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Showing 1 - 20 of 369 Products

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

post bridge logo
Simplify Social Media Management for Creators and Businesses Write a Review
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What is post bridge and how does it work?

post bridge revolutionizes social media management with its all-in-one platform, allowing users to effortlessly post and schedule content across multiple accounts. Designed for simplicity, it provides a practical solution for creators and businesses aiming to engage and grow their audiences. Users can upload content once and instantly share it on platforms like TikTok and Instagram with simultaneous posting. The intuitive scheduling feature enables planning content releases from a single dashboard, giving a clear overview of scheduled and published posts. Users can easily edit scheduled content and manage past posts through direct links. A standout feature is the ability to schedule TikTok Carousel posts with trending audio added automatically during upload, enhancing engagement. With its user-friendly interface, post bridge empowers content creators to focus on their passion while the platform handles logistics, making it a valuable tool at a fair price.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 60%
  • Momentum 63%
  • Popularity 65%

post bridge Pricing

  • Free Trial Available
  • Starts at $7.5.
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SocialHuge logo
Manage your Socials & Reviews Write a Review
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What is SocialHuge and how does it work?

Create, publish, schedule, manage all messages & reviews in one single inbox. Easily create, schedule and publish content that connects with all audiences from a single dashboard. Manage incoming messages across social networks quickly and easily. Reply to Google Business and TripAdvisor reviews easily. Easily create, schedule and publish content that connects all audiences from a single platform.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 93%
  • Reviews 60%
  • Momentum 61%
  • Popularity 67%

SocialHuge Pricing

  • Free Trial Available
View Details

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Buffer logo
No more buffering 4.4 Based on 1125 Ratings
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What is Buffer and how does it work?

Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue of posts and uploads them according to the schedule set by you. Buffer converts the number of likes, shares, comments tweets and other reactions of your post into numerical value which helps you to measure your post’s popularity on different social media platforms. Buffer also provides free trial which allows you to judge whether all your needs are being fulfilled or not.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 99%
  • Momentum 69%
  • Popularity 93%

Buffer Pricing

  • Free Trial Available
  • Starts at $5.00. Offers Free-forever plan.
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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Ingramer logo
A Convenient and Powerful Instagram Growth Assistant Tool 4.2 Based on 649 Ratings
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What is Ingramer and how does it work?

Ingramer is a 2x-effective Instagram bot capable of automating Instagram business promotions and marketing. Its Pro Targeting Filters helps users to get real likes and followers. The tool’s other key features include auto follow/unfollow, comments, scheduled postings, and direct messages. Users simply have to create an account on Ingramer and connect the Instagram account to take advantage of these features. The bot starts functioning when a new campaign has been created. It makes campaigns scalable and takes care of all campaign-related activities. As the software is cloud-based, users can adjust and manage their account settings and even see and track all the activities from any device. Another fantastic feature is the hashtag generator that makes it so much easier to find the appropriate hashtags to use in the upcoming posts. Besides, the tool allows for usernames and locations targeting with language and gender filters. This improves interaction with relevant accounts and boosts growth significantly.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 97%
  • Reviews 78%
  • Momentum 65%
  • Popularity 67%

Ingramer Pricing

  • Free Trial Available
  • Starts at $37.00.
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Instamber logo
Smart Tool To Amplify Growth For Your Social Media 1.9 Based on 44 Ratings
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What is Instamber and how does it work?

Instamber develops comprehensive services to cover users' needs on Instagram, TikTok, and Twitter marketing. It is a web-based application, so users don't have to download and install any software or additional tools. It helps users decrease their costs by using affordable tools and increase their efficiency. Instamber is a marketing assistant that engages with the target audience on behalf of users' Instagram account to increase the number of real followers. The tool organizes and distributes both individual and mass direct messages automatically with its powerful and easy-to-use dashboard. It also enables users to schedule a post on their Instagram account easily. It also lets users discover their industry-related influencers, customers, and posts based on hashtags, locations, and usernames. The tool brings all the received comments into a single stream. It also has an Instamber TikTok growth tool, making brands more widespread and helping them reach an organic audience and accelerate their account improvement. Instamber is web-based, and users wouldn’t have to download or install anything.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 84%
  • Reviews 68%
  • Momentum 64%
  • Popularity 66%

Instamber Pricing

  • Free Trial Not Available
  • Starts at $10.00.
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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ReplyZen logo
AI-powered Social Media Comment Management & Engagement Platform Write a Review
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What is ReplyZen and how does it work?

ReplyZen is an AI comment management platform for Facebook and Instagram that automates responses to both ad and organic post comments. It helps performance marketers, ecommerce businesses, and social media teams scale their engagement by automatically answering customer questions, moderating inappropriate content, and tracking conversions from comment interactions. The platform includes customizable AI agents that match your brand voice, automated link insertion for product/affiliate URLs, and detailed analytics showing which social interactions lead to sales. Designed for businesses running paid social campaigns who need to maintain consistent engagement across multiple ad posts and pages without manual intervention. Key Features: Automated comment replies with customizable AI responses Comment moderation and sentiment analysis Conversion tracking from comment to purchase Trackable short links for attribution Multi-page and multi-team management Support for both Facebook and Instagram business pages

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 95%
  • Reviews 60%
  • Momentum 60%
  • Popularity 60%

ReplyZen Pricing

  • Free Trial Available
  • Starts at $29.0.
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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sprout Social logo
Optimise your online presence through social media 4.3 Based on 3820 Ratings
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What is Sprout Social and how does it work?

Sprout Social is an all-in-one social media management platform that enables businesses to unlock the full potential of social media. The software not just helps in marketing strategy but also in various area of the business. It streamlines and scales social engagement to increase visibility, improve responsiveness and boost efficiency. Sprout Social also simplifies and strengthens social media publishing by scheduling content and posts it at the right time to gain more engagement. A notable feature of Sprout Social includes strategic decision-making, which uses social media analytics that saves time and speeds up the data collection process. It also analyses audience responses and generates strategies accordingly. Sprout Social helps the user to spend less time on manual tasks and more on connecting with their audiences. There are agents available on this platform that offer tailor-made solutions to scale business. The software is appropriate for enterprises, agencies, advocacy, small businesses and customer care agencies.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 90%
  • Momentum 71%
  • Popularity 90%

Sprout Social Pricing

  • Free Trial Available
  • Starts at $199.0. Offers Custom plan.
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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Social Combiner logo
Track Instagram Performance Metrics and More Write a Review
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What is Social Combiner and how does it work?

Social Combiner is a tool that helps users track their Instagram progress. They can track gained followers, website clicks, impressions, reach, and more. It is possible to discover hashtags and organize them into categories. Users can also discover audience interests and content ideas appropriate for the target segments. The tool also offers analytics of competitors to gain an insight into their strategies, and detailed data such as hashtag, total engagements, comments, likes, and media can be viewed. Users can view performance-related data according to dates and media stats such as gained followers, lost followers, engagement, likes, comments, impressions, and reach. Various growth metrics and performance data can be represented as charts and graphs to provide an intuitive, visual representation. Team members can be invited to collaborate and analytics can be exported to PDF, XLXS and CSV file formats.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 87%
  • Reviews 60%
  • Momentum 60%
  • Popularity 63%

Social Combiner Pricing

  • Free Trial Available
  • Starts at $19.00.
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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sociamonials logo
Effortless Social Media Management, Simplified 4.6 Based on 149 Ratings
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What is Sociamonials and how does it work?

Simplify their social media management with Sociamonials, the all-in-one tool built to help them schedule, post, and analyze effortlessly. Designed for streamlined workflows across all platforms, Sociamonials makes consistent posting hassle-free. Its auto-reposting feature ensures their content stays fresh and relevant, while the AI-powered content creation tool transforms insights into compelling posts that truly connect with their audience. Sociamonials make it easy to discover new content ideas with their intuitive features. Effortlessly integrate RSS feeds for automated posting, saving they time and keeping their profiles active and engaging. Whether their goal is to craft captivating posts or maintain a steady online presence, Sociamonials delivers simplified scheduling and seamless management at their fingertips. Take control of their social strategy and elevate their brand’s engagement with tools that make even the most complex tasks simple. Sociamonials don’t just make social media easier they take it to the next level.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 95%
  • Reviews 76%
  • Momentum 62%
  • Popularity 76%

Sociamonials Pricing

  • Free Trial Available
  • Starts at $15.0.
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Ultimate SMM logo
Make your business more visible and accessible Write a Review
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What is Ultimate SMM and how does it work?

Ultimate SMM is a social media management platform that is designed for marketing and managing the social media of the user. The software provides its users with tools that enable them to manage and automate all their social accounts from one place. Users can get their business exposed and enhance growth through visibility on many platforms. Ultimate SMM software helps the user by automatically publishing scheduled posts as and when they become relevant. One can schedule posts per week or month which will automatically be posted on all the social media accounts. The software enables its users to post on platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest and Reddit and build up the followers for the organization. Users can save time by scheduling several social media posts at once while maintaining an active presence online. The software allows users to measure their social media results and track their performance while sharing meaningful insights with their team about customers and campaign contents with the help of customizable reports.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 97%
  • Reviews 60%
  • Momentum 62%
  • Popularity 64%

Ultimate SMM Pricing

  • Free Trial Not Available
  • Starts at $5.83.
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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Instoo logo
Cutting-Edge Automation Tools To Grow Followers Write a Review
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What is Instoo and how does it work?

Instoo is an automation tools platform to help grow followers. The automation tools help to interact with real users on your behalf. This allows only users who are interested in your products to interact with you. Instoo Instagram is popular as it automates your browser with a Google Chrome extension. It uses unique algorithms to automate follows, likes, story views, and DMs. Since it works on your home network, it requires no proxies and is the safest possible bot to use in 2020. The Tinder Automation feature helps users get matches while also saving hundreds of hours through unblockable automation techniques. If users are looking for advice on scaling their accounts, the live chat support comes handy. The platform comes with a test option with a 100% money-back guarantee. It helps users to run management businesses where one license can grant access to automate interactions for unlimited accounts.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 83%
  • Reviews 60%
  • Momentum 63%
  • Popularity 64%

Instoo Pricing

  • Free Trial Available
  • Starts at $8.25.
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

FrenzyPost logo
Social Media Management & Publishing Tool Write a Review
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What is FrenzyPost and how does it work?

FrenzyPost is a powerful social media management tool designed to save time, boost efficiency, and simplify content creation. Ideal for both personal and client use, it lets you schedule posts, manage multiple platforms, and create custom templates—all from one dashboard. With features like cross-platform uploads, scheduling, link in bio creation, FrenzyPost helps creators stay organized, consistent, and focused on growth without the usual hassle.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 60%
  • Momentum 60%
  • Popularity 61%

FrenzyPost Pricing

  • Free Trial Not Available
  • Offers Free-forever plan.
View Details

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hootsuite logo
Highly collaborative social media manager 4 Based on 6030 Ratings
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What is Hootsuite and how does it work?

Hootsuite is a popular social media management software that comes attractively stuffed with an array of collaboration features as well. The software contains collaboration features group calendars, cooperative writing, synchronous editing, content management, contact management, project management, task management etc. It includes other useful software features also like reputation management features, social media marketing features and social media monitoring features. Hootsuite supports multi-user collaboration. With this software, users can easily share engagement streams with your team. Users can better control multiple communication channels with this highly collaborative platform.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 94%
  • Momentum 67%
  • Popularity 97%

Hootsuite Pricing

  • Free Trial Available
  • Offers Custom plan.
View Details

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Draftly logo
Plan, Create, and Schedule LinkedIn Posts in under 60 seconds Write a Review
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What is Draftly and how does it work?

Draftly is an advanced LinkedIn automation tool meticulously designed to enhance one's presence on the platform seamlessly. This comprehensive solution encompasses personalized content creation, automated scheduling, and meaningful engagement, thereby facilitating the expansion of professional networks and fostering valuable connections. By allowing users to create and schedule posts that reflect their unique voice, Draftly's AI technology ensures the delivery of engaging content that feels authentic rather than generic. Furthermore, the platform enables the creation of visually striking LinkedIn carousels that effectively capture attention and spark insightful conversations. Distinct from conventional automation tools, Draftly amplifies creativity instead of replacing original ideas with standardized content. Features such as Auto-Pilot mode and multi-source content creation position Draftly as a transformative tool in the realm of LinkedIn growth. Ultimately, Draftly empowers users to generate content effortlessly from any location, enhancing their ability to connect with their audience and develop their LinkedIn presence more effectively than ever before.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 97%
  • Reviews 60%
  • Momentum 64%
  • Popularity 68%

Draftly Pricing

  • Free Trial Available
  • Starts at $9.0.
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78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

3 Dollar Social logo
Get more customers through social media Write a Review
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What is 3 Dollar Social and how does it work?

3 Dollar Social is a small team of social media professionals that was gathered and established by the founder Ostap Zabolotnyy. Social media is one of the most effective methods of promoting your business online, but it requires hard work and knowledge. Marketing can be expensive, but they pride ourselves on affordable social media management. They know you’re busy. If you don’t have the time to create new content and engage with an audience on social media.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 79%
  • Reviews 60%
  • Momentum 60%
  • Popularity 71%

3 Dollar Social Pricing

  • Free Trial Available
  • Starts at $74.92.
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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Tweet Ninja logo
Automated Twitter management platform Write a Review
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What is Tweet Ninja and how does it work?

Tweet Ninja is a social media marketing platform that enables you to grow your social media followers organically while also boosting your engagement on Twitter. With Tweet Ninja, you can automate your Twitter feed so that the app will automatically tweet, retweet and favorite the most engaging content that your target audience is interested in. This will help you automate manual processes, save time, reach more people, as well as gain followers, engage with influencers in your industry, and build your brand authority. To set up Tweet Ninja, you need to pick people who you want to engage with on Twitter. From there, you can refine this list by choosing keywords and hashtags. Once Tweet Ninja has started tweeting, retweeting, and favoriting on your behalf, it will pick the most popular and engaged with content and continue to use that to improve interaction and engagement rate.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 89%
  • Reviews 60%
  • Momentum 61%
  • Popularity 66%

Tweet Ninja Pricing

  • Free Trial Available
  • Starts at $19.00.
View Details

81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SocioSEER logo
A Simple Social Media Analytics Solution 5 Based on 1 Ratings
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What is SocioSEER and how does it work?

SocioSEER software is a Social Media Analytics tool using machine learning and artificial intelligence to create a Brand Equity Index with social media. It offers real-time metrics on loyalty, sentiment, perceived value, customer association and more. Brand Managers, Small, Medium and Large companies make use of the software.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 85%
  • Reviews 65%
  • Momentum 62%
  • Popularity 74%

SocioSEER Pricing

  • Free Trial Available
  • Offers Custom plan.
View Details

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SocialPilot logo
Achieve social media marketing goals within a short time 4.5 Based on 859 Ratings
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What is SocialPilot and how does it work?

SocialPilot is a comprehensive social media marketing, scheduling and analytical tool that helps users accomplish their social media marketing goals in real-time. The platform lets its users monitor more than 50 profiles and helps them to schedule a single post multiple times across all available social networks. Social media performance management just gets easier with SocialPilot, and users can export all related data to generate a detailed PDF report in a single click. The inbuilt Social Inbox feature helps them respond to messages, comments and posts across all Facebook pages from a unified portal. Users can also rely on SocialPilot to collaborate with their teammates and make it mandatory to review each post before posting it on social media. This makes them share quality content for their audience. Moreover, an inbuilt calendar helps users visualise their social media strategies and monitor posts across multiple accounts. They can upload up to 500 posts at once. Other important features include URL shortening, browser extension, content curation, client management, visual support etc.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 89%
  • Momentum 70%
  • Popularity 87%

SocialPilot Pricing

  • Free Trial Available
  • Starts at $25.50. Offers Custom plan.
View Details

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

BlackMagic.so logo
Enhanced Twitter. For Creators, Influencers and more Write a Review
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What is BlackMagic.so and how does it work?

Unlock insights you never knew about. Communicate better with your audience. Build strong 1:1 relationships. BlackMagic comes with features like: Powerful Real-Time Analytics, Personal Twitter CRM, Audience Growth Tools, Scheduling & Publishing. You won't find this level of detail anywhere else, with features like : Track how your tweets perform over time, compare with your average tweets, understand why a tweet takes off, track your consistency, followers, engagements, etc. Tools, insights, and suggestions to help you grow your audience. Get tweet inspirations everyday ,Track engagements from followers/strangers, search replies, respond quickly and easily, reminders to help you keep in touch with your favourite people. Your Personal Twitter CRM. Manage your audience, communicate better and easier. Write private notes for everyone, set reminders (to reply in DM, follow up, etc.), see past interactions with individual people, organize your tweets into categories. Draft, Schedule, Publish, Engage. Do all of that without leaving Twitter. Draft your tweet ideas everywhere you go, schedule the best time to tweet, manage your best tweets, calendar view.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 95%
  • Reviews 60%
  • Momentum 63%
  • Popularity 65%

BlackMagic.so Pricing

  • Free Trial Available
  • Starts at $7.99. Offers Free-forever plan.
View Details

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Practina logo
Manage all you SaaS memberships from one place Write a Review
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What is Practina and how does it work?

Practina AI is an ultimate AI-powered marketing assistant, designed to simplify and elevate the marketing efforts. With cutting-edge AI tools, it effortlessly creates brand-aligned social media posts, personalized content featuring real visuals of the business, and seamless promotions across social media, email, and website. Its advanced ad management tools helps to launch, manage, and optimize campaigns on platforms like Meta and Google with ease. Practina’s Reputation AI feature takes the stress out of handling reviews by generating thoughtful, AI-crafted responses, while its lead tracking system helps to convert prospects faster. Additionally, the platform offers multilingual content creation, allowing to connect with a broader and more diverse audience. By bringing all these capabilities together, Practina drives tangible results, making the marketing smarter, faster, and more impactful.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 97%
  • Reviews 60%
  • Momentum 74%
  • Popularity 85%

Practina Pricing

  • Free Trial Not Available
  • Starts at $99.0.
View Details

Buyer's Guide Read Buyer's Guide

Typical Features

  • Helps you to create and customize your contents to make user and SEO friendly Content Management
  • Helps you analyse performance based on reaction to posts Analytics (Social Media)
  • Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online Social Media Monitoring
  • +6 more

Prices

60% software offer free trial

31% software offer freemium model

Software in Spotlight

SocialBee logo

SocialBee

4.9

Later logo

Later

4.2

Pricing Insights for Social Media Management Software

  • The Average Cost of a basic Social Media Management Software plan is $15 per month.

  • 60% of Social Media Management Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 31% offer a Freemium Model Allows users to access basic features at no cost..

List of Social Media Management Software

PRODUCT NAME SW SCORE AGGREGATED RATINGS
post bridge post bridge 85 0
SocialHuge SocialHuge 83 0
Buffer Buffer 98 4.4
Ingramer Ingramer 88 4.2
Instamber Instamber 82 1.9
ReplyZen ReplyZen 81 0
Sprout Social Sprout Social 94 4.3
Social Combiner Social Combiner 80 0
Sociamonials Sociamonials 88 4.6
Ultimate SMM Ultimate SMM 83 0

Overview

In today’s world, where social media plays a vital role in people’s lives, a brand should use it as a tool to reach its potential customers and publicise its new product or a deal. A social media management software enables the brand to manage its operations on social media, from creating attractive content to scheduling posts to fit the events, from maintaining its regular presence in customer’s feed to keeping a check on your competitors performance.

What is Social Media Management Software?

Let us first strengthen our understanding of what Social Media Management Software is. It is a software suite model or an application that allows you to effectively control your social media posts by engaging them via several communication mediums.

Social Media Management Software helps by controlling conversations over social media platforms, overlooking marketing strategies and campaigns, and evaluating your company’s social media presence.

Social Media Management Software allows you to connect all your social media platforms in one place, from where you can effectively analyze, manage, and control your social presence with the help of advanced features.

Why Use Social Media Management Software?

We all have our social media accounts that we manage every day. It is not that big of a deal, and you might be wondering, why would you need additional software to do that? For starters, having and managing a personal account and a business account are two different things. When it comes to business purposes, your account has strict goals— engaging, communicating, and gathering new customers. However, managing an account with these factors in mind is not as easy as it seems. With that in mind, here are a few other reasons why businesses need Social Media Management Software:

Managing more than one account

It is always better to have an account on more than one social platform. That way, you get a broader horizon, which gives you a more extensive reach and more potential customer engagement. However, having more than one social media account would need double the management trouble. But those things would not be a concern with Social Media Management Software as it provides one centralized dashboard for you to control all your social accounts.

Always stay up-to-date

When you have multiple social accounts, it is normal for you to receive tons of notifications every minute. But this also means that you can miss out on important matters. Of course, you cannot afford to make such a mistake. This is where Social Media Management Software can help you out tremendously. It helps you keep track of all your notifications, making you aware of the important matter so you never miss out on anything.

Monitor keywords for optimal results and leads

Social media platforms are a hub of customer-related information. The trends that they follow to their needs, feedback, preferences— social media platforms can provide you with information that can help you polish your services like none other. You can do with Social Media Management Software to gather this information, know the keywords, keep up with these trends, and get accurate leads on prospective customers.

Real-time engagement

As more and more businesses turn to social media for business aid, automated replies increase in number. Simply staying ‘active’ or posting several times in a day does not guarantee engagement. Businesses start missing out on real-time engagement that adds value to their services and brand image.

But, how can automated software help in increasing real-time engagement? The answer is simple— let Social Media Management Software handle all of the basic repetitive activities, and you can focus on engaging in more real-time communications.

Top Features of a Social Media Management Software

While you are on your way to familiarizing yourself with Social Media Management Software, you should also know about the key features that it provides. Let’s take a look:

Scheduling Posts

Automation is answering all our problems, and this Social Media Management Software feature easily tops them all. Whether you are online or not, the software will ensure that your scheduled posts are posted on time without needing any reminder.

Adaptability

One Social Media Management Software should be usable for all your accounts. It does not make any sense if you would require different software for each account. Therefore, one must feature that your preferred Social Media Management Software should have is adaptability.

Promoting and advertising

Social media has this convenient option for in-app advertising. With that, marketing for your company becomes easier over social media platforms as well as running campaigns. Social Media Management Software allows you to manage the said ads and campaigns efficiently.

Get familiar with your followers

Social Media Management Software helps in regulating, observing, and analyzing the behavior of your followers. Thus, it can help you come up with relevant posts that will engage customer interactions.

Top Use Cases for Social Media Management Software

As social media is prevalent in all industries, Social Media Management Software has many use cases. Let us take a look at a few of them:

Industry-level use cases

Marketing Industry

As the marketing industry continuously depends on social media for promotion and marketing strategies, Social Media Management Software is the perfect business tool.

Hospitality Industry

With the rising cafe and dining culture, the hospitality industry has turned to social media for promotions and attracting customers. Social Media Management Software, thus, plays an important role in this industry.

Fashion Industry

If there is an industry that uses social media platforms to its fullest, it is the fashion industry. That said, Social Media Management Software is actively used in this industry to regulate social media accounts.

Advertising Industry

We all know how social media platforms have active ad campaigns going on all around. The advertisement industry takes full advantage of the said scenario with strong aid from Social Media Management Software.

Entertainment Industry

Lastly, the entertainment industry, too, has high engagement on social platforms. With Social Media Management Software, dealing with multiple accounts becomes easier for the industry.

Functional-level use cases

Customer experience

Social Media Management Software helps improve customer experience by informing, engaging, and offering promotional discounts to all your followers.

Brand Image

Social media is a great platform for promoting brand image. With Social Media Management Software, you can effectively improve your company’s brand image.

Optimizing marketing

Social Media Management Software can effectively help you manage your social media marketing campaigns and advertisements.

Generation of revenue

Social media is an excellent channel for revenue generation. Social Media Management Software can help you optimize those channels to bring about a boost in revenue generation.

Innovation

Social Media Management Software provides you with unique analytics that allows you to be innovative to garner your customers’ attention.

Buying considerations - Detailed Buying Guide of Social Media Marketing Software

If you are planning to purchase Social Media Management Software, here are a few things that you should keep in mind:

Adaptability

When it comes to social media accounts, you may have ten different ones on different platforms. But, does your Social Media Management Software recognize those platforms? Make sure that the software is compatible with different types of social media platforms.

Available analytics

Social Media Management Software is all about the analytics that they provide. Therefore, while you are making the purchase, make sure you go through its analytics.

Management of campaigns

Managing campaigns is a challenging yet essential task. Therefore, make sure that the software has enough facilities and features to make campaign management easier for you.

User-friendly

Managing social media accounts is already a big hassle. You would not want to complicate the process by getting Social Media Management Software whose interface is complex and difficult to use. Stick to software that has an easy user interface.

Making the final decision - Choosing the right Social Media Management Software

Therefore, that is all you need to know about Social Media Management Software. In today’s time, where social media platforms have such a prevalent presence all around us, the best you can do is adapt yourself to the changing scenarios and make the best out of them. With Social Media Management Software, that becomes a problem.

Hence, if you are ready to purchase Social Media Management Software, which is highly recommended, go by this guide to know all about Social Media Management Software and make the best out of your software.

Features

Typical Features

Content Management

Helps you to create and customize your contents to make user and SEO friendly

Analytics (Social Media)

Helps you analyse performance based on reaction to posts

Social Media Monitoring

Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online

Customer Engagement

Enables the brand to maintain contact with their potential customers

Posts Scheduling

Schedules your posts beforehand to post contents timely even in your absence

Brand Tracking

Helps to know the position of your brand on the social media network

Multi-Account Management

Facilitates the usage of multiple social media account for a wider reach

Auto Publishing

Publishes scheduled posts as and when they become relevant

Multi-User Collaboration

Allows multiple users to work on one project to ensure effective team work

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