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Showing 101 - 120 of 250 Products

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

GoZen Growth logo
Globally Affordable Email Marketing Software Write a Review
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What is GoZen Growth and how does it work?

GoZen Growth is an outcome-driven email marketing platform that makes email marketing simple while allowing to focus on other ways to expand business. GoZen Growth offers a 400+ email template collection with both plain text and HTML templates to enable organizations to create industry-specific emails for important use cases quickly. For all email marketing needs, a full library with 400+ customizable email templates is available. Simple as that, import a template from the template library, update the content as needed for your campaign, and publish it. GoZen Growth comes pre-integrated with leading ESPs, making importing contacts a breeze! With a complete dashboard with key performance indicators to instantly reveal the status of all campaigns, can monitor and manage them all in one location. Improve email marketing game with a low-cost option that doesn't sacrifice results.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 84%
  • Reviews 60%
  • Momentum 68%
  • Popularity 76%

GoZen Growth Pricing

  • Free Trial Not Available
  • Starts at $20.00.
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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ReachEngine logo
Take Email Marketing To New Heights Write a Review
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What is ReachEngine and how does it work?

ReachEngine is a powerful and intuitive email marketing platform that provides businesses with a suite of tools to help grow and develop. It's incredibly user-friendly and easy to get started with, requiring no prior experience in email marketing. With ReachEngine, users can create and send emails, track their performance, and even analyze their customer data to better understand their customers and tailor their campaigns. ReachEngine also offers a range of advanced features such as automation, analytics, segmentation, and more. Businesses can use ReachEngine to optimize their campaigns, target the right audience, and maximize their ROI. ReachEngine is an invaluable tool for any business looking to take their email marketing campaigns to the next level.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 93%
  • Reviews 60%
  • Momentum 61%
  • Popularity 66%

ReachEngine Pricing

  • Free Trial Available
  • Starts at $41.60.
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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Mailforge logo
Lead Generation Through Email Marketing 4.3 Based on 3 Ratings
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What is Mailforge and how does it work?

Mailforge is an email marketing tool with dedicated focus on lead generation. It allows users to create stunning and elegant newsletters and helps them grow their revenue with features such as converting pop-ups. With an advanced drag and drop editor, users can quickly dive into the world of email marketing even without any technical knowledge. All emails are automatically rendered to be mobile friendly for the maximum possible conversion rates. Other features include the ability to send one-time emails for instant updates along with scheduled emails on a specific date and time. Segmented emails further boost personalisation and autoresponders increase customer engagement. Mailforge can also split the emails into multiple versions for further campaign optimisation.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 94%
  • Reviews 69%
  • Momentum 60%
  • Popularity 66%

Mailforge Pricing

  • Free Trial Not Available
  • Starts at $20.00. Offers Free-forever plan.
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SendFox logo
The most affordable newsletter solution on the planet 4.7 Based on 124 Ratings
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What is SendFox and how does it work?

SendFox is making sending emails to their subscribers the easiest, the most creative, and the most affordable on the planet. SendFox offers various sets of features for their newsletter managing process to be streamlined and well managed. SendFox has unlimited automation options ranging from welcome messages when someone subscribes to their newsletter to weekly updates regarding anything and everything new. SendFox includes various creative and stunning landing pages and form templates that can be customized and modified as per their requirements. SendFox also offers the facility to schedule emails within their newsletter so that they don’t have to worry about missing any deadlines. SendFox allows them to run smart pages and smart campaigns within their emails to make them more interactive and engaging. SendFox hosts everything needed for its users so that they can create stunning landing pages and emails without the use of any website. With a real-time email editor and excellent customer support, SendFox can help them stay in touch with their newsletter audience better, and that too at a very understandable price.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 78%
  • Reviews 73%
  • Momentum 66%
  • Popularity 70%

SendFox Pricing

  • Free Trial Not Available
  • Starts at $18.0. Offers Free-forever plan.
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Tellody logo
Get your brand page designed with the best creative assistant 4.6 Based on 25 Ratings
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What is Tellody and how does it work?

Tellody is a powerful and sustainable option with a large variety of tools designed to inform, expand, reward and listen to individual audiences and clients alike. The information aspect is taken care of by creatively curated texts with several features. These features include smart targeting, personalisation with the recipient’s name and details, thorough reporting, attachments and a global network. Next in line comes the email service provided by Tellody that ensures that only sophisticated, tailored emails reach out to customers, greeting them on different occasions. The email feature comes with a drag-and-drop editor, extreme personalisations, a library full of templates to choose from and acceptance rates that go way beyond the average industry standard. Besides satisfying customers, it is equally important for a business organisation to keep their employees happy and Tellody just has the right schemes for the same. Clients can provide both their employees as well as their customers with vouchers, special tickets, membership offers and gift cards to retain engagement. These offers, of course, can be generated as links and attached in the personalised messages or emails bound for the recipient.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 86%
  • Reviews 76%
  • Momentum 61%
  • Popularity 68%

Tellody Pricing

  • Free Trial Not Available
  • Offers Custom plan.
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

HoppyCopy logo
Amazing Email Marketing Copywrite 5 Based on 26 Ratings
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What is HoppyCopy and how does it work?

Write high-converting emails, 10x faster. The AI assistant produces powerful copy for dozens of email marketing campaigns, drips, newsletters and more—in seconds.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 81%
  • Reviews 69%
  • Momentum 62%
  • Popularity 70%

HoppyCopy Pricing

  • Free Trial Available
  • Starts at $29.00.
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Intelliclick logo
Interactive Email & Web Site Marketing 3.3 Based on 4 Ratings
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What is Intelliclick and how does it work?

IntelliClick is email marketing software developed by Business Automation Solutions, Inc., (BAS) for the GoldMine user marketplace. IntelliClick provides “real time” CRM software integration of click results, such as open, click through, unsubscribe, and “one click” requests for call backs, literature fulfillment, event registration and referrals to a friend. IntelliClick instantly acts on these results and alerts the sales team of their top opportunities so that they have the best chance of converting prospects to customers. Users can further use IntelliClick to track and analyze website visits to give site owners a comprehensive picture of their campaign results.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 90%
  • Reviews 65%
  • Momentum 62%
  • Popularity 67%

Intelliclick Pricing

  • Free Trial Not Available
  • Starts at $995.00.
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SALESmanago Email Marketing logo
Gain access to personalised email marketing tools to power up your business Write a Review
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What is SALESmanago Email Marketing and how does it work?

SALESmanago Email Marketing is a powerful email marketing solution that enables businesses to deliver intuitive messages and content, which are 100% relevant to the interests and profile of their loyal customer base. Users can forward product-related information directly from their online store, inclusive of products in which the particular person is interested. Also, coordinators can send business-related emails to individual customers only when they are active online, to drive maximum engagement. SALESmanago Email Marketing enables businesses to send content via attractive forms and pop-ups to make sure they keep their customers engaged by displaying a personalised offer (as per interest). Marketing analysts and business agents can even communicate with identified and anonymous visitors who visited the website previously via web push technology. SALESmanago Email Marketing can also be used to create automatic flows for lead nurturing, segmentation, customer alerts and customer scoring to achieve accurate marketing goals. Other notable metrics include email delivery time optimisation, AI-based email subject optimisation along CRM and segmentation.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 94%
  • Reviews 60%
  • Momentum 61%
  • Popularity 62%

SALESmanago Email Marketing Pricing

  • Free Trial Not Available
  • Offers Free-forever plan.
Get Free Advice

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hotsol logo
Next-gen Email Marketing Tool Write a Review
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What is Hotsol and how does it work?

Hotsol is an email marketing tool with a ton of added features to skyrocket a business’ marketing efforts. It offers a robust list management tool to organise all email lists without any hassles. Alternatively, one can also import the existing list and start emailing them right away. Hotsol allows segmenting different types of users to ensure relevant and targeted content is sent to every customer. It facilitates A/B testing different variations of mailers to see and use what works. For e-commerce sites, triggers can be set for users so they receive an email after completing a purchase or doing a desired website activity, allowing automation to jump in and take control. Hotsol’s pricing plans are crafted to fit teams small and large, letting them choose one as per their flexibility and growth rate. The tool also offers a reporting dashboard to accurately keep a track of important metrics like open rates, bounce rates, and CTRs among others.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 91%
  • Reviews 60%
  • Momentum 61%
  • Popularity 67%

Hotsol Pricing

  • Free Trial Not Available
  • Starts at $199.99. Offers Custom plan.
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Instiller logo
The only white label email marketing solution 5 Based on 5 Ratings
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What is Instiller and how does it work?

Instiller is a versatile software product that allows users to customize its branding to match their agency's identity. Users can also modify the logos and colors of the product to fit their clients' preferences. Instiller offers all its features and support as standard, without any additional setup fees or hidden costs, making it an attractive choice for businesses looking to optimize their workflow. The product is developed, owned, and supported by a team of experts, ensuring that users always receive expert assistance when required. With Instiller, users can customize their email campaigns, manage their contacts, and track their performance. The software provides a comprehensive solution for agencies looking to improve their email marketing campaigns. Overall, Instiller offers a reliable, customizable, and cost-effective solution for businesses looking to enhance their email marketing efforts.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 83%
  • Reviews 66%
  • Momentum 64%
  • Popularity 71%

Instiller Pricing

  • Free Trial Available
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Square Marketing logo
Powerful Digital Marketing 4.5 Based on 23 Ratings
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What is Square Marketing and how does it work?

Square Marketing is an email marketing tool that allows you to create automated campaigns in minutes. Set up recurring campaigns to deliver targeted emails and customise your emails with templates.While you send out your email, share your campaigns on social media. Create real-time reports to track campaign performance via a dashboard. The software is designed for marketers and small and medium firms.It has a vast list of features such as - Keep consumers engaged with targeted, and automated emails and texts. Square Marketing can help you generate visitors to your online and physical locations by sending last-minute specials or seasonal offers. Depending on your business objectives, select a different campaign type and template.One of its most beneficial features is its automation abilities - You can send recurrent automatic campaigns to greet new customers, wish customers a happy birthday, reactivate lapsed customers, send abandoned-cart notifications, and more with a one-time setup. From your Square Dashboard, you can easily track the success of each campaign.A free (CRM) tool that offers a 360-degree picture of your customers embedded into your Square Point of Sale.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 84%
  • Reviews 69%
  • Momentum 62%
  • Popularity 65%

Square Marketing Pricing

  • Free Trial Available
  • Starts at $15.00.
Get Free Advice

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Basedriver logo
Email marketing software for subscriptions and services 4 Based on 1 Ratings
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What is Basedriver and how does it work?

Basedriver is email marketing software for marketers and editors of companies with subscriptions and services. The simple user interface does not require any technical knowledge. Automatic contact pressure management, do not spend too much or too little. Create multichannel campaigns from one environment. Automatically determine the chances of cancellation of subscribers. Remote collaboration in Basedriver with central campaign management. Campaign objectives, budget, and plan in one place. Increase the open rate and CTR through personalization.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 87%
  • Reviews 64%
  • Momentum 61%
  • Popularity 66%

Basedriver Pricing

  • Free Trial Not Available
  • Offers Custom plan.
Get Free Advice

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Blocks logo
Create visually appealing emails within minutes Write a Review
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What is Blocks and how does it work?

Introducing Blocks, the innovative AI-powered builder that revolutionizes the way they create their emails. Whether they're a marketing maven or a business tycoon, Blocks is designed to elevate their email game to a whole new level of efficiency and excellence. With just a click, Blocks grants they access to a vast suite of AI tools tailored for their specific industry. Whether they're in Tech, Fashion, Healthcare, or any other field, this AI-driven features will cater to their unique needs and deliver impeccable results. They've poured hours of research, analysis, and development into creating a platform that effortlessly adapts to their preferences and optimizes their email campaigns like never before. But what if their Email Service Provider (ESP) isn't listed? Don't fret this templates are compatible with most providers, ensuring seamless integration and hassle-free usage. And if they're uncertain, this team of seasoned developers is just a live chat away, ready to assist they on this user-friendly homepage. With Blocks, they can bid farewell to those endless hours spent on manual email creation. this intuitive AI algorithms understand the intricacies of their industry, curating templates and content that resonate with their target audience. From captivating subject lines to visually stunning layouts, Blocks has got it all covered. But that's not all - Blocks is constantly evolving, keeping up with the ever-changing landscape of email marketing. We pride ourselves on being at the forefront of innovation, constantly updating this AI algorithms to ensure they stay ahead of the curve.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 86%
  • Reviews 60%
  • Momentum 68%
  • Popularity 67%

Blocks Pricing

  • Free Trial Not Available
  • Starts at $16.00. Offers Free-forever plan.
Get Free Advice

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

EcoSend logo
The climate-conscious email marketing platform Write a Review
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What is EcoSend and how does it work?

Introducing EcoSend - revolutionise the way you communicate with their customers. With these advanced segmentation capabilities, users can craft more engaging emails that reach their target audience in the most efficient way, saving both time and money. Optimise email campaigns thanks to EcoSend's world-class energy-efficient infrastructure. This advanced segmentation feature allows users to target the right audiences at precisely the right times, while this optimised delivery system ensures that all the messages are sent out quickly and accurately. They believe in taking charge of communications so join us on our mission to reduce the environmental impact of email marketing! EcoSend is changing the way users do business. Reduce energy consumption, improve customer engagement and enjoy a seamless experience with EcoSend’s industry-leading technology and optimised energy efficiency. Go green with EcoSend – revolutionise communications today!

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 85%
  • Reviews 60%
  • Momentum 64%
  • Popularity 70%

EcoSend Pricing

  • Free Trial Available
  • Starts at $49.00. Offers Free-forever and Custom plan.
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MasterBase logo
Transform your business through process automation 4.8 Based on 4 Ratings
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What is MasterBase and how does it work?

MasterBase Process Automation Platform helps organizations transform information-intensive business processes, reduce manual work and errors, minimize costs, and improve customer engagement. And know the behaviors of each contact on your website, and then send you personal and relevant information, aligned with those tastes and preferences. You can generate different types of contact segments based on your profile data and behavior in the communications sent.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 87%
  • Reviews 66%
  • Momentum 60%
  • Popularity 72%

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10x your email deliverability Write a Review
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What is Vedamails and how does it work?

Introducing Vedamails a powerful email marketing platform meticulously crafted to meet the needs of businesses eager to champion dynamic customer engagement and growth. Vedamails stands out in the digital landscape with its focus on intelligent, data-driven email strategies and advanced automation. Designed for results-oriented professionals, Vedamails transcends traditional email marketing tools by combining user-friendly interfaces with robust analytical capabilities. This synergy enables users to not only distribute content but also to understand the preferences and behaviors of their audience. It's the edge businesses require to curate personalized experiences that resonate. Whether it's for nurturing leads, executing targeted campaigns, or enhancing customer retention, Vedamails provides a suite of features to create, manage, and optimize email outreach efforts seamlessly. From customizable templates that reflect brand identity to comprehensive A/B testing that hones messaging precision, Vedamails empowers marketers to execute campaigns with confidence and finesse. Furthermore, automation is at the heart of Vedamails' innovation streamlining workflow and ensuring timely communication without sacrificing the personal touch. Its intuitive triggers and segmentation options ensure their message reaches the right people at the right time, fostering meaningful connections that drive conversions. In essence, Vedamails is more than an email platform; it's a growth partner dedicated to amplifying the reach and impact of their communication strategy. For businesses poised to elevate their email marketing, Vedamails is the strategic choice for driving forward in the ever-evolving market landscape.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 91%
  • Reviews 60%
  • Momentum 63%
  • Popularity 65%

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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Astonish Email logo
ROI-centric Email Marketing Tool 4.9 Based on 14 Ratings
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What is Astonish Email and how does it work?

Astonish Email is an advanced email marketing with a focus on providing the users with the maximum ROI. The tool is easy to use and highly secure with 256-bit encryption. This ensures that all the data of the users remain protected at all times. Astonish Email also doubles up as a direct sales management tool that keeps the leads warm by helping companies to highlight their expertise via regular newsletters. With real-time statistics, reports about the performance of the campaign can be fetched which aid the decision-making process. Though one of the best features is the ability to directly copy contact data from the spreadsheet and paste it into the system. The tool can even de-duplicate the contacts when new ones are added.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 82%
  • Reviews 71%
  • Momentum 63%
  • Popularity 72%

Astonish Email Pricing

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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Seamailer logo
Personalized Email Marketing Success in Minutes Write a Review
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What is Seamailer and how does it work?

Seamailer is an outstanding tool designed to enhance personalized email marketing, helping businesses attract new customers, engage current audiences, and drive revenue growth. This all-in-one email marketing solution streamlines campaigns with remarkable efficiency and precision, ensuring reliable delivery to the target audience. Its fast email marketing and automation features effortlessly turn contacts into loyal customers. With Seamailer's intuitive RESTful API, SDKs, and comprehensive documentation, integrating email functionality into existing applications has never been simpler. This user-friendly platform allows users to focus on crafting engaging content and growing their brand while seamlessly managing the complexities of email marketing. Seamailer is more than just a tool; it is a trusted partner in achieving marketing success.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 90%
  • Reviews 60%
  • Momentum 64%
  • Popularity 67%

Seamailer Pricing

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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Increase your sales with Ubivox email marketing platform Write a Review
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What is Ubivox and how does it work?

Ubivox is an effective email marketing software that makes it easier for the user to design, write and send newsletters, marketing campaigns, as well as automated and transactional emails to the business customers. Email marketing is the most common yet effective marketing strategy and this platform deploys all the latest features to ensure that. Ubivox collects statistics of each newsletter, helps you avoid spam filters, thus aiding its users in delivering high-quality newsletters for their business. The tool allows users to take actions and evaluate their results, which helps them to boost their sales. Ubivox also helps you to drive traffic towards your website. The software comes with a simple interface which allows the users to design, write and edit newsletters without having any knowledge regarding programming languages like HTML or CSS. Ubivox provides all that is needed for email marketing under one roof from advanced segmentation to statistics and evaluation of the generated results. The modern and reliable technology used by this application helps its users to know the size and structure of their customer base, providing them room for growth.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 96%
  • Reviews 60%
  • Momentum 60%
  • Popularity 60%

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  • Free Trial Not Available
  • Starts at $39.00.
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Elite Email logo
Doing Email Properly 4.4 Based on 17 Ratings
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What is Elite Email and how does it work?

Eliteemail is a full-featured email marketing platform for startups and small businesses. Eliteemail offers end-to-end Windows email solutions. Subscriber management, image library, template management, and reporting/analytics are all available in one place with this online Email Marketing system. Forever, up to 500 contacts are free. There is no time limit. There is no need to use a credit card. All of our templates are totally customisable, and using our drag-and-drop editor, you can quickly and easily create a professional-looking email. With only a few clicks, you can add articles, photographs, coupons, links, and customize your color schemes! Create your email using our drag-and-drop editor, and our system will adjust the content to fit exactly on any PC, smartphone, or tablet. Don't wait to see how effective your emails are. Our reports are updated in real-time, giving you a comprehensive picture of who is reading your emails and what they are interested in. With our customisable sign-up forms and pop-up buttons, you can easily upload your existing lists and capture new contacts.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 80%
  • Reviews 68%
  • Momentum 61%
  • Popularity 80%

Elite Email Pricing

  • Free Trial Available
  • Starts at $15.00. Offers Free-forever plan.
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Pricing Insights for Email Marketing Software

  • The Average Cost of a basic Email Marketing Software plan is $17 per month.

  • 45% of Email Marketing Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 42% offer a Freemium Model Allows users to access basic features at no cost..

List of Email Marketing Software

PRODUCT NAME SW SCORE AGGREGATED RATINGS
GoZen Growth GoZen Growth 84 0
ReachEngine ReachEngine 84 0
Mailforge Mailforge 84 4.3
SendFox SendFox 83 4.7
Tellody Tellody 83 4.6
HoppyCopy HoppyCopy 83 5
Intelliclick Intelliclick 83 3.3
SALESmanago Email Marketing SALESmanago Email Marketing 83 0
Hotsol Hotsol 82 0
Instiller Instiller 82 5

Overview

An Email marketing software helps a marketer to create and enhance their email marketing program. It is a service-based software that allows the marketer in building email templates send emails to a large number of people at a time and enables the marketer to promote their product through segmented email campaigns. The role of email marketing is not just sending emails, and it goes way beyond that. It helps to initiate responses thereby maintaining customer loyalty, helps to create brand awareness among potential customers which increase sales in due time.

Email Marketing Software Buying Guide: A Comprehensive Overview

Email marketing software is a critical tool for businesses looking to engage with customers, nurture leads, and drive conversions. With countless email marketing platforms available, selecting the right software can be overwhelming. This guide provides key insights to simplify the decision-making process.

Understanding Email Marketing Software

Email marketing software enables businesses to automate and manage email campaigns, track performance, and engage with subscribers. By centralizing customer data and interactions, these tools allow for personalized messaging, boosting engagement and improving conversion rates.

Key Features to Consider

  • Email Campaign Automation: Automate drip campaigns, triggered emails, and follow-ups based on user behavior.
  • List Management: Organize and segment your audience into targeted lists to personalize messaging for different groups.
  • Template Builders: Use drag-and-drop editors and customizable templates to design professional-looking emails.
  • Analytics and Reporting: Monitor open rates, click-through rates, and conversions to measure campaign effectiveness.
  • A/B Testing: Test different subject lines, content, and designs to optimize email performance.
  • Integrations: Ensure compatibility with other marketing tools like CRM systems, eCommerce platforms, and social media.
  • Compliance and Deliverability: Features to ensure email campaigns comply with regulations like GDPR and optimize email deliverability rates.

Choosing the Right Email Marketing Software

Consider the following when selecting an email marketing tool:

  • Business Needs and Scale: Small businesses may prioritize affordability and simplicity, while larger companies might need advanced automation and integrations.
  • Ease of Use: Choose software with an intuitive interface that minimizes the learning curve for your marketing team.
  • Cost Structure: Evaluate different pricing plans (per email, per subscriber, or flat rate) and consider scalability as your list grows. Customization: Look for flexible options to personalize templates and campaigns for your brand.
  • Customer Support: Check the availability and quality of customer service and educational resources provided by the vendor.

Implementing Email Marketing Software

  • Set Campaign Goals: Define objectives like increasing open rates, boosting conversions, or nurturing leads.
  • Evaluate Options: Shortlist platforms based on your business size, budget, and desired features.
  • Test and Optimize: Utilize free trials or demos to assess each platform’s features.
  • Prepare Content and Lists: Ensure your email content is ready, and your subscriber lists are clean and segmented.
  • Track and Analyze: Continuously monitor your email performance and adjust strategies based on analytics.

Popular Email Marketing Software Options

  • Mailchimp: A versatile and user-friendly tool with powerful automation and reporting, ideal for small to medium-sized businesses.
  • Constant Contact: Best known for its ease of use and strong customer support, it suits small businesses and nonprofits.
  • Sendinblue: Offers email marketing alongside SMS marketing and powerful automation features at competitive pricing.
  • ActiveCampaign: Known for advanced marketing automation and CRM capabilities, great for businesses seeking personalized messaging.
  • AWeber: Provides simple automation, list management, and a user-friendly interface for small businesses.

Selecting the right email marketing software can significantly improve your digital marketing efforts. With the right tools, you can easily create, automate, and analyze campaigns to engage customers and drive conversions. Focus on features that meet your business needs and choose a platform that integrates well with your existing tools. Implement email marketing software thoughtfully, continuously measure performance, and optimize campaigns for sustained success in reaching your target audience.

Features

Typical Features

Instagram Ads

Has an inbuilt tool to set up an Instagram marketing campaign

Facebook Ads

Has an inbuilt tool to set up a Facebook marketing campaign

Google Remarketing Ads

Allows for retargeting your customers via Google Display Network to increase conversions

Abandoned Cart Email

Sends email to customers who have failed to check out their cart items

Mobile App

Helps your team to stay top on the business everywhere

Delivery by Time Zone

Subscribers receive the email at the exact time they are in their timezone.

Send Time Optimization

Helps to find the best sending time to engage with your customer

Sign Up Forms

Build sign up forms to allow website visitors to join your mailing list

Free Stock Photos

Provides a library of free stock photos for commercial use

RSS to Email

Helps users to receive any new updates or the latest news from the website

Predesigned Email Templates

Provides a library of templates to build an email

Email Scheduling

Scheduling an email on a specific time or auto-responding to an action

Contact List Import

Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually

Click Map

Allows tracking user click activity and how they interact with email

Real-time Email Editor

Helps to view the email while editing at the same time

Document Library

Central repository to manage your assets like Images, PDF files, etc.,

List Segmentation

Segregates the customers into smaller groups enabling the user to send targeted emails

Drag and Drop Editor

Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface

A/B Testing

Compares two versions of your website to see which one performs better

Template Management

Enables the user to create templates and modify and customise them later

Spam Check

Verifies the content of emails so that it doesn't end up in the spam folder

Mailing List Management

Segregates the customers into smaller groups enabling the user to send targeted emails

Event Triggered Email

Sends emails to targeted customers based on their activities

Drip Campaigns

Ability to send emails with respect to time or user actions

Click-through Tracking

Keeps a track of links in the email opened by the customer

Auto-Responders

Ability to send automated emails to the contacts subscribing to the list.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Contact Management

Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.

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