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Showing 61 - 80 of 250 Products

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Taximail logo
Helps to boost business growth 4.5 Based on 2 Ratings
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What is Taximail and how does it work?

Taximail is a platform for email marketing and automation. The software comes with several useful features for achieving successful results. The drag-and-drop tool aids in the creation of beautiful emails with a responsive layout that works on any platform. The software's spam testing tool compares five common anti-spam initiatives to improve maximum reliability and efficiency. Furthermore, the insight and analysis tool assists consumers in accessing crucial facts instantly after sending out their email campaigns on any device, including PCs, smartphones, and tablets. Taximail's Automated email marketing solution assists users in creating sales funnels and running automation campaigns. The automation handles the leads and tells the users when they are ready to be followed up on. Users can also use SMTP Relay, RESTful API, and Webhooks to integrate email campaigns. The software further allows the user to send mass messages for the promotional campaign via a multitude of chat platforms. To wow clients, users can also build up an automated client response mechanism.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 94%
  • Reviews 68%
  • Momentum 61%
  • Popularity 71%

Taximail Pricing

  • Free Trial Available
  • Starts at $12.0. Offers Free-forever plan.
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MDirector logo
The email marketing platform that has it all 4.5 Based on 4 Ratings
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What is MDirector and how does it work?

MDirector is the perfect marketing solution for any business looking to take their strategies to the next level. This software helps them connect with their target audience and measure results in real-time, meaning that they can effectively drive traffic and increase sales immediately. Captivate customers with mass email or SMS campaigns crafted in our intuitive interface, all from the same place. With MDirector, it’s never been easier to track metrics like open rates and click-throughs so that they can make meaningful decisions about their marketing strategy. Get ahead of the competition and grow your business faster than ever by leveraging MDirector’s power!

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 91%
  • Reviews 66%
  • Momentum 62%
  • Popularity 74%

MDirector Pricing

  • Free Trial Available
  • Starts at $19.7. Offers Free-forever plan.
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Automizy logo
Automate your email marketing and increase revenue 4.2 Based on 31 Ratings
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What is Automizy and how does it work?

Automizy is an email marketing automation software that helps organizations enhance their open rates. The solution combines a wide variety of necessary email marketing features at a single place. Users can efficiently execute different jobs such as sending campaigns, building automation, creating forms, managing their contacts and more. They can further save their own precious time and efforts by using the in-built customizable email templates offered by the software. Automation blueprints, feature of the software, resends campaigns to the non-openers in an automated manner. AI-based technology teamed with data over 1million campaigns, helps users predict email open rates and performance of subject lines. Besides, users get access to an integrated automation builder that leads and inspires them to develop high-performing email automation. Moreover, the drag & drop email editor within Automizy, eliminates the need of programming skills to generate high performing emails. Large teams can work together with ease, admins can add unlimited users and sub-accounts.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 89%
  • Reviews 71%
  • Momentum 65%
  • Popularity 75%

Automizy Pricing

  • Free Trial Available
  • Starts at $9.0.
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

lemlist logo
Powerful Email Marketing for B2B Companies 4.7 Based on 160 Ratings
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What is lemlist and how does it work?

lemlist is a great tool for B2B companies to execute their email marketing campaigns within minutes with 3 simple steps - automating, personalize, and measure. Automation saves valuable time and increases the efficiency of the users. Moreover, personalizing the email via images at scale is a great way to boost engagement and get more replies. Tracking the right metrics and user behavior make it easier for users to focus on the best leads and grow their B2B campaigns. The tool can also be easily integrated with other popular marketing tools such as Pipedrive, Salesforce, Hubspot, and Zapier. Other features include campaign wizard, customized variables and images, email scheduling, the email review process, statistics and tracking, and more.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 89%
  • Reviews 72%
  • Momentum 64%
  • Popularity 81%

lemlist Pricing

  • Free Trial Available
  • Starts at $24.16.
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Mailsend by 500apps logo
Send creative emails on the go 5 Based on 6 Ratings
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What is Mailsend by 500apps and how does it work?

Mailsend is an email marketing software that helps B2B companies to connect with their prospects by creating and forwarding newsletters as per need. They can also perform A/B testing, customer segmentation, drip campaign management and open tracking with the same. Recognised by 3000+ users, this software enables companies to build powerful drip sequences, manage subscriber lists, send personalised newsletters and import bulk subscribers. Further, Mailsend flaunts an intuitive editor that helps the email marketing team of a company to create customised emails and send unlimited amounts of these emails with Sendgrid, SES, Gmail, SMTP and Office 365 channels. It also hosts merge fields, custom conditions, an in-built drag & drop email builder, date functions and pre-defined templates to hyper-personalise the emails. By using this software, a company can also generate more leads that will eventually help in growing its business. Creating and automating email campaigns is another feature of Mailsend. Further, with the drip email marketing strategies, leaders can turn a startup into a business that receives constant audience engagement.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 92%
  • Reviews 70%
  • Momentum 62%
  • Popularity 70%

Mailsend by 500apps Pricing

  • Free Trial Available
  • Starts at $12.99. Offers Custom plan.
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MailOptin logo
Attract leads, get them converted and retain those with MailOptin 4.4 Based on 23 Ratings
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What is MailOptin and how does it work?

MailOptin is a lead generation and email automation software that enables companies to attract, convert and retain new customers. It offers a comprehensive WordPress plugin helping users to generate high-quality leads, boost conversions and increase registrations on the go. The solution also automates company-specific email campaigns and keeps the leads engaged so that the admins can focus more on other important tasks. MailOptin comes loaded with an ‘‘exit intent technology’’ that can automatically detect the exact moment when a visitor is about to leave a website and displays a targeted opt-in form to them. These forms can be used to convert visitors into subscribers or show them an exclusive offer. The solution also includes a powerful email template builder allowing companies to create beautiful and highly effective automated email campaigns and newsletters as per convenience. Moreover, MailOptin can also be integrated with popular CRMs, like ActiveCampaign, Campaign Monitor, Constant Contact, ConvertKit, etc.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 91%
  • Reviews 71%
  • Momentum 64%
  • Popularity 70%

MailOptin Pricing

  • Free Trial Not Available
  • Starts at $99.0.
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Churn Buster logo
Avoid losing subscribers to failed payments 4 Based on 2 Ratings
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What is Churn Buster and how does it work?

Churn Buster is an intuitive subscription management software helping out renowned eCommerce brands. It is a retention platform that boosts subscriber LTV and reduces churn. Providing support to top eCommerce brands, this platform requires zero setups. Churn Buster offers the perfect mix of charge attempts, high-quality email outreach, SMS and even support escalation to recover more failed payments without causing any trouble to the customers. Furthermore, Churn Buster improves customer relationships, elevates a brand and retains more customers than usual. It ensures fewer emails are sent to the customers, fewer support issues raised to the teams as well as fewer cancellations escalated. Campaigns generated over this platform can be launched within minutes, backed by tactics proven through years of optimisation. With zero-code adjustments, Churn Buster is proven to be the best fit for eCommerce brands. Furthermore, the platform offers a well-timed text message service enabling a perfect backup, reducing customer churn. Users can also customise client-centric emails, offering a personalised look and feel.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 92%
  • Reviews 65%
  • Momentum 66%
  • Popularity 72%

Churn Buster Pricing

  • Free Trial Not Available
  • Starts at $350.0.
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Yet Another Mail Merge logo
Control and manage mass emails like a professional 4.8 Based on 430 Ratings
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What is Yet Another Mail Merge and how does it work?

Yet Another Mail Merge (YAMM) is an intuitive mail-merge software that has been designed for managing mass emails on Gmail. YAMM eliminates the extra time consumption behind sending individual emails one by one. The mailing lists are prepared using Google Sheets and the contacts listed can be easily transferred from Google Contacts. YAMM further allows users to create personalised email templates on Gmail that can be a draft with a written content line and added personalisation. With YAMM running as an extension beside Google Sheets, users can keep a track of their sent emails. They can further track the email open rates, replies, clicks, and bounces. Thus formulating a rough idea of what to send next. The features of using YAMM are endless and its capacity to integrate with Google Sheets and Gmail smoothly is one of the many. Next in line, is the simple personalisation of mass emails because modifying each one after the other is time-consuming. It also enables recipients to experience convenience by replying in the same thread and not losing out on the conversation midway.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 91%
  • Reviews 82%
  • Momentum 62%
  • Popularity 71%

Yet Another Mail Merge Pricing

  • Free Trial Not Available
  • Starts at $2.5. Offers Free-forever and Custom plan.
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Gmail logo
Send, receive and manage emails without the slightest hassle 4.6 Based on 38 Ratings
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What is Gmail and how does it work?

Gmail is a flexible application by Google offering a seamless email experience. The latest features added to Gmail makes it easier for users to stay on top of their game with real-time updates and fast messaging service. Gmail is not only beneficial for individual users but large scale organisations too. For instance, organisations can get their employees’ official email IDs with a domain name including the name of the company in concern. This enables client organisations to build a platform for their employees to trust. Gmail supports multiple integrations at once and thus, it is highly convenient for teams to connect regardless of the platform they are operating from. Real-time chat and calendar options allow clients to send important reminders that are automatically synchronised and updated on the system calendar along with a reminder notification. Google workspace add-ons enable clients to connect their desired third-party applications without any hassle. Suggested actions constitute another amazing feature of Gmail, inclusive of necessary nudges and grammatical specifics.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 82%
  • Reviews 83%
  • Momentum 65%
  • Popularity 73%

Gmail Pricing

  • Free Trial Not Available
  • Offers Free-forever plan.
Get Free Advice

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Groupmail logo
Design Newsletter Campaigns in Minutes 4.3 Based on 9 Ratings
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What is Groupmail and how does it work?

GroupMail software is a platform used to create campaigns and engage audiences with email. The software offers a drag and drop builder to design responsive email programs and measure analytics of campaigns in real-time with reports.The software offers a secure data storage to schedule emails to build your customer pipeline. Marketers, Small, Medium and Large companies make use of the software.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 94%
  • Reviews 70%
  • Momentum 62%
  • Popularity 72%

Groupmail Pricing

  • Free Trial Available
  • Starts at $10.0. Offers Free-forever plan.
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sendicate logo
Design Marketing with Emails 2 Based on 3 Ratings
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What is Sendicate and how does it work?

Sendicate software is an Email app used to send emails to people in minutes. The software offers templates to design crafting messages with hundreds of layouts. Measure Clicks and gain insights with trends and behavior through our statistic and reporting features. Segment customers and Send recurring emails to build customer experiences. Marketers, Small, Medium and Large companies make use of the software.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 94%
  • Reviews 70%
  • Momentum 62%
  • Popularity 70%

Sendicate Pricing

  • Free Trial Not Available
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Mail Blaze logo
Build an unforgettable email marketing experience 4.7 Based on 17 Ratings
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What is Mail Blaze and how does it work?

Mail Blaze is a platform for email marketing that helps one company prosper. The drag-and-drop module removes complexity and enables users to compose simple emails. It makes it easy to create stunning campaigns from scratch or using a template. With Mail Blaze, one can easily and rapidly create and customise their forms. It also quickly expands one's list by making these forms utilising the drag and drop editor. It further eliminates the requirement for one to work with a developer to assist them in setting up their forms independently. The software simplifies monitoring by enabling users to use built-in reporting to identify the campaigns' successes and failures. It offers assistance and guidance to meet user demands. Besides, it offers a variety of exquisitely made templates that are tailored to meet a person's wants. The theme library offers users starting points for creativity. Users can pick from a variety of themes, which they seem fit and send them to their intended audience.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 89%
  • Reviews 70%
  • Momentum 64%
  • Popularity 76%

Mail Blaze Pricing

  • Free Trial Available
  • Starts at $8.0.
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Flodesk logo
An Innovative Tool To Create Amazing Email Campaigns and Grow Their Business 4.4 Based on 65 Ratings
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What is Flodesk and how does it work?

Flodesk is a smart tool that beginners, as well as experts, can use to create attractive email campaigns that help them grow their brand and business. The tool comes with some great templates that users could refer to and design emails that people would love to see in their inbox. These templates come in many different styles and designs that users could choose to match with their brand image or tonality. With just a few clicks, users can easily select a template that looks good and edit according to the campaign specifics. Right from fonts to layouts, everything can be managed using the platform. The design tool has various impressive form designs that work to convert leads. All the forms are designed to match different types of businesses. The tool has undecorated and timely dashboards that will make the users feel like an email marketing expert right from the start. It provides a platform to build workflows in seconds with marketing automation that will help users earn even while they are asleep.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 83%
  • Reviews 70%
  • Momentum 63%
  • Popularity 85%

Flodesk Pricing

  • Free Trial Available
  • Starts at $35.0. Offers Free-forever and Custom plan.
Get Free Advice

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

StreamSend logo
Powerful email marketing tool 4.1 Based on 59 Ratings
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What is StreamSend and how does it work?

StreamSend E-Mail Marketing is a fully-featured Email Marketing Software designed to serve SMEs, Enterprises. The web-based interface is extremely easy-to-use, minimizing your learning curve and keeping you focused on what's most important in your campaign. SteramSend offers hundreds of professionally designed templates optimized to render beautifully across all screens, from computer monitors to tablets to mobile devices. Simple drag and drop functionality allows you to update hundreds of professionally designed templates with new images, videos, RSS feeds, and surveys.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 88%
  • Reviews 76%
  • Momentum 61%
  • Popularity 77%

StreamSend Pricing

  • Free Trial Available
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Success.ai logo
Meetings, & Revenue with AI-Powered Cold Emails 4.9 Based on 185 Ratings
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What is Success.ai and how does it work?

Introducing Success.ai, the ultimate game-changer for professionals seeking to take their campaigns to unprecedented heights of success. With this advanced analytics dashboard, they will be equipped with the tools and insights needed to skyrocket their results and leave their competition eating their digital dust. Imagine a world where every decision they make is backed by concrete data and powerful metrics. With Success.ai, they no longer have to rely on mere guesswork or gut feelings. This state-of-the-art analytics engine meticulously tracks the performance of their campaigns, providing they with real-time data that will revolutionize the way they do business. Gone are the days of wasting their precious time and resources on underperforming campaigns. Success.ai enables they to scale up their top performing campaigns effortlessly, while swiftly pausing the ones that are lagging behind. This intelligent feature ensures that every dollar they invest in advertising is utilized to its maximum potential, guaranteeing optimal returns on their marketing investment. But that's not all. Success.ai goes above and beyond by offering insightful recommendations tailored specifically to their business needs. This team of industry experts has poured their expertise and experience into crafting algorithms that analyze their data and provide they with actionable insights. From identifying untapped markets to discovering new customer niches, Success.ai empowers they to unlock opportunities that were once hidden in the depths of their data. With its streamlined and user-friendly interface, Success.ai puts the power of data-driven decision-making right at their fingertips. Whether they’re a seasoned marketer or a budding entrepreneur, this intuitive dashboard will guide they through the intricate world of analytics with ease, making it accessible to everyone. We understand that in the professional world, time is of the essence. That's why Success.ai operates at lightning-fast speeds, ensuring that they receive real-time updates, instantaneous recommendations, and lightning-quick performance analyses. No more waiting around for outdated reports or having to manually sift through complex data sets. With Success.ai, you'll always be one step ahead of the competition. Don't let uncertainty hold they back. Embrace the power of advanced analytics and unleash the true potential of their marketing campaigns with Success.ai. Join the ranks of successful professionals who have elevated their businesses to new heights with data-driven decision-making. It's time to transform their marketing strategy and embark on a journey towards unparalleled success.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 88%
  • Reviews 69%
  • Momentum 65%
  • Popularity 73%

Success.ai Pricing

  • Free Trial Available
  • Starts at $35.0. Offers Free-forever and Custom plan.
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Tarvent logo
Revolutionizing Email Marketing with Automation and Personalization 4.9 Based on 11 Ratings
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What is Tarvent and how does it work?

Tarvent transforms email marketing automation, making it user-friendly for marketers at all levels. Manage contacts, data fields, and segments effortlessly from a single, intuitive platform. Choose from pre-built templates or customize them for a consistent brand experience. Add sending domains to comply with guidelines from Gmail, Yahoo, and other ISPs, safeguarding the sender reputation. Keep different contact types, such as dealers and customers, in separate audiences, each with tailored data fields and segments. Identify contacts uniquely using flexible field combinations beyond just email addresses. Integrate transactional emails seamlessly with Tarvent's GraphQL-based API or SMTP. Enhance personalization using data formatters for various formats like numbers and currency. Tarvent also automatically cleans the list of undeliverable contacts, applying customizable rules for bounces. With a comprehensive suppression list, ensure the campaigns reach the right audience. Tarvent is an all-in-one solution for efficient and effective email marketing.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 99%
  • Reviews 60%
  • Momentum 63%
  • Popularity 67%

Tarvent Pricing

  • Free Trial Available
  • Starts at $16.0.
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

KIRIM.EMAIL logo
Email Marketing Tool for Enhancing Business Reach 4 Based on 1 Ratings
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What is KIRIM.EMAIL and how does it work?

KIRIM.EMAIL is an email marketing service which provides in-built email validation and an automatic list cleaner. These features automatically remove spam traps, zombie emails, and bots from the mailing list and also filter out duplicate email addresses of subscribers. It also intelligently recognizes and removes dormant email addresses through continuous background checks. This makes the mailing list more responsive and enhances the email deliverability. Businesses can conduct viral campaigns and contests through this service to engage more customers. The platform can be used with the existing website or embedded into the landing page, which can be built directly from the dashboard. Users can integrate Google forms or sheets into the mailing list and also sync Facebook Advertising or Google Ads Lead Forms Extension without using any add-ons. Another important feature of the platform is the magic opt-in process which confirms a subscriber’s email address when they click a link for accessing the lead magnet. This makes it easy for the subscriber and can lead to more customers joining the list.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 92%
  • Reviews 67%
  • Momentum 61%
  • Popularity 77%

KIRIM.EMAIL Pricing

  • Free Trial Not Available
  • Starts at $13.61.
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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Selzy logo
Simple Email Marketing Platform 4.9 Based on 28 Ratings
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What is Selzy and how does it work?

Selzy is an email marketing service that is easy to use for users of all levels of experience. This products provide an enjoyable and straightforward experience for creating and sending professional emails. Selzy enables to quickly and easily build a contact lists and craft beautiful emails, as well as transactional emails. With Selzy, marketing emails have never been simpler.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 83%
  • Reviews 69%
  • Momentum 66%
  • Popularity 84%

Selzy Pricing

  • Free Trial Not Available
  • Starts at $7.00. Offers Free-forever plan.
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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Retainful logo
Automate Email Marketing & Increase eCommerce Sales 5 Based on 1 Ratings
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What is Retainful and how does it work?

Retainful is an eCommerce solutions provider who has been helping online stores grow since 2018. They help stores recover abandoned carts by allowing them to create automated email campaigns, send next order coupons, email drip campaigns, opt-in forms and more., You can find us at Shopify & WooCommerce for now. There's more on our way! Recover abandoned carts, retain customers & drive repeat sales. Automate your email marketing in minutes - cart recovery, order follow-ups, thank you emails, welcome emails and win-back emails.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 88%
  • Reviews 65%
  • Momentum 62%
  • Popularity 78%

Retainful Pricing

  • Free Trial Available
  • Starts at $19.00. Offers Free-forever plan.
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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SpiceSend logo
Email Marketing tool For More Sales 4.8 Based on 14 Ratings
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What is SpiceSend and how does it work?

SpiceSend is an email marketing service for small businesses. They empower businesses to find more customers. They serve thousands of customers around the world. this Team has specialists that have ingenuity, creativity, diligence and everything it takes to provide the customers with the best possible solutions. Deal with technology, business and marketing, customer support and back office. This mix of skills is the core of our success.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 96%
  • Reviews 71%
  • Momentum 60%
  • Popularity 64%

SpiceSend Pricing

  • Free Trial Available
  • Starts at $31.00.
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Pricing Insights for Email Marketing Software

  • The Average Cost of a basic Email Marketing Software plan is $17 per month.

  • 45% of Email Marketing Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 42% offer a Freemium Model Allows users to access basic features at no cost..

List of Email Marketing Software

PRODUCT NAME SW SCORE AGGREGATED RATINGS
Taximail Taximail 86 4.5
MDirector MDirector 86 4.5
Automizy Automizy 86 4.2
lemlist lemlist 86 4.7
Mailsend by 500apps Mailsend by 500apps 86 5
MailOptin MailOptin 86 4.4
Churn Buster Churn Buster 86 4
Yet Another Mail Merge Yet Another Mail Merge 86 4.8
Gmail Gmail 86 4.6
Groupmail Groupmail 86 4.3

Overview

An Email marketing software helps a marketer to create and enhance their email marketing program. It is a service-based software that allows the marketer in building email templates send emails to a large number of people at a time and enables the marketer to promote their product through segmented email campaigns. The role of email marketing is not just sending emails, and it goes way beyond that. It helps to initiate responses thereby maintaining customer loyalty, helps to create brand awareness among potential customers which increase sales in due time.

Email Marketing Software Buying Guide: A Comprehensive Overview

Email marketing software is a critical tool for businesses looking to engage with customers, nurture leads, and drive conversions. With countless email marketing platforms available, selecting the right software can be overwhelming. This guide provides key insights to simplify the decision-making process.

Understanding Email Marketing Software

Email marketing software enables businesses to automate and manage email campaigns, track performance, and engage with subscribers. By centralizing customer data and interactions, these tools allow for personalized messaging, boosting engagement and improving conversion rates.

Key Features to Consider

  • Email Campaign Automation: Automate drip campaigns, triggered emails, and follow-ups based on user behavior.
  • List Management: Organize and segment your audience into targeted lists to personalize messaging for different groups.
  • Template Builders: Use drag-and-drop editors and customizable templates to design professional-looking emails.
  • Analytics and Reporting: Monitor open rates, click-through rates, and conversions to measure campaign effectiveness.
  • A/B Testing: Test different subject lines, content, and designs to optimize email performance.
  • Integrations: Ensure compatibility with other marketing tools like CRM systems, eCommerce platforms, and social media.
  • Compliance and Deliverability: Features to ensure email campaigns comply with regulations like GDPR and optimize email deliverability rates.

Choosing the Right Email Marketing Software

Consider the following when selecting an email marketing tool:

  • Business Needs and Scale: Small businesses may prioritize affordability and simplicity, while larger companies might need advanced automation and integrations.
  • Ease of Use: Choose software with an intuitive interface that minimizes the learning curve for your marketing team.
  • Cost Structure: Evaluate different pricing plans (per email, per subscriber, or flat rate) and consider scalability as your list grows. Customization: Look for flexible options to personalize templates and campaigns for your brand.
  • Customer Support: Check the availability and quality of customer service and educational resources provided by the vendor.

Implementing Email Marketing Software

  • Set Campaign Goals: Define objectives like increasing open rates, boosting conversions, or nurturing leads.
  • Evaluate Options: Shortlist platforms based on your business size, budget, and desired features.
  • Test and Optimize: Utilize free trials or demos to assess each platform’s features.
  • Prepare Content and Lists: Ensure your email content is ready, and your subscriber lists are clean and segmented.
  • Track and Analyze: Continuously monitor your email performance and adjust strategies based on analytics.

Popular Email Marketing Software Options

  • Mailchimp: A versatile and user-friendly tool with powerful automation and reporting, ideal for small to medium-sized businesses.
  • Constant Contact: Best known for its ease of use and strong customer support, it suits small businesses and nonprofits.
  • Sendinblue: Offers email marketing alongside SMS marketing and powerful automation features at competitive pricing.
  • ActiveCampaign: Known for advanced marketing automation and CRM capabilities, great for businesses seeking personalized messaging.
  • AWeber: Provides simple automation, list management, and a user-friendly interface for small businesses.

Selecting the right email marketing software can significantly improve your digital marketing efforts. With the right tools, you can easily create, automate, and analyze campaigns to engage customers and drive conversions. Focus on features that meet your business needs and choose a platform that integrates well with your existing tools. Implement email marketing software thoughtfully, continuously measure performance, and optimize campaigns for sustained success in reaching your target audience.

Features

Typical Features

Instagram Ads

Has an inbuilt tool to set up an Instagram marketing campaign

Facebook Ads

Has an inbuilt tool to set up a Facebook marketing campaign

Google Remarketing Ads

Allows for retargeting your customers via Google Display Network to increase conversions

Abandoned Cart Email

Sends email to customers who have failed to check out their cart items

Mobile App

Helps your team to stay top on the business everywhere

Delivery by Time Zone

Subscribers receive the email at the exact time they are in their timezone.

Send Time Optimization

Helps to find the best sending time to engage with your customer

Sign Up Forms

Build sign up forms to allow website visitors to join your mailing list

Free Stock Photos

Provides a library of free stock photos for commercial use

RSS to Email

Helps users to receive any new updates or the latest news from the website

Predesigned Email Templates

Provides a library of templates to build an email

Email Scheduling

Scheduling an email on a specific time or auto-responding to an action

Contact List Import

Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually

Click Map

Allows tracking user click activity and how they interact with email

Real-time Email Editor

Helps to view the email while editing at the same time

Document Library

Central repository to manage your assets like Images, PDF files, etc.,

List Segmentation

Segregates the customers into smaller groups enabling the user to send targeted emails

Drag and Drop Editor

Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface

A/B Testing

Compares two versions of your website to see which one performs better

Template Management

Enables the user to create templates and modify and customise them later

Spam Check

Verifies the content of emails so that it doesn't end up in the spam folder

Mailing List Management

Segregates the customers into smaller groups enabling the user to send targeted emails

Event Triggered Email

Sends emails to targeted customers based on their activities

Drip Campaigns

Ability to send emails with respect to time or user actions

Click-through Tracking

Keeps a track of links in the email opened by the customer

Auto-Responders

Ability to send automated emails to the contacts subscribing to the list.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Contact Management

Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.

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