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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Powerlinks and how does it work?
PowerLinks provides real-time creative automation to deliver always-on personalized messaging through dynamic and visually attractive ads. Build a custom Native Ad Exchange with the open platform, offering Real-Time Bidding (RTB) and private programmatic capabilities. PowerLinks’ Next Generation demand-side platform (DSP) provides intuitive functionality with powerful bidding and optimization infrastructure. Customizable and scalable APIs provide the foundations for building a unique Native Advertising business with full SSP and DSP functionality.
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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Advocado and how does it work?
Advocado is a cross-media data platform that connects offline and online audience insights to influence the customer journey. Tracking the consumer journey from the offline world to the digital world is a challenge that limits opportunities for advertisers. Even combining data from multiple sources and providers may not paint a complete picture of how campaigns are performing. Campaign performance information may be delivered weeks or even months after the fact, eliminating any opportunity to optimize.
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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Admixer.DSP and how does it work?
Admixer.DSP is a feature-rich self-service platform that uses data and technology to help advertisers more effectively purchase audiences across digital media. A combination of proprietary technology, human monitoring and fraud detection partners, provides for Admixer.DSP bids for safe high-quality desktop and mobile inventory. Get total control and promptly manage your ad campaigns at Admixer.DSP. With the help of personal support, Admixer.DSP users can learn all its capabilities, understand programmatic marketing, run effective ad campaigns, and deliver success for their customers.
Read moreSW Score Breakdown
80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is AdTheorent and how does it work?
AdThorent is a process automation platform that helps you deliver full-funnel marketing in order to boost awareness and lower-funnel conversions for your online business. It enables you to use the power of real-world and digital relationships with the cross-environment map to create machine learning solutions for your company. With AdThorent, you can deliver real-world campaign results with machine learning solutions tailored to your industry. It specializes in identifying and reaching in-market car consumers using advanced technologies, resulting in real-world results for automobile brands at scale. AdTheorent's technology and machine learning-based targeting provide you privacy without compromising speed. The platform helps restaurants achieve full-funnel results for increasing foot traffic, enabling online ordering and app downloads. AdTheorentRx focuses on providing healthcare companies with privacy-conscious and brand-safe machine learning solutions that drive brand-specific business results at scale. You can identify potential customers without having to depend on sensitive personal data. You can extend your search beyond endemic health characteristics to find new customers on a large scale. Additionally, the platform doesn’t use cookies or one-to-one advertising for enhanced security.
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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Crystall.io and how does it work?
Crystall.io software is a White label programmatic solution used to connect SSP, DSP, and ad networks to grow business. The software offers a open real-time bidding to manage media trading process with report templates for your partners to measure the performance KPIs. Track real-time campaign metrics to gain actionable insights and improve ROI with creative ad formats. It supports ad channels including desktop, in-app, mobile or connected TV. Professionals, Small, Medium and Large companies make use of the software.
Read moreSW Score Breakdown
79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Adform Demand Side Platform and how does it work?
Reach your target audience utilising extremely sophisticated targeting and your preferred formats across a variety of media. Utilize the DSP to make confident purchases across classic and developing channels like Audio, DOOH, and CTV. The DSP upholds the highest industry standards while enabling data-driven advertising for performance, branding, and prospecting campaigns thanks to Odin, Adform's cutting-edge AI. It has a vast list of features such as - One universal platform is used to seamlessly unleash the full potential of all important identification solutions, enabling improved advertising activation for contemporary marketers. It allows for seamless control of the whole campaign life cycle across all digital media because it is adaptable, transparent, and secure. One of their most beneficial features is their multiple wide partnerships - more than 300 Data, Inventory, and MarTech collaborations. Engaging with Adform FLOW's integration partners is a simple, quick, and uncomplicated process. They have partners like 1PLUSX , 4D data, Active Agent and Acxiom. Their Information Security Management System (ISMS) has ISO / IEC 27001 certification, and their data centres have Security Operations Centers (SOCs) certification.
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Adform Demand Side Platform Pricing
79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is SmartyAds White Label DSP and how does it work?
SmartyAds White Label DSP is a customizable media buying platform that serves brands, agencies, ad networks, and resellers. It allows users to build their product without having them invest in RTB infrastructure while helping them to get access to the latest technology and generate revenue. This multi-channel ad-buying platform provides the technology to create businesses and offers a clean, safe, and engaging user experience every time. It processes bid requests via OpenRTB protocol and ensures as tags in bid responses successfully. The platform lays down scores of benefits such as it offers a global reach, pays attention to different advertising formats such as mobile, display, native, video, et cetera. It focuses on smart optimization algorithms and follows precise targeting to deliver the messages to the right audience at that too at the right time. Besides, SmartyAds White Label DSP provides quality checks to ensure flawless ad delivery and offers real-time analytics on the dashboard. Additionally, the application includes special features too, such as it performs efficient campaign management, it pays attention to advanced targeting options (like frequency capping, URL targeting, contextual targeting, retargeting, etc.) and provides real-time reporting. It is coupled with suitable modules and extensions, which make it convenient in use on all fronts.
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SmartyAds White Label DSP Pricing
79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Intelify Ads and how does it work?
We Are Consistently Coming Up With New Innovate Marketing Techniques, Driving Up Sales, Increase Brand Awareness and Dominating The Competition. Daily, Weekly and Monthly Marketing Progress Reports & Review. Let Us Monetize and Manage Your Social Media Accounts For Your Business. Get Immediate Optimization Tactics & Responses To Questions Regarding Your Account. Gain Access To All Open Exchanges, Ad Types, Segments and Monetized Audiences.
Read moreSW Score Breakdown
78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is PubScale and how does it work?
Streamline their online publishing with PubScale, the all-in-one growth and monetization platform designed specifically for digital publishers. Avoid the headache of multiple logins and dashboards with this unified platform that brings together all the tools they need to effectively manage their online presence. Integrated into this easy-to-use interface, they’ll find leading programmatic platforms that allow they to maximize revenue through advertising while maintaining a quality user experience. Granular analytics provide actionable insights into their traffic and engagement. Robust SEO tools empower they to drive organic growth by optimizing content. Plus, harness the power of social media to expand their reach. Whether they’re an independent blogger or a publisher managing multiple sites, PubScale gives they the capabilities that were previously only accessible to major online media companies. This team of publishing experts is available 24/7 to guide they on strategically growing their audience and increasing earnings. Sign up today to simplify online publishing with the all-in-one PubScale platform.
Read moreSW Score Breakdown
78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is AdAstra and how does it work?
AdAstra’s intuitive Ads automation boosts sales with ease. Powered by AI, AdAstra’s PPC software optimizes advertising processes, letting businesses of all sizes focus on growth. It eliminates manual tasks, offering streamlined campaigns through a comprehensive platform. This effortless marketing tool allows technology to handle the heavy lifting, unlocking brand potential with AI-driven strategies for optimal visibility and engagement. Gain a competitive edge with data-driven insights tailored to your brand, helping refine offerings and understand audiences better. AdAstra’s Demand-Side Platforms (DSP) and automation engine maximize advertising potential by providing actionable insights and detailed reports. From product optimization to market positioning, AdAstra's growth strategies are designed to elevate brands in the e-commerce landscape.
Read moreSW Score Breakdown
78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is TPS Engage and how does it work?
TPS Engage is a comprehensive billboard advertising platform that makes it easy and affordable for companies to advertise on almost any digital billboard located in different parts of the globe. Over these billboards, companies can run customisable campaigns in the way they want. Businesses can even choose hourly slots, day parting and contextual rules to decide what they want to run and when. The platform also allows users to test their campaigns before finalising the particulars. Moreover, to proceed with the testing part, businesses can run individual campaigns on multiple screens on an hourly basis. TPS Engage also helps companies to save time by allowing them to create attractive campaigns within just 5 minutes. It allows both types of campaigns, videos and pictures, to be run over the billboards. Campaign related footage or visuals are not stored by the software, eliminating all potential chances of data misuse. It is also quite strict with third party data sharing policies.
Read moreSW Score Breakdown
77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Kubient and how does it work?
Our KAI artificial intelligence and the team have discovered a new form of ad fraud called WEASEL INJeCTION affecting the programmatic advertising ecosystem, brands, DSPs, SSPs, and exchanges. Kubient because we provide them more control, transparency and confidence over their media buying/selling strategies. Couple those with GeoEdge, KAI and Real-time bidding and you will see why more partners are choosing Kubient today than ever before.
Read moreSW Score Breakdown
77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is LiftOff and how does it work?
Liftoff is your one stop shop for programmatic user acquisition and re-engagement. Machine learning is only as good as the data you feed it. We use unbiased ML to maximize your reach and find new pockets of quality users in the dynamic app ecosystem. Click through rates are overrated. We build and test creatives to drive real conversions – subscriptions, purchases, and ad revenue events.
Read moreSW Score Breakdown
77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Viewst and how does it work?
Viewst software is a platform used to create professionally‑designed ads in minutes. The software offers 14 display banner sizes and 23 social media formats to cover your digital ad creation needs. Create your ads on Social channels like Google, Facebook, Instagram, Linkedin, Yandex, MyTarget, Vkontakte, and other key platforms. Professionals, Small and Medium companies make use of the software.
Read moreSW Score Breakdown
76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is AdMachine White Label DSP and how does it work?
AdMachine White Label DSP is a user interface for running and managing campaigns across multiple websites from a single location.This is a platform that enables advertisers to purchase ads from various publishers and Supply/Sell side platforms (SSPs).AdMachine White Label DSP helps you get traffic from the most popular platforms such as Windows, iOS, Android, and Mac OS, gets you an inventory from the best apps and sites, and more than 20 billion ad impressions from the top publishers, exchanges, ad networks, and SSPs available daily.This advertising platform can benefit its users by monetizing their mobile applications or websites with its SSPs, monetization experts deliver the best possible results to the users, reliable and advanced White Lable SSP and DSP solutions can help the users supercharge their advertising business.AdMachine White Label DSP lets you create custom integration and domains, sets your own icons and logos, you can choose your preferable payment methods, get multiple channels for promotion, helps in migration, and gets you a dedicated support manager.
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AdMachine White Label DSP Pricing
76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is BidSwitch and how does it work?
BidSwitch is focused on continually pushing the boundaries on what programmatic advertising can do. Engineered by IPONWEB, BidSwitch was created to help programmatic technology companies meet the challenges and redundancies produced by the rapidly expanding global real-time ecosystem. As a company, BidSwitch is completely neutral and never takes a position on media. We are focused on solving the underlying technical complexities and inefficiencies that hamper platform interconnectivity and trading at the infrastructure level.
Read moreSW Score Breakdown
74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Kritter Ad Trading Stack and how does it work?
An all-in-one platform to hit the market running. An Ad Trading Stack to power what you business needs. Optimized Ad placements & Formats to reach to your true monetization potential, Deliver relevant & rich experience to your customers. Generate Advertising Revenue. Commerce Advertising For Retail & Ecommerce Apps.
SW Score Breakdown
Kritter Ad Trading Stack Pricing
74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is AdOperator and how does it work?
AdOperator is performance Advertising Network that serves targeted traffic to carefully matched users. DSP gives amazing opportunity for advertisers to control and maximize the impact of their ads with CPA optimization features. Launch your campaigns in Popunder, Native and Push Notifications ad formats for desktop and mobile devices.
Read moreSW Score Breakdown
74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Cherry Recommends and how does it work?
Identification and delivery of the best promotion for each customer. Automated discovery of customers with similar conversion outcomes. Real-time dashboards track promotion performance and ROI. Create and track promotions with our easy-to-use web app.
SW Score Breakdown
74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Iponweb Bidswitch and how does it work?
BidSwitch operates as a wholly-owned subsidiary of IPONWEB. IPONWEB has a vision for the programmatic and media trading ecosystem that is open, transparent and easy to access enabling many different kinds of businesses to buy or sell media in real-time, all in their own unique way. BidSwitch was created to help solve many of the underlying technical challenges and inefficiencies that hamper platform interconnectivity and trading at the infrastructure level.
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The Average Cost of a basic Demand-Side Platforms (DSP) plan is $99 per month.
16% of Demand-Side Platforms (DSP) offer a Free Trial , while 2% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
Powerlinks
|
81 | 4.8 |
Advocado
|
81 | 0 |
Admixer.DSP
|
81 | 4.9 |
AdTheorent
|
80 | 3 |
Crystall.io
|
80 | 0 |
Adform Demand Side Platform
|
79 | 4.3 |
SmartyAds White Label DSP
|
79 | 4.5 |
Intelify Ads
|
79 | 5 |
PubScale
|
78 | 0 |
AdAstra
|
78 | 0 |
Demand-side Platform (DSP) is commonly used by advertisers, marketing teams, and advertising agencies. The primary purpose is to buy the impressions on the suitable inventory and display them to users meeting target requirements at an optimal price. DSP enables the buyer of digital ads to buy mobile, search, and video ads from a marketplace online in real time. Buyers can access multiple Ad Exchanges, Ad Networks, and SSP from a single interface, enabling them to purchase media, video, mobile, and native ads in real-time. The automatic buying process makes trading less time-consuming, cumbersome, and much more profitable. DSPs incorporate many of the facets offered by advertising networks, such as lateral and vertical targeting and access to an extensive inventory, real-time bids on ads, conversion tracking, etc. This creates a unique single interface for advertisers to truly control and maximize the impact of their ads while ensuring optimal ROI.
Demand-side platforms or DSP Software are pivotal tools in the digital advertising ecosystem. It acts as a centralized platform that enables advertisers and agencies to efficiently purchase and manage online ad inventories across various ad exchanges in real time.
In conclusion, DSP software is a pivotal tool for advertisers aiming to optimize their digital ad campaigns. With many features and use cases, selecting the suitable DSP requires thoroughly evaluating your business needs, integration capabilities, and scalability. Try different platforms and choose a DSP that aligns with your advertising goals and overall business strategy. By doing so, you'll enhance your digital advertising efforts and drive meaningful results.
Typical Features
Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc
Allows for ads to be placed and tracked in mobile apps
Supports a wide range of creative formats such as rich media, expandables, video, etc.
Ability to retarget previous impressions to your site across the web
Targeting based on age, gender, marital status, income, education
Targeting based on content on the site
Targeting based on location, city, timezone, and country
Facilitates buying & selling of ad impressions in real-time auctions
Sends instant status reports about the task with customer feedback
Analyzing financial information to ensure all operations are within budget
Allows you to serve different versions of a page to a different set of audience
Unique Features
Uses AI and machine learning to maximize a campaign's performance
Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address
Provides PMP deals which let you bid on impressions that might not yet be available in open bidding
Provides you a single interface for creating and managing campaigns on different channels.
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