Marketing Analytics Software List (July 2025)

Strackr is an affiliate platform that consolidates user affiliate data such as transactions, clicks, income, and payments into a single affiliate platform. The objective behind this feature is to save the user time by compiling everything in one location, making it easy to monitor data on a single affiliate dashboard. Strackr ensures that a user can see all of the reports that they require, as well as compare them to other affiliate programs, all while keeping all data secured and secure. It is an excellent assistance system for both individuals and corporations, and it includes a live chat system to address all user questions. This software assists in monitoring and tracking data from numerous affiliate systems such as Awin, Impact, ShareASale, Amazon, and others. It has a dashboard that allows you to keep track of the number of leads generated, revenue generated, and clicks recorded. It sends consumers a daily summary of their earnings through email, allowing them to stay on top of their earnings. Strackr is a piece of software designed specifically for email marketing and coupon channels. It also aids in the improvement of efficiency and the increase of sales and revenues. It's a fantastic tool that allows you to keep track of your affiliate revenue. It also sends you daily updates through email, allowing you to plan your next steps accordingly. Strackr also allows you to compare the performance of different programs, assisting you in selecting the best affiliate program. Furthermore, the program ensures their customers' entire security.

Funnel.io is an automated data collection and marketing report software, offering active integrations with 500+ data sources. The software can be used by IT engineers, analysts and those linked with digital marketing. It collects relevant data across multiple data sources, maps them in real-time and powers up the business intelligence tool. Business houses associated with e-commerce can use Funnel to replace their manual data collection process. They can also generate intuitive marketing dashboards and reports using the same, and make smart business decisions in real-time. The scheduled export feature offered by Funnel ensures updated data management and on-time access. Its unified connector option ensures integrated connections across data within minutes. Businesses can also use the automated data warehouse export mechanism offered by the software to generate a centralized marketing overview of their own. They can generate custom metrics within Funnel, leveraging on formulas, conditions and automated tools.

Introducing ZooTools Panda, the ultimate online marketing platform for businesses of any size. Increase the audience and start collecting leads today with ZooTools Panda. This comprehensive marketing tool provides users with everything they need to reach a large, engaged audience. Use it to create viral waitlists and newsletters, as well as social referrals, contests, and more. It's simpler than ever to grow the customer base in no time just designs the campaigns on ZooTools Panda and then launch them across multiple digital platforms like email and social media. Plus, users can track the campaigns' ROI quickly and know exactly what’s working to put the right strategies in place. At the end of the day, success depends on relationships and ZooTools Panda is here to help brands take control of their relationships with existing customers and prospective followers alike. Harness the power of an easy-to-use personalized experience to keep in constant contact with potential leads and keep the brand top-of-mind. With this reliable tool on the user side, the user can make sure that no information is left behind. Reach out to new crowds quickly and effectively with ZooTools Panda. Start building the database of leads today.

Digivizer software is an all-in-one marketing tool to measure the campaigns to automate workflows. Collect audience growth and content engagement with your social channel metrics. Generate reports and can export charts with image and vector files in PDFs file formats. It integrates with Google Analytics, Google Ads, and more. Marketers, Small and Medium companies make use of the software.

Blask empowers iGaming businesses to make data-driven decisions with precision and confidence. Leveraging AI-powered competitive intelligence, Blask delivers real-time iGaming insights by analyzing billions of search queries, offering up to 95% accuracy for established brands. Businesses can benchmark and grow by comparing their performance against competitors while discovering new markets and spotting growth opportunities through dynamic market share analysis. With its ability to predict new players and earnings with unmatched accuracy, Blask gives operators a clear view of potential FTDs and GGR, ensuring they stay competitive in an evolving industry. Track trends and emerging rivals effortlessly as Blask monitors market shifts over time and identifies new players before they disrupt the landscape. Its advanced AI system keeps users ahead of new competitors by continuously tracking and categorizing new iGaming websites. Blask is the ultimate solution for businesses looking to track performance, stay agile, and thrive in the fast-paced iGaming arena.

Uplifter is the perfect choice for marketers and analysts looking to streamline their analytics process. This all-in-one platform provides consistent tracking links, easily report on campaign results and automatically discover insights. With Uplifter can spend less time struggling with manually entering data and more time focused on optimization. Marketers have full control over how they monitor, track and analyze their campaigns. With Uplifter's tracking feature, marketers can measure the success of their campaigns by creating a dedicated URL. This ensures accuracy in capturing data, so marketers get accurate results from each campaign. Analysts can use Uplifter to quickly generate reports that detail how successful a campaign has been overall or how it is performing against competitor platforms. Reports are customizable to provide insights into areas that require optimization, so analysts can ensure campaigns are hitting their mark every time. Uplifter is also designed to make it easy for marketing teams, analysts and agencies to keep track of all marketing activity no matter how complex or nuanced routine tasks become. Agents will no longer need to juggle multiple systems; just one login for multiple operations makes the system easy to use while also saving time and energy. Businesses who value efficiency will love what Uplifter brings to the table; with its powerful tracking links utility and detailed reporting features, won’t find anything better when it comes to marketing analytics solutions!

GreyMetrics is a marketing analytics software. It's used to build reports and dashboards. The software has a drag-and-drop tool for data widgets, allowing users to generate bespoke reports and manage data presentation as needed.Monitor statistics and download reports as PDFs or password-protected emails.Its vast list of features includes - Create reports/dashboards using industry-standard report templates. Create custom reports using drag and drop. All your marketing data in one report - Generate reports with a single click data from 20+ integrations for marketing. Create bespoke reports by dragging and dropping data widgets. For quick start they have over 25+ pre-defined templates for standard reports, made along with consultation with industry experts. One of their most beneficial features is their live marketing dashboards – allowing you to monitor data from everywhere, provides samples for all integrations and helps you build beautiful visualizations without prior design skills.It automatically creates multilingual reports in GreyMetrics in 9 different languages. Customize and download your reports in PDF format or send them through email with password protection. Create reports and connect accounts in one click.

Pacr is an innovative tool designed to monitor spending compared to the allocated budget for all clients across various media channels. It enables users to not only track but also forecast their total monthly expenditures, ensuring they stay within budget. Additionally, Pacr provides real-time alerts to notify users of any significant changes in spending patterns, allowing for immediate adjustments to be made. This feature is particularly useful for managing finances more efficiently and avoiding overspending.

FunnelFlux Pro is the ultimate platform for tracking marketing campaigns across Facebook, Google Adwords, Taboola, email activities, and more! With its intuitive visual interface, users can create both simple and complex journeys to monitor every step of their marketing efforts. Imagine tracking and analyzing page visits, clicks, and conversions—plus much more—all from one place. FunnelFlux Pro’s advanced user-tracking capabilities span multiple platforms, offering an unparalleled view of the real lifetime value of advertising campaigns. Its innovative JavaScript handles cookie-free and redirectless tracking seamlessly, adhering to the latest browser privacy standards. Users can also build backend actions directly into their funnels, pushing engagements to email systems, sending notifications, or making API requests. Think of it as the perfect blend of Zapier and FunnelFlux, providing a powerful yet user-friendly solution that takes care of the technical complexities, so marketers can focus on what they do best—creating engaging content and growing their brands.

Voluum affiliate marketing and advertising campaign optimization tool offers a centralized management facility. You can track, monitor and optimize all your affiliate campaigns using this advanced cloud-hosted tracking tool and receive extensive analytics from all possible sources. Traffic distribution can be managed, employ Artificial Intelligence tool to give your campaign performance a boost and also conduct A/B tests properly. Voluum affiliate marketing software features highly collaborative tools, SSL for custom domains, and there is no need to get bothered with server maintenance tasks. Voluum enjoys multi-platform support, helps in fraud prevention and real-time click tracking.

TapClicks is a marketing reporting dashboard that serves to be widely helpful in offering ideal marketing operations, analytics, workflow and order management, and reporting solutions. The software plays an important role in simplifying complex marketing strategies while making business better and smarter. This exclusive marketing platform provides an end-to-end business solution to SEO, performance pertaining to reporting/analysis, workflow approvals, and so on. With TapClicks, one can easily automate order entry using TapOrders that has been built for media agencies and other companies. One can track, book inventory, manage creatives and go through the workflow accordingly. Besides this, users can opt for TapWorkflow to make their team better and more organized, thus leading to customer satisfaction. With the TapAnalytics feature of the software, one can also analyze the performance of marketing, and improve the team’s response and optimize campaigns by identifying issues and finding the opportunities to drive better ROI. Users can rely on TapReports, to communicate and collaborate with clients using the online dashboard. To get a unified view, one needs to look into insights, gather information, etc., and understand different business strategies in a timely fashion.

AdMeter offers marketing analytics and call tracking. The team of AdMeter empowers advertisers with real-time and actionable marketing intel. AdMeter helps to measure phone numbers and web responses from search engines, digital and offline advertising efforts. Furthermore, AdMeter’s online call monitoring telephony enables, whisper, call recording time of day and more. It also offers dynamic show tracked telephone numbers to gauge the response to every online marketing effort. AdMeter systems were built with enterprise-level usage in mind. From cosmetic surgery to timber merchants, this system provides Marketing Analytics and Call Tracking to a wide range of enterprises. AdMeter is a low-cost response analysis solution that is critical to their marketing activities. Some of the biggest retail companies in the automobile industry rely on AdMeter for Call Tracking and Marketing Analytics. They use it to analyse the success of their consumer advertising and how the service affects their bottom line. AdMeter helps to create wonderfully simple reports which offer both graphical and exportable data.

Morphio is an AI tool for digital marketers that enables them to scale their data analysis efforts. This makes it easier for marketers to incorporate the effect of past data while trying to predict future trends. And with the ability to include countless data sets into their marketing efforts, users can correlate data with their respective ROI. With hands-on data analytics automation, users receive the ability to grow their skill sets overnight along with the ability to scale. With a proprietary algorithm, users receive constant insights that can boost their bottom line. Users can also seamless aggregate their campaign performance and focus on the most priority metrics. They can also integrate their Search, Display, and Social Media marketing data on a single platform and easily monitor both paid and organic results with the data visualization tool. Other features include defining traffic, conversion, and ROI goals, being alerted about campaign data abnormalities, and more.

Nudge, analytics, attribution & intelligence for content. Marketers get a holistic view of all their clicks, content, and sentiment. The dashboard provides proprietary content-first metrics as well as data from your social networks. This feedback loop ensures your team is able to adjust, rework, improve your content experiences, in order to achieve your goals.

Ziggy is simple, easy to use and makes viewing status a pleasure. It has some key features like Private & secure, Add filters, Live realtime stats, Multiple sites, Clickable chart points, Full table views and much more.

Konnecto is a smart Market Intelligence tool that analyses your rivals' customer journeys and uncovers new ways to boost your online sales on a daily basis. It assists marketing leaders in delving deeper into their company's most pressing issues, gaining insights into all phases of your customers' journeys, as well as those of your rivals. Konnecto’s AI-powered technology detects the gaps in your sales process, allowing you to rapidly seize chances that can boost your online sales. You can use these details to develop a successful GTM strategy while keeping your rivals in the dark. The platform provides daily marketing suggestions based on a continuous study of behaviours, segments, and rivals, so you can get the most of your marketing money every day. Based on reverse engineering trips from hundreds of perspectives, Konnecto offers a live analysis of market gaps you have versus your rivals in the early journey phases. Additionally, it enables you to discover possibilities beyond digital marketing throughout your business divisions - NPD, M&A, and more by identifying trends and patterns ahead of your rivals.

PathFactory is an intelligent solution used to accelerate nurturing, improve win rates, and understand content performance of a website. It reduces friction by building real-time content journeys using AI-based technology and eliminating hard gating. Businesses can focus their sales and marketing efforts where their audience is spending the most time. Users can get the most out of every click by giving their audience everything they need in real-time. It helps businesses nurture in real-time using bingeable content tracks and micro-personalized content journeys. Brands can accelerate the content journey by allowing their audiences to self-nurture after every time they click on content from any channel. Businesses can quickly uncover which assets are performing better, so they can replace the bottom performers with top ones. Users can make changes to formats like content, forms, and styling that boost their campaign performance quickly and easily. Businesses can understand the performance of every channel based on the content consumption of the audience and double down on investments with vendors who drive the best audiences.

Introducing Blueprint, the premier solution for advertisers seeking to maximize their digital advertising effectiveness. Blueprint is designed for data-driven professionals who aim to harmonize their media channel mix, fine-tune targeting strategies, and craft impactful creatives. In today's fragmented advertising landscape, data is often locked within platform-specific silos, making it challenging to glean comprehensive insights. Blueprint provides a powerful “push button” feature, giving them the autonomy to evaluate advertising performance across various channels. Blueprint's exclusive technology delves through the disconnected data, consolidating valuable information from multiple advertising platforms. This integration allows them to gauge their ad spend's efficiency and analyze the performance of their ads, offering actionable insights that drive superior outcomes. The streamlined interface and analytic capabilities of Blueprint arm them with the tools to enhance their advertising strategy. Whether scaling up successful campaigns or iterating on creative concepts, control is firmly in their hands. For marketing professionals intent on driving significant returns from their digital advertising investments, Blueprint is the insightful partner they've been seeking. It's more than just a platform; it's their strategic ally in transforming data into growth. Use Blueprint to take command of their advertising programs and turn insights into impactful action. With Blueprint, optimal ad performance is not just a goal it's a guarantee.

CHEQ is an intuitive cybersecurity solution that is specially designed for marketers to provide them with the most accurate and powerful CAS solution in the market. The software helps brands to enhance their marketing efforts by avoiding bots and invalid users that cover 40% of the overall web traffic. By directing their marketing strategies to the real customers, the solution enhances sales and thereby growth of the businesses. In addition, it also improves on-site conversion efforts and funnel metrics by generating leads with real customers. CHEQ helps marketers to make better decisions with the help of real marketing data and analytics. It unlocks revenue opportunities, cleans up unreal audiences and straightens out the optimisation process as well. Moreover, the solution is also capable of intercepting invalid site visitors besides preventing site tool flooding in real-time. CHEQ also comes in handy for negative SEO probability monitoring and funnel transparency enhancing processes, enabling marketers to make better strategies.

Adswerve is an exclusive Google marketing platform that helps data analysts, digital marketers, publishers and agencies alike to make stronger connections with customers using successful data-driven strategies. It comes equipped with a variety of tools to transform the entire digital marketing landscape, besides enabling users to strategise, manage, execute, optimise and analyse their business campaigns on the go. The platform can also be used to understand audience behaviour, unlock insights, make informed decisions and share them across teams with ease, facilitating faster goal achievement. With Adswerve’s intuitive interface, marketers can simplify their media planning, reporting and trafficking workflows. Test and customise website experience in order to drive better results. Further, an integrated data dashboard displays necessary information, facilitating better marketing research, campaign and strategies. Real-time integration with BigQuery promises accurate marketing and machine learning, bringing steady customer growth. Top-notch companies like Food Lion, Location3, Stitch Fix, GoPro, Toms, AutoNation and more depend on this particular platform to get adequate results.