84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Krealinks and how does it work?
Krealinks software is a platform used to manage communities and social media feeds on a single page. The software offers a drag and drop tool to customize homepage and engage consumers and employees in discussions, research and co-creation. Collaborate with teams to motivate and reward your members to automate workflows. Export reports in PDF, txt, Excel file formats. Small, Medium companies make use of the software.
Read moreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is DigitaleBox and how does it work?
DigitaleBox is the French publisher of community organization software, the solution available in Software as a service (Saas) allows an NGO, political organization or administration to organize data and volunteers, supporters or citizens of an organization. We are a non-partisan solution, we are independent of any political party.
SW Score Breakdown
80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is PostSpeaker and how does it work?
PostSpeaker is the only social sharing tool that allows you to automatically post messages on the social media accounts of colleagues or other ambassadors. PostSpeaker is the only social media sharing tool that posts your content automatically to the social media accounts of your ambassadors. With PostSpeaker you harness the power of word-of-mouth and save money, time, and frustration.
Read moreSW Score Breakdown
78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Posted and how does it work?
Posted software is a platform used to engage audiences with better content. The software offers curated templates to create content for months. Schedule content in just a few clicks (coming soon). Marketers, Small and Medium companies make use of the software.
SW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is IceniMedia and how does it work?
IceniMedia is a content tool used for managing your social channels. The Software offers a Free Dashboard to monitor the performance and streams content in social media. Review your context, text & images, edit content, create visuals using templates, schedule date & time, before publishing your posts. Analyse your progress in the form of reports, for further improvement in your contents. The software also lets you collect all current affairs, contents and videos, then schedule the content onto your social media with a single click.
Read moreSW Score Breakdown
93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is MeetEdgar and how does it work?
MeetEdgar is a social media marketing tool used to schedule and automates user content on platforms like Facebook, Twitter, Instagram, and LinkedIn. It can perform activities from writing posts for users to re-posting appropriate content. It is possible to import the content manually using bulk import and set-up an RSS feed to import blogs or articles automatically. The articles can be assigned to colour-coded categories according to user-defined needs. Social media managers can schedule their posts using just categories such as motivational quotes on Monday mornings and blog posts on Wednesday afternoons. The chrome extension can automatically generate pre-written social media posts directly from content and deliver them from the browser itself. Further features include A/B testing social messaging with variation analytics and click data. It is even possible to test different messages and gauge performance. MeetEdgar provides weekly email updates and users can shorten and track links using the tool.
Read moreSW Score Breakdown
94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Sendible and how does it work?
Sendible is a dedicated tool for social media managers and digital agencies to ease their social media management initiatives for their clients. Agency teams can streamline the delivery of each campaign based on the targets and manage the activities of all clients from a single centralized dashboard. Features such as the Priority Inbox consolidates messages from different clients and teams while the content recommendation engine analyzes profiles to suggest the best content. And with the help of elegant reports, users can showcase their results accordingly. Managers even receive the ability to create workflows to approve content and work more productively as a team. The tool can connect with any social accounts on any platform, such as Facebook, Twitter, LinkedIn, Instagram, YouTube and more. Users can even directly post to platforms such as WordPress, Blogger, and Tumblr while receiving access to cloud platforms such as Canva, Google Drive, and Dropbox.
Read moreSW Score Breakdown
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Elementary Analytics and how does it work?
Elementary Analytics is a platform to view your website and social media insights in one place. Create a dashboard linking website traffic and social media interactions together to measure the traffic. View your data on the desktop, tablet, and mobile devices. The software integrates with Google Analytics.
SW Score Breakdown
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Continuon and how does it work?
Continuon software is an AI-powered platform tool used to optimize brands on their social media communities to drive campaigns and increase ROI. Engage your audience with content, segment campaigns to build brand reputation. Marketers, Brand Managers, Influencers, Small, Medium and Large companies make use of the software.
SW Score Breakdown
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Kontentino and how does it work?
Kontentino is a useful platform designed for content developers to streamline and track their social media workflow. It cuts down on the huge consumption of time that would have otherwise been unavoidable with manual labour on social media management. Kontentino looks after the three major aspects of social media marketing and management, these include content creation, planning and organising posts, besides teamwork along with their approval. Content creation is not simply limited to attractive website content, but the kind that engages the audience and keeps them interested. This can range from social media write-ups, blog posts and advertisements, all in a single platform for team members to collaborate and explore together. Posts curated on Kontentino offer a live review at every step along with a final review before sending it for approval. An in-built calendar and organiser allows clients or rather, social media managers, to streamline and schedule posts according to time/demand and view them easily. Categorising of this sort also makes it easier to find out the required post instead of shuffling through hundreds of them.
Read moreSW Score Breakdown
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is GroupTweet and how does it work?
GroupTweet works with any Twitter app your contributors are already using. Requires nearly zero changed behavior. Maintain full control of your account and still let others help you Tweet. You can add or remove contributors at any time. GroupTweet is also great for private group communication via Twitter. More flexible and powerful than Group DMs.
Read moreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Spokal and how does it work?
Spokal is a social media management software. Social media scheduling that learns from your audience to drive more traffic and leads while freeing you from low-level scheduling work, so you can spend more time on activities that drive results. Import content to your Spokal library from RSS, Twitter, Feedly, or hand-craft some. Set up timeslots to tell Spokal when and how often you want to publish. Set up ratios, limits, and categories to have as much or as little control as you want. Or use our default settings which are a great place to start.
Read moreSW Score Breakdown
The Average Cost of a basic Social Media Management Software plan is $15 per month.
60% of Social Media Management Software offer a Free Trial
, while 31% offer a Freemium Model .PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
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84 | 0 |
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87 | 4.2 |
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85 | 4.6 |
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80 | 4.5 |
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78 | 0 |
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81 | 0 |
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84 | 0 |
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84 | 0 |
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93 | 4.1 |
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94 | 4.5 |
In today’s world, where social media plays a vital role in people’s lives, a brand should use it as a tool to reach its potential customers and publicise its new product or a deal. A social media management software enables the brand to manage its operations on social media, from creating attractive content to scheduling posts to fit the events, from maintaining its regular presence in customer’s feed to keeping a check on your competitors performance.
Let us first strengthen our understanding of what Social Media Management Software is. It is a software suite model or an application that allows you to effectively control your social media posts by engaging them via several communication mediums.
Social Media Management Software helps by controlling conversations over social media platforms, overlooking marketing strategies and campaigns, and evaluating your company’s social media presence.
Social Media Management Software allows you to connect all your social media platforms in one place, from where you can effectively analyze, manage, and control your social presence with the help of advanced features.
We all have our social media accounts that we manage every day. It is not that big of a deal, and you might be wondering, why would you need additional software to do that? For starters, having and managing a personal account and a business account are two different things. When it comes to business purposes, your account has strict goals— engaging, communicating, and gathering new customers. However, managing an account with these factors in mind is not as easy as it seems. With that in mind, here are a few other reasons why businesses need Social Media Management Software:
It is always better to have an account on more than one social platform. That way, you get a broader horizon, which gives you a more extensive reach and more potential customer engagement. However, having more than one social media account would need double the management trouble. But those things would not be a concern with Social Media Management Software as it provides one centralized dashboard for you to control all your social accounts.
When you have multiple social accounts, it is normal for you to receive tons of notifications every minute. But this also means that you can miss out on important matters. Of course, you cannot afford to make such a mistake. This is where Social Media Management Software can help you out tremendously. It helps you keep track of all your notifications, making you aware of the important matter so you never miss out on anything.
Social media platforms are a hub of customer-related information. The trends that they follow to their needs, feedback, preferences— social media platforms can provide you with information that can help you polish your services like none other. You can do with Social Media Management Software to gather this information, know the keywords, keep up with these trends, and get accurate leads on prospective customers.
As more and more businesses turn to social media for business aid, automated replies increase in number. Simply staying ‘active’ or posting several times in a day does not guarantee engagement. Businesses start missing out on real-time engagement that adds value to their services and brand image.
But, how can automated software help in increasing real-time engagement? The answer is simple— let Social Media Management Software handle all of the basic repetitive activities, and you can focus on engaging in more real-time communications.
While you are on your way to familiarizing yourself with Social Media Management Software, you should also know about the key features that it provides. Let’s take a look:
Automation is answering all our problems, and this Social Media Management Software feature easily tops them all. Whether you are online or not, the software will ensure that your scheduled posts are posted on time without needing any reminder.
One Social Media Management Software should be usable for all your accounts. It does not make any sense if you would require different software for each account. Therefore, one must feature that your preferred Social Media Management Software should have is adaptability.
Social media has this convenient option for in-app advertising. With that, marketing for your company becomes easier over social media platforms as well as running campaigns. Social Media Management Software allows you to manage the said ads and campaigns efficiently.
Social Media Management Software helps in regulating, observing, and analyzing the behavior of your followers. Thus, it can help you come up with relevant posts that will engage customer interactions.
As social media is prevalent in all industries, Social Media Management Software has many use cases. Let us take a look at a few of them:
As the marketing industry continuously depends on social media for promotion and marketing strategies, Social Media Management Software is the perfect business tool.
With the rising cafe and dining culture, the hospitality industry has turned to social media for promotions and attracting customers. Social Media Management Software, thus, plays an important role in this industry.
If there is an industry that uses social media platforms to its fullest, it is the fashion industry. That said, Social Media Management Software is actively used in this industry to regulate social media accounts.
We all know how social media platforms have active ad campaigns going on all around. The advertisement industry takes full advantage of the said scenario with strong aid from Social Media Management Software.
Lastly, the entertainment industry, too, has high engagement on social platforms. With Social Media Management Software, dealing with multiple accounts becomes easier for the industry.
Social Media Management Software helps improve customer experience by informing, engaging, and offering promotional discounts to all your followers.
Social media is a great platform for promoting brand image. With Social Media Management Software, you can effectively improve your company’s brand image.
Social Media Management Software can effectively help you manage your social media marketing campaigns and advertisements.
Social media is an excellent channel for revenue generation. Social Media Management Software can help you optimize those channels to bring about a boost in revenue generation.
Social Media Management Software provides you with unique analytics that allows you to be innovative to garner your customers’ attention.
If you are planning to purchase Social Media Management Software, here are a few things that you should keep in mind:
When it comes to social media accounts, you may have ten different ones on different platforms. But, does your Social Media Management Software recognize those platforms? Make sure that the software is compatible with different types of social media platforms.
Social Media Management Software is all about the analytics that they provide. Therefore, while you are making the purchase, make sure you go through its analytics.
Managing campaigns is a challenging yet essential task. Therefore, make sure that the software has enough facilities and features to make campaign management easier for you.
Managing social media accounts is already a big hassle. You would not want to complicate the process by getting Social Media Management Software whose interface is complex and difficult to use. Stick to software that has an easy user interface.
Therefore, that is all you need to know about Social Media Management Software. In today’s time, where social media platforms have such a prevalent presence all around us, the best you can do is adapt yourself to the changing scenarios and make the best out of them. With Social Media Management Software, that becomes a problem.
Hence, if you are ready to purchase Social Media Management Software, which is highly recommended, go by this guide to know all about Social Media Management Software and make the best out of your software.
Typical Features
Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online
Schedules your posts beforehand to post contents timely even in your absence
Allows multiple users to work on one project to ensure effective team work
Facilitates the usage of multiple social media account for a wider reach
Enables the brand to maintain contact with their potential customers
Helps to know the position of your brand on the social media network
Publishes scheduled posts as and when they become relevant
Helps you analyse performance based on reaction to posts
Helps you to create and customize your contents to make user and SEO friendly
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