MoEngage

About MoEngage

MoEngage is an intelligent marketing solution designed to help you create, visualized and deploy omni-channel lifecycle campaigns. The idea is to proactively engage users no matter which channel you are using and to build a marketing workflow that can help you define the customer journey as they are shopping with you. MoEngage has an AI AI algorithm, which can provide personalized recommendations to your customers to help you increase engagement and, ultimately, boost revenue. This enables you to engage with users in the channel of their choice at exactly the right time. You can also send users dynamic push notifications, which can help drive sales conversions. These personalized push notifications help nudge users by reminding them of your product or service and bringing them back to your site or app. You can also create and deploy lifecycle email campaigns to help re-target and re engage users.

Screenshots & Videos

Pricing

Free Trial Not Available
Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

81%
Momentum

66%
Popularity

91%

Platforms Supported

Browser Based (Cloud)
Mobile App (Android, iOS)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

24/7 (Live rep), Business Hours, Online

MoEngage Awards

# 5 Fastest Growing Software Marketing Automation Software
Q2 2023

# 8 Most Popular Software Marketing Automation Software
Q2 2023

# 12 Highly Rated Marketing Automation Software
Q1 2022

# 5 Fastest Growing Marketing Automation Software
Q1 2022

# 12 Most Popular Marketing Automation Software
Q1 2022

# 6 Fastest Growing Marketing Automation Software
Q4 2019

MoEngage Features

Show Feature Explanation

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

MoEngage Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

MoEngage Inform Custom

Features

Deliver time-sensitive transactional alerts across channels instantly.
Save 60% on SMS and email spends, and 95% of developer bandwidth.
Channel fallback mechanism switches to the next available channel in case of any failed deliveries.
Reach more customers on mobile devices with increased push notification delivery rates.
Supports 30+ service providers with SDKs in all significant languages.

Growth (Cross-Channel Marketing & Analytics) Custom

Features

Channels
- Mobile App Push Notifications
- Web Push Notifications
- Email
- SMS
- In-app Messages
- On-site Messages
- Cards (Add-on)
- Whatsapp Native (Add-on)
- Personalize (Add-on)
- Facebook Audience Sync
- Google Ads Audience Sync
- Webhooks
Basic Analytics
- Key Metrics
- Acquisition Analytics
- Uninstall Analytics
Customer Journey Analytics
- Custom Dashboards (Add-on)
- User Analysis (Add-on)
- Behavior Analytics (Add-on)
- Funnels (Add-on)
- Retention (Add-on)
- Session and Source (Add-on)
- User Paths (Add-on)
- Open Analytics (Add-on)
Segmentation
- Attribute Segmentation
- Behavioral Segments
- Offline Segment Uploads
- RFM Segments
- Affinity Segments
Campaign Management
- Broadcast Message to a Segment
- Event Triggered Messages
- Location Triggered Messages
- Campaign Tags
- Campaign Control Groups
- Global Control Groups
- Rich Push Templates
- Push Amplification+
- Personalised Message Previews
- Email Inbox Previews
- Localization
- A/B Testing
- Delivery Controls
- Campaign Analytics
- Campaign Attribution
- Campaign Reports
- Preference Management
- Campaign Statistics dashboard
- Push and SMS Template API's
- Alert Management - System Alerts
- UTM Tracking
- Email Domain Reputation Tracking
Flows
- Cross-channel Workflow Builder
- A/B Testing Branches
- Wait Till An Action or Certain Time Period
- Conditional Split
- Error Log
- Flow Sunsetting
- Flow Versioning
- Performance Analytics
- Flow Templates
MoEngage Personalize
- In-Session Attributes (Add-on)
- In-Session User Behavior(Add-on)
- Multi-channel unified experiences (Web, App & others) (Add-on)
- Visual Website Editor (Add-on)
- Custom HTML/JS (Add-on)
- Product Recommendations (Add-on)
MoEnagage Inform
- Single API for Cross-Channel Messaging (Add-on)
- Channel Fallback (Add-on)
- Personalization Support (Add-on)
- Logs and Reporting (Add-on)
Intelligence
- Trigger Delay and Content Optimization
- Predictions (Add-on)
- Merlin AI Copywriter
Message Content Personalization
- User Attributes
- Event Attributes
- Content API
Data
- File User Imports
- AWS Data Imports
- Data Management
- Segment User Exports
- Streams (Add-on)
- Data Warehouse Exports (Add-on)
- Outbound Data Sync (Add-on)
- App Marketplace
User Management Security
- Single Sign-On (SSO)
- 2-Step Verification
- One Time Password (OTP) Verification
- PII Masking
- PII Tokenized Sending (Add-on)
Customer Success ans Support
- Online User/Developer Guide
- Online Helpdesk Support
- Access to Growth Academy and Knowledge Resources
- Implementation Services - Speak to Sales
- Consultation Services and Business Reviews - Speak to Sales

Enterprise (Cross-Channel Marketing & Analytics) Custom

Features

Channels
- Mobile App Push Notifications
- Web Push Notifications
- Email
- SMS
- In-app Messages
- On-site Messages
- Cards (Add-on)
- Whatsapp Native (Add-on)
- Personalize (Add-on)
- Facebook Audience Sync
- Google Ads Audience Sync
- Webhooks
Basic Analytics
- Key Metrics
- Acquisition Analytics
- Uninstall Analytics
Customer Journey Analytics
- Custom Dashboards (Add-on)
- User Analysis (Add-on)
- Behavior Analytics (Add-on)
- Funnels (Add-on)
- Retention (Add-on)
- Session and Source (Add-on)
- User Paths (Add-on)
- Open Analytics (Add-on)
Segmentation
- Attribute Segmentation
- Behavioral Segments
- Offline Segment Uploads
- RFM Segments
- Affinity Segments
Campaign Management
- Broadcast Message to a Segment
- Event Triggered Messages
- Location Triggered Messages
- Device Triggered Messages
- Business Event Triggered Messages
- Campaign Tags
- Campaign Control Groups
- Global Control Groups
- Rich Push Templates
- Push Amplification+
- Personalised Message Previews
- Email Inbox Previews
- Localization
- A/B Testing
- Delivery Controls
- Campaign Analytics
- Campaign Attribution
- Campaign Reports
- Preference Management
- Campaign Statistics dashboard
- Push and SMS Template API's
- Alert Management - System & Custom Alerts
- UTM Tracking
- Email Domain Reputation Tracking
- Content Blocks
Flows
- Cross-channel Workflow Builder
- A/B Testing Branches
- Wait Till An Action or Certain Time Period
- Conditional Split
- Error Log
- Flow Sunsetting
- Debug Flows
- Flow Versioning
- Performance Analytics
- Flow Templates
MoEngage Personalize
- In-Session Attributes (Add-on)
- In-Session User Behavior(Add-on)
- Multi-channel unified experiences (Web, App & others) (Add-on)
- Visual Website Editor (Add-on)
- Custom HTML/JS (Add-on)
- Product Recommendations (Add-on)
MoEnagage Inform
- Single API for Cross-Channel Messaging (Add-on)
- Channel Fallback (Add-on)
- Personalization Support (Add-on)
- Logs and Reporting (Add-on)
Intelligence
- Trigger Delay and Content Optimization
- Predictions (Add-on)
- Intelligent Path Optimizer
- Proactive Assistant
- Best Time to Send
- Most Preferred Channel
- Next Best Action in Flows
- Merlin AI Copywriter
Message Content Personalization
- User Attributes
- Event Attributes
- Item Attribute based catalog filters
- User action based catalog filters
- Content API
- AI Recommendations
Data
- File User Imports
- AWS Data Imports
- Data Management
- Segment User Exports
- Streams (Add-on)
- Data Warehouse Exports (Add-on)
- Outbound Data Sync (Add-on)
- App Marketplace
User Management Security
- Single Sign-On (SSO)
- 2-Step Verification
- One Time Password (OTP) Verification
- Audit Logs
- Firewall
- PII Data Encryption
- PII Masking
- PII Tokenized Sending (Add-on)
- Access Roles
- Teams
- Campaign Approval Workflow
Customer Success ans Support
- Online User/Developer Guide
- Online Helpdesk Support
- Access to Growth Academy and Knowledge Resources
- Implementation Services - Speak to Sales
- Consultation Services and Business Reviews - Speak to Sales

MoEngage Personalize Custom

Features

Leverage the WYSIWYG Editor to Create Personalized Campaigns at Scale.
Refine Web Experiences for Customers Based on Predictions and Affinities.
Run A/B Tests and Optimize with Actionable Insights.
Personalize for Anonymous Visitors Based on Device, Location, Traffic Source, and more.

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 18/12/2024 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about MoEngage Pricing

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MoEngage Reviews

User Rating

4.6/5 (Based on 469 Ratings)

Rating Distribution

Excellent
65.9%
Very Good
28.8%
Average
2.3%
Poor
3%
Terrible
0%

User Sentiments

Easy to Use Interface, Extensive Analytics & Reporting, Excellent Customer Support, Multi-Channel Marketing Capabilities

Occasional Technical Issues & Bugs, Complex Integration Process, Limited Customization Options, Data Discrepancies in Reporting

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Review Summary

Users praised the platform's user-friendly interface, ease of use, and comprehensive features. Reviewers found the segmentation and targeting capabilities particularly useful, while others lauded the ability to create personalized campaigns and track customer engagement. The platform's reporting and analytics capabilities were also well-received, with users appreciating the ability to measure campaign performance and gain insights into customer behavior. However, some users mentioned occasional bugs and glitches, and a few expressed concerns about the cost of the platform.

Pros

Easytouse platform with an intuitive interface.
Efficient campaign management with automation features.
Advanced analytics and reporting capabilities for datadriven insights.
Ability to create personalized and targeted campaigns.

Cons

Limited integration options with certain thirdparty applications.
Occasional performance issues and slow loading times.
Limited customization options for some campaign elements.
Steep learning curve for new users requiring training or documentation.

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Funnel Actionable

Segmentation

RFM Campaign Message

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Flow screenshot

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MoEngage FAQs

What is MoEngage used for?

MoEngage is an intelligent Customer Engagement Platform that brings Product Analytics and Marketing Automation Software under one roof for data-driven engagement. MoEngage offers the following functionalities:

$$FEATURES$$

Learn more about MoEngage features.

What are the top alternatives for MoEngage?

Here`s a list of the best alternatives for MoEngage:

Does MoEngage provide API?

Yes, MoEngage provides API.