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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Drip and how does it work?
Drip is an email marketing automation tool. A simple to use, intuitive tool - Drip helps users to connect and engage their customers on a personal level with a smarter ecommerce managing system. With a flexible API, simple migration and a large collection of integrations, Drip is able to adapt to any marketing campaign strategy of your choice and work in perfect harmony with it to produce desired results. Integrating Drip to your other tools boosts its capabilities, you never miss out on important details and activities going on with your marketing campaign. You can customize your content to make relevant recommendations, keeping your customers happy and boosting your online sales. An analytics and reports function is provided to let you know what is working and what is not with your customers. By depending on the reliable statistics and metrics provided, you have an idea of trends and what is popular with your customers. Drip also features an advanced events and tracking system, Zapier integration, a rich automations builder and uses a tag-based system.
Read moreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Emarsys and how does it work?
Emarsys is a robust omnichannel customer engagement platform serving organisations across the e-commerce, retail, and travel industry, helping them accelerate essential business outcomes. The critical capabilities of Emarsys include its function as a customer engagement platform eliminating the need for silos, unifying the customer data through an open architecture and API. The platform has in-built use cases and specific solutions tailored to particular industry requirements. Also, it offers customer-centric personalisation across all channels and devices. Emarsys comes equipped with a marketer-friendly AI and predictive analysis facility with marketing execution to scale 1:1 personalisation. Furthermore, its omnichannel automation mechanism simplifies cross-channel implementation as well. The platform is also capable of streamlining marketing operations to optimise the entire customer experience. Moreover, insightful reporting and analytics offered by Emarsys boost up predictable and profitable growth. Lastly, the platform offers personalised omnichannel experiences through email, ads, and direct mail, besides utilising an open architecture and API to enhance customer engagement.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Salesforce Marketing Cloud Account Engagement (formerly Pardot) and how does it work?
Salesforce Marketing Cloud Account Engagement (formerly Pardot) offers tools to drive efficient growth with marketing and sales alignment. Create dynamic and personalized emails and landing pages with clicks. Gain insights with prospect engagement, survey sends, and SMS sends in the automated journeys. Connect marketing back to ROI using predictive analytics in B2B Marketing Analytics Plus.
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Salesforce Marketing Cloud Account Engagement (formerly Pardot) Pricing
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Selligent and how does it work?
Selligent is a marketing automation platform that enables B2C marketers to keep their customers engaged and drive greater ROI from email and digital marketing campaigns. The omnichannel platform allows users to easily launch campaigns and manage consumer interactions across multiple communication channels like email, push notifications, SMS, etc. Its AI capabilities help marketers improve customer experience by optimizing content and customer journeys, in an interactive, relevant, and valuable way. Selligent enables users to build and grow more profitable customer relationships by forwarding relevant and personalized messages to the latter. The platform also helps marketers easily analyze their audiences based on their CRM profile data, actions, or purchase history. Thus enabling marketers to retarget their audience through lifecycle campaigns specially curated for them. The software can also be used to bring all customer interactions and data points within a unified interface, facilitating seamless captures and precise analysis of relevant data. Analytical dashboards and responsive design tools help with seamless analysis and accurate decision-making.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Maropost and how does it work?
Maropost is a smart multi-channel automation platform that offers the tools and staff to assist marketers in personalizing their messages, segmenting their consumers, and ensuring email delivery to inboxes. It enables you to send SMS messages, emails, mobile alerts, and unique discount codes, then put your campaigns and content on autopilot to offer an exceptional customer experience at every step of the customer lifecycle. Maropost offers spam checker, deliverability score, and other advanced deliverability technologies to help you increase your inbox rates before you send a message along with thorough reporting tools that make inbox monitoring easier. To enhance conversions and open rates, you can send messages based on prior interaction utilizing time and date, as well as CTAs, offers, and varied visuals. With data-driven email marketing, you can increase email engagement. From dynamic email personalisation to send-time optimization, the platform makes sure your emails don't only get in the inbox, but also produce results for your company. Additionally, you can convert anonymous site visitors into contacts and clients with ease using the Macropost platform.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is dotdigital and how does it work?
Dotdigital is an omnichannel marketing automation software, providing comprehensive marketing solutions for B2C, B2B and NFP marketers. As a widely trusted platform, its services are employed by a number of top organisations such as British Airways, Team GB (Olympics), Tottenham Hotspur, Macmillan Cancer Support, and such. This digital marketing platform comes equipped with a variety of exceptional features, enabling businesses to optimise their strategies and execution-related tasks in an efficient manner. It helps users fully automate all communication processes like SMS, email and more facilitating seamless interaction between departments. With segmentation, users can categorise their customers based on purchase behaviours, marketing preferences and demographics. Moreover, a fully customisable campaign promotion facility lets users send one-to-one omnichannel messages and content in real-time. Dotdigital and its data-driven marketing strategy are further empowered with several smart reporting options which let users extract relevant information facilitating better sales. Also, pre-built third-party integration facilities with Shopify plus, Microsoft Dynamics 365, BigCommerce and more enables seamless business process monitoring.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Vbout and how does it work?
Vbout is an advanced multi-channel marketing automation solution, ideally suited to all types of enterprises for collecting potential leads and converting them into loyal clients. It provides tools for social media management, email marketing, landing page creation, progressive user profiling, and customer experience building. With Vbout, users get completely customizable features that can be personalized according to personal needs and requirements. It enables lead scoring, ROI tracking, channel management, and campaign segmentation. You can also organize and manage email drip campaigns, and landing pages with Vbout. Lead nurturing and website visitor tracking are also some of the options that are available with this software. You get a super easy and intuitive platform along with unparalleled and personalized support for the best user experience with Vbout. Users can profile their leads, segment their audience, and manage their lists easily with Vbout. It also helps in managing all of your social media platforms and in gaining insightful analytics to improve the progress and growth of your brand. You get a free demo, 24* live support and a quotation based pricing plan with this software.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Mapp Cloud and how does it work?
Mapp Cloud is a smart customer experience enhancement platform that offers advanced analytics and artificial intelligence (AI) to help you dig deeper into your data, delivering actionable insights and predictions about what your consumers will do next. It makes every touchpoint important by allowing you to build customized experiences depending on who your clients are and what they desire. Mapp Cloud provides you a single customer view of your data and makes it clear, accessible and actionable. It helps you to create and execute a comprehensive cross-channel marketing plan that will increase engagement and allow you to be where your customers are. With versatile APIs, you can easily link Mapp Cloud platform with the rest of your marketing network, allowing your data to be more easily absorbed and harmonized. Mapp Cloud allows consumer-facing organizations to manage highly targeted, cross-channel marketing campaigns, all from a single platform, using real-time customer data and produced insights. Additionally, it offers a simple drag-and-drop builder that helps you easily create segments and highly targeted audiences using real-time, unified data.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is StructuredWeb and how does it work?
StructuredWeb is the leading provider of Channel Marketing technologies and services for companies that drive demand through channel partner and reseller networks. They make it easy for global companies to scale their entire end-to-end channel marketing process, so they can empower their channel partners and increase partner marketing performance.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Freshmarketer and how does it work?
Freshmarketer is a compact marketing software for businesses and their ever-changing needs. Brands can depend on Freshmarketer to deliver the right message at the right time, resulting in enhanced lead conversion and greater ROI. With Freshmarketer, businesses can run a variety of experiments on their site, optimise their websites and improve visitors experiences. They can also set up chatbots to communicate with individual visitors and convert them into leads on the go. Moreover, building comprehensive marketing campaigns gets a lot easier with the platform, enabling companies to identify hot leads and get a full-fledged view of their engagement levels. Marketers can also generate customer wise segments and forward personalised emails to drive in more sales. Customer-specific campaign generation, transactional email forwarding, custom domains, drag and drop journey builders, dedicated accounts manager and inbuilt website tracking and chat facilities are of great use. Ultimately, the AI-based predictive contact scoring feature available within the software, helps businesses monitor contact behaviour and demographic information in real-time.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Hey Oliver and how does it work?
Hey Oliver is the marketing automation software designed to help businesses grow faster by turning visitors into loyal customers. Its powerful tools enable real-time visitor tracking and create opportunities to convert leads with targeted, personalized campaigns. Learn more about their audience's interests and preferences, and craft interactive in-site windows to grab their attention. By identifying loyal customers based on browsing, Hey Oliver helps them create relationships faster than ever. Never miss an opportunity to reach or retarget visitors who have left their website Hey Oliver ensures them stay connected with their audience through automated lead generation campaigns. Provide instant support by chatting directly with top leads, offering them the answers they need at the perfect time. Whether they’re tracking activity, engaging visitors, or guiding them through the sales cycle, Hey Oliver makes it easy to automate outreach and boost conversions. With Hey Oliver, they’ll stop sending generic campaigns and start delivering engaging, data-driven, and personalized experiences at scale all with minimal effort.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is ClickDimensions and how does it work?
ClickDimensions is a marketing automation platform that comes loaded with a suite of tools, making marketing easy besides driving continual improvement in pre-scheduled results. It is the only marketing, services and analytics platform in the market built for companies that use Microsoft Dynamics. Over ClickDimensions, users get various digital marketing applications that are specially designed to drive growth and engagement. The platform also provides users with an enterprise-grade marketing intelligence suite helping them unify and analyse sales, customer and marketing data accordingly. Its marketing services ensure comprehensive customer success and support, helping companies achieve their targets on the go. ClickDimensions includes multichannel marketing functionalities working natively as a ‘single solution’ with Microsoft Dynamics. It also offers a plethora of essential tools like campaign automation, email marketing, web intelligence, web forms and surveys alike that collectively help users to get more leads. With ClickDimensions, companies can even create and publish content over social profiles to engage with audiences and gain more customers.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is ActiveTrail and how does it work?
ActiveTrail is a marketing automation software that helps perform multiple tasks unified. It is a tech SaaS company that assures a 100% delivery rate. Besides, enterprises can ensure smooth, personalised and visually appealing customer services. The software helps in improving conversation rates along with generating revenue automatically. It further helps in strengthening relationships between enterprises and their customers. Moreover, the software is an ideal tool for creating landing pages which have a professional approach and are good at converting leads. Clients have to follow just a few steps to create a professional landing page. SMS software is another beneficial tool that the software offers. Enterprises can use this facility to send SMS to their client base online. Organisations can also engage in building attractive mobile email campaigns that are highly responsive. This increases the reach of an organisation to a large base audience. Moreover, the software is an intuitive web builder which has good mobile responsiveness and high deliverability.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Iterable and how does it work?
Iterable is a comprehensive cross channel marketing platform. It aids businesses to improve their customer experience by creating and measuring their interactions from time to time. This cross-channel platform jumps ahead of the conventional marketing technologies in terms of speed and scale, by providing a combination of email, mobile push, SMS and in-app notifications. Also, users can personalise each channel according to their specific needs. Iterable is powered by Iterable AI, which offers a variety of efficient personalisation tools that are capable of satisfying the needs of individual customer relationships. To reshape customers’ experience with the brand, Iterable comes equipped with a heap of inbuilt tools and pre-existing catalogues. Furthermore, its professional service and customer success teams enable businesses to handle a variety of challenges and realise campaign ideas as per convenience. Iterable promotes unique customer interaction, improving the overall marketing potential of the brand in real-time.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Ortto and how does it work?
Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to business. Powerful segmentation allows to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data.
SW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Encharge and how does it work?
Encharge is a marketing automation software specially designed for startups, helping them send emails to clients based on the latter’s browsing habits. It is the first marketing automation platform for startups that integrates with the applications they already use. It is capable of nurturing leads and signing them up for available services and products. Encharge extracts the available data from the users’ database, analyses the customers’ behaviour and then sends them targeted messages. It also allows users to see the customers’ activity in real-time, like who is reading emails, upgrading accounts, etc. Encharge also help startups building flows, import contacts and create segments for their customers. Its inbuilt Facebook retargeting tool helps companies reactivate existing users based on ads. The platform assures active integration with 48+ external tools like Chargebee, Intercom, Stripe, Salesforce, Hubspot, Segment, Slack etc. A dedicated support team helps the user companies with their Encharge account.
Read moreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Net-Results and how does it work?
Net-Results is an excellent marketing automation tool with very powerful segmentation capabilities. Create personalized marketing campaigns with an easy-to-use landing page and email features. Generate new leads and accelerate your sales cycle with powerful data-driven campaigns. Explore insights to better understand campaign performance to improve and adapt quickly.
Read moreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Zoho Marketing Automation and how does it work?
Zoho Marketing Automation is a powerful platform that takes the marketing efforts to the next level. With simple drag-and-drop tools, can create customized landing pages and forms to capture leads from websites, social media pages or email campaigns. Its integration with popular CRMs also allows for seamless lead management and data syncing, saving time and effort while increasing productivity. Zoho Marketing Automation makes it easy to create, manage and track campaigns across multiple channels such as email, social media, SMS and more. With its lead scoring and nurturing capabilities, users can segment leads based on their behavior and interests, send targeted messages and content to move them down the sales funnel, and ultimately convert them into customers. The software provides comprehensive analytics to track website visitors, page views, bounce rates to analyze performance. Experiment different campaign elements with A/B testing tool and take the marketing game to the next level with Zoho Marketing Automation.
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Zoho Marketing Automation Pricing
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Platformly and how does it work?
Platformly is a marketing automation and business management solution that helps organizations capture and nurture individual leads, understand customers’ journey and generate revenue. The in-built business dashboard within the particular, helps users receive real-time insights into their business data, enabling them to make smarter business decisions in the long run. The link tracking feature provides an additional advantage to understand customer behaviors. Besides, a lead scoring system within the particular, offers absolute flexibility to the sales teams approving greater business. Platformly, helps organizations segregate valuable leads in less time. Through email marketing, they can send the right message at the right time to the right individual. Drag and drop enabled marketing automation feature within the software, helps organizations automate their client engagement levels, including factors like sending welcome emails, text messages, birthday coupons etc. Moreover, it supports seamless integration with multiple useful applications like Zapier, SERPed.net, JotForm, Google Analytics increasing the overall flexibility and adaptability.
Read moreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is SimplyCast 360 and how does it work?
SimplyCast 360 is an all-in-one marketing automation software solution that enables you to build personally-targeted campaigns in minutes. Save time and increase effectiveness through automated communication flows. Reach each customer and lead with messages that appeal to their personal needs and build stronger, more loyal relationships. SimplyCast 360 allows you to easily map out and automate communication processes in order to make day-to-day communications, marketing efforts, and internal processes more efficient.
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The Average Cost of a basic Marketing Automation Software plan is $48 per month.
43% of Marketing Automation Software offer a Free Trial , while 18% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
Drip
|
90 | 4.4 |
Emarsys
|
90 | 4.5 |
Salesforce Marketing Cloud Account Engagement (formerly Pardot)
|
89 | 3.9 |
Selligent
|
89 | 4.5 |
Maropost
|
89 | 3.8 |
dotdigital
|
89 | 4.5 |
Vbout
|
89 | 4.8 |
Mapp Cloud
|
89 | 3 |
StructuredWeb
|
89 | 4.9 |
Freshmarketer
|
89 | 3 |
The main function of a marketing automation software is automating your entire marketing campaign. This software comes with a bundle of tools and features that help you manage and convert your leads effectively. These softwares can also be integrated with other marketing tools or apps so that you can have everything you need under one roof.
A good marketing team along with an effective marketing automation software is a lethal combination. When it comes to picking the right marketing automation software, you must keep the following factors in mind:
Always use the free trial version, if available, and get an idea about the software before actually buying it.
Typical Features
This feature allows you to analyze and understand the behavior of your website visitors.
Timely following up with your leads in order to convert them into a prospective customer.
A systemized and organized way of managing all your leads and their conversation.
Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
An email drip campaign helps you automatically send a series of emails at regular intervals.
It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
Allows testing different variations of multiple webpage elements to find the best one among them
Lets you manage your prospective leads by scoring them on the basis of their response.
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