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Researched and Written by88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Publer and how does it work?
Publer is a social media management platform that helps individuals and companies to manage their social media accounts and keep their audience engaged. The platform can be used for Facebook pages, Locations and Groups, Twitter accounts, Instagram Business accounts and LinkedIn Profiles. Apart from that, it also works well to handle companies’ presence over Google My Business and YouTube channels. With its Instagram posts scheduler, users can schedule single photos and videos, tag locations and even the first comment. From a CSV file to a multi-media bulk uploader, the platform provides all features to post content over social media. Users can create multiple teams and invite other members and assign them different roles and access levels to manage their social media accounts. With Publer, companies can see their posts’ reach and engagement levels across multiple social networks from a single place and get the top-performing ones delivered to their mailboxes.
Read moreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Broadcast and how does it work?
Broadcast is a social media tool used to manage all your social media accounts in one place. The software lets you create, monitor, schedule and publish your posts on social media channels. One of the exciting features is that you can schedule your social media content in advance. A customer engagement platform to increase your brand followers with the continuous publishing of contents on your posts. Invite users and collaborate with teammates to work and contribute content to your social posts.
Read moreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Clarabridge Engage and how does it work?
Clarabridge is an ultimate CRM software that has helped multiple leading brands to enhance customer experiences by putting customer feedback to work. The software provides top-class customer analytics, Omni source listening, and prompt steps to respond quickly to the customers. Clarabridge is a useful tool that offers a great customer experience through SaaS software using speech analytics and AI-powered text. The data generally used for analysis is acquired from Facebook, Twitter, or other reviews sites, especially from social media, email call center notes, surveys, and chats. Clarabridge is an optimal customer engagement platform that helps customers through digital and social channels after acquiring information from various social media platforms. Moreover, using this tool, organizations can leverage a single solution to view and respond to every incoming message and incorporate communication seamlessly to solve customer's problems and queries promptly. Businesses must opt for the Clarabridge solution to empower their CRM programs by offering correlation, customer feedback trends, and root cause analysis. Employ Carabridge to connect and engage with customers, which offers superior customer experiences comprising a flat-rate pricing strategy.
Read moreSW Score Breakdown
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Postcron and how does it work?
Postcron is a social media management tool that enables users to schedule posts on all leading social media platforms. These include Instagram, Facebook, Twitter, LinkedIn, and Pinterest. The tool then automatically posts the content at the stipulated date and time, all from a consolidated dashboard. Users can also save a lot of valuable time with the bulk upload feature that can post up to 1000 posts or tweets from an Excel file. Postcron can even safeguard the images against piracy by automatically adding watermarks to images and all posts. The tool places special attention on Instagram and allows posting on feeds or stories without notifications or reminders. This includes posting multiple simultaneous images via the carousel along with adding location to the posts.
Read moreSW Score Breakdown
81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is ViralPulseAI and how does it work?
We monitor the global news cycle 24/7, pulling in industry-specific trends and updates. Our AI transforms this information into platform-optimized, ready-to-post social media content for Facebook, LinkedIn, Instagram, and Twitter. Posts are delivered straight to your inbox, so you can stay active online without ever writing a word. We believe that social media should work for you, not the other way around. With ViralPulseAI, even the busiest entrepreneur can maintain a consistent, professional presence online. No more content blocks, no more outdated feeds—just relevant, timely posts that resonate with your audience.
Read moreSW Score Breakdown
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Social Rise and how does it work?
Spend less time on Reddit. Gain more OnlyFans subscribers. You can post 5x faster, reach twice the Redditors, automate messages, and more. Start free in 1 minute Message leads who commented or DMed you. Stop relying only on posts and get customers with no extra work. Prevent theft with a fully customizable watermark. Let leads find you even if your images appear on other sites. Include a comment along with your scheduled post. Easily add context, link to your page, or engage fans.
Read moreSW Score Breakdown
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Postmypost and how does it work?
Postmypost is a robust social media management software that allows you to manage your or your clients' social media accounts, communicate with customers, evaluate publications or accounts, and more. You can use Facebook, Instagram, Twitter, Linkedin, Pinterest, TikTok, Telegram, and VK with it. Create a visual feed, publish it, and schedule it. Posts, engagement, and audience statistics are all part of social media analytics. Instagram Direct, Facebook comment tracking and messaging with CRM features. For comments and messages, there are Telegram and email alerts.Reply to comments immediately in the post feed or in a dedicated section that contains all comments. Respond to Instagram, VKontakte, and Facebook messages. Add further details about the user or client. With our Telegram and email notifications, you won't miss anything. Keep track of your account and post statistics. Examine the interactions, the audience, and the reach. Colleagues and clients can access your projects without having access to your social media accounts. Collaborate on publications. Collaborate with clients on posts.
Read moreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Crosspostify and how does it work?
Stop wasting countless hours manually posting on multiple platforms. Now one can seamlessly share and schedule the content across all major social media in just a few clicks. Whether uploading fresh content or choosing from the media library, the process is simple and efficient. Add an engaging caption, select the content to appear, and good to go. Need perfect timing? Easily schedule posts for peak engagement opportunities to maximize the reach and impact. With a user-friendly interface and affordable pricing, this tool takes the complexity out of managing the social media, so one can focus on what truly matters—creating amazing content and growing the audience.
Read moreSW Score Breakdown
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is PostPlanify and how does it work?
PostPlanify is a social media scheduling tool built for creators, solo founders, and small teams who want to stay consistent without spending hours online. We help you manage all your content in one place - TikTok, Instagram, Facebook, LinkedIn, X, Threads, and YouTube - so you can plan, write, and schedule posts in just a few clicks. With built-in AI caption generation, Canva integration, and brand-specific workspaces, PostPlanify saves you 8+ hours per week on average. You can create unlimited posts, preview everything before it goes live, and schedule your content across platforms, without switching tabs or losing your flow. Whether you’re managing one brand or many, PostPlanify is designed to simplify your content workflow and help you show up consistently.
Read moreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Iinstazood and how does it work?
Iinstazood enables users to get more likes, comments, and real followers on their Instagram page. The application helps the users to manage their Instagram account using features like auto direct message and post scheduler. It provides users with a dashboard to display data in a graphical view for a better understanding of their customer behavior. The users can manage all their data from a single account. The application keeps the user updated with insightful data on the number of Instagram posts and accounts that are added or deleted. Details about the increase in Instagram followers, the current package and the expiry date of the existing plan are also available easily. Iinstazood allows the user to automate their social media marketing in just a few minutes. The users are required to provide their emails to sign up and connect their Instagram account with Iinstazood. Moreover, the user can start with their campaigns by adjusting activities and
Read moreSW Score Breakdown
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is SOCi and how does it work?
SOCi is built to take care of the three important areas of localized social marketing. Through the platform, businesses can manage their local page presence across social and review sites, this enables overall brand visibility. It allows users to create, host, and share libraries of content with their locations. The tools provided allow users to publish content to thousands of local pages seamlessly. The solution gives teams the power to see what people are saying and respond quickly across all locations. It enables users to easily filter engagements using sentiment, source, and specific keywords. Users can pull up and manage reviews on every site using a single platform. With the competitive intelligence and insights feature, brands can identify, quantify, and even extract keyword trends that come up in comments and reviews at local and national levels. Businesses and brands can reach local audiences with localized social ads and targeted boosts. Users can maximize and drive local business growth using effective social marketing strategies.
Read moreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is SinglePlatform and how does it work?
SinglePlatform has been helping local businesses get new customers by enabling them to publish their most important information everywhere consumers are making decisions online. Over 40,000 businesses rely on SinglePlatform everyday to showcase and update their menus, products, and services on the web's most popular sites and apps, all from one place.
Read moreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Blidder and how does it work?
Blidder is a social marketing tool with which users get the ability to manage all their social accounts in one place. It allows you to plan and publish your content for Instagram, Twitter and Facebook, all from one simple dashboard. Blidder enables its users to gain real-time insights like the number of times you have posted or the number of people who interacted with your posts. You can also track the number of posts that contain links, media or text and the performance of each. You can analyse whether your posts are reaching your target market and whether they are receiving the desired engagement. The app is used to successfully launch and interact with campaigns that are planned and under progress, as all the data can be analysed in real-time. Blidder is beneficial for every type of media manager, freelancer or even marketing firms. Apart from allowing the users to run profitable campaigns on the platform, Blidder provides 24/7 technical assistance to its users to solve any problem they face, thereby, empowering your social media presence over multiple platforms.
Read moreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is ThoughtMetric and how does it work?
ThoughtMetric is a social media marketing platform that monitors the opportunities, leads, pipeline, and revenue generated from various social media channels. Users receive a consolidated view of their marketing campaigns, helping them understand the performance levels and impact of each. By identifying optimal posting times for maximum conversion, more leads can be generated with the same amount of resources. Armed with more insights, marketers can generate demand more efficiently and monitor both paid and organic channels. Social media channels that can be monitored include Facebook, Twitter, Instagram, LinkedIn, and YouTube. The Standard plan comes with support for a single user and project with one year of data. Users can also access PDF reports and live support. The Premium plan increases the number of users and projects to five, while the Enterprise plan includes custom projects and users along with real-time data updates.
Read moreSW Score Breakdown
81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Aggreto and how does it work?
Aggreto software is a Social Media tool used to collect and display branded social media content to your audience. Measure content (posts) and remove content using the moderation panel in the custom design section. Display our responsive social media wall on any size of the screen like digital signage, TV, projector during the event, conference, concert, wedding, convocation. Professionals, Small, Medium and Large companies make use of the software.
Read moreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is ilo and how does it work?
Ilo is an all-inclusive Twitter analytics tool that aids users in developing a deeper understanding of their audience. Individuals can easily identify trends in their tweet collection before tweeting, thanks to the software. It enables users to keep tabs on content that receives high engagement, connects the most people or generates followers through profile clicks. Further, inform them when a post or thread is gaining traction or when they reach significant milestones and set new following records. The software displays statistics for engagement and reaches for each tweet in a chain. Therefore, users can quickly compare entire threads to determine which ones connect with their followers the most. It also provides charts to enhance the experience of a tweeter. The graphic shows how a thread operates as a whole during its first 48 hours as well as how reach and engagement change throughout one's threads, allowing one to learn how to write more effectively in the future.
Read moreSW Score Breakdown
70% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Arseny and how does it work?
Arseny is a versatile social media engagement monitoring platform that uses automated targeted marketing to get actual followers, likes, and comments. It enables you to monitor and track your targets, competitors, locations, and hashtags, all at one place in order to increase your engagement rate. Arseny is a smart user engagement tool that offers advanced features to increase your follower count on social media. It offers a customizable dashboard that allows you to keep track of the software's performance in real time. You can manage your entire online content with ease using Arseny’s smart tools. It provides real time social media monitoring along with detailed insights and analytics to help you stay ahead of the game. You can do brand tracking to build up your sales and improve your conversion rates with Arseny. Users can manage numerous social media accounts and keep an eye on their competitors with Arseny’s multiple account management feature so that they are never left behind. Additionally, the platform offers a freemium version to test out its premium features for free.
Read moreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Hashtagify and how does it work?
Hashtagify is a sophisticated hashtag tracking tool for Twitter that helps you locate the ideal hashtags to reach your target audience, makes personalized recommendations, and analyses your influencers' and rivals' strategies. It enables you to monitor your progress, take advantage of the finest hashtag ideas, and find Twitter influencers, everything at one spot. With Hashtagify, you can get real-time statistics and insights about each hashtag, including its trends, related hashtags, and popularity. You can follow any hashtag on Twitter to receive an in-depth analysis about its reach, or follow a Twitter person to get a detailed analysis of their profile. You can discover the most popular hashtags and keep an eye on relevant material related to it. Users can use hashtag marketing to improve their social media strategy. You can discover the most trending hashtags and apply personalised recommendations to spread your message to a wider audience. It also offers easy-to-read dashboards, where you can find all the information you need. Additionally, you can audit your results, keep track of aggregated data, and create bespoke reports with Hashtagify.
Read moreSW Score Breakdown
79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Brandequity.Ai and how does it work?
BrandEquity.ai is the top social media management tool, which assists dedicated customers in making accurate business decisions, keeping the business model in mind because social media management strategy comes when you have correctly analyzed data. Our proprietary tool also aids you by integrating your offline customer care with an online management system so you can manage responses in real-time.
Read moreSW Score Breakdown
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Tweetastic and how does it work?
Tweetastic software is a platform used to schedule threads to analyze best performing tweets. The software offers tools to measure competitor with media content, daily updates and visual overview of your growth. Measure analytics to automate Twitter workflows. Professionals, Small and Medium companies make use of the software.
SW Score Breakdown
The Average Cost of a basic Social Media Management Software plan is $15 per month.
60% of Social Media Management Software offer a Free Trial , while 31% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
Publer
|
88 | 4.8 |
Broadcast
|
84 | 0 |
Clarabridge Engage
|
88 | 4.4 |
Postcron
|
92 | 4.1 |
ViralPulseAI
|
81 | 0 |
Social Rise
|
83 | 0 |
Postmypost
|
87 | 0 |
Crosspostify
|
84 | 0 |
PostPlanify
|
82 | 0 |
Iinstazood
|
84 | 4 |
In today’s world, where social media plays a vital role in people’s lives, a brand should use it as a tool to reach its potential customers and publicise its new product or a deal. A social media management software enables the brand to manage its operations on social media, from creating attractive content to scheduling posts to fit the events, from maintaining its regular presence in customer’s feed to keeping a check on your competitors performance.
Let us first strengthen our understanding of what Social Media Management Software is. It is a software suite model or an application that allows you to effectively control your social media posts by engaging them via several communication mediums.
Social Media Management Software helps by controlling conversations over social media platforms, overlooking marketing strategies and campaigns, and evaluating your company’s social media presence.
Social Media Management Software allows you to connect all your social media platforms in one place, from where you can effectively analyze, manage, and control your social presence with the help of advanced features.
We all have our social media accounts that we manage every day. It is not that big of a deal, and you might be wondering, why would you need additional software to do that? For starters, having and managing a personal account and a business account are two different things. When it comes to business purposes, your account has strict goals— engaging, communicating, and gathering new customers. However, managing an account with these factors in mind is not as easy as it seems. With that in mind, here are a few other reasons why businesses need Social Media Management Software:
It is always better to have an account on more than one social platform. That way, you get a broader horizon, which gives you a more extensive reach and more potential customer engagement. However, having more than one social media account would need double the management trouble. But those things would not be a concern with Social Media Management Software as it provides one centralized dashboard for you to control all your social accounts.
When you have multiple social accounts, it is normal for you to receive tons of notifications every minute. But this also means that you can miss out on important matters. Of course, you cannot afford to make such a mistake. This is where Social Media Management Software can help you out tremendously. It helps you keep track of all your notifications, making you aware of the important matter so you never miss out on anything.
Social media platforms are a hub of customer-related information. The trends that they follow to their needs, feedback, preferences— social media platforms can provide you with information that can help you polish your services like none other. You can do with Social Media Management Software to gather this information, know the keywords, keep up with these trends, and get accurate leads on prospective customers.
As more and more businesses turn to social media for business aid, automated replies increase in number. Simply staying ‘active’ or posting several times in a day does not guarantee engagement. Businesses start missing out on real-time engagement that adds value to their services and brand image.
But, how can automated software help in increasing real-time engagement? The answer is simple— let Social Media Management Software handle all of the basic repetitive activities, and you can focus on engaging in more real-time communications.
While you are on your way to familiarizing yourself with Social Media Management Software, you should also know about the key features that it provides. Let’s take a look:
Automation is answering all our problems, and this Social Media Management Software feature easily tops them all. Whether you are online or not, the software will ensure that your scheduled posts are posted on time without needing any reminder.
One Social Media Management Software should be usable for all your accounts. It does not make any sense if you would require different software for each account. Therefore, one must feature that your preferred Social Media Management Software should have is adaptability.
Social media has this convenient option for in-app advertising. With that, marketing for your company becomes easier over social media platforms as well as running campaigns. Social Media Management Software allows you to manage the said ads and campaigns efficiently.
Social Media Management Software helps in regulating, observing, and analyzing the behavior of your followers. Thus, it can help you come up with relevant posts that will engage customer interactions.
As social media is prevalent in all industries, Social Media Management Software has many use cases. Let us take a look at a few of them:
As the marketing industry continuously depends on social media for promotion and marketing strategies, Social Media Management Software is the perfect business tool.
With the rising cafe and dining culture, the hospitality industry has turned to social media for promotions and attracting customers. Social Media Management Software, thus, plays an important role in this industry.
If there is an industry that uses social media platforms to its fullest, it is the fashion industry. That said, Social Media Management Software is actively used in this industry to regulate social media accounts.
We all know how social media platforms have active ad campaigns going on all around. The advertisement industry takes full advantage of the said scenario with strong aid from Social Media Management Software.
Lastly, the entertainment industry, too, has high engagement on social platforms. With Social Media Management Software, dealing with multiple accounts becomes easier for the industry.
Social Media Management Software helps improve customer experience by informing, engaging, and offering promotional discounts to all your followers.
Social media is a great platform for promoting brand image. With Social Media Management Software, you can effectively improve your company’s brand image.
Social Media Management Software can effectively help you manage your social media marketing campaigns and advertisements.
Social media is an excellent channel for revenue generation. Social Media Management Software can help you optimize those channels to bring about a boost in revenue generation.
Social Media Management Software provides you with unique analytics that allows you to be innovative to garner your customers’ attention.
If you are planning to purchase Social Media Management Software, here are a few things that you should keep in mind:
When it comes to social media accounts, you may have ten different ones on different platforms. But, does your Social Media Management Software recognize those platforms? Make sure that the software is compatible with different types of social media platforms.
Social Media Management Software is all about the analytics that they provide. Therefore, while you are making the purchase, make sure you go through its analytics.
Managing campaigns is a challenging yet essential task. Therefore, make sure that the software has enough facilities and features to make campaign management easier for you.
Managing social media accounts is already a big hassle. You would not want to complicate the process by getting Social Media Management Software whose interface is complex and difficult to use. Stick to software that has an easy user interface.
Therefore, that is all you need to know about Social Media Management Software. In today’s time, where social media platforms have such a prevalent presence all around us, the best you can do is adapt yourself to the changing scenarios and make the best out of them. With Social Media Management Software, that becomes a problem.
Hence, if you are ready to purchase Social Media Management Software, which is highly recommended, go by this guide to know all about Social Media Management Software and make the best out of your software.
Typical Features
Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online
Schedules your posts beforehand to post contents timely even in your absence
Allows multiple users to work on one project to ensure effective team work
Facilitates the usage of multiple social media account for a wider reach
Enables the brand to maintain contact with their potential customers
Helps to know the position of your brand on the social media network
Publishes scheduled posts as and when they become relevant
Helps you analyse performance based on reaction to posts
Helps you to create and customize your contents to make user and SEO friendly
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