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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Ruler Analytics and how does it work?
Ruler Analytics is a call tracking and marketing attribution platform that tracks all user actions and attributes it to the correct campaign. It facilitates visitor-level multi touch marketing attribution so that all the leads are accurately attributed to the source that they were introduced with first. It tracks leads across forms, calls, live chats, and various other touch points where users interact be it on the website or landing pages. Even though the data remains anonymous, Ruler Analytics tracks it over multiple sessions, traffic channels, and keywords. All the data gathered in the software can easily be synced with major CRMs and Analytics tools so that the data stays at one place. Moreover, the data is unified so that it is tracked more precisely and can be used to form insightful decisions. When the lead converts and pays for your product or service, Ruler Analytics automatically attributes that revenue to the right source in all the connected tools including Google AdWords and Analytics among others.
Read moreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Beeketing and how does it work?
Beeketing is an all-in-one marketing platform for digital stores who aim to convert more visitors into revenues. The tool works by tracking the behaviour of customers including their background details and where they come from. With the help of dedicated insights, users can connect better with their customers, analyze their shopping patterns and predict the products that they are most likely to buy. With integrated AI solutions, users receive a smart marketing platform that tracks visitors from the moment they enter the store of users. They can then be driven through the conversion funnel and converted into paying customers. The customer journey that can be tracked includes email subscription and interaction with coupons right up to the completion of purchases. Tracking capabilities extend to multiple devices and browsers as well as instances when users are not logged in. Every data of every individual visitor is tracked across disparate data touch points for a holistic picture.
Read moreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Marketing Optimizer and how does it work?
Marketing Optimizer is a marketing automation software. Learn from every visitor to your website what content works, and which content needs improvement. Double-down on the campaigns and content initiatives that work, and axe the ones that don’t. Launch landing pages, A/B test them to turn more visitors into leads, publish phone numbers and forms on them in seconds to capture all the data you need to turn a visitor into a sales-ready lead.
Read moreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Makesbridge and how does it work?
Makesbridge is an all in one cloud platform featuring mass email, marketing automation, sales automation, and business intelligence dashboards. The platform is used by companies small and large, B2B and B2C such as Time Warner Cable, Johnson & Johnson, Hewlett Packard, Microsoft and Vodafone, to effortlessly communicate with customers.
Read moreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Resulticks and how does it work?
Resulticks empowers brands to create data-driven communications to their audiences and drives business decisions through its award-winning, AI-powered big data cloud solution. Supported by the world’s first customer data blockchain, Resulticks unlocks incredible digital transformation possibilities by delivering the full 360° view of the customer through data consolidation and omnichannel orchestration.
Read moreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Upland Adestra and how does it work?
Upland Adestra is an intuitive email marketing automation software helping out companies to deliver engaging emails at every single step of the entire customer journey. Companies can utilise the particular to deepen customer relationships, by curating personalised and automated campaigns as per need. A powerful segmentation tool equipped within helps users in delivering appropriate text messages based on customer behaviour. While, on the other hand, the codeless formula of Upland Adestra helps with adequate layout generation and accurate previews. A/B testing formula loaded within the software enables thorough optimisation of ongoing email campaigns, eliminating out all chances of formatting errors, efficiently. Other exclusive features include click to conversion tracking, click quality mitigation and cart abandonment based reports. Organisations related to Media and publishing, retail business, restaurants and finance rely on Upland Adestra for seamless business process monitoring.
Read moreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is LeadSquared Marketing Automation and how does it work?
LeadSquared Marketing Automation is a cloud-based solution for the marketing needs of businesses of all sizes. LeadSquared provides pre-programmed workflow and ready-made templates to help you through the automation process so you don’t have to build new sequences from the ground up, although you can create new workflows if you prefer to. You can create interdependent workflows that work in-sync to automate complex business processes. An example of this is in funnel movements. When a lead moves down the sales funnel, you can set multiple nurturing paths to automatically trigger.
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LeadSquared Marketing Automation Pricing
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Kartra and how does it work?
Kartra is the ultimate all-in-one platform designed to help businesses grow and succeed. With customizable, pre-built marketing campaigns, one can start engaging the audience and driving results from day one. Effortlessly create stunning websites and landing pages, connect with the audience through powerful webinars and email marketing tools, and monetize the expertise with courses and memberships. Kartra’s advanced sales funnels and detailed automation handle the hard work, seamlessly guiding leads along the path to conversion. Real-time analytics empowers to fine-tune every step of the customer journey, maximize the revenue potential. Introducing Kartra AI— a personal writing assistant. Instantly generate high-quality pages, emails, and SMS campaigns tailored to meet the brand’s voice, saving time and energy. With Kartra AI, one can focus on what truly matters: turning leads into loyal customers. Kartra enables to grow faster, work smarter, and make a lasting impact—all without breaking a sweat.
Read moreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is INBOX25 and how does it work?
INBOX25 is a leading marketing automation platform provider. An all-in-one Sales and Marketing Platform designed to help your business grow. INBOX25's Marketing Automation is an intuitive choice for businesses worldwide. Visuals-based reporting, easy to set up multi-stage drip campaigns, web page designer, social media management, and smart lead scoring - these and other features are accessible to every user of even the most basic Pro Marketer plan.
Read moreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is ProspectIn and how does it work?
ProspectIn is a LinkedIn marketing automation software built to simplify lives by expanding the network, driving sales and generating more revenue. You can build stronger relationships, share the necessary contents and grow your connections is hassle-free manner. It is an extremely useful resource designed for recruiters, marketers, founders and others. It reduces the time spent on Linkedin and expands your reach in many other ways. It makes the LinkedIn prospecting process automatic by collecting hundreds of warm leads in just 15 minutes a day. The software is highly reliable as it stimulates human behaviour and set the daily usage limit to ensure that your account stays under the limits of LinkedIn. All the actions are conducted in terms of your own CRM. the platform makes it easier for you to export your prospects from LinkedIn search requests into the pop-up app of ProspectIn. You can use different campaigns depending on the list of your prospects. It lets you target the right people at the right time through the right message. You can also track your daily activities through the dashboard and analyse what is working best for you.
Read moreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Cinch Marketing Automation and how does it work?
By introducing online marketing tools to offline organisations, Cinch is a web-based marketing enablement solution that automates client outreach, advertising, and data collection. Customer data analytics and segmentation, communication workflow building, email automation with support for creating reusable email templates to be used in numerous campaigns, predictive analytics, direct mail automation, and more are among the core functions. Cinch interfaces with a range of third-party solutions for data gathering and analytics, including CRMs and loyalty programme apps, to help discover buyer interest in certain items and services, which enhances lead targeting and quality. Furthermore, predictive data analytics can assist identify which consumers are likely to return on their own and which need to be enticed back through promotions or discounts.Cinch is an omni-channel marketing solution that supports SMS, email, Facebook and Google Ads, as well as traditional offline marketing channels. All messages may be checked using A/B testing tools, and the campaign results are compiled into easily understandable reports. The cost is determined on the database's size and location. Email and an online knowledge base are used to provide support.
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Cinch Marketing Automation Pricing
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Growmatik and how does it work?
Growmatik software is an All-in-one Personalized Marketing Automation for WordPress & WooCommerce. Engage customers with personalized journeys to drive sales. Segment your audience with emails and newsletters Design professional landing and product pages with templates. Measure the results of each marketing activity based on actionable insights via Dashboard. Marketers, Small, Medium and Large companies make use of the software.
Read moreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Akero and how does it work?
Akero is a marketing automation software. Plan global campaigns using AI to predict performance against brief and budget. Build and upload assets for search, social media and programmatic campaigns in one platform. Track everything from the first advert served through to the enrolled student in a single dashboard.
SW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is ExpertSender and how does it work?
ExpertSender is a Multichannel Marketing Automation system designed to help fast-growing businesses grow their revenue with marketing automation across the Email, SMS, Web Push, Mobile Push, Facebook Audiences, Google Customer Match & Mobile apps and more. They send over 15 billion marketing messages each year for over 1000 brands worldwide.
Read moreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is AiTrillion and how does it work?
AiTrillion is a platform that helps users drive their sales and increase their customer engagement. The platform is an all-in-one sales accelerated AI-driven automated marketing platform for eCommerce sellers. It allows users to create stunning email marketing campaigns, automatically personalize subject lines and campaigns for each recipient to improve open rates and click-through. The platform enables sellers to engage with their customers on multiple facets with a loyalty program. It also lets users' turn customer content into sales by collecting and leveraging ratings, reviews, and Q&A with powerful review widgets. Users can reach their customers even when they are not online by letting them deliver messages directly to their desktop and mobile. AiTrillion allows sellers to showcase widgets like related products, new arrival, trending products anywhere in the store. It also helps in customer engagement through Newsletter, Abandoned cart, Exit intent, and other similar features. It classifies discrete groups of customers with a high degree of accuracy based on demographic, behavioral and other indicators.
Read moreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Springbot and how does it work?
Springbot enables small to medium-size retailers to take full advantage of even the most complex marketing data. Social media drives targeted site traffic while boosting your audience’s engagement. Start a conversation and increase your brand recognition with social media. Online ads drive traffic to your store. Re-engage site visitors and focus your marketing efforts on the audiences most likely to convert through the web or social ad retargeting. Springbot is capturing more and more valuable retail data that drives the current Marketing AI and Data Co-op functionality of the platform.
Read moreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Eggflow and how does it work?
Eggflow is a compact lead generation and marketing automation solution that empowers eCommerce business owners to enhance their profit margins, facilitating appropriate business growth. The software comes up with a host of lead capturing tools, including landing page builder, pop-up creator, call-to-action generator and responsive landing page templates within itself. Business houses can convert potential leads into loyal customers by segmenting them besides generating personalized nurturing campaigns and robust service experience. Organizations can track down customers, score leads based on their activity levels and set specific goals regarding lead capture and conversion. They can even set up custom email workflow for individual leads, when they meet all the scheduled conditions. Strategic lead guidance along the conversion funnel assures greater conversion rates. Moreover, Eggflow facilitates cost-effective integrations with other email marketing systems, social media platforms and existing CRM such as MailChimp, Hubspot CRM, Sendy, Facebook, Zapier, Google ads, Bigcommerce etc.
Read moreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is cmercury and how does it work?
cmercury Marketing Automation Suite, uses Machine Learning (ML) to find hidden insights in large sets of data to present actionable analytics that marketing teams can leverage.
SW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Force24 and how does it work?
Force24 is a marketing automation software. They are a team of lead nurturing and creative experts that employ our proprietary automation platform to deliver results-driven cross channel campaigns. They offer a fully managed service from data acquisition to creative artwork, to cross channel, automated campaign execution.
SW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Oracle Eloqua and how does it work?
Oracle Eloqua is a marketing automation solution that helps companies to create and run marketing campaigns. The solution assists users to create more marketing and sales activities as well as easily managing B2B marketing campaigns. This marketing automation solution offers amazing features like advanced lead scoring, campaign design, integrated sales tools and real-time firmographic data. Oracle Eloqua makes it easy for users to create, personalise, launch and manage their marketing campaigns easily using its automation capabilities. The solution enables users to analyse customer engagements and move them to different campaigns that match better with their interests. With Oracle Eloqua, companies can send SMS messages to send customers even reminders, invitations and important product updates. This marketing automation solution comes with a Program Canvas that can help them to automate repetitive tasks. Users can even assess historical data to determine the best time for sending emails when most people can open them.
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The Average Cost of a basic Marketing Automation Software plan is $48 per month.
43% of Marketing Automation Software offer a Free Trial , while 18% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
Ruler Analytics
|
86 | 5 |
Beeketing
|
86 | 4.5 |
Marketing Optimizer
|
86 | 4.3 |
Makesbridge
|
86 | 4.7 |
Resulticks
|
86 | 4.5 |
Upland Adestra
|
86 | 5 |
LeadSquared Marketing Automation
|
86 | 4.7 |
Kartra
|
86 | 4.1 |
INBOX25
|
85 | 4.7 |
ProspectIn
|
85 | 4.4 |
The main function of a marketing automation software is automating your entire marketing campaign. This software comes with a bundle of tools and features that help you manage and convert your leads effectively. These softwares can also be integrated with other marketing tools or apps so that you can have everything you need under one roof.
A good marketing team along with an effective marketing automation software is a lethal combination. When it comes to picking the right marketing automation software, you must keep the following factors in mind:
Always use the free trial version, if available, and get an idea about the software before actually buying it.
Typical Features
This feature allows you to analyze and understand the behavior of your website visitors.
Timely following up with your leads in order to convert them into a prospective customer.
A systemized and organized way of managing all your leads and their conversation.
Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
An email drip campaign helps you automatically send a series of emails at regular intervals.
It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
Allows testing different variations of multiple webpage elements to find the best one among them
Lets you manage your prospective leads by scoring them on the basis of their response.
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