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What is MailerLite and how does it work?
MailerLite’s email marketing solution empowers people of all skill levels to create professional campaigns from start to finish at affordable pricing. Their intuitive drag and drop editors and templates make it easy to build newsletters, websites, landing pages, pop-ups and more. All without coding!. With MailerLite's powerful and free drag and drop website builder you easily create a personalized website to share your blog or brand Connect with your audience and grow your business using features like automation, surveys, e-commerce tools, A/B testing, segmentation, and an always-growing list of integrations including Wordpress, Zapier, Magento, Shopify, and more. MailerLite provides educational content like monthly webinars, tutorials and marketing guides along with fast 24/7 live customer support and a Forever Free plan.
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97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is SendPulse and how does it work?
SendPulse is a multi-channel marketing platform delivers your message to your target audience via email, push notifications, SMS and Facebook Messenger, making your presence felt in your users’ inboxes, phones, web browsers, and social media accounts. In addition, you can also use SendPulse software to send transactional emails to your users via SMTP. These auto-generated emails are used for sending booking confirmations, order updates, notifications, and subscriptions to your user-base. You can create response email campaigns using the drag and drop editor for crafting adaptive emails using over 130 free templates. SendPulse also offers a subscription form feature that is extremely helpful in creating a database of users.
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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is AWeber and how does it work?
AWeber is an email marketing platform that many experts and those with the technical know-how have referred to as one of the best e-mail marketing platforms. The Email marketing software (EMS) keeps on impressing with outstanding autoresponder and its features. The EMS helps companies turn passive customers into loyal customers with live customer support via email marketing, and automation tools allowing you to choose from 100 readymade templates that run instantly and add custom tags without you having coding knowledge. The email marketing software is a popular marketing solution for the most demanding e-mail marketing operations. The platform is equipped with a better-automated autoresponder that simplifies engagement and interaction with the customer better. The system also offers advanced integration features, with crucial business platforms and tools such as WordPress, PayPal, Zendesk, and WordPress. Customer service is also one the strong point of Aweber. The company has a team of highly qualified, responsive and efficient email marketing experts. For newcomers to e-mail marketing, AWeber regularly offers live webinars for training and routing. It also provides users with data and report which will enable them to make better decisions develop and implement better strategies to succeed.
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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Constant Contact and how does it work?
An email marketing software that makes your marketing campaign more powerful with its intuitive features. Its easy-to-use drag and drop interface helps you customize and build attractive looking email templates that best suits your business and audience. Its autoresponder feature allows you to send personalized emails to the right people at the right time. With Constant Contact, just add your contacts to the automate list, and it’ll automatically send them a scheduled series of pre-configured emails that will keep your audience engaged with minimal efforts. Its email tracking tools keep you updated with who’s opening, clicking or sharing your emails or social media posts in real-time.
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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is MailChimp and how does it work?
Create targeted email or ad campaigns by connecting with MailChimp, an email marketing software that specializes in making sure that your emails reach the right people at the right time. It targets your customers based on behaviour, preferences, previous purchases and also sends a series of emails with just a single API request. MailChimp enables you to reach a wider audience with its ad campaigns on Google, Facebook and Instagram. It also provides you with advanced reporting features which lets you access your sales, revenue or any other report from anywhere, anytime. Its mobile app features a number of intent-based templates that lets you create and send campaigns directly from your phone.
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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is GetResponse and how does it work?
With GetResponse, watch your marketing campaign earn better returns than ever before. Create contents that your audience can’t ignore by customizing any of the 500+ predesigned templates or create a new one from scratch on your own. You can also choose from more than 1,000 free iStock images to give your email a more professional touch. GetResponse allows you to design emails that would look perfect on every device, so that you’re always delivering perfectly formatted emails. Its Perfect Timing feature ensures that your message enters your contacts’ inbox when they’re most active, so that your email is never lost or buried among other emails.
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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Benchmark Email and how does it work?
Benchmark is an email marketing tool that aims to help you generate more leads and get a better ROI on your email marketing campaigns. The drag and drop editor allows you to easily create emails by moving images and content blocks into different places. All the edits you make in the email template are reflected in real time so you can see what your email will look like as you're creating it. Benchmark’s emails take advantage of the responsive design properties so your emails are automatically optimized for whatever device you’re reading them on. Benchmark also includes image editing capabilities in its email editor, so you can add effects, stickers, and messages with a range of different fonts. Benchmark also offers social media features, as well as list management functionality, while enabling you to track the success of your campaigns and produce data based on these metrics.
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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Kit (formerly ConvertKit) and how does it work?
Kit is the email-first operating system designed to help creators grow their businesses effortlessly. With tools like customizable newsletters and landing pages, Kit lets creators reach new fans, capture emails, and keep audiences engaged. Build meaningful relationships by tagging and segmenting subscribers, creating personalized emails that feel like conversations. Kit’s easy-to-use templates eliminate the need for a website, while the Creator Profile becomes a central hub for fans to explore your content and products. Collaboration is a breeze with Recommendations, where other creators can feature you in their emails to grow your list. Kit simplifies automation with a visual builder, making it easy to map out audience engagement and respond to interactions instantly. Seamlessly integrate with platforms like Squarespace and Patreon to centralize your efforts. Plus, grow your revenue with programmatic ads and brand sponsorships tailored to your audience. Kit makes growing your business simple, rewarding, and impactful.
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Kit (formerly ConvertKit) Pricing
94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Zoho Campaigns and how does it work?
Zoho Campaigns helps you to send content-rich emails and makes your email marketing campaign more effective. Its pre-designed templates and drag-and-drop editor lets you create and send attractive newsletters within minutes. Its marketing automation tools let you send follow-up emails easily and keep your audience engaged. With Zoho Campaigns, get insightful and detailed reports about your campaign performance that will help you take informed decisions. It also helps you make your email look more personalized and dynamic, so that every subscriber feels the message is only for them. It also conducts A/B Testing between two versions of your campaign to find out which one is more effective.
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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is CleverReach and how does it work?
CleverReach is web-based email marketing software for managing email campaigns and contacts. A cloud solution that helps companies around the world create and analyze email marketing campaigns. The email marketing campaign software with its strong experience in a targeted marketing campaign, helps you create impressive email marketing campaigns by managing up to 250 recipients and send up to 1000 messages per month, for free. With this platform you can better visualize your platform in real-time reports: simply evaluate the performance of your campaign with intuitive reports and monitor the success of your newsletters in real time. With CleverReach, you can be sure your newsletters will easily open on any device. CleverReach now has more than 210,000 customers in 152 countries. It solution offers excellent value for money, leading-edge technology and a wide range of interfaces for content management, customer relationship management and storage systems. The solution is easy to configure and ready to use in minutes. It is supported by first-rate customer service and support.
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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Elastic Email and how does it work?
Elastic Email is an intuitive email marketing software, using which users can generate engaging emails and also code their own templates in HTML form. The particular solution can be used to manage contact and recipient lists, besides scheduling the timing of individual marketing campaigns. An autoresponder functionality within the particular facilitates seamless connectivity with the prospect base without any manual operation. The solution enables companies to create unlimited numbers of web forms for effective lead capturing. With the pre-designed templates, offered by Elastic Email, organizations can generate landing pages of their own and accumulate multiple leads in real-time. Companies can add tags to contacts and segregate them into multiple groups using relevant parameters and bespeak content and promotional approach for better conversion. Moreover, by using Elastic Email, admin users get access to “n” number of sub-accounts that they can add within their user accounts and get the emails segmented as per their type or clients.
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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Robly and how does it work?
Robly is a robust email marketing platform that provides swift solutions to individual companies while the latter is entirely focused on the business. With more than 8 years of experience, Robly ensures 5x list growth by replacing the traditional sign-up widget with its exit intent pop-up feature. Furthermore, when OpenGen, RoblyAI and RoblyEngage work together, companies can witness a 50% lift in openings. It also promises companies with more proprietary and open-generating technology than any other email marketing platform. Furthermore, companies are also enabled to boost open rates with one click. It allows companies to deliver each email individually and most preferably on time. Robly as an email marketing platform further improves deliverability rates, besides making it simple to slice and dice the lists for precise targeting, testing and optimisation. Organisations can track website visitors behaviour and tag & segment by prospects, customers and interests. Other notable features of Robly include campaign building, landing page building and reports. Ora A full-fledged managerial suite for your business projects Ora is an all in one project management platform, helping out teams run different types of businesses, products/services. Powerful add ons like Epics, Recurring Tasks, Task Relationships and List Actions offered by Ora help users to organise their projects in folders. Also, the most innate Kanban and Scrum solution in the industry is provided by the same. Trusted by 23000+ companies from all around the world, this platform provides completely customisable solutions for individual project management. Furthermore, with Ora users can import any project in seconds. The platform allows individuals to add clients as observers to the projects, thereby keeping the latter in the loop. A dedicated chat facility is also available with the same, featuring channels, DMs, video calls, GIFs as well as emojis. Furthermore, by using the agenda filters of Ora, business leaders can specify projects/tasks to individual team members accordingly. Integrated resource planning, time tracking & estimates, reports & time analytics along with team-based collaboration/notifications are other essential features found within.
Read moreSW Score Breakdown
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Campaign Monitor and how does it work?
An email marketing software that fuels your email marketing campaign with its intuitive drag-and-drop interface. Create emails with its email app-builder and make them look more attractive with hundreds of professionally designed templates. With Campaign Monitor, send timely emails to keep your customers engaged with its unique visual journey designer. It mines your customer’s data and sends them relevant emails that suit their individual interests. It also taps into the behavioural data of your customers that helps in building a one-to-one relationship with every subscriber. It offers you a number of tools that helps you in growing your email list and reaching a bigger audience.
Read moreSW Score Breakdown
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Brevo and how does it work?
Brevo's all-in-one email marketing and CRM suite empowers businesses to manage customer relationships seamlessly via Email, SMS, Chat, and more. This user-friendly platform automates marketing efforts, driving sales and strengthening customer connections. The free ebook offers valuable automation tips and tricks, enabling users to maximize their marketing potential. Integrating with over 150 leading digital tools, Brevo stands out as the most approachable CRM, chosen by growing businesses for its high value and ease of use. The flexible pricing model, based on usage rather than contact number, ensures accessibility for businesses of all sizes. Brevo's unparalleled customer support is available in six languages across various channels, with phone support offered for Business and Enterprise plans. Advanced features include centralized management of sub-accounts, priority SLAs, and comprehensive resources for developers. Brevo truly exemplifies a supportive partner, providing robust digital solutions that grow with their business.
Read moreSW Score Breakdown
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Emma and how does it work?
Emma is an Email Marketing platform to enhance sales in business. A unique platform to create and send emails with advanced functions such as personalization, segmentation, and automation that is accessible to your team. It has A/B Content Testing to make your content simple, and precise, create landing pages for your email with drag and drop editor. A dashboard is available that helps to enhance your customer's experience and brand loyalty. The software has hundreds of pre-built apps and integrations, and used by 50000 teams plan, deliver, and optimize targeted email campaigns.
Read moreSW Score Breakdown
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Campaigner and how does it work?
Campaigner software is an email marketing platform that uses a visual drag-and-drop builder to generate targeted email campaigns. It enables you to create dynamic content depending on the engagement, purchase behaviour, or custom fields, and to track workflows using conditional statements and third-party triggers. Campaigner allows you to experiment with campaign design and delivery times. Subscribers can be scheduled and segmented according to their specific interests. It works with Magento, Salesforce, and other platforms. With responsive landing pages, completely configurable forms, hundreds of connectors, and webhooks from your own web setup, you can build your audience. Through data-driven automation, you can optimize your ads for conversions, measure what generates money, identify your top customers, and better keep them. As the goal of your automation campaign, you can construct workflows with actual conversions into sales, sales value, or the number of sales. Subscribers can be enrolled in workflows that smoothly transition them from one step of the lifecycle journey to the next. You can also use useful, contextual data and dynamic material to customize your communication with your audience.
Read moreSW Score Breakdown
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is iContact and how does it work?
iContact is an advanced email marketing platform having easy-to-use tools that will help you grow your audience, construct stunning emails, customize your replies and computerize your relations. It comes with toolkits that you require as a small business owner to grow your audience and connect with them proficiently. They have simple tools to match your entrepreneur mind. The enterprises can now create perfect emails from scratch or can use the in-build templates. In addition, they can create their sole space online with aesthetic and meaningful content that matches your niche. You can now automate your email replies with welcoming emails, anniversary emails, acceptance mails, and more with iContact. You can also build multi step fostering emails for new subscribers to guide them through the entire process. These new subscribers will turn into buyers. You also have the option to optimize your delivery time and send emails during crucial times. Their plan ranges from 75 dollars to 700 dollars a month purely depending upon your target and goals. In addition, they also provide a free trial to analyze their features.
Read moreSW Score Breakdown
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Stripo.email and how does it work?
Stripo.email allows you create HTML email templates for your business without needing any knowledge of coding. These email templates can be built using Stripo.email’s HTML email editor, and its library drag-and-drop blocks, which make up the different elements of the email, and can be saved for resuse. The templates are all built with responsive design, so they are optimized to work on any device. You can easily test the design of each template to make sure they have the look and feel you want, as well as working perfectly on a technical level, and fitting in with your brand. Stripo.email allows you to import email templates from other services you have used in the past. It also features native integrations with popular email clients including Mailchimp, Campaign Monitor, GetResponse, Outlook Braze, Constant Contact, SendGrid, and Gmail.
Read moreSW Score Breakdown
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Vero and how does it work?
Vero is a futuristic marketing software, helping out businesses to get access to a variety of messaging tools that can be used to reflect the true picture of the integrated products in real-time. Rather than syncing data, Vero is capable of getting access to data, directly. Whether it is stored in Airtable or in a data warehouse like Snowflake. Further, simple drag and drop template designs integrated within, make it easy for businesses to create attractive content without writing a single line of code. Also, if users have their own HTML templates, they can import them within the platform and edit those using Vero’s HTML editor. A Workflows feature equipped within, helps businesses visualise their customer based messaging experience, besides creating and updating customer-specific journeys in real-time. The particular feature also includes a visual canvas that enables users to build any event-driven messaging scenario as per need. These messaging scenarios help businesses onboard new users, increase engagement and improve user retention.
Read moreSW Score Breakdown
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Mailrelay and how does it work?
Creating and sending emails and managing campaigns based on subscriber behaviour statistics – that’s what the MailRelay email marketing software assists you with. The pre-existing HTML templates allow you to create professional newsletters without having to acquire any technical know-how. These newsletters and email campaigns can then be sent directly from your mail client using the MailRelay SMTP server. The IP Ranges services of this email marketing software helps in improving the delivery rate of your email campaigns using automated tools for blocking spam and suspicious emails. The proprietary technology used by MailRelay for analysing customer behaviour, tracking subscriber views and clicks, as well as accessing user information, such as browser and location provides useful insights about the behavioural patterns of your user base.
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Typical Features
The Average Cost of a basic Email Marketing Software plan is $17 per month.
45% of Email Marketing Software offer a Free Trial , while 42% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
MailerLite
|
98 | 4.7 |
SendPulse
|
97 | 4.8 |
AWeber
|
96 | 4.3 |
Constant Contact
|
96 | 4 |
MailChimp
|
95 | 4.4 |
GetResponse
|
95 | 4.5 |
Benchmark Email
|
95 | 3.9 |
Kit (formerly ConvertKit)
|
94 | 4.4 |
Zoho Campaigns
|
94 | 4.3 |
CleverReach
|
93 | 3.9 |
An Email marketing software helps a marketer to create and enhance their email marketing program. It is a service-based software that allows the marketer in building email templates send emails to a large number of people at a time and enables the marketer to promote their product through segmented email campaigns. The role of email marketing is not just sending emails, and it goes way beyond that. It helps to initiate responses thereby maintaining customer loyalty, helps to create brand awareness among potential customers which increase sales in due time.
Email marketing software is a critical tool for businesses looking to engage with customers, nurture leads, and drive conversions. With countless email marketing platforms available, selecting the right software can be overwhelming. This guide provides key insights to simplify the decision-making process.
Email marketing software enables businesses to automate and manage email campaigns, track performance, and engage with subscribers. By centralizing customer data and interactions, these tools allow for personalized messaging, boosting engagement and improving conversion rates.
Consider the following when selecting an email marketing tool:
Selecting the right email marketing software can significantly improve your digital marketing efforts. With the right tools, you can easily create, automate, and analyze campaigns to engage customers and drive conversions. Focus on features that meet your business needs and choose a platform that integrates well with your existing tools. Implement email marketing software thoughtfully, continuously measure performance, and optimize campaigns for sustained success in reaching your target audience.
Typical Features
Segregates the customers into smaller groups enabling the user to send targeted emails
Ability to send emails with respect to time or user actions
Enables the user to create templates and modify and customise them later
Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.
Segregates the customers into smaller groups enabling the user to send targeted emails
Provides a library of templates to build an email
Keeps a track of links in the email opened by the customer
Scheduling an email on a specific time or auto-responding to an action
Ability to send automated emails to the contacts subscribing to the list.
Verifies the content of emails so that it doesn't end up in the spam folder
Helps to view the email while editing at the same time
Sends emails to targeted customers based on their activities
Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually
Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface
Central repository to manage your assets like Images, PDF files, etc.,
Build sign up forms to allow website visitors to join your mailing list
Compares two versions of your website to see which one performs better
Helps to find the best sending time to engage with your customer
Allows tracking user click activity and how they interact with email
Subscribers receive the email at the exact time they are in their timezone.
Helps your team to stay top on the business everywhere
Sends email to customers who have failed to check out their cart items
Helps users to receive any new updates or the latest news from the website
Allows testing different variations of multiple webpage elements to find the best one among them
Has an inbuilt tool to set up a Facebook marketing campaign
Provides a library of free stock photos for commercial use
Allows for retargeting your customers via Google Display Network to increase conversions
Has an inbuilt tool to set up an Instagram marketing campaign
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