Top Marketing Analytics Software List (July 2025)

Vidooly is a video analytics and marketing software that helps brands and content creators to get valuable insights into their videos’ performance and audience engagement. The software brings a powerful insight generator that shows which videos your audience is watching most based on several categories and demographics. Users can also know the audience which is most likely to engage with their content. The tool reveals audiences’ digital journey, watching habits, devices used, etc so that content creators can make and market videos accordingly. It features a leaderboard tool that shows the most popular handles across major platforms such as YouTube, Facebook, and Instagram. The results can be filtered on the basis of genres, country, and month. By showing top influencers from a niche, Vidooly helps users to partner with the right content creators and grow the follower base simultaneously. Besides the primary video content, this analytics solution also gives an in-depth YouTube keyword analysis so that users can identify top-performing tags and use the same to improve ranking in search results. It also shows them the best time to upload a video, unsubscribers of their channels, and gives many more meaningful suggestions to improve their channel’s ranking on popular social media platforms.

iSpot.tv is the new standard in TV ad measurement. This technology takes fast and accurate measures of both linear and streaming investments, allowing users to make informed decisions about the marketing strategy that will drive ROAS. With iSpot.tv's analytics capabilities, they can zero in on potential issues, get creative ideas for optimizing campaigns, and have total control over all aspects of your TV ad investment with easy-to-understand graphical reports. Seamless integrations allow for real-time access to consumer data while proprietary algorithms scan millions of television ads around the clock. By positioning yourself at the forefront of modern marketing with iSpot.tv, they will access powerful insights that will guarantee success time and time again.

Oboe is a state-of-the-art A/B testing platform meticulously designed to enhance performance and elevate the developer experience. Tailored for modern web applications, Oboe prioritizes speed and efficiency, setting itself apart from traditional, bloated all-in-one systems or limited feature flag tools. This high-performance experimentation platform is ideal for growth teams and developers who aim to accelerate A/B testing, iteration, and learning to drive revenue growth. Key features include lightning-fast performance achieved through optimized snippet sizes and execution from micro Rust servers with in-memory storage, ensuring ultra-low latency. Additionally, Oboe adopts a developer-first approach with a simple integration process, a user-focused interface, and an upcoming experimentation command-line interface. Designed to support high-traffic applications, Oboe guarantees reliable test delivery while maximizing resource efficiency. This makes it an essential tool for organizations seeking to harness the power of data-driven decision-making in their growth strategies.

6sense is a futuristic account engagement platform that offers enterprises with calculated predictions to increase their overall profit. Business owners can discover different accounts within the market that need their services using the particular. They can enhance the overall business growth by prioritizing actions, engaging teams and clients in the right way, and measuring results that matter the most. Based on the detailed insights and intent data generated by the software, users can proactively target the right accounts for their solutions. Moreover, the AI platform of 6sense utilizes historic intent signals to reconfigure an account-based consumer journey. Thus allowing enterprises to know where their customers stand within the entire sales business. Users can align marketing and sales reports across their entire team and accelerate their pipeline growth. 6sense also supports digital marketing and offers dynamic digital experiences across every channel. With orchestration, business owners can engage the right buyers from the right accounts with the correct message in a seamless manner.

We built Mikrolo Smart to help performance marketers and agencies catch ad performance issues before they become expensive mistakes. Most tools only show you what went wrong after it happens — we wanted to flip that. Mikrolo connects directly with Google Ads and GA4 to automatically spot anomalies like sudden spend spikes, traffic drops, or broken conversion paths — and can even pause underperforming campaigns for you. What makes it different? ✅ Real-time anomaly detection ✅ Budget-saving automation We're most proud of how it simplifies things for agencies and performance teams — no more endless monitoring tabs or digging through reports.

The best product at the wrong location won’t sell - that’s why Mapular Consumer Analytics helps retail and D2C brands make smarter, revenue-driven decisions about where to open stores, how to boost marketing ROI, and when to expand — all powered by real-world location and consumer behavior data. - Capture First-Party Demand: Connect real signals from your store locator, CRM, campaigns, and in-store activity — to understand what your customers want, and where they want it. - Combine with Location Intelligence: Enrich your internal data with external sources like foot traffic, competitor locations, demographics, and regional trends — to see the full picture. - Act on Real-World Insigh: Spot underperforming stores, uncover demand hotspots, and predict ROI across locations, products, and channels. - Simulate and Predict with Digital Twin Modeling: Test store openings, product launches, and marketing campaigns before spending budget — with a virtual twin of your real-world business. - See How Online Drives Offline: Track how store locator searches and digital engagement turn into foot traffic and in-store revenue — closing the attribution gap between digital and physical.

EasyInsights is the ultimate tool for streamlined recruitment and advanced marketing strategies. With unlimited references and detailed reports, this platform provides them with all the necessary information to make well-informed hiring decisions. Plus, this 24/7 support and dedicated account manager ensure that them have a smooth and hassle-free experience. But that's just the tip of the iceberg. With EasyInsights, they can exclude low-intent and non-relevant audiences from their retargeting campaigns, send offline store conversion data to their ad channels, and deduplicate conversions on Meta and Google for a more accurate picture of their marketing success. And that's not all - we also help them optimize lead data for their CRM, remove low-performing products from their ads, and enrich their customer data with valuable insights. But where EasyInsights truly shines is in its ability to provide precise insights into which pages, products, and channels are contributing most to their revenue. This means they can make more informed decisions on where to allocate their marketing resources to maximize their ROI. And as a bonus, they can even send personalized offers from their nearest brand outlet directly to their customers, and eliminate high-probability RTO/cancellation orders from their conversion data.

ProfilelyAI is an AI-powered platform designed to help businesses deeply understand their users by generating detailed customer profiles and role-based insights. By combining first-party data with AI-driven analysis, it identifies key user segments, behaviors, needs, and product opportunities. This enables teams—especially product managers, marketers, and UX researchers—to make more informed, data-driven decisions. ProfilelyAI simplifies the process of user research by automating persona creation and uncovering hidden user patterns, helping companies prioritize features and tailor experiences that align closely with customer needs.

People.ai delivers the industry's leading revenue operations and intelligence (ROI) platform. Using patented AI technology, it transforms business activity such as email, meetings, and contacts, into account and opportunity management solutions that increase sales rep productivity, accelerate revenue growth, and maximize marketing ROI. Companies such as AppDynamics, DataRobot, Ivanti, Okta, and Zoom rely on People.ai to unlock growth.

GrowthChannel helps to transform the way users do marketing today with the machine learning solutions of tomorrow. By leveraging advanced algorithms and data-driven insights, GrowthChannel enables marketers to optimize their strategies and achieve better results. Learn from the experience of the campaign and others, with insights customized in real-time based on brand, industry, product (or service), budget, and target market. This powerful tool helps to stay ahead of the competition and ensures marketing efforts are always on point, delivering maximum impact and efficiency.