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Showing 121 - 140 of 250 Products

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Omevo logo
Platform for Marketing Evolution 4.8 Based on 10 Ratings
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What is Omevo and how does it work?

Omevo is an online marketing evolution solution that offers integrated campaigns with multiple marketing tools and a unified theme to help businesses achieve higher ROMI. From email marketing to event marketing, search engine marketing, SMS and social media marketing, Omevo offers a well-rounded approach to reach your customer base through various platforms simultaneously. You can compare the performance of these tools as well as that of different campaigns to see what works best for your business. The consistency of a theme in all campaigns is a key highlight of Omevo, as it helps build brand value. For effective use of its marketing tools, Omevo also provides its clients with live support, one-on-one training and a dedicated personal relationship officer.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 85%
  • Reviews 68%
  • Momentum 62%
  • Popularity 73%

Omevo Pricing

  • Free Trial Available
  • Starts at $19.99.
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Mailee.me logo
The complete email marketing solution 4.4 Based on 17 Ratings
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What is Mailee.me and how does it work?

Mailee is email marketing with everything user needs. And what's best: focusing on simplicity and efficiency. Here user can get to know all the news from Mailee, as well as digital marketing tips, email marketing and cool actions, with advices of digital marketing and great email marketing campaigns.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 84%
  • Reviews 69%
  • Momentum 61%
  • Popularity 74%

Mailee.me Pricing

  • Free Trial Available
  • Starts at $5.60.
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Salesforce Email Studio logo
Your go-to email marketing software 4.3 Based on 201 Ratings
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What is Salesforce Email Studio and how does it work?

Salesforce Email Studio is the leading marketing solution available in the market for enhancing engagement with every customer. Meet email Studio is one of the excellent software for small, medium, and large companies. It significantly enhances the team efficiency by making their job easier as they use intelligence to determine the right audience. It customizes every interaction along the journey with the user’s brand using built-in AI, engages each customer at scale using advertising email, mobile, and social solutions. Meet Salesforce email software helps the IT sales, eCommerce, and marketing team come and work on one platform anywhere to keep their customers happy. It comprises robust data management to systemize and secure data in order to create complete consumer data profiles. Salesforce email software is an excellent email marketing platform to built basic campaigns with 1-1 messages. This platform lets the users engage with their customers with their customized messages and personalized templates. Moreover, it also segments the mailing list using a drag and drop tool. You can strengthen your customer relationship with email conversation using Salesforce Email Studio that offers a quotation-based pricing strategy with a wide range of premium plans to choose from.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 80%
  • Reviews 78%
  • Momentum 60%
  • Popularity 64%

Salesforce Email Studio Pricing

  • Free Trial Available
  • Offers Custom plan.
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Blastable logo
Empower Email Marketing with Precision and Impact Write a Review
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What is Blastable and how does it work?

Blastable is a robust email marketing software designed for serious email marketers. It empowers users to create unlimited email campaigns that consistently hit inboxes, ensuring that your messages reach your audience effectively. With a user-friendly drag-and-drop editor, crafting visually appealing and high-performing emails has never been easier. Blastable allows for the creation of unlimited autoresponder follow-up messages and action-based segments to optimize your campaigns. Easily import unlimited subscribers and grow your list with customizable forms. Blastable prioritizes exceptional email deliverability and high open rates, supported by a team of deliverability experts and advanced AI-driven analytics. This ensures that your emails not only get delivered but also generate engagement. Real-time analytics provide immediate insights into opens, clicks, and unsubscribed, allowing for continuous improvement. Blastable focuses on delivering a straightforward, powerful email marketing solution without unnecessary features, making it an ideal choice for those looking to enhance their online sales through effective email marketing.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 89%
  • Reviews 60%
  • Momentum 63%
  • Popularity 65%

Blastable Pricing

  • Free Trial Available
  • Starts at $82.5. Offers Custom plan.
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Systeme.io logo
Launch your online course business 4.8 Based on 1216 Ratings
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What is Systeme.io and how does it work?

Systeme is a SaaS software which helps businesses and educational institutions to deliver technical knowledge through a customizable course creator. It basically provides a platform where users can create and deliver online courses. Systeme has an in-built editor that allows users to create their own online courses and also sell them. The platform can be connected to Stripe or Paypal so users can start getting paid immediately. A drag and drop editor also allows the creation of forms and squeeze pages in a short while to grow a user’s e-mail list. Each contact on the e-mail list has the potential to be an affiliate or promoter… Systeme helps you take advantage the potential with its affiliate program to help promote your courses better and boost sales. The software features an advanced statistics tool that provides a report of sales, value per e-mail contact, value per customer – all accessible on the dashboard.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 77%
  • Reviews 77%
  • Momentum 60%
  • Popularity 83%

Systeme.io Pricing

  • Free Trial Not Available
  • Starts at $19.00. Offers Free-forever plan.
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Vuture logo
A single place to create, distribute and manage personalised contents 4.4 Based on 19 Ratings
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What is Vuture and how does it work?

Vuture is a robust marketing and advertising platform that helps professional service firms with end-to-end marketing campaign delivery and enhanced customer experiences. The platform helps brands to attract new clients and keep them engaged by sending them effective emails. Marketers can also plan out efficient events that attract potential customers, besides proceeding with the creation of email invitations, badges, follow-ups, check-ins, and event portals to organize successful events. Moreover, Vuture also allows professional service firms to make constant incremental improvements in their campaigns using a built-in reports feature for better business development. It also comes with an advanced Digest Centre that enables users to send manual and scheduled emails to their subscribers based on their area of interest. At last, active integration facilities offered with some of the best CRM systems, enable users to create exclusive experiences for their clients and partners alike.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 77%
  • Reviews 72%
  • Momentum 64%
  • Popularity 75%

Vuture Pricing

  • Free Trial Not Available
  • Offers Custom plan.
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

LandinEmail logo
Transform Outreach with Effortless, Impactful Email Marketing Write a Review
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What is LandinEmail and how does it work?

LandinEmail allows businesses to send unlimited emails without constraints, transforming outreach with powerful, targeted email marketing. This software emphasizes personalized, timely, and impactful marketing automation. It captures and converts leads effortlessly through streamlined lead forms, creating and customizing eye-catching popups with its intuitive builder. Users can generate catchy subject lines and seamless emails with just a few clicks, revolutionizing communication. Automated email series setup, action tracking with custom tags, and scheduling emails ensure precision timing for follow-ups. The platform boosts engagement by adding images and links and welcoming new subscribers with warm, personalized messages. Crafting beautiful, optimized email campaigns for any device is fast and efficient. Smart triggers automate emails based on recipient actions, and dynamic charts visualize opens, clicks, bounces, complaints, and location data. Advanced segmentation and personalization are achieved by storing subscriber details while managing subscribers and tracking campaigns is effortless.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 91%
  • Reviews 60%
  • Momentum 62%
  • Popularity 62%

LandinEmail Pricing

  • Free Trial Not Available
  • Starts at $49.0.
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SendyBay logo
1-Click Hosting for Sendy Write a Review
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What is SendyBay and how does it work?

SendyBay is a hosting tool for Sendy that eliminates the need for self-hosting. Users can simply sign up and get going within minutes without the need for any technical knowledge. All the crons that users deploy are managed by SendyBay. The tool ensures that every cron runs reliably and on the recommended schedule. The set up of users is ready instantly along with automated backups. Backups are created on a daily basis and stored for trailing 30-day period. SendyBay has an operating capability between 20 and 50 emails per second. It even gives users access to a dedicated support team that helps them with any issues that they can encounter. The Starter package comes with features such as 100K Monthly Emails, Free 1-Click Setup, Custom Domain & SSL, Zero setup charges, and Your Own Sendy License. Higher packages include additional features like 750k Monthly Emails, Auto Scaling Infrastructure, and Automated Backups.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 89%
  • Reviews 60%
  • Momentum 63%
  • Popularity 64%

SendyBay Pricing

  • Free Trial Available
  • Starts at $12.00.
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Mailmust logo
Sending Bulk Emails Made Simple Write a Review
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What is Mailmust and how does it work?

Mailmust software is a Bulk email sending service for delivery of your promotional emails. The software offers subscription management, blacklisting, automation/autoresponder, and more. Track messages and sent campaigns and generate insight reports. Freelancers, Small, Medium and Large companies make use of the software.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 90%
  • Reviews 60%
  • Momentum 61%
  • Popularity 62%

Mailmust Pricing

  • Free Trial Available
  • Starts at $29.99. Offers Free-forever plan.
Get Free Advice

81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

RedCappi logo
Email Marketing Software With Image Editor, Email Schedules, and Automated Sending 4.5 Based on 44 Ratings
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What is RedCappi and how does it work?

RedCappi is an Email Marketing Software that places a focus on ease of use. It allows users to create responsive email campaigns with a Campaign Creator. They can also create personalized emails that are more suited to their customers and strategy. It features a Responsive Email Editor which will adjust the Emails to fit the contacts screen regardless of whether being viewed on Mobile, Tablet, or Desktop. The Image Import functionality can import Images from a Link, Facebook, Gmail, Dropbox, Google Drive, OneDrive, Box, Google Photos, Flickr, Instagram and GitHub, and can even take a picture. A library of over 500,000 searchable stock photos are also included in the tool. Its Image Editor allows users to apply, effects, frames, and stickers to images. Users can also change an image's orientation, cropping, color, and more. The software offers automated email schedules and tools for users to personalize their contact management. Statistics and insights such as email opens, clicks, and forwards can also be accessed.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 81%
  • Reviews 72%
  • Momentum 60%
  • Popularity 73%

RedCappi Pricing

  • Free Trial Not Available
  • Starts at $10.00.
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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sensorpro logo
The email marketing platform for Shopify stores Write a Review
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What is Sensorpro and how does it work?

Introducing Sensorpro – the intuitive yet powerful marketing automation platform. With Sensorpro, professionals can easily create automated workflows to increase conversions and maximize success. Streamline your campaigns with user segmentation, A/B testing, and form & popup templates for a personalized customer experience. Keep customers engaged with polls and surveys as well as abandoned cart emails and SMSs. Sensorpro also seamlessly integrates with popular tools like Google Analytics, Salesforce, Zapier, Shoppify, Magento, and more! Discover scalability you won’t find anywhere else. Create unlimited campaigns tailored to match every stage in the customer lifecycle while effortlessly tracking their progress in one integrated dashboard – no coding necessary. Plus, sensorpro’s new AI-driven intelligence will automatically compose the most relevant messages to reach a wider audience without having to think about every single detail yourself. Sensorpro is proven reliable with a guaranteed uptime of 99%. It is fast and secure with advanced anti-fraud protection – nothing can stop your marketing campaigns from achieving unbeatable success! And all these features are available within an intuitive user interface designed for effortless management and optimization of campaigns made to drive influence and engagement in a spam-free environment. Make sure yours have a maximum impact right away with Sensorpro!

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 82%
  • Reviews 60%
  • Momentum 65%
  • Popularity 75%

Sensorpro Pricing

  • Free Trial Not Available
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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Mailblast logo
An Email Marketing Solution using Amazon SES 4.4 Based on 9 Ratings
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What is Mailblast and how does it work?

Mailblast is an Email Marketing tool used to create, test and schedule campaigns using an easy to use a wizard. Upload and manage your subscriber lists online. Monitor Bounces, opens and clicks. Send scheduled automated emails to users who sign up to your list. Small, Medium and Large companies make use of the software.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 83%
  • Reviews 71%
  • Momentum 62%
  • Popularity 69%

Mailblast Pricing

  • Free Trial Available
  • Starts at $17.00. Offers Free-forever plan.
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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

GiantCampaign logo
Empower Sales by Turning an Email Campaign Write a Review
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What is GiantCampaign and how does it work?

GiantCampaign offers comprehensive email marketing solutions for businesses of all sizes. This company has grown to become a recognized brand providing custom-tailored strategies that meet the needs and expectations of clients. It have embraced a remote-first approach that allows team to be productive from wherever they're most comfortable. Investing in this state-of-the art technology allows us to deliver top-tier services without any compromises. Every employee has access to laptop ready cloud computing, including voice recognition software and communication tools that allow us to collaborate seamlessly over distances with no added costs or interruptions. Send a quality emails efficiently so they can grow their customer base and succeed long-term in today’s digital world.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 86%
  • Reviews 60%
  • Momentum 65%
  • Popularity 66%

GiantCampaign Pricing

  • Free Trial Not Available
  • Starts at $8.99.
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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

InboxAlly logo
Forward emails in bulk with improved opening rates 4.6 Based on 10 Ratings
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What is InboxAlly and how does it work?

InboxAlly is an email deliverability software that ensures improved opening rates of forwarded emails. Organisations can use the software to track the engagement levels of their generated emails, monitor their overall progress in a graphical form, view the forwarded broadcasts, choose preset engagement profiles or dial in their own settings. InboxAlly with its army of bots, featuring real email accounts, interacts with clients on behalf of the organisation, preventing them from sending the generated emails into spam folders. The solution is mostly used by mailing list owners, agencies, deliverability experts and email service providers. Admins can generate multiple sender profiles to accommodate individual domains or IPs, besides setting up their own sending schedule. Users can plug in their own sending platform within InboxAlly, or utilize the proprietary case specific engagement profiles offered by the software to generate profiles of their own. Moreover, users can schedule email broadcasting campaigns as per the timezones their customers belong to.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 82%
  • Reviews 69%
  • Momentum 64%
  • Popularity 68%

InboxAlly Pricing

  • Free Trial Available
  • Starts at $149.00. Offers Custom plan.
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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

CreateSend logo
Emails marketing done right 4 Based on 4 Ratings
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What is CreateSend and how does it work?

CreateSend makes it simple to build, send, and track effective email marketing campaigns. Thousands of organizations from all around the world use Ireland's premier email marketing platform. CreateSend is used by clients all across the world, from Ireland to Australia, and from Europe to New Zealand, to create simple, automatic, and professional email campaigns. Create personalized, results-driven email marketing campaigns with ease. Our drag-and-drop editor makes creating, customizing, and sending professional emails simple. Create emails that are consistent with your brand, using the correct fonts and colors. CreateSend uses a collection of templates to help you create high-quality, professional email campaigns. Enjoy the outcomes you want without the effort: choose from over 20 free designs or use our custom-design service for a truly unique approach. Our platform ensures that your emails are mobile and desktop friendly. You can preview your email campaign on a desktop or mobile device before sending it using our preview tools.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 85%
  • Reviews 66%
  • Momentum 61%
  • Popularity 68%

CreateSend Pricing

  • Free Trial Not Available
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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

TeleDrip logo
Schedule appointments and increase engagement 5 Based on 9 Ratings
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What is TeleDrip and how does it work?

Tele Drip is an AI-powered user engagement platform that enables you to schedule calls to your prospects and transfer them to live representatives. It allows you to use an artificial intelligence engine to plan your route and schedule appointments. With Tele Drip, you can increase engagement rates by using a sophisticated A.I. engine on popular chat platforms. You can create attractive, customised emails and send them out on a regular basis to your consumers. With the press of a button, users can quickly schedule any form of message on a drip. To automate your marketing message and generate sales consistently, you can send voicemails, calls, emails, and text messages. You can reduce time-consuming emailing and outbound phoning in your sales process to increase efficiency. Tele Drip’s virtual sales assistant responds to SMS messages and phone calls, as well as performing routine chores like scheduling appointments, opting out, and addressing frequently asked questions. You can increase your contact rate and engagement to increase your sales. Additionally, you can update lead conversion statistics for proper reporting with the Tele Drip platform.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 83%
  • Reviews 71%
  • Momentum 62%
  • Popularity 66%

TeleDrip Pricing

  • Free Trial Not Available
  • Offers Custom plan.
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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SendPalm logo
Email marketing and more, made easy. Write a Review
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What is SendPalm and how does it work?

SendPalm has the online marketing tools you need in one place, so you can send more, sell more, and get more customers in less time. SendPalm provides you with a smart Drag‑and‑drop builder editor to customize all of your email marketing. You can even use our pre‑designed templates and our drag‑and‑drop builder makes creating relevant and engaging emails a breeze. Customize colours, fonts, and more to match your brand’s look and feel. Sending emails is not enough. You need to have them delivered. Improve your deliverability and email marketing campaign ROI with the most reliable and affordable email checker to verify your bulk email list and never send to a dirty email list again. Automate email journeys for perfectly timed sends. Turn people’s actions into personalized marketing: Collect more data inputs for better output ,When you use behavioural targeting, you can send people emails that are more relevant to their needs. Send fast, personalized transactional emails like order confirmations using API or SMTP, right when your customers need them. All in all SendPalm provides you with a powerful email marketing service , getting you more opens, clicks, and sales.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 88%
  • Reviews 60%
  • Momentum 62%
  • Popularity 66%

SendPalm Pricing

  • Free Trial Not Available
  • Starts at $9.99. Offers Free-forever and Custom plan.
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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sendster logo
Effective Email Marketing and Automation Software Write a Review
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What is Sendster and how does it work?

If the customer is looking for the perfect way to engage audience with an email newsletter? Look no further than Sendster AI. This revolutionary tool offers the best and most affordable solution for the newsletter mailings. Thanks to Sendster's AI capabilities, can easily monitor the success of newsletters and make adjustments for better performance. In addition, the user-friendly interface makes it easy to create content and send bulk mailings with just a few clicks. Customer will be sure to stand out from the crowd with the highly professional HTML templates and incredible analytics reporting features. Reach more people faster and improve the ROI with Sendster AI. With Sendster, will have a cutting-edge advantage that sets the customer apart from the crowd. Enhance the professional reputation, boost the customers brand awareness, and skyrocket the success. It's time to embrace the future of email newsletters. It's time to unleash the power of Sendster. Get started today and experience the remarkable difference it can make business.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 89%
  • Reviews 60%
  • Momentum 61%
  • Popularity 63%

Sendster Pricing

  • Free Trial Not Available
  • Starts at $67.00.
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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MailTimers logo
Instant Countdown Timers for Mailers Write a Review
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What is MailTimers and how does it work?

MailTimers offers simple and appealing countdown timers that can be used in mailers for email marketing. Marketers leverage these timers to create a sense of urgency among users and eventually drive better conversions. It also helps in boosting the engagement as users see something dynamic in a sea of static content. The countdown timers by MailTimers can be easily customised and they look consistent across different device types and email clients. The service is compatible across all the top email service providers including Gmail, Outlook, Mailchimp, Salesforce, and Hubspot among other popular ones. It is easy to manage, and creating and embedding a timer into the mail takes just a few minutes to set up. The timer can be modified conveniently, even after being sent. The timers are available in 30 different languages, making them usable across regions. MailTimers also lets you track all the campaigns and get detailed insights out of each one of them.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 81%
  • Reviews 60%
  • Momentum 62%
  • Popularity 76%

MailTimers Pricing

  • Free Trial Not Available
  • Starts at $7.99. Offers Free-forever and Custom plan.
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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Outboundly.ai logo
Boost Cold Email Outreach with Outboundly AI Write a Review
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What is Outboundly.ai and how does it work?

Boost outreach efforts with limitless email capabilities and state-of-the-art artificial intelligence (AI).This transformative solution offers unparalleled freedom in email communication, allowing users to expand their outreach without constraints. The inclusion of cutting-edge AI introduces a new dimension to email strategy, enhancing its effectiveness and responsiveness.Unlimited email capabilities provide a versatile platform for reaching audience on a broader scale. Whether it's reaching out to a vast subscriber base or engaging in personalized communication with individual recipients, this feature ensures that the outreach efforts are not limited by traditional constraints.The integration of cutting-edge AI takes outreach strategy to the next level. AI algorithms analyze recipient behavior, optimize email content, and refine targeting, ensuring that messages resonate with audience. This dynamic approach to email outreach maximizes engagement and response rates, delivering a more tailored and impactful communication experience.In essence, this solution is more than just an email tool; it's a comprehensive strategy to elevate outreach. By combining unlimited email capabilities with advanced AI, it transforms communication efforts into a dynamic and efficient process, ensuring that the messages stand out and connect effectively with audience.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 85%
  • Reviews 60%
  • Momentum 63%
  • Popularity 64%

Outboundly.ai Pricing

  • Free Trial Available
  • Starts at $24.00. Offers Custom plan.
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Pricing Insights for Email Marketing Software

  • The Average Cost of a basic Email Marketing Software plan is $17 per month.

  • 45% of Email Marketing Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 42% offer a Freemium Model Allows users to access basic features at no cost..

List of Email Marketing Software

PRODUCT NAME SW SCORE AGGREGATED RATINGS
Omevo Omevo 82 4.8
Mailee.me Mailee.me 82 4.4
Salesforce Email Studio Salesforce Email Studio 82 4.3
Blastable Blastable 82 0
Systeme.io Systeme.io 82 4.8
Vuture Vuture 82 4.4
LandinEmail LandinEmail 82 0
SendyBay SendyBay 82 0
Mailmust Mailmust 82 0
RedCappi RedCappi 81 4.5

Overview

An Email marketing software helps a marketer to create and enhance their email marketing program. It is a service-based software that allows the marketer in building email templates send emails to a large number of people at a time and enables the marketer to promote their product through segmented email campaigns. The role of email marketing is not just sending emails, and it goes way beyond that. It helps to initiate responses thereby maintaining customer loyalty, helps to create brand awareness among potential customers which increase sales in due time.

Email Marketing Software Buying Guide: A Comprehensive Overview

Email marketing software is a critical tool for businesses looking to engage with customers, nurture leads, and drive conversions. With countless email marketing platforms available, selecting the right software can be overwhelming. This guide provides key insights to simplify the decision-making process.

Understanding Email Marketing Software

Email marketing software enables businesses to automate and manage email campaigns, track performance, and engage with subscribers. By centralizing customer data and interactions, these tools allow for personalized messaging, boosting engagement and improving conversion rates.

Key Features to Consider

  • Email Campaign Automation: Automate drip campaigns, triggered emails, and follow-ups based on user behavior.
  • List Management: Organize and segment your audience into targeted lists to personalize messaging for different groups.
  • Template Builders: Use drag-and-drop editors and customizable templates to design professional-looking emails.
  • Analytics and Reporting: Monitor open rates, click-through rates, and conversions to measure campaign effectiveness.
  • A/B Testing: Test different subject lines, content, and designs to optimize email performance.
  • Integrations: Ensure compatibility with other marketing tools like CRM systems, eCommerce platforms, and social media.
  • Compliance and Deliverability: Features to ensure email campaigns comply with regulations like GDPR and optimize email deliverability rates.

Choosing the Right Email Marketing Software

Consider the following when selecting an email marketing tool:

  • Business Needs and Scale: Small businesses may prioritize affordability and simplicity, while larger companies might need advanced automation and integrations.
  • Ease of Use: Choose software with an intuitive interface that minimizes the learning curve for your marketing team.
  • Cost Structure: Evaluate different pricing plans (per email, per subscriber, or flat rate) and consider scalability as your list grows. Customization: Look for flexible options to personalize templates and campaigns for your brand.
  • Customer Support: Check the availability and quality of customer service and educational resources provided by the vendor.

Implementing Email Marketing Software

  • Set Campaign Goals: Define objectives like increasing open rates, boosting conversions, or nurturing leads.
  • Evaluate Options: Shortlist platforms based on your business size, budget, and desired features.
  • Test and Optimize: Utilize free trials or demos to assess each platform’s features.
  • Prepare Content and Lists: Ensure your email content is ready, and your subscriber lists are clean and segmented.
  • Track and Analyze: Continuously monitor your email performance and adjust strategies based on analytics.

Popular Email Marketing Software Options

  • Mailchimp: A versatile and user-friendly tool with powerful automation and reporting, ideal for small to medium-sized businesses.
  • Constant Contact: Best known for its ease of use and strong customer support, it suits small businesses and nonprofits.
  • Sendinblue: Offers email marketing alongside SMS marketing and powerful automation features at competitive pricing.
  • ActiveCampaign: Known for advanced marketing automation and CRM capabilities, great for businesses seeking personalized messaging.
  • AWeber: Provides simple automation, list management, and a user-friendly interface for small businesses.

Selecting the right email marketing software can significantly improve your digital marketing efforts. With the right tools, you can easily create, automate, and analyze campaigns to engage customers and drive conversions. Focus on features that meet your business needs and choose a platform that integrates well with your existing tools. Implement email marketing software thoughtfully, continuously measure performance, and optimize campaigns for sustained success in reaching your target audience.

Features

Typical Features

Instagram Ads

Has an inbuilt tool to set up an Instagram marketing campaign

Facebook Ads

Has an inbuilt tool to set up a Facebook marketing campaign

Google Remarketing Ads

Allows for retargeting your customers via Google Display Network to increase conversions

Abandoned Cart Email

Sends email to customers who have failed to check out their cart items

Mobile App

Helps your team to stay top on the business everywhere

Delivery by Time Zone

Subscribers receive the email at the exact time they are in their timezone.

Send Time Optimization

Helps to find the best sending time to engage with your customer

Sign Up Forms

Build sign up forms to allow website visitors to join your mailing list

Free Stock Photos

Provides a library of free stock photos for commercial use

RSS to Email

Helps users to receive any new updates or the latest news from the website

Predesigned Email Templates

Provides a library of templates to build an email

Email Scheduling

Scheduling an email on a specific time or auto-responding to an action

Contact List Import

Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually

Click Map

Allows tracking user click activity and how they interact with email

Real-time Email Editor

Helps to view the email while editing at the same time

Document Library

Central repository to manage your assets like Images, PDF files, etc.,

List Segmentation

Segregates the customers into smaller groups enabling the user to send targeted emails

Drag and Drop Editor

Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface

A/B Testing

Compares two versions of your website to see which one performs better

Template Management

Enables the user to create templates and modify and customise them later

Spam Check

Verifies the content of emails so that it doesn't end up in the spam folder

Mailing List Management

Segregates the customers into smaller groups enabling the user to send targeted emails

Event Triggered Email

Sends emails to targeted customers based on their activities

Drip Campaigns

Ability to send emails with respect to time or user actions

Click-through Tracking

Keeps a track of links in the email opened by the customer

Auto-Responders

Ability to send automated emails to the contacts subscribing to the list.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Contact Management

Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.

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