LeadSquared Marketing Automation

About LeadSquared Marketing Automation

LeadSquared Marketing Automation is a cloud-based solution for the marketing needs of businesses of all sizes. LeadSquared provides pre-programmed workflow and ready-made templates to help you through the automation process so you don’t have to build new sequences from the ground up, although you can create new workflows if you prefer to. You can create interdependent workflows that work in-sync to automate complex business processes. An example of this is in funnel movements. When a lead moves down the sales funnel, you can set multiple nurturing paths to automatically trigger.

Screenshots & Videos

Pricing

Free Trial Available
Starts at $2000.0.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

78%
Momentum

61%
Popularity

63%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

Business Hours, Online

LeadSquared Marketing Automation Features

Show Feature Explanation

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

LeadSquared Marketing Automation Pricing

Free Trial

Available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Marketing Pro $2,000.00 $2,000.00 Per Account

Features

Customer Engagement
- List Segmentation
- Social Media Connectors
- Marketing Retargeting Connectors*
Marketing Modules
- Converse + Chatbot Sessions - 1000
- Emails Inclusions - 100,000 Per Month
- Dynamic Landing Pages
- Dynamic Form Widgets
- Portals*
- Task Management
Processes, Automations and Workflows
- Dynamic Forms
- Process Designer
- Workflow Automation
- Automation Types - Basic
Reporting
- Listing Page
- Report Administration and Management
- Standard Reports
- Report Scheduler
- Report Export
- OOTB Dashboards
- Report Builder: Build Own Report (BYOR) – 25
- Expression Builder: Build Own Report (BYOR) – 25
- Dashboard Builder: Build Own Report (BYOR) – 25
- Report Export: Build Own Report (BYOR) – 25
- Report Scheduler: Build Own Report (BYOR) – 25
- Data Source Builder: Build Own Report (BYOR) – 25
- Dashboard Builder: Build Own Report (BYOR) – 25
Lead & User Management
- Lead Quality and Engagement Scoring
- Advanced Lead Distribution
- Bulk Import Leads
- Opportunity Management
- Account Level Activity Management
- Smart Views
- Nudges and Notifications
- Email Integration with Gmail & Outlook
- Contacts - Unlimited
- Storage - 2GB + 20MB Per User
- Users - 2

Note: *Available as on Optional Add-on

Marketing Super $3,500.00 $3,500.00 Per Account

Features

Customer Engagement
- List Segmentation
- Social Media Connectors
- Website Event Tracking
- Marketing Retargeting Connectors
Marketing Modules
- Converse + Chatbot Sessions - 2000
- Emails Inclusions - 25,000 Per Month
- Dynamic Landing Pages
- Dynamic Form Widgets
- Portals*
- Task Management
- Sandbox*
- Email Parser (AI- Powered)*
- LeadSquared Analytics Platform*
Processes, Automations and Workflows
- Dynamic Forms
- Process Designer
- Workflow Automation - Unlimited
- Automation Types - Basic + Advanced
Reporting
- Listing Page
- Report Administration and Management
- Standard Reports
- Report Scheduler
- Report Export
- OOTB Dashboards
- Report Builder: Build Own Report (BYOR) – 25
- Expression Builder: Build Own Report (BYOR) – 25
- Dashboard Builder: Build Own Report (BYOR) – 25
- Report Export: Build Own Report (BYOR) – 25
- Report Scheduler: Build Own Report (BYOR) – 25
- Data Source Builder: Build Own Report (BYOR) – 25
- Dashboard Builder: Build Own Report (BYOR) – 25
Lead & User Management
- Lead Quality and Engagement Scoring
- Advanced Lead Distribution
- Bulk Import Leads
- Opportunity Management
- Account Level Activity Management
- Smart Views
- Nudges and Notifications
- Email Integration with Gmail & Outlook
- Contacts - Unlimited
- Storage - 10GB + 20MB Per User
- Users - 2

Note: *Available as on Optional Add-on

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 05/05/2025 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about LeadSquared Marketing Automation Pricing

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LeadSquared Marketing Automation Reviews

User Rating

4.7/5 (Based on 264 Ratings)

Rating Distribution

Excellent
71.2%
Very Good
25.8%
Average
2.3%
Poor
0%
Terrible
0.8%

User Sentiments

Excellent Customer Support, Lead Management, Ease of Use, Extensive Integrations

Occasional Software Bugs, Limited Email Template Designs, Slow Loading Times, Complex Initial Setup

Do You Use LeadSquared Marketing Automation?

Write a Review

Review Summary

User reviews suggest that the software is user-friendly and provides robust marketing automation capabilities, including lead generation, email marketing, and campaign management. It is praised for its ease of use, affordability, and customer support. However, some users have reported occasional technical glitches and limited customization options. Overall, users find the software to be a reliable and cost-effective solution for small and medium-sized businesses seeking to streamline their marketing efforts.

Pros

Ideal for businesses looking to automate marketing and sales processes.
Easy to use interface and intuitive draganddrop functionality.
Comprehensive set of features for lead generation, lead management, and email marketing.