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Showing 301 - 320 of 370 Products

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Gremlin Social logo
Create a strong brand value using the power of social media 4.6 Based on 30 Ratings
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What is Gremlin Social and how does it work?

Gremlin Social is a social media engagement platform that enables businesses to improve their social media presence. By using this platform, users can successfully optimise their campaigns across all of their social media channels with its built-in publishing, compliance and other tools. Gremlin Social offers an easy way for businesses for creating and publishing compelling social media marketing content. They can scale and simplify their advertising experiences by publishing posts, creating landing pages, advertising and more. Gremlin Social helps users to establish their brand by building authentic relationships with their followers. They can deploy localised social media ads and make better conversations by capturing real-time data from consumers with personalised landing pages. The platform enables businesses to retarget their customers based on their earlier engagements, which ultimately improve their results. Moreover, there are also some community management tools available that make it easy for users to manage their teams.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 93%
  • Reviews 74%
  • Momentum 60%
  • Popularity 68%

Gremlin Social Pricing

  • Free Trial Not Available
  • Starts at $900.00.
View Details

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

CloudSocial logo
All-in-one tool to Manage Social Media 5 Based on 1 Ratings
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What is CloudSocial and how does it work?

CloudSocial software is a platform used to manage several social media accounts and engage with prospects and customers to deliver superior social experience. Manage scheduling options to post on multiple social channels via content calendar for a unified view. Respond to all your comments, messages, and posts on multiple social accounts in real-time. Collaborate with your team to automate workflows. Measure metrics to gain insights into social media. Brand Managers, Small, Medium and Large companies make use of the software.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 65%
  • Momentum 61%
  • Popularity 71%

CloudSocial Pricing

  • Free Trial Available
  • Starts at $13.00.
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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ViralStat logo
A simple way to track video performance on social media Write a Review
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What is ViralStat and how does it work?

ViralStat helps you to better understand the performance of your videos on social media platforms such as YouTube, Facebook, and Instagram. ViralStat allows you to track various video metrics on these platforms, such as number of views, likes and dislikes (and how these change according to different videos), change in subscriber numbers, and overall viewer engagement. All of these metrics are collected and stored in one place. You can also make folders that contain lists of your competitors, as well as influencers, and companies within your industry. You can then benchmark your performance against their performance. This allows you to spot trends in videos that perform well and badly, which enables you to improve your video strategy going forward. You can also create folders of videos you like and that inspire you, so you can get ideas on how to make your own video content better.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 96%
  • Reviews 60%
  • Momentum 65%
  • Popularity 81%

ViralStat Pricing

  • Free Trial Available
  • Starts at $12.00. Offers Free-forever plan.
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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

HeyOrca logo
Social Media Calendar for Digital Agencies 4.7 Based on 366 Ratings
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What is HeyOrca and how does it work?

HeyOrca is a niche tool for digital marketers and agencies that helps them in digital processes such as content planning, team collaboration, client approvals, direct publishing, and more. It empowers agencies to handle the digital channels of multiple clients at once. This reduces the reliance of companies on simple social media schedulers and provides them with a superior way to control their social media content. With an in-built focus on client approvals, digital marketing teams can significantly improve their turnaround times. With the Editorial Calendar, users can visualize posts with automated rendering, view and plan the content calendar, group disparate content pieces into high-level campaigns, and more. Every scheduled content piece can then be directly published to social media accounts such as Facebook, Twitter, Instagram, and LinkedIn. The associated analytics can then enable managers to understand their social media performance with dedicated social engagement breakdowns and multi-channel analytics.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 84%
  • Momentum 64%
  • Popularity 85%

HeyOrca Pricing

  • Free Trial Available
  • Starts at $50.15.
View Details

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Khoros Social Media Management logo
Social Media Marketing App To Run Campaigns And Drive Positive Business Results 4.1 Based on 49 Ratings
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What is Khoros Social Media Management and how does it work?

Khoros Marketing is a platform that helps to plan and measure all social media campaigns to get the best outcomes for any business. The software helps to serve and grow customers across branded communities, social marketing, and digital care. The configurable solution maps the unique needs and workflow of businesses to give users a complete picture of what’s going on with their brand. It elevates brands through targeted audiences and controls social media presence, making it easier for businesses. The platform allows businesses to stay up-to-date with the market and orchestrate the right global content teams to reach the highest-value audiences. Users can translate their social media performance to metrics that matter the most. This includes organic and paid campaign performances that can be checked in one view, making things simple for businesses. It’s a great tool where users can be proactive about managing risk and protect the value of their brand from a centralized location.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 71%
  • Momentum 62%
  • Popularity 78%

Khoros Social Media Management Pricing

  • Free Trial Available
  • Offers Custom plan.
View Details

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SocialCaptain logo
Grow Your Following Organically 1.2 Based on 291 Ratings
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What is SocialCaptain and how does it work?

SocialCaptain leverages the power of AI and automated targeted marketing to drive real, substantial growth for your Instagram account in form of followers, likes, and comments. The easy two-minute setup process of SocialCaptain ensures that you can open your Instagram account to real people and real growth in an organic fashion. The tool serves as your virtual Instagram assistant and helps in converting the target audience into followers. You just to supply it with inputs such as locations, usernames, and hashtags you intend to target and watch SocialCaptain work its magic to drive tangible results. The automation feature of this social media growth tool makes building a wider audience base easier than ever before, helping you earn the exposure your Instagram handle deserves. A personalised dashboard allows you to monitor all the activity and control actions for even better outcomes, and then analyse the performance of your account in real time using the smart reporting features.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 90%
  • Reviews 70%
  • Momentum 62%
  • Popularity 67%

SocialCaptain Pricing

  • Free Trial Available
  • Starts at $39.00. Offers Custom plan.
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

PostPlanify logo
Publish & schedule posts with AI captions + Canva support + post previews Write a Review
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What is PostPlanify and how does it work?

PostPlanify is a social media scheduling tool built for creators, solo founders, and small teams who want to stay consistent without spending hours online. We help you manage all your content in one place - TikTok, Instagram, Facebook, LinkedIn, X, Threads, and YouTube - so you can plan, write, and schedule posts in just a few clicks. With built-in AI caption generation, Canva integration, and brand-specific workspaces, PostPlanify saves you 8+ hours per week on average. You can create unlimited posts, preview everything before it goes live, and schedule your content across platforms, without switching tabs or losing your flow. Whether you’re managing one brand or many, PostPlanify is designed to simplify your content workflow and help you show up consistently.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 97%
  • Reviews 60%
  • Momentum 60%
  • Popularity 60%

PostPlanify Pricing

  • Free Trial Available
  • Starts at $7.49.
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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Crosspostify logo
Effortless social media management—schedule, share, and grow with ease Write a Review
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What is Crosspostify and how does it work?

Stop wasting countless hours manually posting on multiple platforms. Now one can seamlessly share and schedule the content across all major social media in just a few clicks. Whether uploading fresh content or choosing from the media library, the process is simple and efficient. Add an engaging caption, select the content to appear, and good to go. Need perfect timing? Easily schedule posts for peak engagement opportunities to maximize the reach and impact. With a user-friendly interface and affordable pricing, this tool takes the complexity out of managing the social media, so one can focus on what truly matters—creating amazing content and growing the audience.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 97%
  • Reviews 60%
  • Momentum 62%
  • Popularity 63%

Crosspostify Pricing

  • Free Trial Available
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Draftly logo
Plan, Create, and Schedule LinkedIn Posts in under 60 seconds Write a Review
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What is Draftly and how does it work?

Draftly is an advanced LinkedIn automation tool meticulously designed to enhance one's presence on the platform seamlessly. This comprehensive solution encompasses personalized content creation, automated scheduling, and meaningful engagement, thereby facilitating the expansion of professional networks and fostering valuable connections. By allowing users to create and schedule posts that reflect their unique voice, Draftly's AI technology ensures the delivery of engaging content that feels authentic rather than generic. Furthermore, the platform enables the creation of visually striking LinkedIn carousels that effectively capture attention and spark insightful conversations. Distinct from conventional automation tools, Draftly amplifies creativity instead of replacing original ideas with standardized content. Features such as Auto-Pilot mode and multi-source content creation position Draftly as a transformative tool in the realm of LinkedIn growth. Ultimately, Draftly empowers users to generate content effortlessly from any location, enhancing their ability to connect with their audience and develop their LinkedIn presence more effectively than ever before.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 97%
  • Reviews 60%
  • Momentum 64%
  • Popularity 68%

Draftly Pricing

  • Free Trial Available
  • Starts at $9.0.
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Upflow logo
Find and share engaging content automatically Write a Review
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What is Upflow and how does it work?

Upflow finds relevant content based on your keywords and chooses only the most engaging articles. No matter what your niche is, Upflow allows you to find and schedule targeted content in minutes. Control what's posted by reviewing further or just leave the posting on autopilot.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 88%
  • Reviews 60%
  • Momentum 60%
  • Popularity 66%

Upflow Pricing

  • Free Trial Not Available
  • Starts at $29.00. Offers Free-forever plan.
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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hypegrowth logo
Dedicated Growth Service for Social Media Following 4.4 Based on 18 Ratings
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What is Hypegrowth and how does it work?

Hypegrowth is a growth tool for social media accounts of individuals and companies who want to increase their following and optimize their social accounts. It includes support for users of both Instagram and Twitter. Hypegrowth provides an autopilot mode for social media accounts to increase their followings and enjoy the benefits of organic growth rather than paid growth. The tool puts the social media profiles under the spotlight so that followers are gained naturally rather than the paid way. The tool even claims that users can save up to 5 hours of manual work per day and even gain new followers over the weekend. After a brief questionnaire with users to know everything about their accounts, the Hypegrowth team conducts audits of the accounts and sets up campaigns that boost engagement. There is no long-term contract involved and users can subscribe on a month on month basis.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 89%
  • Reviews 77%
  • Momentum 61%
  • Popularity 65%

Hypegrowth Pricing

  • Free Trial Available
  • Offers Custom plan.
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79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

aikontent logo
Automate Marketing & Boost Engagement 5 Based on 2 Ratings
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What is aikontent and how does it work?

Social Media Auto Posting, Marketing Calendar, Scheduling, Social Media Marketing Automation. For Bloggers, agencies, and marketing teams that want to build a brand and promote business on social media. Aikontent applies Drip campaigns to social media. It also leverages Evergreen Content to share posts consistently and get your brand, products, and services seen by the people who need them.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 80%
  • Reviews 66%
  • Momentum 63%
  • Popularity 63%

aikontent Pricing

  • Free Trial Not Available
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74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Tweet Sweeper logo
Tidy up your Twitter profile in two clicks Write a Review
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What is Tweet Sweeper and how does it work?

Tweet Sweeper can help. It automatically deletes old tweets so can show off the current user. Most of what we tweet doesn't need to stick around forever. Even the most viral tweets only have a 24 hour shelf life. So let Tweet Sweeper help to keep profile looking its best.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 70%
  • Reviews 60%
  • Momentum 62%
  • Popularity 63%

Tweet Sweeper Pricing

  • Free Trial Not Available
  • Starts at $29.00.
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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

BrandMentions logo
Built Brand in Minutes 4.3 Based on 58 Ratings
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What is BrandMentions and how does it work?

BrandMentions software is a platform used to manage product on all the channels with real-time alerts. Manage Multiple sources and social networks to measure the sentiment of the conversations. Analyze your competitors and gain insights about any brand or topic from any market via Dashboard. Brand Managers, Small and Medium companies make use of the software.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 91%
  • Reviews 72%
  • Momentum 65%
  • Popularity 75%

BrandMentions Pricing

  • Free Trial Available
  • Starts at $49.00.
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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Dash Hudson logo
Grow your business through visual marketing 4.8 Based on 298 Ratings
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What is Dash Hudson and how does it work?

Dash Hudson is a visual marketing platform that acts as a one-stop solution, helping businesses houses analyze trends, accelerate their growth and drive engagement levels as well. Managers can facilitate their team members to drive in more customers by providing, accessible, actionable and accurate insights. With Dash Hudson, users can also identify top content and visual trends that can boost customer engagement. Enterprises can easily enhance their ROI levels based on the brand-specific analytics and performance predictions offered by the software. Additionally, Relationship IQ within Dash Hudson, helps business owners track the right influencers with great social impacts for their marketing purpose. Users can seamlessly convert their most engaged audiences into loyal customers with LikeShop. They can also upgrade email campaigns and product pages with onsite galleries comprising their most compelling visuals. Moreover, detailed reports offered by Dash Hudson assures enhanced efficiency and optimization. Users can generate deep relationships with their clients leveraging on platforms like Twitter, Facebook, Instagram, Pinterest and more.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 93%
  • Reviews 77%
  • Momentum 64%
  • Popularity 75%

Dash Hudson Pricing

  • Free Trial Not Available
  • Offers Custom plan.
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Lyfpit logo
Social Media Automation Tool 4.8 Based on 9 Ratings
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What is Lyfpit and how does it work?

Lyfpit software is a Social Media Monitoring used to measure the performance of workflows. The software integrates with Social Networks and manage unlimited accounts right from the dashboard. Customize branding and can automate recurrent social media tasks to automate workflows. Marketers, Small and Medium companies make use of the software.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 68%
  • Momentum 63%
  • Popularity 62%

Lyfpit Pricing

  • Free Trial Available
  • Starts at $19.00.
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Strea.ma logo
Best manager of your social media accounts 4.8 Based on 11 Ratings
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What is Strea.ma and how does it work?

If you’re looking for multi-feature social media management software that allows you to get updates from the top social media networking sites, then Strea.ma is your answer. It allows you to display user generated content at live events without putting in much effort. The software is easily installed and has a user friendly interface. Strea.ma enables you to create your own brand, logo, set the background as well. With manual pre-approval feature, it becomes very easy to have complete control over the feed with Strea.ma. The multi-account management feature is also present in this software which allows access to multiple users simultaneously and manage them efficiently.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 89%
  • Reviews 73%
  • Momentum 60%
  • Popularity 69%

Strea.ma Pricing

  • Free Trial Available
  • Starts at $119.00.
View Details

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Viraltag logo
Getting viral was never this easy 4.1 Based on 31 Ratings
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What is Viraltag and how does it work?

Viraltag is one of the best social media management software if you’re interested in marketing through photos. From one dashboard, you can access and manage different social media platforms, work with a team and analyse content. Scheduling posts becomes ridiculously easy with this software. A peculiar feature of Viraltag is that it enables you to save and schedule multiple posts to allow lining up your uploads for a week in advance. Attractive looking content can be assembled and edited with tools like Canva, image editor etc. Say goodbye to guesswork with Viraltag as it converts the reactions to your posts into numbers and graphs, thus enabling you to measure your posts’ actual success rate

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 96%
  • Reviews 73%
  • Momentum 61%
  • Popularity 75%

Viraltag Pricing

  • Free Trial Available
  • Starts at $24.00.
View Details

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Instarazzo logo
Drive real followers on Instagram over an automated process 2.7 Based on 15 Ratings
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What is Instarazzo and how does it work?

Instarazzo is a futuristic Instagram marketing tool that helps companies to grow their followers organically in a fast and secure way. It comes loaded with a smart bot inside, which can take care of essential tasks automatically. The bot is capable of liking posts of the targeted audience automatically thus gaining their attention and creating engagement. Besides, the bot also helps companies to find and follow the best Instagram page within their niche based on content and interest. In addition, Instarazzo also helps companies to comment on the right kind of photos and amp up the overall engagement levels in real-time. Further, the tool can also be used to send Direct Messages to individual followers and keep them aware of the latest whereabouts. Companies can even schedule posts by setting up publication dates, caption locations, adding images, hashtags as well as the first comment. Ultimately, Instarazzo allows users to monitor all of their comments and read, reply, classify and delete comments from one simple interface, which helps in optimising interaction levels with potential customers from time to time.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 97%
  • Reviews 70%
  • Momentum 60%
  • Popularity 67%

Instarazzo Pricing

  • Free Trial Available
  • Starts at $15.00.
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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Mintrics logo
Social video performance metrics solution 5 Based on 3 Ratings
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What is Mintrics and how does it work?

Mintrics provides video analytics to help you better understand how your video performed on social media, as well as deliver more insight into audience interaction with your video. Mintrics’ summary dashboards provide an at-a-glance view of your video’s performance, with information benchmarking your video against the average for your account. The dashboards also provide context around areas for improvements, as well as performance highlights data. The Mintrics Meter algorithm takes all of the different metrics into account and provides a score out of ten for overall performance. Mintrics also provides monthly reports that can be customized and personalized according to your needs. The digest reports can give you a quick snippet of the performance of your recent uploads, while the comprehensive reports take a deeper dive into what has happened to your video since its upload. Mintrics also takes those reports and provides personalized recommendations and actionable insights to help you improve your metrics.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 85%
  • Reviews 66%
  • Momentum 61%
  • Popularity 72%

Mintrics Pricing

  • Free Trial Available
  • Starts at $1290.00. Offers Free-forever and Custom plan.
View Details

Pricing Insights for Social Media Management Software

  • The Average Cost of a basic Social Media Management Software plan is $15 per month.

  • 60% of Social Media Management Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 31% offer a Freemium Model Allows users to access basic features at no cost..

List of Social Media Management Software

PRODUCT NAME SW SCORE AGGREGATED RATINGS
Gremlin Social Gremlin Social 85 4.6
CloudSocial CloudSocial 86 5
ViralStat ViralStat 87 0
HeyOrca HeyOrca 92 4.7
Khoros Social Media Management Khoros Social Media Management 88 4.1
SocialCaptain SocialCaptain 83 1.2
PostPlanify PostPlanify 82 0
Crosspostify Crosspostify 84 0
Draftly Draftly 86 0
Upflow Upflow 82 0

Overview

In today’s world, where social media plays a vital role in people’s lives, a brand should use it as a tool to reach its potential customers and publicise its new product or a deal. A social media management software enables the brand to manage its operations on social media, from creating attractive content to scheduling posts to fit the events, from maintaining its regular presence in customer’s feed to keeping a check on your competitors performance.

What is Social Media Management Software?

Let us first strengthen our understanding of what Social Media Management Software is. It is a software suite model or an application that allows you to effectively control your social media posts by engaging them via several communication mediums.

Social Media Management Software helps by controlling conversations over social media platforms, overlooking marketing strategies and campaigns, and evaluating your company’s social media presence.

Social Media Management Software allows you to connect all your social media platforms in one place, from where you can effectively analyze, manage, and control your social presence with the help of advanced features.

Why Use Social Media Management Software?

We all have our social media accounts that we manage every day. It is not that big of a deal, and you might be wondering, why would you need additional software to do that? For starters, having and managing a personal account and a business account are two different things. When it comes to business purposes, your account has strict goals— engaging, communicating, and gathering new customers. However, managing an account with these factors in mind is not as easy as it seems. With that in mind, here are a few other reasons why businesses need Social Media Management Software:

Managing more than one account

It is always better to have an account on more than one social platform. That way, you get a broader horizon, which gives you a more extensive reach and more potential customer engagement. However, having more than one social media account would need double the management trouble. But those things would not be a concern with Social Media Management Software as it provides one centralized dashboard for you to control all your social accounts.

Always stay up-to-date

When you have multiple social accounts, it is normal for you to receive tons of notifications every minute. But this also means that you can miss out on important matters. Of course, you cannot afford to make such a mistake. This is where Social Media Management Software can help you out tremendously. It helps you keep track of all your notifications, making you aware of the important matter so you never miss out on anything.

Monitor keywords for optimal results and leads

Social media platforms are a hub of customer-related information. The trends that they follow to their needs, feedback, preferences— social media platforms can provide you with information that can help you polish your services like none other. You can do with Social Media Management Software to gather this information, know the keywords, keep up with these trends, and get accurate leads on prospective customers.

Real-time engagement

As more and more businesses turn to social media for business aid, automated replies increase in number. Simply staying ‘active’ or posting several times in a day does not guarantee engagement. Businesses start missing out on real-time engagement that adds value to their services and brand image.

But, how can automated software help in increasing real-time engagement? The answer is simple— let Social Media Management Software handle all of the basic repetitive activities, and you can focus on engaging in more real-time communications.

Top Features of a Social Media Management Software

While you are on your way to familiarizing yourself with Social Media Management Software, you should also know about the key features that it provides. Let’s take a look:

Scheduling Posts

Automation is answering all our problems, and this Social Media Management Software feature easily tops them all. Whether you are online or not, the software will ensure that your scheduled posts are posted on time without needing any reminder.

Adaptability

One Social Media Management Software should be usable for all your accounts. It does not make any sense if you would require different software for each account. Therefore, one must feature that your preferred Social Media Management Software should have is adaptability.

Promoting and advertising

Social media has this convenient option for in-app advertising. With that, marketing for your company becomes easier over social media platforms as well as running campaigns. Social Media Management Software allows you to manage the said ads and campaigns efficiently.

Get familiar with your followers

Social Media Management Software helps in regulating, observing, and analyzing the behavior of your followers. Thus, it can help you come up with relevant posts that will engage customer interactions.

Top Use Cases for Social Media Management Software

As social media is prevalent in all industries, Social Media Management Software has many use cases. Let us take a look at a few of them:

Industry-level use cases

Marketing Industry

As the marketing industry continuously depends on social media for promotion and marketing strategies, Social Media Management Software is the perfect business tool.

Hospitality Industry

With the rising cafe and dining culture, the hospitality industry has turned to social media for promotions and attracting customers. Social Media Management Software, thus, plays an important role in this industry.

Fashion Industry

If there is an industry that uses social media platforms to its fullest, it is the fashion industry. That said, Social Media Management Software is actively used in this industry to regulate social media accounts.

Advertising Industry

We all know how social media platforms have active ad campaigns going on all around. The advertisement industry takes full advantage of the said scenario with strong aid from Social Media Management Software.

Entertainment Industry

Lastly, the entertainment industry, too, has high engagement on social platforms. With Social Media Management Software, dealing with multiple accounts becomes easier for the industry.

Functional-level use cases

Customer experience

Social Media Management Software helps improve customer experience by informing, engaging, and offering promotional discounts to all your followers.

Brand Image

Social media is a great platform for promoting brand image. With Social Media Management Software, you can effectively improve your company’s brand image.

Optimizing marketing

Social Media Management Software can effectively help you manage your social media marketing campaigns and advertisements.

Generation of revenue

Social media is an excellent channel for revenue generation. Social Media Management Software can help you optimize those channels to bring about a boost in revenue generation.

Innovation

Social Media Management Software provides you with unique analytics that allows you to be innovative to garner your customers’ attention.

Buying considerations - Detailed Buying Guide of Social Media Marketing Software

If you are planning to purchase Social Media Management Software, here are a few things that you should keep in mind:

Adaptability

When it comes to social media accounts, you may have ten different ones on different platforms. But, does your Social Media Management Software recognize those platforms? Make sure that the software is compatible with different types of social media platforms.

Available analytics

Social Media Management Software is all about the analytics that they provide. Therefore, while you are making the purchase, make sure you go through its analytics.

Management of campaigns

Managing campaigns is a challenging yet essential task. Therefore, make sure that the software has enough facilities and features to make campaign management easier for you.

User-friendly

Managing social media accounts is already a big hassle. You would not want to complicate the process by getting Social Media Management Software whose interface is complex and difficult to use. Stick to software that has an easy user interface.

Making the final decision - Choosing the right Social Media Management Software

Therefore, that is all you need to know about Social Media Management Software. In today’s time, where social media platforms have such a prevalent presence all around us, the best you can do is adapt yourself to the changing scenarios and make the best out of them. With Social Media Management Software, that becomes a problem.

Hence, if you are ready to purchase Social Media Management Software, which is highly recommended, go by this guide to know all about Social Media Management Software and make the best out of your software.

Features

Typical Features

Social Media Monitoring

Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online

Posts Scheduling

Schedules your posts beforehand to post contents timely even in your absence

Multi-User Collaboration

Allows multiple users to work on one project to ensure effective team work

Multi-Account Management

Facilitates the usage of multiple social media account for a wider reach

Customer Engagement

Enables the brand to maintain contact with their potential customers

Brand Tracking

Helps to know the position of your brand on the social media network

Auto Publishing

Publishes scheduled posts as and when they become relevant

Analytics (Social Media)

Helps you analyse performance based on reaction to posts

Content Management

Helps you to create and customize your contents to make user and SEO friendly

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