mediasmart

About mediasmart

mediasmart is a mobile marketing platform that helps businesses and marketing agencies to reach their target audiences all around the globe. The platform enables users to create new audiences based on customer’s location patterns and target them at the right time to drive maximum engagement. It also helps users to measure the real impact of Drive-To-Store campaigns by counting the total number of customers visiting a particular store. Users can even reach audiences on their Connected TV (CTV) devices besides synchronising campaign-related notifications on other devices. With mediasmart and its ad server, marketing agencies can measure the impact of App Marketing Campaigns delivered across multiple platforms. It also helps users to measure and optimise ad viewability rates in real-time, besides ensuring full protection on publisher spoofing at the same time. Further, mediasmart is compliant with GDPR and CCPA policies, helping out businesses with adequate process management and streamlining.

Screenshots & Videos

Pricing

Free Trial Not Available
Offers Custom plan.
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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

90%
Reviews

87%
Momentum

60%
Popularity

79%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

Online

mediasmart Features

Show Feature Explanation

Show Missing Features

Demand-Side Platforms (DSP) Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

90%

Unique Features

Frequency Capping

Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Omnichannel Campaign Management

Provides you a single interface for creating and managing campaigns on different channels.

AI Optimization

Uses AI and machine learning to maximize a campaign's performance

Private Marketplace

Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Standard Features

Brand Safety and Fraud Protection

Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Mobile Advertising

Allows for ads to be placed and tracked in mobile apps

Creative Management

Supports a wide range of creative formats such as rich media, expandables, video, etc.

Retargeting

Ability to retarget previous impressions to your site across the web

Demographic Targeting

Targeting based on age, gender, marital status, income, education

Contextual Targeting

Targeting based on content on the site

Geo Targeting

Targeting based on location, city, timezone, and country

Reporting

Sends instant status reports about the task with customer feedback

Audience Targeting

Allows you to serve different versions of a page to a different set of audience

Real-time Bidding

Facilitates buying & selling of ad impressions in real-time auctions

Budget Management

Analyzing financial information to ensure all operations are within budget

mediasmart Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Basic Custom

Features

Single User
Standard look & feel
No API access
Monthly fee based on campaign spend
4 ad quality scans per hour per creative at $0.02 per scan
1 TB/month of free reporting data and $10 per additional TB/month.
Free audience management up to 1M users/month. Extra users per month at $0.06 CPM
Management fee for location based audiences at $0.06 per 1,000 active users per month
Storage of session level data for $1 per 1 million events

Pro Custom

Features

Unlimited Users
Custom look & feel
API access
Custom number of scans to ensure ad quality
Configurable pricing packages

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 01/04/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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View Details mediasmart Vs Avazu Mobile DSP

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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View Details mediasmart Vs Admedo

74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AdOperator Advertise with a result read more

5 1 user ratings

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View Details mediasmart Vs AppNexus Programmable Platform

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Epom Market DSP Multi-screen advertising for a full-scale digital ecosystem read more

4.6 7 user ratings

View Details mediasmart Vs Epom Market DSP

mediasmart Reviews

User Rating

4.6/5 (Based on 86 Ratings)

Rating Distribution

Excellent
69.8%
Very Good
24.4%
Average
5.8%
Poor
0%
Terrible
0%

User Sentiments

Ease of Use, Excellent Customer Support, Detailed Reporting, Effective Targeting Options

Geo-Targeting Accuracy Issues, Occasional Platform Performance Issues, Confusing UI/UX in Certain Areas, Limited Inventory in Specific Regions

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Review Summary

Users consistently praise MediaSmart for its user-friendly interface, wide range of targeting options, and robust reporting capabilities. They appreciate the platform's effectiveness in reaching target audiences, particularly for mobile advertising campaigns. However, some users experience difficulties with geotargeting, particularly at smaller radii, and find the user interface could be more visually appealing. Concerns regarding the platform's inventory quality and a lack of clear information on user acquisition sources also surface.

Pros

Easytouse platform with clear interface and wide targeting options.
Strong customer support team with quick responses and helpful advice.
Effective for reaching target audiences due to advanced programmatic advertising features.

Cons

Difficulty in pinpointing specific website user acquisition.
Sometimes lacks sufficient inventory for desired audiences and geographic segments, especially in LATAM.
Limited options for reporting metrics and campaign management, leading to confusion and frustration.

Mediasmart Reviews

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mediasmart FAQs

What is mediasmart used for?

mediasmart is Demand-Side Platforms (DSP). mediasmart offers the following functionalities:

Brand Safety and Fraud Protection
Mobile Advertising
Creative Management
Frequency Capping
Retargeting
Demographic Targeting
Contextual Targeting
Geo Targeting
Omnichannel Campaign Management
Reporting
Audience Targeting

Learn more about mediasmart features.

What are the top alternatives for mediasmart?

Here`s a list of the best alternatives for mediasmart:

Does mediasmart provide API?

Yes, mediasmart provides API.

mediasmart Contact

Vendor Details

Gurgaon, India

Contact Details

Not available

https://mediasmart.io/

Social Media Handles

Linkedin 8K

Twitter 736

Facebook 117

Youtube 246

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