Act-On Pricing: Cost and Pricing plans

Act-On Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Subscription / Quotation Based )

Pricing Insights for Marketing Automation Software

The Average Cost of a basic Marketing Automation Software plan is $48 per month.
Act-On pricing starts at $900/month, which is 1775% higher than similar services.
43% of Marketing Automation Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 18% offer a Freemium Model Allows users to access basic features at no cost..

Pricing Plans

Professional $900.00 $900.00 per month

For 2,500 Active Contacts

Based Upon the Number of Active Contacts, the Pricing Plan Varies

A Platform for the Energetic Marketer

Features

Automated Engagement Programs
Track Website and Landing Page Visitors
Score Visitors, Prospects and Customers
Create Contact Lists Based on Behavior and Demographics
Target Emails and Messaging to Contact Segments
Deliver Landing Pages and Forms that Engage Market and Capture Info
Dozens of Pre-built Templates for Landing Pages, Forms, and Emails
Open API, Zapier and Cazoomi Enables Customers to Build the Martech they Need
Interactive Analytics and Reporting Dashboards
CRM Integration - Add on
Data Studio for Advanced Reporting and BI Integration - Add on
Account-based Marketing - Add on
Advanced Analytics - Add on
Automated Sms Marketing - Add on
Advanced Social Media Module - Add on
Transactional Email - Add on

Enterprise Custom

When scale, scope, reach is essential

Features

Features
Automated Engagement Programs
Track Website and Landing Page Visitors
Score Visitors, Prospects and Customers
Create Contact Lists Based on Behavior and Demographics
Target Emails and Messaging to Contact Segments
Deliver Landing Pages and Forms that Engage Market and Capture Info
Dozens of Pre-built Templates for Landing Pages, Forms, and Emails
Open API, Zapier and Cazoomi Enables Customers to Build the Martech they Need
Interactive Analytics and Reporting Dashboards
CRM Integration
Data Studio for Advanced Reporting and BI Integration
Account-based Marketing
Advanced Analytics - Add on
Automated Sms Marketing - Add on
Advanced Social Media Module - Add on
Transactional Email - Add on

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 01/05/2025 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Act-On FAQs

How much does Act-On cost?

The pricing for Act-On starts at $900.0 per month. Act-On has a single plan:

Professional at $900.00 per month.

Act-On also offers a custom plan based on the customer's request.

Learn more about Act-On pricing.

Does Act-On offer a free plan?

No, Act-On does not offer a free plan.

Learn more about Act-On pricing.

Compare Act-On Pricing Against Competitors

Product Name	Starting Price ($)	Billed	Unit	Free Trial	Learn More
Act-On	900	per month	-		Act-On Pricing
Zoho Marketing Automation	14	per month	-	+	Zoho Marketing Automation Pricing
Marketing Optimizer	249	per month	-	-	Marketing Optimizer Pricing
LeadBI	-	-	-	-	LeadBI Pricing
Ackwire	45	per month	-	+	Ackwire Pricing
Net-Results	800	per month	-	+	Net-Results Pricing
Jumplead	24	per month	-	+	Jumplead Pricing
LeadSquared Marketing Automation	2000	-	-	+	LeadSquared Marketing Automation Pricing
MaaxMarket	49	per month	-	+	MaaxMarket Pricing
SAS Marketing Automation	-	-	-	+	SAS Marketing Automation Pricing

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Act-On Features

Show Feature Explanation

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.