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Researched and Written by87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Viraltag and how does it work?
Viraltag is one of the best social media management software if you’re interested in marketing through photos. From one dashboard, you can access and manage different social media platforms, work with a team and analyse content. Scheduling posts becomes ridiculously easy with this software. A peculiar feature of Viraltag is that it enables you to save and schedule multiple posts to allow lining up your uploads for a week in advance. Attractive looking content can be assembled and edited with tools like Canva, image editor etc. Say goodbye to guesswork with Viraltag as it converts the reactions to your posts into numbers and graphs, thus enabling you to measure your posts’ actual success rate
Read moreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Instarazzo and how does it work?
Instarazzo is a futuristic Instagram marketing tool that helps companies to grow their followers organically in a fast and secure way. It comes loaded with a smart bot inside, which can take care of essential tasks automatically. The bot is capable of liking posts of the targeted audience automatically thus gaining their attention and creating engagement. Besides, the bot also helps companies to find and follow the best Instagram page within their niche based on content and interest. In addition, Instarazzo also helps companies to comment on the right kind of photos and amp up the overall engagement levels in real-time. Further, the tool can also be used to send Direct Messages to individual followers and keep them aware of the latest whereabouts. Companies can even schedule posts by setting up publication dates, caption locations, adding images, hashtags as well as the first comment. Ultimately, Instarazzo allows users to monitor all of their comments and read, reply, classify and delete comments from one simple interface, which helps in optimising interaction levels with potential customers from time to time.
Read moreSW Score Breakdown
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is mituyu and how does it work?
Mituyu is a Social Media Marketing tool used for managing your social networks. The software lets you create, schedule and publish your social content from a central web-based app. Generate content streams from RSS sources and embed them on your website, and create a social media stream. Monitor and get performance metrics on your contents and improve your customer experience and loyalty on your Brand.
Read moreSW Score Breakdown
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is SumoGram and how does it work?
SumoGram is a tool for your Instagram marketing. An Instagram Bot to schedule and automate posts, likes, comments, follow and unfollow activity, and manage all your accounts in one place. Build your brand with influencers, create relationships, and earn real followers. The software lets you edit and schedule high-quality videos to your Instagram accounts. An Autopilot is available to maintain all your Instagram accounts and enhance your follower growth. A customer engagement platform to engage your audience on Instagram Ads.
Read moreSW Score Breakdown
80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Auttogram and how does it work?
Auttogram is a Social Media tool used to automate your Instagram account. The software offers features like Comments, Follow, Nutrition, Unfollow, and Like. Automate the interactions you want to make and leave the rest with Auttogram. Download Auttogram that is available for both Windows and Mac and install it on your computer. A secure platform and cost-effective method to engage, and target your followers.
Read moreSW Score Breakdown
81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Mintrics and how does it work?
Mintrics provides video analytics to help you better understand how your video performed on social media, as well as deliver more insight into audience interaction with your video. Mintrics’ summary dashboards provide an at-a-glance view of your video’s performance, with information benchmarking your video against the average for your account. The dashboards also provide context around areas for improvements, as well as performance highlights data. The Mintrics Meter algorithm takes all of the different metrics into account and provides a score out of ten for overall performance. Mintrics also provides monthly reports that can be customized and personalized according to your needs. The digest reports can give you a quick snippet of the performance of your recent uploads, while the comprehensive reports take a deeper dive into what has happened to your video since its upload. Mintrics also takes those reports and provides personalized recommendations and actionable insights to help you improve your metrics.
Read moreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Vaizle and how does it work?
Vaizle is a handy social media analytics tool that is specifically designed for brands, agencies, and influencers. It functions as a single unified platform for every social analytical need and enables users to extract powerful insights and actionable tips that improve their social media performance. As a result, users can improve their social media strategy by analyzing posts and understanding the strategies that are delivering the best engagement metrics. Hence, users can analyze their campaigns on the basis of multiple variables such as applause, conversation, and amplification. They can even select their competitors on the platform and perform competitive analysis within minutes. With a simple user interface, users can set up their dashboard within minutes and begin managing clients via relevant groups. They can also create custom white-label reports within a few clicks and even see a live preview of reports.
Read moreSW Score Breakdown
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Sked Social and how does it work?
Sked Social is a platform that lets the users visually plan, analyze, and schedule stories and posts on Instagram to get more engagements and better results. The user no longer has to do all that manual work for posting on the platform. Sked Social makes your account highly active with Instagram stories and carousel posts and the user’s regular photo or video posts. Sked Social's scheduling tools help manage multiple social media accounts with a single Sked Social account. It can create demographic reports which can help the users measure the ROI on separate or group posts. Users can figure out from the analytics what is working and what is not. Using the in-app photo editor, the user can access various tools to edit and appeal the right set of audience with stunning visuals. Sked Social offers deep integration to ensure that no content-type is left behind. It helps build an eye-catching brand by creating multi-image posts, stories, and videos.
Read moreSW Score Breakdown
79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is lknSuite and how does it work?
lknSuite is a Social Media Management software to Publish and schedule messages, monitor mentions and conversations about your brand - all from your one web site. Full monitoring of all social media and mainstream news, including Twitter, Facebook and millions more! Executive insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Read moreSW Score Breakdown
79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Apostle and how does it work?
Apostle is a brand advocacy platform that aids in raising a company's online awareness by collaborating with colleagues to achieve business goals. It caters to businesses with over a hundred staff, several channels of distribution, and franchisees. The organic approach is the most efficient technique to grow online reach. In recent years, several social media platforms have made it impossible for company pages to acquire significant reach, which is what Apostle does. Through this software, one may develop a social media strategy gradually and methodically. Apostle also assists the management of all corporate networks and social media platforms under one roof with an efficient process that saves time. It also helps workers publish corporate material on their social media sites. Thus, strengthening the user's employee branding. There's also dealer advocacy and franchise advocacy, which assist users in managing content across all of their dealers' and franchisees' social media platforms throughout the consumer experience.
Read moreSW Score Breakdown
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Comity and how does it work?
Comity is a marketing tool for social media teams and professionals for seamless account management and higher productivity. Users can save time and resources by connecting all their apps in a single framework where Comity can save time and resources by telling users what to post on social channels. The tool also shows users their activity sessions throughout the day along with the important updates through different apps. Users can schedule posts on different social media accounts to be posted at a date and time of their preference. This is complemented by the Analytics features that showcases metrics across social media channels such as Facebook, Linkedin, Twitter, Pinterest & Instagram. Comity even supports Mastodon open source community integration. Users can even see their social media activities in a dedicated calendar that includes handy features such as Direct Content Scheduling, Day, Week, Month Views, Social Account Calendar, and more.
Read moreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Tweet Hunter and how does it work?
Tweet Hunter is the ideal tool for professionals looking to get an edge on their competition. With Tweet Hunter, users can quickly and easily find the best tweets in any area of interest whether it’s following cutting-edge trends or staying up to date with their specific industry. Its advanced AI simplifies content generation and saves precious time, meaning users no longer have to manually sift through Tweets to try and create compelling content. Plus, its automation tools enable savvy marketers to ramp up visibility, schedule posts in advance, and maximize each post that they share. With these features combined, users can free up hours every week knowing that they're creating quality content and putting it out into the world without having to spend hours doing so. Let Tweet Hunter work for them: Stay ahead of their competition with essential information while saving time for more high-value tasks. Start using Tweet Hunter now!
Read moreSW Score Breakdown
79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Odoo Social Marketing and how does it work?
Odoo is a social media marketing software. It manages your social media, web push notifications, and live chat. By planning, monitoring, and analyzing your account in one place, you can find new customer and keeps users engaged. With push notifications, you can reach your audience anywhere on the web. Live chat using odoo turns the visitors into leads and customers into happy users. You can directly send and schedule posts for platforms like LinkedIn, Twitter, or Facebook. Streams can be added like Facebook or Twitter, to your dashboard to monitor accounts, interact with the community, and gets insights. Odoo provides you with an accurate list of websites visitors and enables you to reach them via push notifications, live chat requests, SMS, or email. The journey of a link from a post can be tracked, which tells you how much revenue from that link has been generated. Fully integrated campaigns can be created via emails, push notifications, social posts, and SMS.
Read moreSW Score Breakdown
76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Znaplink and how does it work?
Znaplink software is a free social media management software that works as a linktree substitute. This software aims at organizing links into advanced widgets to increase engagement and allows users to choose their own theme and begin their journey. Znaplink assists the user in content management for social media and makes the user's descriptions look tidy and precise. It does not compromise around colors or styles. It enables the user's visitors to view every link by including link description and thumbnails visually. You can also store your visiting cards online by integrating with Znaplink. With Znaplink, you do not have to worry about storing information as this software keeps the contact information responsibly presented on an online home page. Znaplink Page comprises features that include unlimited link, link thumbnail, folders, Social icon, Facebook pixel, SEO feature, Google Analytics, in-depth statistics, AI link description, Books widget, and much more. And the building analytics tool ensures to display detailed insight about the reference statistics and traffic of the user's Znaplink page.
Read moreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Lightful and how does it work?
Lightful software is a social media management platform that is built especially to make users meet all of their social media requirements. Lightful is an extremely useful software that offers everything that the user needs, like the awareness days calendar, posting and scheduling feature, and the hashtag generator to discover the best hashtag for posts, and much more. It also offers insights reports to the users. Lightful software is a complete solution to make users' essential works prosper with technical support built to optimize users' needs. This tool plans and schedules their social media calendar and posts; it also profusely adds media and engages the audience with the content. It is specifically designed for nonprofit organizations and charities platform. The reason why many big organizations opt for Lightful is that it focuses individually on the social media platform and saves users' time by planning and scheduling the content on its own. It is an excellent way to be more strategic as it offers all the features in one platform to plan the content for multiple social media channels. It is a complete resilience and transformation tool for non-profit organizations and charities offering freemium and subscription pricing strategies to fit every type of requirement.
Read moreSW Score Breakdown
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Socialinsider and how does it work?
Socialinsider is a competitor analysis tool for social media managers and digital agencies who want to execute quick and efficient competitive benchmarking. The tool delivers in-depth information for any social media profile via advanced analytics that drives engagement, better content strategy, automate report generation, and manages the dashboard from a single location. Users can also conduct comprehensive competitor analysis across major social media platforms such as Facebook, Instagram, Twitter, and Youtube. Consequently, users have the option to benchmark their channels against top competitors, influencers, and other major industry players. With head-to-head social media comparison, users can create and share branded reports with their clients for any social media profile. The delivery of reports can also be automated to land in the client’s inbox. And with advanced analytics, relevant social media KPIs can be tracked to check which content performs better across different social media channels.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is POSTOPLAN and how does it work?
POSTOPLAN is a successful digital marketing tool that helps increase your publications' reach and reduces your time on social media management. This intelligent, automated social media and messengers marketing platform allows you to create, schedule, and promote content. Notable features from other services include scheduled posting: user-friendly interface, connecting an unlimited amount of accounts and users. Moreover, one can also get access to pre-prepared examples of scheduled posts to make their task of content posting easier. The users also get an update on news hooks every day to enable swift and easy content creation. POSTOPLAN is suitable for ordinary users who need to quickly and effectively manage and promote social networks and messaging apps best for small and medium-sized businesses, advertising agencies.
Read moreSW Score Breakdown
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is FollowPlanner and how does it work?
Followplanner claims to be the most versatile Instagram Automation tool on the market. It allows users to manage multiple accounts with minimal work. The tool’s interface was targeted at Instagram marketers. Users can set up their posting schedule for weeks ahead, find content from other users or hashtags and add them to their libraries, and set up caption templates and hashtag pools. It allows the users to like, reply and delete comments, partake in DM engagement pods, start a conversation with followers and uses other tools for follower engagement. Followplanner also features automation to remove inactive followers, engage with a follower base or to find new followers. It is cloud-based and can be accessed for devices from multiple families. It also keeps user accounts safe by constantly monitoring for errors and has built-in procedures to solve them. It claims to eliminate the need for opening the Instagram app by providing all of the features, and more, built-in.
Read moreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is MavSocial and how does it work?
MavSocial is an intuitive social media management software that helps businesses with their online presence, reputation and overall activities on the internet. It comes loaded with an easy-to-use campaign calendar, facilitating a seamless way to schedule, manage and publish content across different social media channels in real-time. Further, MavSocial saves out the valuable time of individual users by allowing them to switch between different social media accounts on the go. This way users get to view comments and replies within a single inbox, besides proceeding with likes, replies or retweets directly from the same space. Further, MavSocial also helps businesses identify popular keywords and trends, besides using them in specific topics over social media. Large teams can depend on the particular with detailed reports and seamless collaboration. Admins can assign designation based account permissions or tasks, set team roles and manage approvals (multiple accounts) on the go. Further, with MavSocial’s built-in stock image libraries, powerful editing tools and smart search capabilities businesses can create exceptional social media content of their own.
Read moreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Popsters and how does it work?
Popsters is an analytics tool for social media channels, which enables its users to compare, get stats and measure the efficiency of any social page that the users are interested in. The software allows its users to check the popularity of different posts by analyzing the types that attract the audience and sorts them by text length, popularity, engagement, date or any other attribute. Users can monitor performance indicators by looking at the total data and average efficiency of posts published at a different time with different hashtags or attachments. One can also check the statistics of page activities and dynamics. Popsters allows users to compare everything they want as they can analyze pages of different companies from different social media. Users can also load data about hashtags or start batch loads to see all the data at once. The software generates quick reports as one can export data from the software to any file such as XLSX, PDF, JPG, PNG, PPTX or CSV with the possibility to edit data and styles.
Read moreSW Score Breakdown
The Average Cost of a basic Social Media Management Software plan is $15 per month.
60% of Social Media Management Software offer a Free Trial , while 31% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
Viraltag
|
87 | 4.1 |
Instarazzo
|
84 | 2.7 |
mituyu
|
82 | 0 |
SumoGram
|
83 | 0 |
Auttogram
|
80 | 0 |
Mintrics
|
81 | 5 |
Vaizle
|
90 | 4.5 |
Sked Social
|
92 | 4.3 |
lknSuite
|
79 | 0 |
Apostle
|
79 | 4 |
In today’s world, where social media plays a vital role in people’s lives, a brand should use it as a tool to reach its potential customers and publicise its new product or a deal. A social media management software enables the brand to manage its operations on social media, from creating attractive content to scheduling posts to fit the events, from maintaining its regular presence in customer’s feed to keeping a check on your competitors performance.
Let us first strengthen our understanding of what Social Media Management Software is. It is a software suite model or an application that allows you to effectively control your social media posts by engaging them via several communication mediums.
Social Media Management Software helps by controlling conversations over social media platforms, overlooking marketing strategies and campaigns, and evaluating your company’s social media presence.
Social Media Management Software allows you to connect all your social media platforms in one place, from where you can effectively analyze, manage, and control your social presence with the help of advanced features.
We all have our social media accounts that we manage every day. It is not that big of a deal, and you might be wondering, why would you need additional software to do that? For starters, having and managing a personal account and a business account are two different things. When it comes to business purposes, your account has strict goals— engaging, communicating, and gathering new customers. However, managing an account with these factors in mind is not as easy as it seems. With that in mind, here are a few other reasons why businesses need Social Media Management Software:
It is always better to have an account on more than one social platform. That way, you get a broader horizon, which gives you a more extensive reach and more potential customer engagement. However, having more than one social media account would need double the management trouble. But those things would not be a concern with Social Media Management Software as it provides one centralized dashboard for you to control all your social accounts.
When you have multiple social accounts, it is normal for you to receive tons of notifications every minute. But this also means that you can miss out on important matters. Of course, you cannot afford to make such a mistake. This is where Social Media Management Software can help you out tremendously. It helps you keep track of all your notifications, making you aware of the important matter so you never miss out on anything.
Social media platforms are a hub of customer-related information. The trends that they follow to their needs, feedback, preferences— social media platforms can provide you with information that can help you polish your services like none other. You can do with Social Media Management Software to gather this information, know the keywords, keep up with these trends, and get accurate leads on prospective customers.
As more and more businesses turn to social media for business aid, automated replies increase in number. Simply staying ‘active’ or posting several times in a day does not guarantee engagement. Businesses start missing out on real-time engagement that adds value to their services and brand image.
But, how can automated software help in increasing real-time engagement? The answer is simple— let Social Media Management Software handle all of the basic repetitive activities, and you can focus on engaging in more real-time communications.
While you are on your way to familiarizing yourself with Social Media Management Software, you should also know about the key features that it provides. Let’s take a look:
Automation is answering all our problems, and this Social Media Management Software feature easily tops them all. Whether you are online or not, the software will ensure that your scheduled posts are posted on time without needing any reminder.
One Social Media Management Software should be usable for all your accounts. It does not make any sense if you would require different software for each account. Therefore, one must feature that your preferred Social Media Management Software should have is adaptability.
Social media has this convenient option for in-app advertising. With that, marketing for your company becomes easier over social media platforms as well as running campaigns. Social Media Management Software allows you to manage the said ads and campaigns efficiently.
Social Media Management Software helps in regulating, observing, and analyzing the behavior of your followers. Thus, it can help you come up with relevant posts that will engage customer interactions.
As social media is prevalent in all industries, Social Media Management Software has many use cases. Let us take a look at a few of them:
As the marketing industry continuously depends on social media for promotion and marketing strategies, Social Media Management Software is the perfect business tool.
With the rising cafe and dining culture, the hospitality industry has turned to social media for promotions and attracting customers. Social Media Management Software, thus, plays an important role in this industry.
If there is an industry that uses social media platforms to its fullest, it is the fashion industry. That said, Social Media Management Software is actively used in this industry to regulate social media accounts.
We all know how social media platforms have active ad campaigns going on all around. The advertisement industry takes full advantage of the said scenario with strong aid from Social Media Management Software.
Lastly, the entertainment industry, too, has high engagement on social platforms. With Social Media Management Software, dealing with multiple accounts becomes easier for the industry.
Social Media Management Software helps improve customer experience by informing, engaging, and offering promotional discounts to all your followers.
Social media is a great platform for promoting brand image. With Social Media Management Software, you can effectively improve your company’s brand image.
Social Media Management Software can effectively help you manage your social media marketing campaigns and advertisements.
Social media is an excellent channel for revenue generation. Social Media Management Software can help you optimize those channels to bring about a boost in revenue generation.
Social Media Management Software provides you with unique analytics that allows you to be innovative to garner your customers’ attention.
If you are planning to purchase Social Media Management Software, here are a few things that you should keep in mind:
When it comes to social media accounts, you may have ten different ones on different platforms. But, does your Social Media Management Software recognize those platforms? Make sure that the software is compatible with different types of social media platforms.
Social Media Management Software is all about the analytics that they provide. Therefore, while you are making the purchase, make sure you go through its analytics.
Managing campaigns is a challenging yet essential task. Therefore, make sure that the software has enough facilities and features to make campaign management easier for you.
Managing social media accounts is already a big hassle. You would not want to complicate the process by getting Social Media Management Software whose interface is complex and difficult to use. Stick to software that has an easy user interface.
Therefore, that is all you need to know about Social Media Management Software. In today’s time, where social media platforms have such a prevalent presence all around us, the best you can do is adapt yourself to the changing scenarios and make the best out of them. With Social Media Management Software, that becomes a problem.
Hence, if you are ready to purchase Social Media Management Software, which is highly recommended, go by this guide to know all about Social Media Management Software and make the best out of your software.
Typical Features
Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online
Schedules your posts beforehand to post contents timely even in your absence
Allows multiple users to work on one project to ensure effective team work
Facilitates the usage of multiple social media account for a wider reach
Enables the brand to maintain contact with their potential customers
Helps to know the position of your brand on the social media network
Publishes scheduled posts as and when they become relevant
Helps you analyse performance based on reaction to posts
Helps you to create and customize your contents to make user and SEO friendly
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