Marketing Analytics Software List (July 2025)

Oviond is a customizable digital platform that collates users' marketing data on a single dashboard, which is very simple to use. It saves users' time and helps them build better dashboards, marketing funnels, and reports. The platform allows users to integrate their marketing data to the platform and then create data visualizations, optimize, and automate reporting on key performance areas across campaigns and digital platforms. Since all data is in a single place, users can quickly evaluate their spending and calculate their investment return. Users can create comprehensive, intuitive dashboards using corresponding data to share with their customers and also internally within the team. Users can monitor, share, and report all their marketing data on a unified platform to give everyone the correct KPIs, trends, and drill-downs. They can start with existing templates, and once they are used to the platform, they can custom build their dashboard. Users can create reports of the highest standards from scratch. It automatically handles weekly, monthly, and annual reporting.

Factors.AI is a comprehensive marketing analytics platform that delivers business-critical insights into differential marketing activities leveraged by individual brands. Thus helping them to understand consumer behaviours and generate more sales. A complete overview of marketing performances offered by the platform helps businesses analyse customer-specific journeys, from start to end. The software’s AI functionalities are capable of analysing and diagnosing key metrics, highlighting insights and offering useful recommendations on the go. Factors.AI comes with a library of pre-built templates that helps users to create segment-specific dashboards with ease. Users can also automate their repetitive tasks to focus more on generating insights and creating better strategic decisions. Also, real-time integration with Google Ads, Salesforce, Hubspot and Facebook, without any coding, assures access to trusted data on the go. With Factors.AI, brands can analyse customers’ behaviour and journey across their website to get necessary insights on content and performance. They can even monitor the actual time spent on every page by individual visitors to identify the impact of page content.

Automate your marketing teams workflows with data-driven actionable insights that produce real results. Revalyze converts your siloed data into marketing performance insights so your team can take action in real-time with the next best action recommendations.

CB Insights helps inform their strategic decisions with data and real-time market intelligence. Their intelligence platform is powered by millions of data points, giving them a comprehensive view of the market and their competition. With CB Insights, they’ll gain insights into the growing industries that are ripe for competition, as well as industries to avoid, so they can make smart decisions. Additionally, they’ll have a better understanding of where industry leaders are investing, allowing them to stay ahead of the competition. CB Insights is their go-to source for analytics that secure growth and inform decision-making.

Welcome to SuperBuzz, the cutting-edge GPT-3 platform designed to revolutionize how website owners approach retention rates. With SuperBuzz, your online business will gain a powerful boost in growth and customer engagement. This state-of-the-art SaaS platform uses natural language processing to automate content creation and generate an influx of fresh traffic. This team of machine learning specialists has developed an algorithm that helps marketing teams conquer challenges with greater ease than ever before. By harnessing the power of machine learning, they can count on SuperBuzz for eye-catching content that promotes better overall results for their website. Take advantage of this innovative AI technology now and witness firsthand the transformation taking place in the digital marketing space. With SuperBuzz’s pioneering work, they will ensure their site not only survives but thrives, cultivating lasting connections with customers all across the web. The future awaits get ready to unleash its potential through SuperBuzz!

DataMyth takes the reins. This revolutionary software is designed specifically for marketing agencies, providing them with automated analysis and reports in just 3 seconds. We know that as a professional in the industry, their time is valuable. That's why they’ve made it this mission to simplify and streamline the reporting process for them. With DataMyth, they can easily gain actionable insights to optimize their campaigns with just a single click. No more digging through data and trying to make sense of it all DataMyth does the work for them. But this software offers more than just efficiency. With these comprehensive reports, they can enhance their campaign efficiency by identifying changes in performance and the exact reasons for those changes. This means they can make informed decisions to further improve their campaigns and drive even better results for their clients. DataMyth isn't just a tool it's a game changer for marketing agencies. By automating the analysis and reporting process, we free up their time to focus on what matters strategizing and delivering effective campaigns for their clients.

Etropo makes managing your marketing budget way more efficient. With access rights management, integrations with your marketing stack, we significantly reduced number of steps required to build and maintain your marketing budget. The app is built upon a framework that helps you make better informed decisions about budget allocation and actual spend.