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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is StackAdapt and how does it work?
StackAdapt is a self-serve programmatic native advertising platform used by North America’s most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven native advertising campaigns across all devices, leveraging proprietary data, inventory and publisher partners.
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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is The Trade Desk and how does it work?
The Trade Desk is a media-buying platform for ad buyers. It offers aggregators, agencies, and advertisers cutting-edge technology to manage social, display, video, and mobile advertising campaigns. Integration with inventory, major data, and publisher partners make sure maximum reach and enhances the decision-making capabilities. Enterprise APIs facilitate custom development on top of the cloud-based self-service platform and give users everything they need to build a personalized omnichannel solution. Also, open APIs make sure that users get more value from their first-party data. The Trade Desk’s varied targeting variables like temperatures, time of day, ad format, and supply source paves the way for impression-level bidding. Besides, bulk editing is possible to make quick changes to a campaign and geo-targeting feature facilitates the delivery of content based on specific locations. The platform’s transparency in reporting and measurement enables users to know how their campaigns are performing and what needs to be changed. 100% of the market-leading QPS can be accessed with the help of The Trade Desk.
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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Choozle and how does it work?
Choozle is a self-service digital advertising software platform with control at its core. Choozle provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single, intuitive interface.
SW Score Breakdown
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is dataxu and how does it work?
DataXu is the industry's number one programmatic media activation, marketing analytics, and data management solution. Dataxu's objective of assisting marketers in fully comprehending how marketing investments result in sales and successful client relationships has come to fruition. And we're delighted to say that Dataxu works with the world's leading agencies and companies to generate genuine results and demonstrate how marketing affects the bottom line. Dataxu was created in 2009 on the belief that data science could improve marketing. Not only are agencies and companies more efficient and profitable, but consumers are also more individualized and engaged. Dataxu assists marketers in bettering their advertising through the utilization of data. Their platform enables you to communicate with real people across all media, including television, and to capture customers' attention when and where it matters most. DataXu is laser-focused on assisting you and your team in overcoming difficult business obstacles by giving you the data-backed confidence you need to prove your accomplishments. Excellence, Collaboration, Innovation, Trust, Customer Obsession is important to DataXu.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Adelphic and how does it work?
Adelphic is an enterprise-grade programmatic software that helps brands, agencies, and other large media buyers to engage with their clients/customers across numerous formats and devices like desktop, mobile, digital out of home, TV, audio, etc. The software provides its users with an intuitive platform where they can plan, measure, and execute their campaigns through a self-service platform. It enables marketers to plan, measure, and achieve their media campaigns without compromising on data transparency and scale. Users can target, forecast, and manage new segments by matching their customer data against several registered users through the software. Adelphic allows its users to use known identity attributes such as purchase history, demographics, and web browsing activity to define audience segments. The software enables its users to maintain the identities of one’s customers with the help of this fully integrated platform, which connects offline activities and various devices with real people allowing the users to seamlessly measure and execute campaigns. It is driven by first-party data that brings the accuracy of people-based targetting into program-based ad buying.
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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Basis and how does it work?
Basis, is the first of its kind SaaS advertising solution unifying prgrammatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform.
Read moreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Amazon DSP and how does it work?
Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display and video ads. Self-service and managed-service options are available with Amazon DSP. Self-service customers are in full control of their campaigns, and there are no management fees. The managed-service option is a great solution for companies that want access to Amazon DSP inventory with white glove service or those with limited programmatic experience.
Read moreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is mediasmart and how does it work?
mediasmart is a mobile marketing platform that helps businesses and marketing agencies to reach their target audiences all around the globe. The platform enables users to create new audiences based on customer’s location patterns and target them at the right time to drive maximum engagement. It also helps users to measure the real impact of Drive-To-Store campaigns by counting the total number of customers visiting a particular store. Users can even reach audiences on their Connected TV (CTV) devices besides synchronising campaign-related notifications on other devices. With mediasmart and its ad server, marketing agencies can measure the impact of App Marketing Campaigns delivered across multiple platforms. It also helps users to measure and optimise ad viewability rates in real-time, besides ensuring full protection on publisher spoofing at the same time. Further, mediasmart is compliant with GDPR and CCPA policies, helping out businesses with adequate process management and streamlining.
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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Bidtheatre and how does it work?
Bidtheatre is a DSP (demand side platform) that enables you to send messages throughout the marketing funnel using a single solution. This DSP allows you to execute precise advertising in local, national, and worldwide publications without having to deal with the complexities of different supplier relationships. Bidtheatre makes use of several ad formats across tablet, mobile, and desktop devices to discover and attract your potential audience in real time. To increase conversions, you can retarget your site visitors and to find new clientele, you can use lookalikes. You can integrate the BidTheatre API into your own applications to provide sophisticated and scalable media purchasing features. Users can use display, video, and mobility to engage their consumers on desktop, mobile, and tablet devices and choose from a number of options for focusing their purchase on the impressions that are most relevant to their KPIs. It also offers detailed data that provides you with immediate insight into your campaign's stats and target audiences. Additionally, you can find out how your campaigns are doing across your audiences, demographics, region, device kinds, and more.
Read moreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is AdNabu and how does it work?
Creating a Google Shopping Feed that has been approved and running successful Google Ads is a multi-step procedure. AdNabu allows you to create and validate a Google Merchant Center account. You may use AdNabu to automatically validate and claim your website. There will be no manual changes made to your website. The AdNabus software makes it simple to set up a Google Shopping feed and run Google Ads. All updates to your Shopify store are automatically retrieved and updated in the feed. Growing Shopify stores looking to boost sales with Google Ads while keeping their R.O.A.S. under control. The AdNabu software makes it simple to build a Google Shopping feed and run Google Ads. All updates to your Shopify store are automatically retrieved and updated in the feed. the most effective methods. Every product is given a score out of 100 by AdNabu. The score is based on a variety of Google Merchant Center variables that can help you improve your SEO, such as the duration of various feed attributes. The number of times a keyword appears in the title and description, as well as the image quality and size. For some Google Product Categories, promotions and discount prices are used, as well as recommended fields.
Read moreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Pocketmath and how does it work?
Pocketmath is the world’s largest mobile audience network that brings programmatic solutions for advertisers, agencies, and publishers. In the case of advertisers and marketers, this app exclusively allows users to reach out to a highly engaging audience and enter the fast-growing mobile app user marketplace. The software also offers unprecedented data to the marketers and advertisers and provides assistance with audience targeting. Moreover, agencies and consultants get to access quality data, drive high performance and get instant feedback on the same. Finally, with publishers and app owners, one can monetize highly engaging users, get real-time control on media inventory, etc. Pocketmath offers its users all the tools they need to find the right set of consumers and delivers content and promotions they desire. Through a user-friendly mobile app, this software becomes an efficient audience marketplace for all the publishers and mobile marketers of the world. With the tools provided by this application, one can find the right consumer and deliver content and promotions seamlessly.
Read moreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Adzooma and how does it work?
Adzooma, a digital advertising platform, allows users to manage and optimize Facebook, Google, Microsoft Ads faster and gain a competitive advantage every time. This is a smarter and more effective way of advertising and enhancing customer base, thus bringing in more business profits. Users can use this unique advertising platform to help businesses of any size win. One can either work individually or have the entire team access the software. Moreover, Adzooma analyzes the accounts around the clock. In fact, it uses machine learning techniques to improve the overall performances, which lets one stay in control, focus on different advertising strategies and win more customers. The software brings in all the tools that one needs to make paid advertising faster and effective in every way. It optimizes performances and boosts ROI, automates routine tasks and saves time. Next, it manages multiple accounts from one place, requests features via the feedback portal, runs reports that showcase the expected results, fixes all problems, and lastly highlights new opportunities to scale campaigns successfully. To get going with Adzooma, one simply needs to link his/her accounts and begin optimizing.
Read moreSW Score Breakdown
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Hybrid Platform and how does it work?
Introducing the Hybrid Platform is an efficient solution to combat challenges in programmatic advertising. This comprehensive stack of tools & services not only offers maximum efficiency but also allows for consistently high-performing results. They understand how operations can often become overwhelming, as agencies and brands today face multiple obstacles when it comes to programmatic advertising. That’s why this stack is designed to effortlessly address all associated issues. Every tool is built on an intuitive platform that ensures quick implementation and easy integration with others, allowing users the flexibility to maximize their reach without compromising on success. What sets us apart from the competition is the apt use of machine learning analytics and other advanced technologies. They provide a mix of strategies so their business always stays ahead in the ever-evolving digital landscape. Add in reliable support whenever needed, and they get an entire package targeted at bringing impeccable results each time. The Hybrid Platform eliminates common unnecessary investments that are often associated with these types of projects, so they can reap long-term benefits without adding more financial strain to the business plans. An investment worth making, pour effort into the right areas of optimization by supporting yourself with effective solutions across all channels for a successful presence online.
Read moreSW Score Breakdown
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Bucksense and how does it work?
Bucksense is the perfect platform to consult for in-house marketing. It enhances the profitability of digital marketing and helps clients to regain their control over activities, budgets, data and plans. Bucksense helps its client organisations by combining the benefits of SEO and SEM, social display, content marketing and native advertising to mention a few. These are all brought together to curate multi-channel strategies for the brand or company in concern. Bucksense further enables its clients to centralise these strategies in a single platform. This eliminates the possibility of losing data which might have been a concern if multiple marketers were involved. Secondly, it enables clients to understand what their customers desire by tracking their web behaviour, habits and searches. Going multichannel helps the client organisation to stay aware of its customers even when the banner is gone. An interactive dashboard makes it convenient to track all the ongoing campaigns from one platform, while detailed reports and DSPs enable granular control of the expenditures.
Read moreSW Score Breakdown
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Markopolo.ai and how does it work?
Markopolo.ai software is an AI Marketing Assistant used to manage campaign planning and Ad spending optimization. The software offer tools to create copywriting for your ads and measure the returns on Ad Spending. Gain insights into campaigns to automate workflows. Marketers, Small and Medium companies make use of the software.
SW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is BidMind and how does it work?
BidMind is a programmatic advertising platform that helps businesses self-serve ads to the right audience at the right time. It provides users with a premium inventory that can be used to create ads to be displayed on different platforms. They can also access transparent, quality and safe media traffic which makes it easier for them to grow their brand. BidMind offers a media buying platform where highly-engaged and targeted ad campaigns are played. These campaigns can be bought by media buying agencies and advertisers in real-time via PMPs and open auctions. BidMind enables users to target the right audience by using different targeting options that include demographics, IP, geofencing, time/day, devices, etc. Various data providers like Adstra, LiveRamp and TruAudience by TransUnion are also integrated with BidMind to deliver the best services to users. Finally, it also ensures users’ complete security with the best brand safety algorithm offered by Fraud Shield.
Read moreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is AdLib and how does it work?
The AdLib software is a leading solution in Advanced Rendering technology. With decades of experience as programmatic marketers, engineers, and industry thought leaders, it’s a global ad platform is easy to access and use. Users can reach 95% of the world’s consumers over 500 billion times a day. The tool comes free of all barriers and complexities enabling marketers to easily launch campaigns across all channels. It’s an easy-to-use self-service platform where campaigns can be launched within minutes and sophisticated AI is used to automatically optimize it. Users can upload their own ads or let the tool build high performing ads in every size and format. The tool comes with 24/7 access to powerful transparent reporting and deep actionable insights. Users can select from over 150,000 audience segments from 50+ data providers and target their audiences from online and offline sources. It allows users to build their own applications, products, and workflows on top of the AdLib DSP.
Read moreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is OrbitSoft DSP and how does it work?
OrbitSoft DSP software is a platform that allows customers to participate in bidding an optimized approach to media purchases at any ad exchange. Integrate with DMP (Data Management Platform) and Data Exchange to support ad exchanges with a real-time bidder functionality. Generate reports to measure the campaign performance data for delivery. Ad Marketers, Small, Medium and Large companies make use of the software.
Read moreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Admedo and how does it work?
Your agency should have a programmatic offering that’s market-leading. Get all the features, service, and professional advice needed to develop a business model that both reflects your unique programmatic positioning and gives you leverage in a competitive marketplace. Stop wasting time and money on the wrong tech stack - They know your business is one of a kind. As the only fully customizable DSP, Their solutions fit snugly to your resource, strategy, and budget. Add transparent insights, and your ability to make better decisions will lead to greater efficiency and ROI.
Read moreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Platform.io and how does it work?
Platform.io is an Customizable white-label DSP used to build profitable advertising operations. The software offers tools to customize the brand with logos, icons, and favicons of your choice. Collaborate with your team to manage accounts with access controls and monitor campaigns in real time. Make flexible payment terms for specific user types to automate business workflows.
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Typical Features
Unique Features
The Average Cost of a basic Demand-Side Platforms (DSP) plan is $99 per month.
16% of Demand-Side Platforms (DSP) offer a Free Trial , while 2% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
StackAdapt
|
98 | 4.8 |
The Trade Desk
|
95 | 4.4 |
Choozle
|
94 | 4.3 |
dataxu
|
91 | 4.1 |
Adelphic
|
89 | 4.5 |
Basis
|
89 | 4.6 |
Amazon DSP
|
88 | 4.6 |
mediasmart
|
88 | 4.6 |
Bidtheatre
|
88 | 4.8 |
AdNabu
|
88 | 4.8 |
Demand-side Platform (DSP) is commonly used by advertisers, marketing teams, and advertising agencies. The primary purpose is to buy the impressions on the suitable inventory and display them to users meeting target requirements at an optimal price. DSP enables the buyer of digital ads to buy mobile, search, and video ads from a marketplace online in real time. Buyers can access multiple Ad Exchanges, Ad Networks, and SSP from a single interface, enabling them to purchase media, video, mobile, and native ads in real-time. The automatic buying process makes trading less time-consuming, cumbersome, and much more profitable. DSPs incorporate many of the facets offered by advertising networks, such as lateral and vertical targeting and access to an extensive inventory, real-time bids on ads, conversion tracking, etc. This creates a unique single interface for advertisers to truly control and maximize the impact of their ads while ensuring optimal ROI.
Demand-side platforms or DSP Software are pivotal tools in the digital advertising ecosystem. It acts as a centralized platform that enables advertisers and agencies to efficiently purchase and manage online ad inventories across various ad exchanges in real time.
In conclusion, DSP software is a pivotal tool for advertisers aiming to optimize their digital ad campaigns. With many features and use cases, selecting the suitable DSP requires thoroughly evaluating your business needs, integration capabilities, and scalability. Try different platforms and choose a DSP that aligns with your advertising goals and overall business strategy. By doing so, you'll enhance your digital advertising efforts and drive meaningful results.
Typical Features
Allows you to serve different versions of a page to a different set of audience
Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc
Sends instant status reports about the task with customer feedback
Facilitates buying & selling of ad impressions in real-time auctions
Supports a wide range of creative formats such as rich media, expandables, video, etc.
Allows for ads to be placed and tracked in mobile apps
Analyzing financial information to ensure all operations are within budget
Targeting based on location, city, timezone, and country
Targeting based on content on the site
Ability to retarget previous impressions to your site across the web
Targeting based on age, gender, marital status, income, education
Unique Features
Provides you a single interface for creating and managing campaigns on different channels.
Uses AI and machine learning to maximize a campaign's performance
Provides PMP deals which let you bid on impressions that might not yet be available in open bidding
Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address
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