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Showing 161 - 180 of 370 Products

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SocialStudio logo
Get More Real Instagram Followers 4.8 Based on 99 Ratings
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What is SocialStudio and how does it work?

SocialStudio uses organic marketing techniques to get you more targeted follows, likes, and comments on Instagram. It does all of it by connecting you with a personal account manager who handles this growth and engagement on your behalf. Setting up SocialStudio is pretty simple. Just create an account and a manager will be assigned to you shortly. After that, the engagement techniques kick in which help in growing followers and increasing engagement around them. Instead of engaging with everyone, the account manager applies a smart filter and only engages with active followers in your niche. Targeting for competitor followers, hashtags and locations is pretty simple with SocialStudio. Since there’s a personal account manager assigned for each account, the support is exceptional and can be contacted whenever there is a need. The growth made with the help from SocialStudio can easily be tracked via reports which the personal manager will provide upon request.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 85%
  • Reviews 71%
  • Momentum 60%
  • Popularity 75%

SocialStudio Pricing

  • Free Trial Available
  • Starts at $49.00.
View Details

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Naytev logo
Manage your social media with artificial intelligence 4.5 Based on 36 Ratings
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What is Naytev and how does it work?

Naytev is a social media automation and management software that enables its users to automate and optimize paid and organic social media across every network. The free social analytics offered by the software provides the user with a unified and cross-network perspective that enables them to create an unlimited number of dashboards from several paid and organic metrics. The powerful and intuitive social media scheduling platform allows users to automate the most complex schedules in no time. One can run advanced campaigns, A/B test, boost posts manually or automatically and optimize the conversations that are important. The software provides its users with unified social analytics that make it possible to understand the actual ROI of the content. Naytev software enables its users to define complex workflows and notifications in no time across the entire content portfolio of the user. One can automatically track the performance of their content in a single place through the software.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 82%
  • Reviews 70%
  • Momentum 61%
  • Popularity 75%

Naytev Pricing

  • Free Trial Available
  • Offers Custom plan.
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

PilotPoster logo
Get statistics for your post easily Write a Review
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What is PilotPoster and how does it work?

PilotPoster is a social media management tool that provides real-time analytics for every Facebook post you make. By providing you with the number of Likes, Comments, and Clicks on each post you publish to groups and pages, Pilot Poster insight shows you how Facebook users have interacted with your post. You don't have to read through each post to see how it performed; instead, you get all data on a single dashboard as it happens using PilotPoster. The PilotPoster bot may join groups for you automatically based on keywords. You can schedule your posts to automatically repeat at the times you specify. You can also plan your posts to appear in groups at any time. On the PilotPoster dashboard, you may store your post captions. You'll be able to see your schedule and live posting reports. You can even establish an auto delay between each post so that all of your posts happen at regular intervals rather than all at once, preventing your account from being restricted from publishing. With only one click, you may contact thousands of potential consumers on Facebook!

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 93%
  • Reviews 60%
  • Momentum 61%
  • Popularity 66%

PilotPoster Pricing

  • Free Trial Not Available
  • Starts at $49.00.
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Clippost logo
Easily schedule videos as tweets Write a Review
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What is Clippost and how does it work?

Clippost is a software that helps you create a Twitter video tweet thread using videos from Vimeo, TikTok, YouTube, and Instagram. The capabilities include the ability to manually crop videos and schedule video tweets. You can react to a Tweet with a video tweet thread and add text to individual clips in threads. Clippost automatically handles the following, such as keeping videos under 512MB in size and under 2 minutes and 20 seconds in length. Video in the H264 High Profile format can be easily encoded. A few beta features that will be available shortly include thread analytics for Twitter, the ability to download individual clips, the ability to add numbering to tweets in threads, and the ability to mute video in threads.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 93%
  • Reviews 60%
  • Momentum 62%
  • Popularity 63%

Clippost Pricing

  • Free Trial Not Available
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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SocialDog logo
All-in-one Twitter marketing tool 4.6 Based on 177 Ratings
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What is SocialDog and how does it work?

SocialDog is the perfect solution for any Twitter marketer looking to get the most out of their efforts. They provide a suite of services that can help maximize Twitter presence. This automation feature allows to schedule posts and tweets in advance, saving time and energy. This analytics feature offers detailed insights into the performance of campaigns, helping to identify areas of improvement and make informed decisions. Finally, account management feature provides an easy way to manage multiple accounts and users, ensuring stay organized and on top of campaigns. With SocialDog, can rest assured that Twitter marketing efforts are in good hands.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 96%
  • Reviews 76%
  • Momentum 60%
  • Popularity 74%

SocialDog Pricing

  • Free Trial Available
  • Starts at $9.0.
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79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Countdown Timer logo
Countdown Timer Clock for Facebook Write a Review
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What is Countdown Timer and how does it work?

Introducing the Countdown Timer, the ultimate tool to boost anticipation, drive action, and elevate their social media game. In today's fast-paced world, capturing the attention of their audience is key to standing out in the ever-growing sea of online content. This innovative countdown timer does just that, by allowing they to publish auto-updating countdowns directly on their Facebook page. For professionals with a third-party perspective, this revolutionary tool is the perfect addition to their social media marketing strategy. Whether they're promoting an upcoming event or a limited-time deal, this countdown timer is designed to create hype and build excitement around their brand. With a variety of pre-built templates to choose from, the possibilities are endless. From product launches to flash sales, they've got they covered. But why stop there? This user-friendly editor allows they to adjust and customize each template to fit their brand, creating a unique and engaging countdown that is sure to captivate their audience. Gone are the days of constantly updating their countdown image, this application takes care of it for them. By running all processes on this servers, the countdown image updates every few minutes, giving they a true set-it-and-forget-it experience. Saving they time and effort, so they can focus on what matters most, their business. For added convenience, publish their countdown directly on their Facebook business page or share it with their Facebook group or personal profile. Get ready to take their social media marketing to the next level with the Countdown Timer. Don't wait any longer, join the countdown revolution today!

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 78%
  • Reviews 60%
  • Momentum 62%
  • Popularity 66%

Countdown Timer Pricing

  • Free Trial Not Available
  • Starts at $9.99. Offers Free-forever and Custom plan.
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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Arrow AI logo
Great content marketing unleashes real growth Write a Review
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What is Arrow AI and how does it work?

Arrow AI is the ultimate solution for businesses looking to achieve real growth through content marketing. This "full stack" marketing platform is powered by Artificial Intelligence and is backed by a team of world-class experts, giving they the best of both worlds in one convenient package. With a month-to-month subscription, businesses can access a customized content marketing strategy tailored to their unique needs. Gone are the days of spending countless hours and resources on creating hundreds of pieces of content each month for advertising, sales, and marketing. With Arrow AI, they can sit back and relax as our AI technology does the heavy lifting for them. This cutting-edge platform delivers everything they need for a flat monthly fee. Say goodbye to fluctuating costs and hello to consistent, quality content that will elevate your brand to new heights. But we don't just stop at content creation - with our optimized SEO content, your business will experience a boost in organic traffic and increased visibility. This approach has been proven to reduce the cost of acquiring new customers by 25% - now that's a deal they can't pass up.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 83%
  • Reviews 60%
  • Momentum 69%
  • Popularity 70%

Arrow AI Pricing

  • Free Trial Available
  • Starts at $19.00.
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79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Yooz AI logo
Effortless LinkedIn content that connects and converts Write a Review
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What is Yooz AI and how does it work?

Yooz AI transforms LinkedIn content creation into a seamless and enjoyable experience. With its AI-powered LinkedIn Posts Writer, trained in top creators' content, Yooz makes it simple to craft smart writing that feels authentic and professional. Whether they’re generating fresh post ideas or targeting the right audience for maximum reach. Its intuitive features offer personalized suggestions inspired by trending topics, ensuring your social media management stays on point. Plus, they can publish, schedule, and even engage with your audience directly from the editor, saving time while boosting their LinkedIn presence. For businesses looking to automate impactful customer communications and integrate them seamlessly into their workflow, Yooz AI provides the ideal solution enabling creators and brands to focus on growth while staying connected with their audience effortlessly.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 83%
  • Reviews 60%
  • Momentum 61%
  • Popularity 62%

Yooz AI Pricing

  • Free Trial Available
  • Starts at $15.0. Offers Free-forever plan.
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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

BlackTwist logo
Unleash Your Threads Potential Write a Review
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What is BlackTwist and how does it work?

BlackTwist is a cutting-edge social media management software designed to help users exponentially grow their Thread following. By connecting multiple Threads accounts, users can seamlessly manage their content, schedule posts, and never miss out on sharing their ideas. BlackTwist's platform offers comprehensive insights into audience behavior, post-performance, and overall engagement, providing valuable data to fine-tune content strategies. Users can effortlessly queue and automate content distribution, saving drafts for later use and ensuring a consistent posting schedule. With all Threads accounts consolidated in one intuitive interface, BlackTwist makes it easier than ever to enhance your online presence and foster meaningful connections with followers. This powerful tool is tailored to meet the needs of professionals looking to streamline their social media efforts and achieve significant growth, making it a must-have for anyone serious about mastering their Threads strategy.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 83%
  • Reviews 60%
  • Momentum 64%
  • Popularity 64%

BlackTwist Pricing

  • Free Trial Not Available
  • Starts at $12.5.
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SocialChimp logo
Social Media Automation Tool To Boost User Engagement Write a Review
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What is SocialChimp and how does it work?

SocialChimp is a great social media management tool for social media influencers, digital marketers, and agencies. It empowers them to post across different social media channels such as Facebook, Linkedin, and Twitter by leveraging content that is backed by proven statistics to gain user engagement, ultimately leaving a direct impact on sales. Apart from posting relevant content, the tool aims at helping users increase social media engagement and page followers by automatically posting new content. Post frequency can be set to once or twice a day or even once a week. And with the custom post scheduler, users can post their own content on-demand. They can even automate their Facebook like and growth campaigns to realize the maximum outputs in the least possible results. The tool has been built on a powerful AI engine that searches through the Internet to unearth the most relevant content that can be posted.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 60%
  • Momentum 63%
  • Popularity 74%

SocialChimp Pricing

  • Free Trial Available
  • Starts at $47.00. Offers Custom plan.
View Details

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

CoSchedule logo
Agile Marketing Products For Organized Marketing 4.3 Based on 270 Ratings
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What is CoSchedule and how does it work?

CoSchedule is a unique tool for marketing managers and reps to organize all their marketing efforts at a centralized location, enabling them to realize higher productivity, better projects timelines, and motivate teams. It is powered by a set of agile products that enable them to take up different functions. Users can subsequently realize global visibility for all their marketing campaigns with the help of a marketing calendar. The team resource planning tool enables managers to create weekly schedules for the entire team proactively. Hence, they can keep a tab on the progress of every team member and receive quick updates when tasks are completed or milestones are reached. Moreover, the Project Dashboard also allows them to publish directly from CoSchedule. Users can then manage, publish, monitor, and analyze the performance of entire campaigns. This brings their entire promotional workflow at a single centralized location and eliminates the need to use silos.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 82%
  • Momentum 70%
  • Popularity 88%

CoSchedule Pricing

  • Free Trial Not Available
  • Starts at $29.00. Offers Free-forever and Custom plan.
View Details

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Socialdraft logo
A Social Media Management for Teams 4 Based on 2 Ratings
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What is Socialdraft and how does it work?

Socialdraft software is a Social tool for Teams to Schedule content on major social networks using Social Media Calendar. Collaborate with your team, assign tasks, check your social inbox, schedule social media posts right from your phone. Small, Medium and Large companies make use of the software.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 96%
  • Reviews 65%
  • Momentum 60%
  • Popularity 72%

Socialdraft Pricing

  • Free Trial Available
  • Starts at $10.00. Offers Custom plan.
View Details

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Practina logo
Manage all you SaaS memberships from one place Write a Review
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What is Practina and how does it work?

Practina AI is an ultimate AI-powered marketing assistant, designed to simplify and elevate the marketing efforts. With cutting-edge AI tools, it effortlessly creates brand-aligned social media posts, personalized content featuring real visuals of the business, and seamless promotions across social media, email, and website. Its advanced ad management tools helps to launch, manage, and optimize campaigns on platforms like Meta and Google with ease. Practina’s Reputation AI feature takes the stress out of handling reviews by generating thoughtful, AI-crafted responses, while its lead tracking system helps to convert prospects faster. Additionally, the platform offers multilingual content creation, allowing to connect with a broader and more diverse audience. By bringing all these capabilities together, Practina drives tangible results, making the marketing smarter, faster, and more impactful.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 97%
  • Reviews 60%
  • Momentum 74%
  • Popularity 85%

Practina Pricing

  • Free Trial Not Available
  • Starts at $99.0.
View Details

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sociosight logo
Simplify, Streamline, and Supercharge Social Media Write a Review
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What is Sociosight and how does it work?

Sociosight is the ultimate social media management software designed to simplify and amplify their online presence. From scheduling months of posts in advance to analyzing competitors' performance, this tool streamlines every aspect of social media management. Effortlessly organize and refine their content with AI Writing Assistance, which transforms their ideas into tailored captions and visual descriptions within minutes. Resolve scheduling conflicts instantly, repost failed schedules, and ensure every comment is acknowledged with its intuitive engagement dashboard. Sociosight empowers users to filter interactions by sentiment and manage social feeds effortlessly from a single interface. Its AI-driven insights and detailed analytics provide users with actionable strategies to identify optimal posting times and top-performing content. By eliminating the stress of manual posting and community management, Sociosight allows users to focus on their audience and brand growth. Start with a free account and unlock their brand’s full potential as they go.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 96%
  • Reviews 60%
  • Momentum 63%
  • Popularity 71%

Sociosight Pricing

  • Free Trial Not Available
  • Starts at $19.0. Offers Free-forever plan.
View Details

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SocialSnips logo
AI support for social media content Write a Review
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What is SocialSnips and how does it work?

Are you a marketing professional, expert, business owner, or leader burdened with the clock constantly ticking against you? SocialSnips is the AI assistant they've been looking for. Developed in Europe with the mission to empower users to create their own social media posts, SocialSnips provides support for Facebook, LinkedIn, and Twitter. Stop wasting precious hours of their month trying to craft social media content - let SocialSnips take the heavy lifting for them! SocialSnips allows users to turn content from articles they read, ideas they have, and messages they want to communicate into engaging social media posts without any hassle. Through a simple and user-friendly interface, they can create professional and personalized messages quickly and efficiently, remaining in sync with this individual or business brand. How many hours of their month could be returned to more important interests if they have an assistant that could take care of social media messaging for you? Stop wondering and make it a reality with SocialSnips.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 93%
  • Reviews 60%
  • Momentum 63%
  • Popularity 63%

SocialSnips Pricing

  • Free Trial Available
View Details

81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Flick logo
An All-In-One Tool For Managing Instagram Hashtags Write a Review
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What is Flick and how does it work?

Flick is a smart tool that allows users to find, manage, and analyze hashtags in a better way for Instagram. It helps to grow accounts, businesses or influence audiences on Instagram. Users can find quality hashtags in minutes and drive more profile views, followers, and impressions from audiences. It includes a banned hashtag checker that helps to keep content safe. The tool enables users to create searches related to specific content or target audience. Users can easily check whether or not posts match up with content that’s performed well on a hashtag before. The suggested filters feature helps users find personalized hashtags that suit their Instagram page size and engagement. Custom filters can be created based on hashtag strategy and users can see if their post ranks on the hashtag feed. It also gives detailed insights into hashtag performance and which hashtags are working best and when users should post to maximize reach. The tool also gives information about what type of content drives engagement and increases conversion rates.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 85%
  • Reviews 60%
  • Momentum 65%
  • Popularity 67%

Flick Pricing

  • Free Trial Available
  • Starts at $6.50.
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76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Qpost logo
Engage with social media audience Write a Review
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What is Qpost and how does it work?

Qpost is a self-hosted social media post scheduler. One can easily schedule and manage posts to different networks. Store all handy hashtags and media. Add members to manage social networks. Hashtag manager, which will let you record all essentials hashtags in one place, and use them with your content like a pro. Add and assign members a social network to manage, and boost productivity.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 79%
  • Reviews 60%
  • Momentum 60%
  • Popularity 61%

Qpost Pricing

  • Free Trial Not Available
  • Offers Free-forever plan.
View Details

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sprout Social logo
Optimise your online presence through social media 4.3 Based on 3820 Ratings
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What is Sprout Social and how does it work?

Sprout Social is an all-in-one social media management platform that enables businesses to unlock the full potential of social media. The software not just helps in marketing strategy but also in various area of the business. It streamlines and scales social engagement to increase visibility, improve responsiveness and boost efficiency. Sprout Social also simplifies and strengthens social media publishing by scheduling content and posts it at the right time to gain more engagement. A notable feature of Sprout Social includes strategic decision-making, which uses social media analytics that saves time and speeds up the data collection process. It also analyses audience responses and generates strategies accordingly. Sprout Social helps the user to spend less time on manual tasks and more on connecting with their audiences. There are agents available on this platform that offer tailor-made solutions to scale business. The software is appropriate for enterprises, agencies, advocacy, small businesses and customer care agencies.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 90%
  • Momentum 71%
  • Popularity 90%

Sprout Social Pricing

  • Free Trial Available
  • Starts at $199.0. Offers Custom plan.
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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

BlackMagic.so logo
Enhanced Twitter. For Creators, Influencers and more Write a Review
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What is BlackMagic.so and how does it work?

Unlock insights you never knew about. Communicate better with your audience. Build strong 1:1 relationships. BlackMagic comes with features like: Powerful Real-Time Analytics, Personal Twitter CRM, Audience Growth Tools, Scheduling & Publishing. You won't find this level of detail anywhere else, with features like : Track how your tweets perform over time, compare with your average tweets, understand why a tweet takes off, track your consistency, followers, engagements, etc. Tools, insights, and suggestions to help you grow your audience. Get tweet inspirations everyday ,Track engagements from followers/strangers, search replies, respond quickly and easily, reminders to help you keep in touch with your favourite people. Your Personal Twitter CRM. Manage your audience, communicate better and easier. Write private notes for everyone, set reminders (to reply in DM, follow up, etc.), see past interactions with individual people, organize your tweets into categories. Draft, Schedule, Publish, Engage. Do all of that without leaving Twitter. Draft your tweet ideas everywhere you go, schedule the best time to tweet, manage your best tweets, calendar view.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 95%
  • Reviews 60%
  • Momentum 63%
  • Popularity 65%

BlackMagic.so Pricing

  • Free Trial Available
  • Starts at $7.99. Offers Free-forever plan.
View Details

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

TweetDeck logo
A powerful and easy way to manage tweets 4.3 Based on 1571 Ratings
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What is TweetDeck and how does it work?

TweetDeck is an intuitive Twitter tool that helps companies and individuals to track tweets in real-time, organise tweets and increase engagement with their audience. The tool makes it easy for users to organise and build collections. Thus storing a particular type of tweet in it as per need. Users can even keep track of tweet lists, activity, searches and more. They can make searches to track hashtags, topics and events easily. Search results of tweets can be refined with filters from the timelines of each search. TweetDeck allows companies to manage one or multiple accounts easily. The tool creates different columns of Twitter features, namely Home, Notifications, Messages and Trending, enabling users to see, track and manage tweets and messages from a single window. It even allows users to add new columns if they want to see more information. These new columns can be for Lists, Collection, Likes, Mentions, Followers, Scheduled and Activity.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 91%
  • Reviews 87%
  • Momentum 62%
  • Popularity 81%

TweetDeck Pricing

  • Free Trial Not Available
  • Offers Free-forever plan.
View Details

Pricing Insights for Social Media Management Software

  • The Average Cost of a basic Social Media Management Software plan is $15 per month.

  • 60% of Social Media Management Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 31% offer a Freemium Model Allows users to access basic features at no cost..

List of Social Media Management Software

PRODUCT NAME SW SCORE AGGREGATED RATINGS
SocialStudio SocialStudio 83 4.8
Naytev Naytev 82 4.5
PilotPoster PilotPoster 83 0
Clippost Clippost 82 0
SocialDog SocialDog 88 4.6
Countdown Timer Countdown Timer 79 0
Arrow AI Arrow AI 81 0
Yooz AI Yooz AI 79 0
BlackTwist BlackTwist 80 0
SocialChimp SocialChimp 86 0

Overview

In today’s world, where social media plays a vital role in people’s lives, a brand should use it as a tool to reach its potential customers and publicise its new product or a deal. A social media management software enables the brand to manage its operations on social media, from creating attractive content to scheduling posts to fit the events, from maintaining its regular presence in customer’s feed to keeping a check on your competitors performance.

What is Social Media Management Software?

Let us first strengthen our understanding of what Social Media Management Software is. It is a software suite model or an application that allows you to effectively control your social media posts by engaging them via several communication mediums.

Social Media Management Software helps by controlling conversations over social media platforms, overlooking marketing strategies and campaigns, and evaluating your company’s social media presence.

Social Media Management Software allows you to connect all your social media platforms in one place, from where you can effectively analyze, manage, and control your social presence with the help of advanced features.

Why Use Social Media Management Software?

We all have our social media accounts that we manage every day. It is not that big of a deal, and you might be wondering, why would you need additional software to do that? For starters, having and managing a personal account and a business account are two different things. When it comes to business purposes, your account has strict goals— engaging, communicating, and gathering new customers. However, managing an account with these factors in mind is not as easy as it seems. With that in mind, here are a few other reasons why businesses need Social Media Management Software:

Managing more than one account

It is always better to have an account on more than one social platform. That way, you get a broader horizon, which gives you a more extensive reach and more potential customer engagement. However, having more than one social media account would need double the management trouble. But those things would not be a concern with Social Media Management Software as it provides one centralized dashboard for you to control all your social accounts.

Always stay up-to-date

When you have multiple social accounts, it is normal for you to receive tons of notifications every minute. But this also means that you can miss out on important matters. Of course, you cannot afford to make such a mistake. This is where Social Media Management Software can help you out tremendously. It helps you keep track of all your notifications, making you aware of the important matter so you never miss out on anything.

Monitor keywords for optimal results and leads

Social media platforms are a hub of customer-related information. The trends that they follow to their needs, feedback, preferences— social media platforms can provide you with information that can help you polish your services like none other. You can do with Social Media Management Software to gather this information, know the keywords, keep up with these trends, and get accurate leads on prospective customers.

Real-time engagement

As more and more businesses turn to social media for business aid, automated replies increase in number. Simply staying ‘active’ or posting several times in a day does not guarantee engagement. Businesses start missing out on real-time engagement that adds value to their services and brand image.

But, how can automated software help in increasing real-time engagement? The answer is simple— let Social Media Management Software handle all of the basic repetitive activities, and you can focus on engaging in more real-time communications.

Top Features of a Social Media Management Software

While you are on your way to familiarizing yourself with Social Media Management Software, you should also know about the key features that it provides. Let’s take a look:

Scheduling Posts

Automation is answering all our problems, and this Social Media Management Software feature easily tops them all. Whether you are online or not, the software will ensure that your scheduled posts are posted on time without needing any reminder.

Adaptability

One Social Media Management Software should be usable for all your accounts. It does not make any sense if you would require different software for each account. Therefore, one must feature that your preferred Social Media Management Software should have is adaptability.

Promoting and advertising

Social media has this convenient option for in-app advertising. With that, marketing for your company becomes easier over social media platforms as well as running campaigns. Social Media Management Software allows you to manage the said ads and campaigns efficiently.

Get familiar with your followers

Social Media Management Software helps in regulating, observing, and analyzing the behavior of your followers. Thus, it can help you come up with relevant posts that will engage customer interactions.

Top Use Cases for Social Media Management Software

As social media is prevalent in all industries, Social Media Management Software has many use cases. Let us take a look at a few of them:

Industry-level use cases

Marketing Industry

As the marketing industry continuously depends on social media for promotion and marketing strategies, Social Media Management Software is the perfect business tool.

Hospitality Industry

With the rising cafe and dining culture, the hospitality industry has turned to social media for promotions and attracting customers. Social Media Management Software, thus, plays an important role in this industry.

Fashion Industry

If there is an industry that uses social media platforms to its fullest, it is the fashion industry. That said, Social Media Management Software is actively used in this industry to regulate social media accounts.

Advertising Industry

We all know how social media platforms have active ad campaigns going on all around. The advertisement industry takes full advantage of the said scenario with strong aid from Social Media Management Software.

Entertainment Industry

Lastly, the entertainment industry, too, has high engagement on social platforms. With Social Media Management Software, dealing with multiple accounts becomes easier for the industry.

Functional-level use cases

Customer experience

Social Media Management Software helps improve customer experience by informing, engaging, and offering promotional discounts to all your followers.

Brand Image

Social media is a great platform for promoting brand image. With Social Media Management Software, you can effectively improve your company’s brand image.

Optimizing marketing

Social Media Management Software can effectively help you manage your social media marketing campaigns and advertisements.

Generation of revenue

Social media is an excellent channel for revenue generation. Social Media Management Software can help you optimize those channels to bring about a boost in revenue generation.

Innovation

Social Media Management Software provides you with unique analytics that allows you to be innovative to garner your customers’ attention.

Buying considerations - Detailed Buying Guide of Social Media Marketing Software

If you are planning to purchase Social Media Management Software, here are a few things that you should keep in mind:

Adaptability

When it comes to social media accounts, you may have ten different ones on different platforms. But, does your Social Media Management Software recognize those platforms? Make sure that the software is compatible with different types of social media platforms.

Available analytics

Social Media Management Software is all about the analytics that they provide. Therefore, while you are making the purchase, make sure you go through its analytics.

Management of campaigns

Managing campaigns is a challenging yet essential task. Therefore, make sure that the software has enough facilities and features to make campaign management easier for you.

User-friendly

Managing social media accounts is already a big hassle. You would not want to complicate the process by getting Social Media Management Software whose interface is complex and difficult to use. Stick to software that has an easy user interface.

Making the final decision - Choosing the right Social Media Management Software

Therefore, that is all you need to know about Social Media Management Software. In today’s time, where social media platforms have such a prevalent presence all around us, the best you can do is adapt yourself to the changing scenarios and make the best out of them. With Social Media Management Software, that becomes a problem.

Hence, if you are ready to purchase Social Media Management Software, which is highly recommended, go by this guide to know all about Social Media Management Software and make the best out of your software.

Features

Typical Features

Social Media Monitoring

Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online

Posts Scheduling

Schedules your posts beforehand to post contents timely even in your absence

Multi-User Collaboration

Allows multiple users to work on one project to ensure effective team work

Multi-Account Management

Facilitates the usage of multiple social media account for a wider reach

Customer Engagement

Enables the brand to maintain contact with their potential customers

Brand Tracking

Helps to know the position of your brand on the social media network

Auto Publishing

Publishes scheduled posts as and when they become relevant

Analytics (Social Media)

Helps you analyse performance based on reaction to posts

Content Management

Helps you to create and customize your contents to make user and SEO friendly

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