card Required, Get Started for Free

Pricing Options

Premium Plans ( Subscription / Quotation Based )

Lite $29.00 $29.00 per user / month

For solopreneurs who need their marketing to run effortlessly

Features

Email Marketing & Marketing Automation
24/7 Chat & Email Support
Inline Forms
Site & Event Tracking
API & Webhooks

Plus $49.00 $49.00 per month

3 Users

For small teams focused on crafting excellent experiences across the customer lifecycle

Features

Includes features of Lite plan, plus
Landing Pages
Facebook Custom Audiences & Lead Ads
Lead Scoring
Pop-Up & Modal Forms
Conditional Content
WooCommerce, Shopify & BigCommerce Integrations

Professional $149.00 $149.00 per month

5 Users

For teams that want to experiment and optimize their marketing efforts

Features

Includes features of Plus plan, plus
Predictive Sending
Split Automations
Salesforce Integration
Microsoft Dynamics 365 Integration
Site Messages
Attribution Reporting
Conversions
Accounts

Enterprise Custom

10 Users

For growing teams in larger orgs looking to personalize their marketing at scale

Features

Includes features of Pro plan, plus
Custom Reporting
Custom Objects
Single Sign-On
Uptime SLA
HIPAA Support
Custom Mailserver Domain
Unlimited Email Testing

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 17/04/2023 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about ActiveCampaign Pricing

ActiveCampaign Alternatives

View All ActiveCampaign Alternatives

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Brevo Seamless Partner in Growth and Customer Connection read more

4.6 25 user ratings

View Details

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ConvertKit Unleash the creator in you with ConvertKit read more

4.4 462 user ratings

View Details

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MailerLite Email Marketing Made Simple read more

4.5 3,437 user ratings

View Details ActiveCampaign Vs MailerLite

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MailChimp Reach the right people at the right time read more

4.1 9,223 user ratings

View Details ActiveCampaign Vs MailChimp

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Klaviyo Build smoother and stronger connections with Klaviyo read more

View Details ActiveCampaign Vs Klaviyo

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Flodesk An Innovative Tool To Create Amazing Email Campaigns and Grow Their... read more

4.2 52 user ratings

View Details

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hubspot Marketing Hub The all-in-one marketing software read more

4.7 3,560 user ratings

View Details ActiveCampaign Vs Hubspot Marketing Hub

81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Contactspot The smart marketing automation software for you read more

View Details

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Campaign Monitor One stop solution for email marketing read more

4.1 895 user ratings

View Details ActiveCampaign Vs Campaign Monitor

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Zoho Marketing Auto... Effective Marketing, Simplified! read more

4.4 86 user ratings

View Details

ActiveCampaign Reviews

User Rating

4.4/5 (Based on 6,037 Ratings)

Rating Distribution

Excellent
57.6%
Very Good
33.8%
Average
4.1%
Poor
1.5%
Terrible
3%

User Sentiments

Robust Automation Features, Excellent Customer Support, Extensive Integrations, User-Friendly Interface

Sluggish Website Performance, Email Deliverability Issues, Complicated CRM Functionality, Limited Email Template Customization

Do You Use ActiveCampaign?

Be The First One To Review!

Write a Review

Review Summary

Many users find ActiveCampaign easy to use and navigate, with a user-friendly interface and comprehensive features. Its automation capabilities, such as email marketing, landing page creation, and contact management, receive praise for streamlining workflows and improving efficiency. However, some reviewers express concerns about occasional technical glitches, limited customization options, and the need for comprehensive training to fully utilize the platform's potential.

Pros

Streamlined automation: ActiveCampaign automates tasks like email marketing, lead nurturing, and customer relationship management, increasing efficiency.
Easytouse interface: The intuitive interface makes it simple for even nontechnical users to navigate ActiveCampaign's features and set up campaigns.
Robust reporting and analytics: ActiveCampaign provides detailed insights into campaign performance, allowing users to track progress and make datadriven decisions.

Cons

Limited customizability: While ActiveCampaign offers a wide range of features, some users may find that certain aspects are not customizable to their specific needs.
Some integrations can be complex: ActiveCampaign integrates with a variety of thirdparty applications, but some users have reported difficulty setting up and managing these integrations.
Limited support for certain languages: While ActiveCampaign supports multiple languages, some users have found that the support for certain languages is not as comprehensive as they would like.

AI-Generated from the text of User Reviews

Did you find this information valuable?

YES NO