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What is VerticalResponse and how does it work?
VerticalResponse is a solution that provides your business with the necessary capabilities to create, implement and track a successful email marketing campaign. Using this solution you can create professional looking emails customized to the look and feel of your brand –– and are optimized for every device –– in just a few minutes. With the scheduling functionality, you can automatically set the email to send at the time that is right to your business. You can also use VerticalResponse to automate the time that your emails are sent to your contacts. VerticalResponse helps you boost revenue and improve conversion rate by directing your visitors to a custom landing page. To create these emails, you don’t need to have any coding knowledge. All you need to do is select a template, edit and publish. This solution also enables you to track the success of your campaign by monitoring open rates, clicks, devices, and locations.
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Sender and how does it work?
Sender.net is email marketing software tailored for e-commerce and small business marketing. It is highly focused on user-friendly experience and interface, with features for automating processes and boosting email marketing response, which aim to save users 2x time to send beautiful newsletters. Sender brings in a wide range of features for email marketing providers like WYSIWYG email editor, drip campaigns, autoresponders, and more.
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Mailjet and how does it work?
Mailjet is an online email marketing platform that provides smart tools to make email marketing easier for organizations, businesses, professionals, and enterprises. It enables the users to track, send, and deliver transactional emails easily and effectively to promote growth and enhance the user experience of their company. Mailjet is a cloud based software that facilitates creation of responsive emails by utilising pre-defined templates, and enables collaboration with teams for easy maintenance of the work. It additionally enables the user to target clients by providing features to send relevant emails and for increasing the customer’s experience. You can monitor actionable insights and the performance to further enhance your progress. With its smart tools, it proves to be an ideal software for SMB and enterprise organizations and developers. Users additionally get features like contact management, A/B testing, auto responders, click map, event triggered mail, click through tracking, and spam check. It further can be integrated with more than 100 pre-developed apps and can be used to access newsletter templates, SMTP relay, analytics tools, and APIs with any plan. The platform offers a free trial version with upto 6000 emails per month apart from a wide range of premium plans to choose from.
Read moreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is EmailOctopus and how does it work?
EmailOctopus is an email marketing tool that enables businesses to design, launch, and manage email campaigns besides looking after promotions simultaneously. The software offers a rich set of customisable marketing templates that enhance the user experience in real-time. Its innovative and simple design is packed with an array of features that help users create impactful email campaigns. EmailOctopus helps users grow their clientele and mailing lists by importing existing customer details and providing customisable forms that ads to ensure a boost in the overall numbers as well. Moreover, this intuitive software lets users put their campaigns on autopilot to reach and welcome subscribers in an instant. At present more than 54,000 organisations depend on the same with their regular business process monitoring. Data stored within EmailOctopus is absolutely secure, guided by a well-thought cookie policy, privacy ideas and GDPR rules.
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is rasa.io and how does it work?
The rasa.io software is an email marketing platform that allows you to send tailored emails to the customers. The customers mailing list can provide the further information. The members will communicate with the customers in a variety of ways, but email will always be the most effective and dependable way to keep in touch with them. It generates compelling content and may send emails according to the audience's preferences. The customer can categories the emails and track their performance using open and click rates using Rasa.io. They offer a comprehensive library of sources built-in, allowing quickly to pull in the content for each client without leaving the platform. Within this platform, the customer may provide responsibilities and rights to additional users and simply switch between accounts. Their analytics tables can assist in providing data-backed marketing strategy recommendations to the clients. It works with Zapier, Salesforce, MailChimp, and other services. They enable to send a custom-curated newsletter to each and every person on the email list. The more tailored experience is, the better results will be. With rasa.io, may also acquire a variety of real estate and small business options.
Read moreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Cakemail and how does it work?
Cakemail is an impressive email marketing software that can be used by enterprises to monitor individual contacts, provide highly personalised email communication, track down activities and generate meaningful analytics as well. It helps in creating beautiful emails regardless of the device used by individual receivers. With Cakemail, users can convert a normal message into a personalized one, by adding in the name of their client, specific messages, contexts related to relevant activities and more. Contacts can be easily imported within the software as a whole or in a partial manner including the names of those who are more relevant. With segmentation facility, messages can be sent to targeted groups. The software helps in tracking the delivered email, along with their open and click rates besides where else it was forwarded to. List hygiene feature within Cakemail, removes the unsubscribed email addresses and the ones which are invalid. Cakemail is in compliance with PIPEDA to promote data privacy.
Read moreSW Score Breakdown
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Moosend and how does it work?
Moosend has all the necessary tools to help you automate email marketing, right from newsletters to drip-feed campaigns, with a single easy-to-use app on the go. The drag-and-drop campaign editor lets you create eye-catching newsletters that are responsive on every device. Apart from creating your own automation workflows and syncing up data, with Moosend you can also access track your campaign performance in real time using basic to advance performance reports. The segmentation feature of this platform lets you divide your database such that the right message gets delivered to the right people with every email you send out. Their hourly monitoring of server reputation also ensures that the delivery rate for your emails does not fall short of 97 per cent at any given time.
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is SendX and how does it work?
SendX helps to create attractive looking, personalised emails to connect with users. The emails can be scheduled and tracked to get a more viable feedback. It also has Push Notification feature which allows you to send notifications to customers even when they are not visiting the page. With Push notification, one can easily notify the customers about the new offers, new products and lucrative deals. SendX provides a special feature of Email Drip Sequence with which emails can be sent after regular time intervals. This helps to remain in continuous contact with the customers. SendX also enables the marketer to trigger emails on the basis of what the customer is doing on the website.
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Polymail and how does it work?
Polymail software is a platform used to increase your productivity with conversations. Customize emails with message templates and can share with your team. Gain insights with conversations with detailed profile and company info for your contacts. Schedule meetings with calendar and manage work with comments and mentions in email conversations. It integrates with Slack and Salesforce. Marketers, Small and Medium companies make use of the software.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Pinpointe and how does it work?
Pinpointe is a cloud-based email marketing platform that allows B2B marketers to target and personalize their emails based on the behavior, interests, and attributes of their prospects. It assists marketers in nurturing and delivering higher-quality chances to sales teams, as well as analyzing results with less marketing effort. Pinpointe's sophisticated automated emails (autoresponders) and trigger campaigns can help you maximize your marketing efficiency. Autoresponders have been demonstrated to boost performance by more than 100%. You may construct super-flexible autoresponder programs and send trigger campaigns based on the behavior of your prospects. You can create an automated drip series with different filters for each email. You can even set up autoresponders to send messages on behalf of multiple employees. Pinpointe's new ‘smart-segments' allow you to precisely target your prospects. By integrating behavioral data, demographic data, and custom field values you create, you may establish your own segment criteria. Furthermore, you may boost the effectiveness of your email marketing efforts by automatically including social follow, share, and like buttons.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is FireDrum Email Marketing and how does it work?
FireDrum is an email marketing solution for businesses of all kinds that is hosted in the cloud. It is a package that includes email design, list management, member reporting, and campaign reporting.Users can build emails using a drag-and-drop interface in the FireDrum editor. Users can also use the Pixabay interface to add photos to their emails. Users can import contacts from CSV files and create split lists based on member information such as age and geography using the list management tool.In real time, users may monitor the open and click-through rates of their email campaigns. FireDrum also interacts with social networking sites such as Twitter, Facebook, and LinkedIn, allowing users to follow subscriber actions. Users can also include social network sharing icons in their emails, allowing recipients to share campaigns with their friends and family.With the FireDrum editor, users can easily design emails using a drag-and-drop interface. Users can also use the Pixabay interface to add photos to their emails. Users can import contacts from CSV files and create split lists based on member information such as age and geography using the list management tool.
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FireDrum Email Marketing Pricing
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Vision6 and how does it work?
Vision6 is an intuitive email & SMS marketing and automation software that helps marketers and agencies with email campaigns to convert prospects into loyal customers. It provides a class-leading email designer, pre-designed templates and high-quality stock images for the marketing content. The software comes with a simple drag and drop feature, workflow automation and a dedicated support team. Vision6 boosts the effectiveness of the campaign by using text messages with detailed and informative emails. Users can collaborate their email feedback with Vision6 and use the data for future strategies. It provides a marketing calendar that assists teams to work parallel with their project timelines and maximize resources. The software’s marketing automation allows users to set a combination of email and text messages based on their customers’ behaviour. Vision6 offers interactive graphs that make it easy to monitor all the data in real-time. Users can also see the performance updates of the teams with a percentage view, click maps and in-depth reporting features.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is DirectIQ and how does it work?
DirectIQ is an easy to use tool that helps users deploy email marketing campaigns within seconds. Both locally stored and online contacts can be imported within a few clicks. Based on the demography of the contacts, segmented and targeted email campaigns can be created. The tool also allows the tracking of valuable report metrics. These include the number of recipients contacted, geo-tracking, and number of successful deliveries. Alongside, an intuitive dashboard provides a consolidated view and features such as campaign scheduling, templates, and segmentation. Users who are looking for customized templates have also been catered to through the DirectIQ Friendly Editor. Additional features include subscriber management, social media integrations, API automation, inbox delivery, and more.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Wishpond and how does it work?
Wishpond is a lead generation and marketing automation platform that helps companies to scale their business and attract more customers. The platform enables users to create and test professional-looking, beautiful landing pages within minutes using its drag and drop editor. They can even add customisable popups, sidebar forms, overlays and more on every page, generating more leads. Wishpond allows users to run sweepstakes, Instagram promotions, photo contests and more to build a list of followers that can be converted into loyal customers. The platform supports marketing automation over which it automatically nurtures leads based on real-time activity. Powerful lead profile details are also available. Brands can also use the referral suite of Wishpond to run a bonus entry contest, create a waitlist or embed a leaderboard that facilitates engagement and promotes awareness on time. Finally, Wishpond includes intuitive email marketing tools that enable companies to send emails on the go.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is OpenMoves OM3 and how does it work?
OpenMoves OM3 is a performance marketing platform developed to assist you in accelerating your company’s growth rate. It offers the right mix of search, SEO, social, and marketing automation to boost your bottom line. OpenMoves OM3 is a smart platform for online product sales that includes a PPC approach for Paid Search and Paid Social that uses a funnel technique to reduce your Cost Per Acquisition (CPA) and increase your ROI. It assists you in creating advertising campaigns and landing pages that convert visitors into clients and generate leads. It also offers a SEO search feature, which examines and monitors the site and enhances Google search and KPI reporting for you. Users can utilise drag-and-drop tools to compose, send, and target emails, and the data is integrated with Google, Social Media, CRM, and Web Platforms using this platform. It will help you maximise leads and overall success with anything from technical advice to on-page and off-page variables. Additionally, users can create social media strategies that can improve brand recognition, engagement, and other quantifiable business outcomes.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Emercury and how does it work?
Emercury is a customer marketing software, developed to assist businesses utilise email marketing to contact, convert, and keep consumers. It helps you in beginning your campaign with a specific lead action which will enable you to create a highly customised answer for nearly any marketing circumstance. With Emercury, you can create email newsletters, campaigns, and triggers depending on your contacts' activity. You can segment your audience so that they only see what they want to see and send customised emails to your lists in bulk and keep track of them with their cutting-edge tracking and management features. Additionally, you can respond with messaging that is tailored to your consumers' actions. Using Emercury, it becomes simple to set up a broadcast message to reach your subscribers. It offers a Drag and Drop template editor and lets you send customised messages to ensure that each communication is tailored to the specific needs of your consumer. Furthermore, users can sync their data to and from over 2000 sales and marketing tools, collaboration applications, forms, customer care platforms, social media, and more with Emercury.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is EasySendy and how does it work?
EasySendy is an advanced email marketing software with multiple facilities. The software features autoresponder, subscribe/unsubscribe option, helps in managing mailing list as well as automates template management. The software features image library, WYSIWYG Email Editor and has dynamic content. Reporting and analytics features allow exporting email campaign reports and generate subscriber list reports. EasySendy allows delivering context-based email marketing campaigns and boost email open rate. It features suppression list management, process bounce & complaint emails, tag email templates, enhance email delivery by switching IP pool etc. You can send emails from multiple email address.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Mailify and how does it work?
Mailify sets it apart by tying up the dual functionalities of email and sms marketing in a single application. Users can create quick email and SMS marketing campaigns, automate their functionalities, and measure the results in real-time by monitoring the crucial metrics. Alongside, an easy-to-deploy newsletter has been provided that enables users to create newsletters in a few clicks. Mailify also helps to reduce the bounce rates by automatically correcting invalid email addresses. The ability to create elegant newsletters via the inbuilt EmailBuilder tool give life to marketing campaigns. Performance can be boosted further by analyzing the impact of the campaigns via Google Analytics and the ability to geotrack the readers. All in all, Mailify is a modern-day smart tool with multiple functionalities.
Read moreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is MarketingPlatform and how does it work?
MarketingPlatform is an Email Marketing and Marketing Automation platform used by Danish eCommerce successes such as Kids-World, kino.dk, Primo Tours, AV-Cables and Olivers Petfood. The FlowBuilder takes the planning and the execution of your communication to the next level. Unlike anything else available today, we have taken our time to evaluate how they can enable the time you spend to be creative, more fun, and more productive.
Read moreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Mailercloud and how does it work?
Mailercloud is a smart and sophisticated email marketing tool that enables you to get the most out of your emailing system by letting you create, send, and monitor your email campaigns with simplicity. It offers smart and simple features that let you eliminate any hassles and expand your business with improved engagement and growth. With Mailercloud, you get mobile-ready newsletter templates that let you create and deliver professional email newsletters along with a drag-and-drop email design generator that eliminates the hassle and allows you to create engaging templates. With Mailercloud, you can enhance your email campaigns and substantially boost your open and click rates. It offers custom domains to help you develop your company by promoting brand consistency and trust. You can increase your sender reputation by getting a dedicated IP that is exclusively used for your business. You can make your clients feel unique by including personal information such as their business name and can send your emails in the time zone of your subscribers. Additionally, to personalize your messages, you can create new and distinct segments.
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The Average Cost of a basic Email Marketing Software plan is $17 per month.
45% of Email Marketing Software offer a Free Trial , while 42% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
VerticalResponse
|
91 | 3.7 |
Sender
|
90 | 4.3 |
Mailjet
|
90 | 3.9 |
EmailOctopus
|
90 | 4.5 |
rasa.io
|
90 | 5 |
Cakemail
|
90 | 4.4 |
Moosend
|
90 | 4.2 |
SendX
|
90 | 4.5 |
Polymail
|
90 | 4.5 |
Pinpointe
|
89 | 4.5 |
An Email marketing software helps a marketer to create and enhance their email marketing program. It is a service-based software that allows the marketer in building email templates send emails to a large number of people at a time and enables the marketer to promote their product through segmented email campaigns. The role of email marketing is not just sending emails, and it goes way beyond that. It helps to initiate responses thereby maintaining customer loyalty, helps to create brand awareness among potential customers which increase sales in due time.
Email marketing software is a critical tool for businesses looking to engage with customers, nurture leads, and drive conversions. With countless email marketing platforms available, selecting the right software can be overwhelming. This guide provides key insights to simplify the decision-making process.
Email marketing software enables businesses to automate and manage email campaigns, track performance, and engage with subscribers. By centralizing customer data and interactions, these tools allow for personalized messaging, boosting engagement and improving conversion rates.
Consider the following when selecting an email marketing tool:
Selecting the right email marketing software can significantly improve your digital marketing efforts. With the right tools, you can easily create, automate, and analyze campaigns to engage customers and drive conversions. Focus on features that meet your business needs and choose a platform that integrates well with your existing tools. Implement email marketing software thoughtfully, continuously measure performance, and optimize campaigns for sustained success in reaching your target audience.
Typical Features
Has an inbuilt tool to set up an Instagram marketing campaign
Has an inbuilt tool to set up a Facebook marketing campaign
Allows for retargeting your customers via Google Display Network to increase conversions
Sends email to customers who have failed to check out their cart items
Helps your team to stay top on the business everywhere
Subscribers receive the email at the exact time they are in their timezone.
Helps to find the best sending time to engage with your customer
Build sign up forms to allow website visitors to join your mailing list
Provides a library of free stock photos for commercial use
Helps users to receive any new updates or the latest news from the website
Provides a library of templates to build an email
Scheduling an email on a specific time or auto-responding to an action
Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually
Allows tracking user click activity and how they interact with email
Helps to view the email while editing at the same time
Central repository to manage your assets like Images, PDF files, etc.,
Segregates the customers into smaller groups enabling the user to send targeted emails
Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface
Compares two versions of your website to see which one performs better
Enables the user to create templates and modify and customise them later
Verifies the content of emails so that it doesn't end up in the spam folder
Segregates the customers into smaller groups enabling the user to send targeted emails
Sends emails to targeted customers based on their activities
Ability to send emails with respect to time or user actions
Keeps a track of links in the email opened by the customer
Ability to send automated emails to the contacts subscribing to the list.
Allows testing different variations of multiple webpage elements to find the best one among them
Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.
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