WebEngage

About WebEngage

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across ten communication channels. Product and marketing practitioners across the globe design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively. WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail.

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Pricing

Free Trial Not Available
Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

84%
Momentum

69%
Popularity

91%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

24/7 (Live rep), Business Hours, Online

WebEngage Awards

# 9 Fastest Growing Software Marketing Automation Software
Q2 2023

# 9 Most Popular Software Marketing Automation Software
Q2 2023

# 9 Highly Rated Marketing Automation Software
Q1 2022

# 4 Fastest Growing Marketing Automation Software
Q1 2022

# 8 Most Popular Marketing Automation Software
Q1 2022

# 19 Fastest Growing Software Marketing Automation Software
Q2 2021

# 9 Most Popular Software Marketing Automation Software
Q2 2021

# 18 Highly Rated Marketing Automation Software
Q2 2021

# 9 Fastest Growing Marketing Automation Software
Q4 2019

# 10 Most Popular Marketing Automation Software
Q4 2019

WebEngage Features

Show Feature Explanation

Show Missing Features

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

Push Notification Features

Targeted Notification

Sends notifications to targeted customers and targeted devices

Notification Scheduling

Schedules notifications for prefixed dates and sends automatically

Multi-channel Messaging

Allows to send push notifications from multiple channels like mobile and web

Visual Notification

Unobstrusiley sends notifications in a floating window

Web Notification

Provides notification to web browsers

Mobile Notification

Provides notifications to mobile device

Push Automation

Allows software to automatically send notifications to a set of subscribers

Visitor Segementation

Segments and groups visitors based on specific criteria

Analytics (Social Media)

Helps you analyse performance based on reaction to posts

A/B Testing

Compares two versions of your website to see which one performs better

Email Marketing Features

Google Remarketing Ads

Allows for retargeting your customers via Google Display Network to increase conversions

Mobile App

Helps your team to stay top on the business everywhere

RSS to Email

Helps users to receive any new updates or the latest news from the website

Predesigned Email Templates

Provides a library of templates to build an email

Email Scheduling

Scheduling an email on a specific time or auto-responding to an action

Click Map

Allows tracking user click activity and how they interact with email

Real-time Email Editor

Helps to view the email while editing at the same time

Document Library

Central repository to manage your assets like Images, PDF files, etc.,

List Segmentation

Segregates the customers into smaller groups enabling the user to send targeted emails

Drag and Drop Editor

Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface

A/B Testing

Compares two versions of your website to see which one performs better

Template Management

Enables the user to create templates and modify and customise them later

Spam Check

Verifies the content of emails so that it doesn't end up in the spam folder

Mailing List Management

Segregates the customers into smaller groups enabling the user to send targeted emails

Event Triggered Email

Sends emails to targeted customers based on their activities

Drip Campaigns

Ability to send emails with respect to time or user actions

Click-through Tracking

Keeps a track of links in the email opened by the customer

Auto-Responders

Ability to send automated emails to the contacts subscribing to the list.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Contact Management

Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.

Instagram Ads

Has an inbuilt tool to set up an Instagram marketing campaign

Facebook Ads

Has an inbuilt tool to set up a Facebook marketing campaign

Abandoned Cart Email

Sends email to customers who have failed to check out their cart items

Delivery by Time Zone

Subscribers receive the email at the exact time they are in their timezone.

Send Time Optimization

Helps to find the best sending time to engage with your customer

Sign Up Forms

Build sign up forms to allow website visitors to join your mailing list

Free Stock Photos

Provides a library of free stock photos for commercial use

Contact List Import

Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually

WebEngage Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

WebEngage Custom

Features

Customer Data Platform
Customer Segmentation
Product & Revenue Analytics
Omnichannel Engagement
Campaign Orchestration
Web Personalization
App Personalization
Integrations

Disclaimer: The pricing details were last updated on 17/04/2023 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about WebEngage Pricing

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WebEngage Reviews

User Rating

4.6/5 (Based on 544 Ratings)

Rating Distribution

Excellent
65.1%
Very Good
32%
Average
2.8%
Poor
0.2%
Terrible
0%

User Sentiments

User Friendly Interface, Extensive Integrations, Helpful Customer Support, Effective Journey Feature

Slow Platform Performance, Limited Reporting Features, Complex Initial Setup, Limited Customization Options

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Review Summary

WebEngage is commonly praised for its user-friendly interface and ease of use, with users highlighting its intuitive design and seamless integration with other platforms. Many reviewers commend its robust analytics and reporting capabilities, allowing for in-depth customer insights and campaign performance tracking. Automation features like drip campaigns, segmentation, and personalized messaging receive positive feedback, enabling businesses to streamline their marketing and communication efforts. Several users appreciate WebEngage's ability to enhance customer engagement, leading to improved customer satisfaction and loyalty. However, some reviewers mention the need for better documentation and onboarding support, as well as occasional issues with data accuracy and reliability.

Pros

Robust analytics: WebEngage offers advanced analytics capabilities that help businesses track and measure customer engagement across multiple channels.
Easy to use: WebEngage's intuitive interface makes it easy for businesses to set up and manage their customer engagement campaigns.

Cons

Technical support could be improved: Some users have reported experiencing issues with WebEngage's technical support, with delays in response times and a lack of resolution.
Limited integration options: WebEngage does not offer as many integration options as some other customer engagement platforms, which can limit its flexibility.

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