LeadSquared Marketing Automation

About LeadSquared Marketing Automation

LeadSquared Marketing Automation is a cloud-based solution for the marketing needs of businesses of all sizes. LeadSquared provides pre-programmed workflow and ready-made templates to help you through the automation process so you don’t have to build new sequences from the ground up, although you can create new workflows if you prefer to. You can create interdependent workflows that work in-sync to automate complex business processes. An example of this is in funnel movements. When a lead moves down the sales funnel, you can set multiple nurturing paths to automatically trigger.

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Pricing

Free Trial Available
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

77%
Momentum

61%
Popularity

64%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

Business Hours, Online

LeadSquared Marketing Automation Features

Show Feature Explanation

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

LeadSquared Marketing Automation Pricing

Free Trial

Available

Pricing Options

Premium Plans ( Subscription / Quotation Based )

Basic Others

₹ 25,000 per month billed annually

Features

10,000 contacts
Responsive Landing Pages
WebForms
Google ReCaptcha in Forms
Facebook Lead Ad Connector
Google Adwords Connector
Website Integration
Website Widgets
Website Tracking
Responsive Email Campaigns
SMS Campaigns
Ad Retargeting
Conversation Tracking
Engagement Tracking
List Segmentation
Email Tracking
Multi-channel Engagement
Email Personalization
Marketing Automation
Visual Workflow Builder
Prospect Journey Tracking
Email Campaign Reports
Lead Source Attribution
Marketing Automation Reports
API Framework

Standard Others

₹ 75,000 per month billed annually

Features

50,000 contacts
Includes features of Basic plan, plus
CRM Integration
Lead Management
Lead Distribution
Sales Tasks
Sales Signals
Sales Automation
Escalations
Forms and Processes
Lead Scoring
Engagement Scoring
Customizations
Account Management
Advanced Reports
Ad Retargeting
Webinar Connector
Permission Templates
Dedicated IP
Multiple Domain Support
Webhooks
LAPPS

Enterprise Others

₹ 150,000 per month billed annually

Features

200,000 contacts
Includes features of Standard plan, plus
Contact Center Integration
Custom Web Events
Split Testing
Developer Support
Custom Reports
Dedicated Account Manager

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 22/04/2020 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about LeadSquared Marketing Automation Pricing

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LeadSquared Marketing Automation Reviews

User Rating

4.7/5 (Based on 264 Ratings)

Rating Distribution

Excellent
71.2%
Very Good
25.8%
Average
2.3%
Poor
0%
Terrible
0.8%

User Sentiments

Excellent Customer Support, Lead Management, Ease of Use, Extensive Integrations

Occasional Software Bugs, Limited Email Template Designs, Slow Loading Times, Complex Initial Setup

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Review Summary

User reviews suggest that the software is user-friendly and provides robust marketing automation capabilities, including lead generation, email marketing, and campaign management. It is praised for its ease of use, affordability, and customer support. However, some users have reported occasional technical glitches and limited customization options. Overall, users find the software to be a reliable and cost-effective solution for small and medium-sized businesses seeking to streamline their marketing efforts.

Pros

Ideal for businesses looking to automate marketing and sales processes.
Easy to use interface and intuitive draganddrop functionality.
Comprehensive set of features for lead generation, lead management, and email marketing.