Marketing Analytics Software List (July 2025)

Vidooly is a video analytics and marketing software that helps brands and content creators to get valuable insights into their videos’ performance and audience engagement. The software brings a powerful insight generator that shows which videos your audience is watching most based on several categories and demographics. Users can also know the audience which is most likely to engage with their content. The tool reveals audiences’ digital journey, watching habits, devices used, etc so that content creators can make and market videos accordingly. It features a leaderboard tool that shows the most popular handles across major platforms such as YouTube, Facebook, and Instagram. The results can be filtered on the basis of genres, country, and month. By showing top influencers from a niche, Vidooly helps users to partner with the right content creators and grow the follower base simultaneously. Besides the primary video content, this analytics solution also gives an in-depth YouTube keyword analysis so that users can identify top-performing tags and use the same to improve ranking in search results. It also shows them the best time to upload a video, unsubscribers of their channels, and gives many more meaningful suggestions to improve their channel’s ranking on popular social media platforms.

iSpot.tv is the new standard in TV ad measurement. This technology takes fast and accurate measures of both linear and streaming investments, allowing users to make informed decisions about the marketing strategy that will drive ROAS. With iSpot.tv's analytics capabilities, they can zero in on potential issues, get creative ideas for optimizing campaigns, and have total control over all aspects of your TV ad investment with easy-to-understand graphical reports. Seamless integrations allow for real-time access to consumer data while proprietary algorithms scan millions of television ads around the clock. By positioning yourself at the forefront of modern marketing with iSpot.tv, they will access powerful insights that will guarantee success time and time again.

Oboe is a state-of-the-art A/B testing platform meticulously designed to enhance performance and elevate the developer experience. Tailored for modern web applications, Oboe prioritizes speed and efficiency, setting itself apart from traditional, bloated all-in-one systems or limited feature flag tools. This high-performance experimentation platform is ideal for growth teams and developers who aim to accelerate A/B testing, iteration, and learning to drive revenue growth. Key features include lightning-fast performance achieved through optimized snippet sizes and execution from micro Rust servers with in-memory storage, ensuring ultra-low latency. Additionally, Oboe adopts a developer-first approach with a simple integration process, a user-focused interface, and an upcoming experimentation command-line interface. Designed to support high-traffic applications, Oboe guarantees reliable test delivery while maximizing resource efficiency. This makes it an essential tool for organizations seeking to harness the power of data-driven decision-making in their growth strategies.

6sense is a futuristic account engagement platform that offers enterprises with calculated predictions to increase their overall profit. Business owners can discover different accounts within the market that need their services using the particular. They can enhance the overall business growth by prioritizing actions, engaging teams and clients in the right way, and measuring results that matter the most. Based on the detailed insights and intent data generated by the software, users can proactively target the right accounts for their solutions. Moreover, the AI platform of 6sense utilizes historic intent signals to reconfigure an account-based consumer journey. Thus allowing enterprises to know where their customers stand within the entire sales business. Users can align marketing and sales reports across their entire team and accelerate their pipeline growth. 6sense also supports digital marketing and offers dynamic digital experiences across every channel. With orchestration, business owners can engage the right buyers from the right accounts with the correct message in a seamless manner.

We built Mikrolo Smart to help performance marketers and agencies catch ad performance issues before they become expensive mistakes. Most tools only show you what went wrong after it happens — we wanted to flip that. Mikrolo connects directly with Google Ads and GA4 to automatically spot anomalies like sudden spend spikes, traffic drops, or broken conversion paths — and can even pause underperforming campaigns for you. What makes it different? ✅ Real-time anomaly detection ✅ Budget-saving automation We're most proud of how it simplifies things for agencies and performance teams — no more endless monitoring tabs or digging through reports.

EasyInsights is the ultimate tool for streamlined recruitment and advanced marketing strategies. With unlimited references and detailed reports, this platform provides them with all the necessary information to make well-informed hiring decisions. Plus, this 24/7 support and dedicated account manager ensure that them have a smooth and hassle-free experience. But that's just the tip of the iceberg. With EasyInsights, they can exclude low-intent and non-relevant audiences from their retargeting campaigns, send offline store conversion data to their ad channels, and deduplicate conversions on Meta and Google for a more accurate picture of their marketing success. And that's not all - we also help them optimize lead data for their CRM, remove low-performing products from their ads, and enrich their customer data with valuable insights. But where EasyInsights truly shines is in its ability to provide precise insights into which pages, products, and channels are contributing most to their revenue. This means they can make more informed decisions on where to allocate their marketing resources to maximize their ROI. And as a bonus, they can even send personalized offers from their nearest brand outlet directly to their customers, and eliminate high-probability RTO/cancellation orders from their conversion data.

The best product at the wrong location won’t sell - that’s why Mapular Consumer Analytics helps retail and D2C brands make smarter, revenue-driven decisions about where to open stores, how to boost marketing ROI, and when to expand — all powered by real-world location and consumer behavior data. - Capture First-Party Demand: Connect real signals from your store locator, CRM, campaigns, and in-store activity — to understand what your customers want, and where they want it. - Combine with Location Intelligence: Enrich your internal data with external sources like foot traffic, competitor locations, demographics, and regional trends — to see the full picture. - Act on Real-World Insigh: Spot underperforming stores, uncover demand hotspots, and predict ROI across locations, products, and channels. - Simulate and Predict with Digital Twin Modeling: Test store openings, product launches, and marketing campaigns before spending budget — with a virtual twin of your real-world business. - See How Online Drives Offline: Track how store locator searches and digital engagement turn into foot traffic and in-store revenue — closing the attribution gap between digital and physical.

ProfilelyAI is an AI-powered platform designed to help businesses deeply understand their users by generating detailed customer profiles and role-based insights. By combining first-party data with AI-driven analysis, it identifies key user segments, behaviors, needs, and product opportunities. This enables teams—especially product managers, marketers, and UX researchers—to make more informed, data-driven decisions. ProfilelyAI simplifies the process of user research by automating persona creation and uncovering hidden user patterns, helping companies prioritize features and tailor experiences that align closely with customer needs.

People.ai delivers the industry's leading revenue operations and intelligence (ROI) platform. Using patented AI technology, it transforms business activity such as email, meetings, and contacts, into account and opportunity management solutions that increase sales rep productivity, accelerate revenue growth, and maximize marketing ROI. Companies such as AppDynamics, DataRobot, Ivanti, Okta, and Zoom rely on People.ai to unlock growth.

PixDynamics provides an innovative data set that is updated on a weekly basis to ensure customers are provided with the latest insights regarding their consultants. The information is tailored to a specific organization and the solutions provided are integrated with the customer's systems and processes. This allows PixDynamics to sync millions of records with the customer's data every week. This ensures customers are able to access the most up-to-date information to better manage their consultants.

Adreport their one-stop solution for all their advertising needs. With Adreport, they understand the importance of having all their advertising data in one place. That's why they’ve gone above and beyond to ensure that they can connect to all major advertising platforms, and they’re constantly adding more every month to keep up with the constantly evolving industry. This means they can now easily access and compare the performance of their campaigns across different platforms with just a few clicks. As a professional in the world of advertising, they know they value informative and reliable data. That's why Adreport offers a comprehensive and detailed performance analysis of their campaigns, giving they a third-party perspective on what's working and what needs improvement. No more second-guessing or manually compiling data from different sources let Adreport do the heavy lifting for them. But that's not all, Adreport also offers actionable insights and recommendations to help them optimize their campaigns and achieve maximum ROI. This user-friendly interface makes navigating through the data a breeze, giving they more time to focus on what matters creating effective advertising strategies.

Bitclu offers appropriate data analytics and futuristic visualisation to businesses so they have the clarity to optimise Amazon lists and enhance sales accordingly. With this tool, users can keep a log of every change they make to the listing, bullet points or title, besides monitoring whether their sales are progressing or whether their conversions are improving. Furthermore, the tool presents an advanced restocking facility, which makes sure that the users’ inventories never runs out of stock. The smart system of Bitclu also provides appropriate predictions regarding the dates until which the stock will last and how much users will need to reorder. This tool further helps users to analyse their Amazon sales. With Bitclu’s well-designed dashboard, one can get excellent visualisation that leads to the clear observation of key parameters and helps in measuring data more quickly. At present companies situated across international markets like the USA, Mexico, China, UK, Spain, Japan, Australia, Brazil, Canada, Turkey, India are reaping the opportunities offered by the same.

GrowthChannel helps to transform the way users do marketing today with the machine learning solutions of tomorrow. By leveraging advanced algorithms and data-driven insights, GrowthChannel enables marketers to optimize their strategies and achieve better results. Learn from the experience of the campaign and others, with insights customized in real-time based on brand, industry, product (or service), budget, and target market. This powerful tool helps to stay ahead of the competition and ensures marketing efforts are always on point, delivering maximum impact and efficiency.

Growify's AI-powered marketing analytics software revolutionizes how businesses manage their marketing channels by providing a centralized platform for all analytics, attribution, merchandising, forecasting, and more. This powerful tool increases marketing ROI by up to 35% through better attribution and analytics, seamlessly connecting marketing channels to sophisticated models that pinpoint the most impactful campaigns. Users gain real-time insights from a customizable dashboard available on both desktop and mobile devices, tracking consolidated metrics, comparative creative analysis, and product comparisons. Growify’s server-side pixel ensures comprehensive first-party data tracking, enhancing ROI on ad spend. With machine learning optimization, audience insights, personalized support, and advanced reporting, Growify empowers businesses to spend confidently and maximize their marketing effectiveness.

You have questions. SegMetrics has answers. When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months. SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors, etc. Find the hidden profits in your marketing.

SparkToro software is a platform used to collect online audience’ attributes, behavior, & sources of influence. Build your outreach with list for publications and people that reach your customers and Compare the attributes and sources of influence for multiple audiences. Prioritize your press, social, content, SEO, and outreach campaigns and analyze your brand’s audience vs. your competitors.

Introducing Zulu5, the ultimate tool for digital advertising transparency and safety. With Zulu5, they can easily analyze, compare, and safeguard all of their digital campaigns. No more guesswork, no more risks. Zulu5 gives they the power to make informed decisions and stay ahead of the game in the ever-evolving world of digital marketing. Say goodbye to hours of desk research and hello to live insights with Zulu5. This innovative platform provides they with access to a global database of ads, giving they a comprehensive view of the digital market. This means they can easily identify opportunities and risks, and make the most of every campaign. But that's not all. Zulu5 doesn't just provide they with data, it also keeps they up-to-date with custom alerts. They'll never miss an important update or trend again. This powerful notification system ensures that they're always ahead of the curve and ready to take action. At Zulu5, we understand the importance of trust and safety in the digital advertising world. That's why this platform is designed to provide they with the utmost security and transparency. With Zulu5, they can be confident that their campaigns are in good hands. So why wait? Take their digital advertising game to the next level with Zulu5. This user-friendly interface and advanced features make it the ultimate choice for any marketer. Join the thousands of satisfied users who have unlocked the full potential of their digital campaigns with Zulu5. Try it now and see the difference for themself!

Adverity is an advanced marketing analytics platform that is designed for the transformation of your data into engaging dashboards and intuitive insights. It eliminates the need for manual reporting and saves a lot of time by automating your data integration from all types of tech platforms. With Adverity, you can connect all of your data using a large library of data connectors and get rid of data error and spreadsheets permanently. You can transform, optimize and enhance your data and distribute it across various destinations using Adverity’s smart tools and features. It increases flexibility and assists you in maximizing the value of your harmonized datasets by leveraging your data. It provides better visualization with flexible and engaging dashboards. Users can monitor their multi-channel performance, speed up their marketing reports and democratize their data using Adverity. Users can additionally optimize their future plans and campaigns with Adverity’s predictive insights feature. The software comes completely equipped with international data protection standards and certifications for security management of user’s information.

Leadsourcing uncovers person-level leads on your site that match your ICP, instantly engage them with personalised outreach, and book more meetings. We build AI growth toolkit with features like finding email, campaign automation and more.

Pega Marketing is an intuitive decision-making platform with a scalable architecture that helps even the biggest of organisations stay agile, streamlined and ready for the next challenge. Thanks to the low-code platform and user-friendly interface, it significantly helps reduce manual processing, improve relationships between IT professionals, business users and developers alike. Quick automation is one of the sought-after features of Pega Marketing and Robotic Process Automation (RPA) makes the entire process easy by allowing bots to take care of every little detail associated with the project, thereby enabling the consultants to focus completely on their clients. Further, RPA also enables the elimination of errors to the maximum possible extent thereby increasing work efficiency. Pega Email Bot, Prediction Studio, Event Strategy Manager, Adaptive Decision Maker and Real-time Intelligence are some of the notable products under Pega Marketing’s exclusively designed Process AI. Additionally, Pega Process Fabric and Multi Experience Applications enable consistent performance across all channels, orchestrate work efficiently and pull in important data from existing systems.