Marketing Analytics Software List (July 2025)

Introducing Communion, an AI-powered analytics platform ideal for professionals looking to drive their creative processes and strategies. Combining the power of Artificial Intelligence with real-time Analytics, Communion can provide an additional layer of insight and intelligence to guide your strategic approach like never before. From identifying key trends in user behavior to uncovering never-before-seen opportunities in data, Communion is a powerful asset in any business' arsenal. It's easy to set up and use, making it perfect for executives spearheading projects as well as entrepreneurs looking for fresh ideas and input. Try it out today for a richer understanding of customer buying habits, market trends, and more.

Introducing Mayple - connecting businesses with the best marketing experts and agencies to get real, measurable results. Finding talented marketing professionals is a difficult challenge these days, especially because traditional job platforms are focused on sales pitches instead of proving results. With Mayple, you can access verified marketing freelancers and boutique agencies that have been selected specifically for their ability to help users achieve their goals. Their network allows users to find the perfect individual or team for their needs by filtering through a variety of skill sets, locations, and specialties that have proven successful in the past. Whether they were looking to completely revamp the online presence or make small adjustments to gain more visibility, they make it easy to find the solution best suited for the user. Say goodbye to time-consuming sales calls and online flipping through countless portfolios. Now users can fill the marketing gaps in one simple step with Mayple – just enter a few details about yourself and get instantly matched with pre-vetted professionals based on what type of services are right for users. Join us today and take advantage of the exclusive network with an array of qualified professionals at low prices!

An AI marketing tool that analyses, scores and optimises ad creative - helping marketers turn "good" creative into "best-in-class". Upload any marketing asset, whether it be a landing page, ad, email, or even pitch deck – and within 90 seconds receive: 1/ A score out of 100; aggregating the performance of 200+ scientific marketing indicators. 2/ In-depth analysis across 10 attribute categories; including but not limited to eye tracking, headline and visual analysis, as well as the application of behavioural science, neuro-linguistic programming and emotional resonance principles. 3/ Enterprise-level recommendations to improve the quality of the asset’s performance.

Predictive audiences allow you to retarget and prospect based on data have collected. User can engage high-value customers and expand reach to other relevant audiences. Reporting is unified across all traffic sources, and canprivacy-compliant track customer journeys. Machine-learning-powered statistical analysis allows for faster decision-making.

Newlytics is made for small businesses and marketing agencies to track their marketing spend and attribution without any development. Newlytics track everything that happens on your websites and landing pages. Discover what your users click on, and how they behave. Every time a visitor contacts you or purchases something, Newlytics attributes their entire history - from the original source. Gain insight into what marketing is working for you. Newlytics automatically tracks conversions, attributes channel costs to them, and calculates the ROI for each one.

Proof Analytics is the next breakthrough in GTM (Go-To-Market) performance for professionals. This AI-native platform provides the customer with everything need to plan, predict, prove, and pivot the customer to go-to-market investments in real time. With Proof, professionals can use artificial intelligence to accurately predict their market performance and make informed decisions based on a wide range of data points. This platform gives customer the visibility and transparency that’s needed to understand the results of the customers investments. With Proof, will also gain access to powerful analytics tools to better understand the performance of the customers investments over time. This AI-native platform automatically identifies and analyzes key performance indicators, allowing you to make the most informed decisions. This advanced UX makes data insights available in a simple yet powerful dashboard, so that can link customers decisions directly to evidence-based data. Proof Analytics provides the unparalleled insights and analysis to ensure customers efforts translate into results. This platform has everything you need to make the most of investments, providing with confidence in GTM performance and peace of mind. This performance monitoring is in hands with Proof Analytics.

Improvado is an advanced data centralisation tool that helps businesses accumulate all of their marketing and sales data in a single place. Organisations can depend on the same to pull marketing and sales data at various levels, like geo level, campaign level, keyword level, ad level, etc. Moreover, Improvado enables users to collect all the ROI data within a single dashboard with a cross-device identity resolution mechanism, facilitating quick analysis and better decision making. Marketing Common Data Model (MCDM) included within Improvdo works as a data normalisation layer and helps to simplify marketing analytics in a hassle-free manner. Thus saving users time that they put in renaming and matching different metrics and dimensions across multiple marketing platforms. Moreover, the tool also comes with a powerful API to connect other platforms and streamline routine maintenance on the go. Seamless integrations with external platforms like Facebook Ads, Bing ads, Google Analytics, AdRoll, Search Ads 360 are of great help.

Using a crystal ball, you can optimize Google Analytics with automated and manual annotations; it’s like a sticky note on your data charts. With crystal ball uncover the impact of visitor touchpoints and understand events influencing site traffic and conversions. Crystal Ball provides critical context to user analytics, allowing users to make informed, data-driven decisions. It gets difficult to find clarity sometimes-you can empower team members to discover insights hidden in users' Google Data Studio reports, Google Analytics, and Microsoft Power BI. Crystal Ball can be integrated with more than 4000 apps via Zapier to automatically add annotations for each new Ads campaign created, email promotion sent, new website version released, social media campaigns executed, and much more. About anything can impact your website traffic like Google updates, media mentions, holiday observances, and website blackouts. Automated annotations help ensure that user data is fully contextualized and that critical events are captured and logged.

Forvio is the AI Marketing Measurement SaaS that unifies Marketing Mix Modeling, GEO Lift testing, and Last Touch Attribution into one user-friendly platform. By leveraging leading frameworks like Meta Robyn and Google Meridian, Forvio reveals hidden incrementality in your campaigns, helping you invest smarter and drive sustainable growth. Whether you’re a solo marketing engineer or part of a global enterprise, Forvio delivers the data-driven insights you need to optimize budgets, maximize ROI, and thrive in today’s competitive landscape.

Aura Vision is an intuitive in-store analytics management software, making store management related tasks quite efficient, eliminating new sensors in retail and mall premises. Adding more visibility to the day-to-day management of all the store outlets, Aura Vision helps store operations teams to detect their level of performance in a seamless manner. It also generates brief reports that include essential data, so that quick data-driven decision can be made. The software integrates with existing CCTV camera networks and enables stores to go online in no time. Moreover, an intuitive plug and play feature present within the same saves time and eliminates the need for new sensors by collaborating with all major security brands. Aura Vision uses Artificial Intelligence to segment the total footprints' data more accurately than traditional footfall counters. It makes measuring the impact of visual merchandising and marketing easier through the detailed engagement metrics. The software also allows stores to gain required material insights into various marketing campaigns as per convenience. Aura Vision, being GDPR compliant, protects the identity and privacy of both staff and customers.

Introducing ClientView, the ultimate solution for managing all of their agency's clients in one centralized platform. With ClientView, they can say goodbye to the headache of navigating multiple systems and spreadsheets, and hello to effortless client management. What sets ClientView apart is its ability to provide they with a comprehensive understanding of their clients' performance metrics at a quick glance. Say goodbye to spending hours digging through data to find their clients' average lead cost, customer acquisition cost (CAC), and return on investment (ROI). With ClientView, all of this information is conveniently displayed in easy-to-read widgets on their personalized dashboard. But ClientView doesn't stop there. It also keeps they updated in real-time, so they never miss a beat. When their client's lead cost starts to rise unexpectedly, they’ll receive a notification right to their dashboard, allowing they to take immediate action. No more late-night panics or missed opportunities - ClientView has their back. And let's not forget about the back-end issues. With ClientView, they’ll be alerted whenever potential back-end issues arise, ensuring that they have the information they need to address them before they spiral out of control. Keep their clients happy and their business running smoothly with ClientView by their side. But what good are all these metrics if they're not easy to understand? That's why ClientView's dashboard is designed to be intuitive and user-friendly. They’ll never have to sift through complicated spreadsheets or decipher complex data visualizations again. With ClientView, the metrics that matter most to their business will be right at their fingertips, allowing they to make informed decisions with confidence. ClientView is the game-changer they’ve been waiting for. Whether they’re a solo agency owner or a team manager, this powerful tool will revolutionize the way they manage their clients and supercharge their agency's success. Don't settle for subpar client management platforms that leave they frustrated and overwhelmed. Choose ClientView - the professional and informative solution that will transform the way they do business. Try it today and experience the power of centralized client management like never before.

Lifesight is an AI-powered marketing measurement platform that empowers businesses to achieve sustainable growth while safeguarding their customers' privacy. The suite of solutions includes Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality Testing, which provide data-driven insights to improve marketing strategies, enhance ROI, and achieve efficient resource allocation. MMM assesses the impact of marketing strategies on sales and revenue by analyzing variables like advertising, pricing, and distribution. MTA analyzes customer journeys to offer a nuanced view of how multiple touchpoints influence conversions. Incrementality Testing evaluates the real impact of marketing strategies through controlled experiments to differentiate between natural customer behavior and marketing influence. These solutions guide enterprises to make informed decisions about budget allocation and resource optimization, ultimately helping them achieve sustainable growth in the privacy-first era.

Pudding.ai is a real-time ad creative analysis solution that helps marketers understand what elements of creatives help or hurt the performance based on chosen KPIs. The AI analyses images, videos, and copy elements, providing actionable insights and data-driven suggestions to improve future campaigns. Pudding.ai currently supports Facebook, Instagram, Google, YouTube, TikTok, and Pinterest ads.

Supermetrics is a performance management tool that offers solutions to bring all marketing metrics in one place. Relevant data sets can be pulled from several sources using integrations with Google Analytics, Google Ads, Facebook, Bing, Twitter, Linkedin, and other marketing platforms. Supermetrics for Google Sheets allows users to report, monitor effortlessly, and analyze in Google Sheets and provides all the metrics and dimensions users may need. Users can even automate manual data transfer and save time with automated reporting. Supermetrics for Google Data Studio lets users build world-class marketing reports and dashboards in Google Data Studio. Users can connect to PPC, SEO, social, analytics, and other marketing platforms and compare Google Ads, Facebook, Instagram, Twitter, Linkedin, and Bing campaigns in the same charts. Marketing reports can be created quickly using built-in templates. The software integrates with AdRoll, Stripe, Yandex, Metrica, MailChimp, Quora Ads, Optimizely, Searchmetrics, Criteo, Instagram, Pinterest, Reddit, Tumblr, Vimeo, VKontakte, and many more.

DeltaX Assistant software is a platform used to gain insights on Google Ads to manage business workflows. Get instant score on your account and can identify opportunities to optmize your account. Measure the KPIs and receive alerts with AI on spends and ROI. Advertisers, Small and Medium companies make use of the software.

Intelliad is a cloud-based Customer Journey Analytics Software. You will see the context of your marketing strategies via Customer Journey Tracking rather than merely observe individual channels in isolation. You will learn to understand your customers better with intelliAd Customer Journey Tracking and experience a sustained performance boost. Concentrate on the strategic leadership of your search campaigns and leave the automation to the self-learning algorithm of award-winning Bid Management technology.

DigitalMaas software is a Local Marketing Platform used to manage your Google My Business locations at scale.The software offers features like GMB Posts and can respond to Google Reviews, Menus, Photos, and much more. Import your locations and take your audit results to analyse your data and measure the performance of your business. It integrates with Google Analytics, Google Adwords, and more.

Datorama is a dashboard software that is based-on the cloud, so it is quite easy to access it from any location at anytime. The software can gather vital data from multiple sources and display it to the users at one place. It comes with visual analytics, calculation functionality, key performance indicators etc. Users can easily access the files they want with the help of advance widgets, available with this dashboard software. Datorama features both public dashboard and private dashboard, which enables you to monitor other people’s access to the dashboard information. Datorama comes equipped with other features as well, like data visualization, business intelligence and big data features.

NYX empowers brands to create high-performing, visually engaging campaigns with minimal effort and maximum impact. With its cutting-edge tools, businesses can seamlessly transform text into eye-catching image ads or dynamic video ads. The AI-powered product photoshoot feature delivers stunning, studio-quality images instantly, removing the need for advanced skills or equipment. NYX goes beyond creativity by offering campaign recommendations, advanced analytics, and smart budget allocations, ensuring every campaign is optimized for better conversions. By refining audience targeting and providing creative analysis with actionable recommendations, NYX helps brands connect with the right audiences in impactful ways. Say goodbye to data silos and inefficiencies NYX integrates advanced insights into a streamlined platform, making it easier than ever to generate campaigns that perform. Perfect for brands looking to boost sales, reduce effort, and remove the skill barrier, NYX is the ultimate partner for scaling growth.

For businesses looking to stay ahead of the competition, godmodehq is the ultimate solution. This powerful suite of analytical tools helps to monitor and understand market and competitor data, identify growth opportunities, and gain an advantage over rivals. Rely on us to help the source innovative web2 platforms to attract customers and keep them coming back for more. With this insights can measure and optimise acquisition and retention strategies for a higher ROI. godmodehq will turn even novice professionals into savvy marketers who know exactly which approach works best for their target audience. Make the business stand out from the crowd with godmodehq today!