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Showing 41 - 60 of 213 Products

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

RD Station logo
Create effective digital marketing campaigns and grow your business 4.8 Based on 383 Ratings
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What is RD Station and how does it work?

RD Station is a complete marketing automation software that helps companies to make their digital marketing operations more efficient. The software can be used to generate better marketing campaigns, qualified business opportunities and nurture lead to scale individual businesses. With RD Station, users find all the necessary sales and marketing data in one place. It also offers a wide variety of major Digital Marketing resources within a unified space, making scheduled marketing campaigns more efficient. Various templates, Landing Pages, Emails, Pop-ups, and more made available within the particular can be used to create effective campaigns without much of a hassle. It can also be used to send the right messages to customers at the right time and create personalized journeys that generate up to 5x more conversions. RD Station automatically identifies leads with great buying potential by utilizing collected data. Moreover, it also comes with a responsive tech support team that provides accurate service in English, Portuguese and Spanish languages.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 78%
  • Momentum 62%
  • Popularity 79%

RD Station Pricing

  • Free Trial Available
  • Starts at $16.0.
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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Omnisend logo
Perform more than Email Marketing 4.3 Based on 227 Ratings
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What is Omnisend and how does it work?

Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 98%
  • Reviews 83%
  • Momentum 60%
  • Popularity 78%

Omnisend Pricing

  • Free Trial Not Available
  • Starts at $16.0. Offers Custom plan.
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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Oracle CX Marketing logo
Marketing Cloud For Business 3.9 Based on 302 Ratings
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What is Oracle CX Marketing and how does it work?

Oracle CX Marketing software is an cross-channel marketing programs to unify prospects and customer marketing signals in a single view. The software offers real-time data-driven insights to engage, convert, and nurture buyer relationships to increase sales. Measure business performances with critical campaign cycles. Marketers, Small and Medium companies make use of the software.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 97%
  • Reviews 77%
  • Momentum 62%
  • Popularity 68%

Oracle CX Marketing Pricing

  • Free Trial Not Available
  • Offers Custom plan.
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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Lead Liaison logo
Powerful software to automate marketing and sales 4.8 Based on 17 Ratings
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What is Lead Liaison and how does it work?

Lead Liaison offers lead scoring, lead nurturing, lead distribution, and lead tracking as well as marketing automation and lead management solutions. It allows you to customize your lead capturing form to meet your specific business requirements. You can further modify Lead Liaison by branding the theme with your company's colours or logo. You can tailor handwritten letters, postcards, emails, and SMS messages by combining any combination of data from your events. You can generate an unlimited number of users for your mobile application on an unlimited number of mobile devices. GoExhibit!TM, the company's event lead management solution, enables users to create custom forms, deploy mobile devices quickly, manage lead capture using a mobile app, and then segment, distribute, export, follow up with, and/or nurture leads without missing a beat. Lead Liaison developed a set of sales solutions to make sales reps' lives simpler. They employ methodical sales processes to give your organization the competitive advantage it needs to win big in a competitive market. Furthermore, it collects and updates consent in real-time, ensuring that visitors are well-informed and empowered.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 98%
  • Reviews 79%
  • Momentum 63%
  • Popularity 73%

Lead Liaison Pricing

  • Free Trial Not Available
  • Starts at $90.0.
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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sailthru logo
Revolutionising Marketing 3.6 Based on 264 Ratings
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What is Sailthru and how does it work?

Sailthru, is a cloud-based marketing automation tool, assists contemporary marketers at top media and retail firms in forging closer, more enduring connections with their audience. Sailthru personalised individual consumer experiences across digital communication channels via email, on a brand’s website and in their mobile applications. Sailthru-powered 1:1 relationships with consumers can produce higher revenue, boost client lifetime value and reduce churn. It has a vast list of features such as - strong data foundation supports your communication across all platforms including email, online, mobile and integrations like in-store and loyalty programmes. Through a single, dependable platform, manage campaigns, journey-based triggers, and transactional email. Sailthru is the provider of high-performance, customised email that thousands of marketers rely on. From your dashboard, learn more about pageviews, revenue attribution, and other important metrics. One of its most beneficial features is Unique SMS Marketing - By speaking with your customers where they want to engage, you can extend your cross-channel trips and forge stronger connections. Transactional and triggered text messaging can enhance engaging campaigns. You can communicate with customers wherever they are by customising push notifications, in-app messaging, and app experiences.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 80%
  • Momentum 61%
  • Popularity 75%

Sailthru Pricing

  • Free Trial Not Available
  • Offers Custom plan.
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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

eTrigue logo
A Marketing Automation for Business 4.9 Based on 14 Ratings
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What is eTrigue and how does it work?

eTrigue software is a Channel Marketing Automation and Digital Concierge to manage campaigns, track prospects with leads. The software offers a Drag & Drop Email Builder to measure the engagement of prospects in your emails. Collaborate with your team and receive alerts to track results with campaigns based with detailed reports via dashboards. Small, Medium companies make use of the software.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 98%
  • Reviews 82%
  • Momentum 62%
  • Popularity 70%

eTrigue Pricing

  • Free Trial Not Available
  • Offers Custom plan.
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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Dynamics 365 Marketing logo
Connect on a deeper level personalize buyer experiences 4.5 Based on 2218 Ratings
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What is Dynamics 365 Marketing and how does it work?

Dynamics 365 Marketing is a marketing automation software, Easily orchestrate personalized multichannel journeys that deliver the right message at the right time in the right channel to create rewarding relationships. Create seamless customer experiences through marketing automation, shared data, and business processes connected to Dynamics 365 Sales to productively nurture leads and increase opportunities in the customer pipeline.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 85%
  • Momentum 61%
  • Popularity 64%

Dynamics 365 Marketing Pricing

  • Free Trial Available
  • Starts at $250.0.
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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Plezi logo
Inbound marketing in the simplest way 4.6 Based on 5 Ratings
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What is Plezi and how does it work?

Plezi is a software for B2B automation. It helps companies with inbound marketing by assessing their goals and interests. It pushes content automatically which is effective and relevant. Plezi further understands the market as a whole and attracts larger traffic to the company's websites. Furthermore, it provides support leads that accelerate sending of the correct content at the appropriate time. Plezi also improves the buying cycle by providing enhanced monitoring of the lead lifecycle. Also, it synchronises the data of a company with its CRM. It helps companies by guiding them on publishing, automating and promoting each and every piece of content. Plezi analyses the industrial status and further shows the steps to take in order to produce and deliver outstanding content. It has features that provide automated workflow instead of obsolete manual workflow. This helps to find lead actions online in real-time hence enabling data to send content most appropriate accordingly.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 98%
  • Reviews 71%
  • Momentum 65%
  • Popularity 79%

Plezi Pricing

  • Free Trial Not Available
  • Offers Custom plan.
Get Free Advice

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

User.com logo
Marketing was never easy, before 3 Based on 4 Ratings
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What is User.com and how does it work?

User.com is an intuitive marketing and sales automation software. The platform is held in high esteem for providing the best omnichannel user experience that presents the right message for the right user at the right time. User.com entirely automates a plethora of activities starting from lead generation to sales, besides taking care of the administrative operations while manual labour can be focused on selling only. It caters to all sections of a client organisation and that includes the sales, along with management, marketing, customer and employee support. Quick integrations make it easier for User.com to play along with the preloaded applications in the system and it further captures the behaviour of users with visitor trackers and detailed visitor timelines. That ultimately equip team members with all sorts of accurate data about their customers. Migrating or switching to User.com is again an easy and convenient process that might take a minimum of ten to fifteen hours. User.com brings all information, conversations and deals on a single, interactive platform.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 72%
  • Momentum 62%
  • Popularity 77%

User.com Pricing

  • Free Trial Not Available
  • Offers Custom plan.
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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

zigihub logo
Sales and marketing teams can work and WIN together 4.5 Based on 6 Ratings
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What is zigihub and how does it work?

zigihub is world's first integrated and intelligent revenue acceleration platform covering the entire spectrum of CRM, Sales force management, Campaign management, Event Driven Marketing etc. zigihub mobile app not only enables sales teams but tracks all their activities to get the best performance. Integrated with google maps, zigihub sales app ensures that the time of sales people is spent effectively. zigihub is a platform developed and marketed by Kloutix Solutions Pvt. Ltd.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 81%
  • Momentum 63%
  • Popularity 70%

zigihub Pricing

  • Free Trial Available
  • Starts at $225.00. Offers Free-forever plan.
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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Emfluence logo
Take Responsive to Heart, It Takes One to Know One 4.5 Based on 137 Ratings
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What is Emfluence and how does it work?

The emfluence Marketing Platform is guided by feedback from marketing automation platform users like a user. Whether you’re launching your own digital campaigns or managing a brand across multiple channels, we’ve got you covered.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 96%
  • Reviews 81%
  • Momentum 64%
  • Popularity 72%

Emfluence Pricing

  • Free Trial Not Available
  • Starts at $1000.0.
Get Free Advice

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Right On Interactive logo
Customer Lifecycle Marketing software 4.7 Based on 43 Ratings
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What is Right On Interactive and how does it work?

The Engagement Package provides marketing automation and social media marketing tracking, along with everything that is included in the Outreach package. The Lifecycle Package is a signature package for advanced marketing teams who are ready to create customers for life. Marketing starts with consistently engaging customers. The first package, the Outreach Package, focuses on email marketing and web analytics. This information will show you how prospects are engaging with your marketing messages and help you win new business.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 98%
  • Reviews 76%
  • Momentum 60%
  • Popularity 76%

Right On Interactive Pricing

  • Free Trial Not Available
  • Starts at $300.00.
Get Free Advice

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sprout24 logo
Discover contextual insight about products Write a Review
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What is Sprout24 and how does it work?

Sprout24 is the ultimate software research tool for professionals in need of product evaluation before making a purchasing decision. This exacting process goes far beyond surface-level readings to give reliable insights. They collect data from multiple sources, conduct market analysis, and examine each software's features and updates to provide up-to-date market sentiment. Sprout24 gives a comprehensive picture so they can evaluate products with confidence and make the call that best suits your business needs. Rest assured knowing they have all the facts to make an informed purchase - trust Sprout24.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 60%
  • Momentum 64%
  • Popularity 78%

Sprout24 Pricing

  • Free Trial Not Available
  • Offers Custom plan.
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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Aritic PinPoint logo
For full-stack marketing automation use Aritic PinPoint 4.7 Based on 33 Ratings
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What is Aritic PinPoint and how does it work?

Aritic PinPoint is a full-stack marketing automation platform that automates the entire business funnel seamlessly. From generating new and quality leads to converting them into brand advocates this platform does it all. The round-the-clock support team of Aritic PinPoint helps industries to create marketing efforts and processes seamlessly. This platform creates unique automated users’ experience workflows to attract and connect leads across multiple online avenues. Also, by elevating the marketing approach, Aritic PinPoint transforms these potential leads into regular customers. Further, this platform uses its bi-directional native CRM integration system to harness the potential of good marketing automation, thus rapidly establishing relationships between prospects and customers. Aritic PinPoint’s marketing automation tools offer detailed performance data, enabling marketing teams to streamline and align several campaigning strategies. This would help the organisations in particular to get higher marketing returns. By obtaining dynamic segment lists, this platform helps to send fitting communication and deliver personalised content for potential buyers. Also, Aritic PinPoint features email automation, contact segmentation, anonymous lead nurturing & tracking among other things.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 98%
  • Reviews 77%
  • Momentum 62%
  • Popularity 66%

Aritic PinPoint Pricing

  • Free Trial Available
  • Starts at $15.0. Offers Custom plan.
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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Marsello logo
Loyalty Marketing Automation to Boost Sales 4.6 Based on 33 Ratings
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What is Marsello and how does it work?

Marsello is a marketing tool that combines the power of automation with the nuances of human experts to deliver highly targeted retention marketing strategies. Marketers and managers can leverage the tool to deliver results for fast-growing brands by boosting sales through loyalty marketing. Marsello makes it possible to target the right customer at the right time, increasing customer retention and sales, along with enhancing every stage of the customer lifecycle. The tool even goes through the customer data by collecting them from the eCommerce or POS platform to segment the customers based on their buying patterns. Then by leveraging targeted email flows, customers can be engaged with loyalty program features across their complete lifecycle. The resulting customization can also improve brand value by forming a memorable connection with the customers. Messages and designs can be further customized according to the marketing strategies of the users.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 95%
  • Reviews 71%
  • Momentum 66%
  • Popularity 79%

Marsello Pricing

  • Free Trial Available
  • Starts at $125.0. Offers Custom plan.
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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Taplytics logo
Experience the best of modern-day technology with a Tap 4.6 Based on 15 Ratings
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What is Taplytics and how does it work?

Taplytics is an innovative platform for modern AB testing and development. It is known for providing cross-platform AB testing and flag solutions, along with zero bloats to enhance the experiences of modern-day applications. All releases on Taplytics are kept under the client’s control enabling them to test and release or cancel features in real-time. Further, the feature flags are all aimed at necessary development that includes cutting on deployment risks and improving necessary facilities. Also, thanks to the time-controlled feature rollout. Clients are further provided with the liberty to choose from a variety of SDKs, flexible APIs and development solutions for on-premise or cloud issues. Taplytics has made it to the top of the list most of the time thanks to its unparalleled team aimed at customer success. This team ensures around-the-day technical support and therefore, engineering time cuts down to almost fifty per cent. The AI personalisation feature of Taplytics enables clients to get a personalised interface without putting in a single line of code.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 97%
  • Reviews 69%
  • Momentum 64%
  • Popularity 76%

Taplytics Pricing

  • Free Trial Not Available
  • Offers Custom plan.
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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Retargeting.biz logo
Track and analyze website visitors 4.9 Based on 9 Ratings
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What is Retargeting.biz and how does it work?

Retargeting.biz enables you to increase the revenue of your online shop by monitoring the activity of website visitors as they are browsing your site. Retargeting.biz tracks and analyzes behavior so it can understand how your customers are interacting with your site and what pain points they have. Maybe there is a particular page where they normally bounce and leave the site, or your checkout process asks for too many details or does not seem secure enough for customers to give you their details. Retargeting.biz uses a proprietary algorithm to track behavior and create profiles so that you can improve the user experience on your site and help website visitors get the products they want to buy more quickly and easily. Another key feature of this solution is its ability to automatically send personalized messages based on predefined triggers. You can send these personalized messages via email, or SMS, or even directly on the site depending on the behavior of each visitor.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 90%
  • Reviews 79%
  • Momentum 68%
  • Popularity 78%

Retargeting.biz Pricing

  • Free Trial Not Available
  • Offers Custom plan.
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Retention Science logo
A futuristic email marketing solution at your service 4.5 Based on 2 Ratings
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What is Retention Science and how does it work?

Retention Science facilitates exclusive email marketing automation aimed at e-commerce organisations. The platform is essentially AI-driven and it personalises the messages according to the relevant interests of the customer recipient. This, in turn, eliminates possible time consumption in guesswork, saves a lot of time and boosts the retention capacity through email marketing for the brand in concern. Again, thanks to the AI, Retention Science analyses provided data in a manner that allows it to learn, modify and optimise emails before sending them to the recipients. The intelligent lifecycle automation ensures that no conversation opportunities are allowed to pass by. Retention Science further enables clients to establish connections at every minor step that begins right from welcoming new customers and encouraging repeat purchases. The AI engine predicts ideal subject lines, email content, expected delivery time and relevant product recommendations that ultimately lead to an enhanced amount of revenue generated. The automation workflows can be customised using the drag-and-drop builder, enabling clients to curate flexible campaigns.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 69%
  • Momentum 61%
  • Popularity 76%

Retention Science Pricing

  • Free Trial Not Available
  • Offers Custom plan.
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

LeadFox logo
SMBs can scale higher in the competitive market using LeadFox 4.6 Based on 29 Ratings
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What is LeadFox and how does it work?

LeadFox is an all-in-one marketing automation software that allows users to generate new leads and customers automatically. Fitness studios can largely benefit with this software as they can choose to organize campaigns that have been designed specifically for them. LeadFox helps users overcome all business challenges with their affordable marketing techniques and user-friendly software. It comes along with powerful tools that help gather leads. Additionally, features like landing page builder, form builder, pop-up builder, email builder, multiple templates, and responsive designs let one access the app on any device. LeadFox allows users to convert their leads into customers. It supports automated marketing processes, and users can add unique visual automation modules to it. In addition to this, one can analyze, optimize and perform the best practices to expand their customer base effortlessly. SMEs and marketers can easily adapt themselves to these available options. Users can work on this all-in-one platform and scale their business in today’s competitive market.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 97%
  • Reviews 74%
  • Momentum 63%
  • Popularity 78%

LeadFox Pricing

  • Free Trial Available
  • Starts at $54.96. Offers Custom plan.
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sugar Market logo
All-you-need marketing automation 4 Based on 129 Ratings
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What is Sugar Market and how does it work?

Sugar Market (formerly Salesfusion) helps marketers get their websites discovered by combining social media management, SEO, and SEM tools in a single, all-you-need marketing automation software. Sugar Market gives you the tools to set up multi-step nurture campaigns to reach leads with timely messaging. Know what’s working and what’s not with Advanced Analytics, a powerful BI reporting module included with every package. Sugar Market has native integrations with more CRMs than any other marketing automation platform.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 78%
  • Momentum 61%
  • Popularity 64%

Sugar Market Pricing

  • Free Trial Available
  • Starts at $1000.0.
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Pricing Insights for Marketing Automation Software

  • The Average Cost of a basic Marketing Automation Software plan is $48 per month.

  • 43% of Marketing Automation Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 18% offer a Freemium Model Allows users to access basic features at no cost..

List of Marketing Automation Software

PRODUCT NAME SW SCORE AGGREGATED RATINGS
RD Station RD Station 88 4.8
Omnisend Omnisend 88 4.3
Oracle CX Marketing Oracle CX Marketing 88 3.9
Lead Liaison Lead Liaison 88 4.8
Sailthru Sailthru 88 3.6
eTrigue eTrigue 88 4.9
Dynamics 365 Marketing Dynamics 365 Marketing 88 4.5
Plezi Plezi 87 4.6
User.com User.com 87 3
zigihub zigihub 87 4.5

Overview

The main function of a marketing automation software is automating your entire marketing campaign. This software comes with a bundle of tools and features that help you manage and convert your leads effectively. These softwares can also be integrated with other marketing tools or apps so that you can have everything you need under one roof.

A good marketing team along with an effective marketing automation software is a lethal combination. When it comes to picking the right marketing automation software, you must keep the following factors in mind:

  • Customization: One of the most important ways to keep your customers happy is sending them emails which make them feel that it has been sent only to them. Always go for a software which allows you with flexible customization options.
  • Effective lead management and scoring: The most important trick to convert leads into customers is by investing time in the right leads. If your software has tools to analyze and score the leads efficiently, the chances of increasing your sales grow manifold.
  • Scalability: Your software must have the potential to grow your business. You would not want to be switching to a different software when your business starts to grow.  

Always use the free trial version, if available, and get an idea about the software before actually buying it.

Features

Typical Features

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

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