Smile.io Alternatives: Top 10 Customer Advocacy Software in 2025

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Tapfiliate is a tracking software for affiliate programs where users can create their own affiliate programs in minutes. It makes use of rewards and tracking while incentivizing the affiliates that users choose. It also sports advanced social media sharing, making it highly relevant for both E‑commerce and SaaS companies. The tool can be integrated within the existing technological ecosystem within minutes, including ecommerce tools such as Woocommerce, Shopify, Wordpress, and 30 more platforms. Recruiters can add affiliate links via an invite URL, either manually or via the SSO or API. Marketers can choose to send emails through Tapfiliate itself or create drip campaigns with their existing marketing tools. Info and content such as banners, text links, videos and social posts can be added to affiliates before they are shared. This provides complete brand control for users. Other handy features include Affiliate Autopilot, elegant tracking links, personalized codes for affiliates, and more.

Open Loyalty is an online loyalty program management software that enables businesses to create personalised loyalty programs which ultimately helps them to increase new roll-ins and retain existing customers on the go. It is a flexible and modular software where users can choose the desired building blocks and mechanics accordingly, to create personalised loyalty programs and drive accurate engagement levels. Businesses can also add new touchpoints and features to get access to an unlimited amount of data. The software even includes a loyalty accelerator of its own to launch loyalty programs faster, within a few weeks. Open Loyalty comes with a headless architecture that lets businesses concentrate on delivering consistent customer experiences without any limitations. The solution also features a robust API that enables users to integrate it with their preexisting tools and apps in real-time. Moreover, with Open Loyalty, users don’t even need to worry about software upgrades, as its headless architecture takes care of everything.

Referral SaaSquatch is a loyalty, referrals and rewards management platform that companies use to reward their brand advocates, build loyal communities and enhance revenue growth. At this platform, companies can create, monitor and segregate intuitive loyalty programs to turn their best customers into long-term advocates. In addition, companies can also create individualised loyalty programs based on customers’ behaviour and purchase history. Robust insights and detailed analytics offered by Referral SaaSquatch, showcases individual loyalty programs that have been proven beneficial. These analytics can also be used to detect intuitive channels and locations suitable for creating effective marketing strategies. Also, stringent privacy policies abided by Referral SaaSquatch helps companies to keep their referral, partner and other loyalty programs completely safe and compliant, throughout. Moreover, GDPR, SOC 2 and EU Privacy Commission compliance mechanism followed by the same greatly reduces all chances of fraud and data loss in an efficient manner.

ERIN hopes to enhance and streamline employee referrals for businesses. It allows the customer's staff to manage their employee referral program and employees to make better referrals faster. It has Bonus tracking and smart referrals AI that suggests potential candidates among their contacts and sends notifications for quicker results. By utilising the workforce for referrals, recruitment costs are reduced significantly. They promote the customers' brand identity and culture by customising their mails and the ERIN portal. The product features automated emails, real-time notifications, participation incentives, ATS integrations, a Dashboard, Referral Management tools, and more. Users can add their contacts from their phone, LinkedIn, Gmail and Outlook account to suggest referrals. There is enough scope in the product for transparency and allows users to access data about referrals, hirings, and bonuses. The product also includes the app used by the staff to refer their contacts anytime, anywhere.

Referral Rock is a marketing tool that empowers companies to leverage the benefits of referral marketing by automating the ask. With a pack of handy features that are aimed at saving time, it is possible to launch full-fledged campaigns within days. Users can run various types of referral programs such as Refer a Friend Program, Partner Program, and Influencer Marketing Program. Friend referrals include two-sided rewards for both the referral and the friend. Partners use their connections to introduce users to new customers, while Influencers use their reach to give users greater brand awareness. Referral Rock easily integrates with the existing workflow of users with the help of refer-a-friend widgets, registration pages, and sign up processes with Facebook and Google. Members of all referral programs can also be effectively engaged with statistics of their impact, notifications of activities, and email campaigns that keep them posted.

Nut Tree is where big things happen even for the smallest marketing team. As a professional who understands the value of brand awareness, they know the challenges that come with growing their online presence. It can be overwhelming, time-consuming, and just plain exhausting. At Nut Tree, they know that their brand is their biggest asset. That's why they've created a platform that harnesses the power of their biggest Nuts their advisors, advocates, and fans. These are the people who truly believe in their brand and want to see it succeed. With Nut Tree, they can easily connect with them and leverage their expertise to take their brand to new heights. Gone are the days of struggling with a small marketing team. With Nut Tree, they can make their team feel like a big one with just one click. This user-friendly interface allows them to easily access and collaborate with their Nuts, making their job a whole lot easier.

ExpertVoice is an online advocacy marketing platform that is designed to boost product awareness and drive sales for business houses. Through this platform, organisations get access to the world's largest community of powerful product experts, and get their brands advocated across multiple channels. ExpertVoice allows businesses to transform retail sales associates into knowledgeable advocates for their brand by training them with first hand surveys and product experiences. The software also helps in driving sell-in and sell-through for individual products. With the e-commerce advocacy module, enterprises can get credentialed expert advocates to curate product reviews for them. They get to collaborate with influential experts, who can put products on test and offer detailed reviews about the same. This way brands get to generate a power-packed e-commerce experience for themselves, teamed with enhanced sales and decreased returns. ExpertVoice also creates a connection between brands and experts, possessing detailed knowledge about individual sectors. Organisations can launch product based campaigns to enhance product recommendations, besides authentic user reviews.

Extole is an effective online marketing platform that enables brands and businesses to get new customers through loyalty and referral programs and grow their business. The platform helps to identify and engage with advocates online and offline with creative and relevant rewards. The tool comes with pre-built sharing and referral templates including visual editing of the end-to-end referral content for an on-brand experience. It comes with personalized share codes and incentives to present efficient and attractive offers to the customers. The streamlined referral experience on the platform makes it easy for consumers to share. Users can handle multiple types of rewards, both internal and external. It allows brands to give rewards with coupons, gift cards, loyalty points, and much more with the help of an automatic reward engine. Businesses and brands can delight their customers with the tested reward offers and provide support for international rewards as well. The tool allows brands to customize rewards for each campaign and to track which incentive works better.

Prefinery is a comprehensive referral marketing software that helps businesses to boost their leads through various referral programs. It is a customer acquisition platform for brands, helping them make individuals aware of their new product launches. The platform provides accurate solutions for running a pre-launch waitlist campaign. Whether the company is launching a SaaS app or a mobile app, it offers the most secure, customisable and reliable solution on the market. The platform also provides an easy way to launch a refer-a-friend program for Saas or a Mobile app. It integrates easily with companies’ existing websites or favourite landing page providers, including Instapage, WordPress, Squarespace, Webflow and many more. Prefinery also offers closed beta programs to test the market performance of each product. The platform helps to generate and deliver unique invitation codes with just a simple click. Lastly, Prefinery can also be used to create a viral waiting list for video game launches that rewards people on referring to their friends.

ReferralCandy affiliate marketing software helps online stores or e-commerce sites to run their referral program, in an efficient way. This is an e-commerce store plugin and is very easy to use and setup. The software extends its support to an array of platforms. It comes packed with powerful analytic tools to help users take better informed decisions. No need to seek the help of developers for customizing the referral program according to your needs or preference. Reports can be generated on the campaign performance. ReferralCandy is backed with excellent technical support and brilliant customer service. Users can easily do multi-level tracking using it.

SleekFlow a centralised messaging platform, developed specifically for sales, support, and marketing teams to provide excellent customer service. It improves consumer engagement on their preferred channels and shortens conversion cycles to promote growth rate and increase revenue. With in-depth marketing data and personalized drip messages, you can automatically retarget your consumers using Sleep Flow. To better service your consumers, you can collaborate with your coworkers in real time across all communications channels. With SleekFlow, you can simply forget about switching applications and effortlessly combine social profiles and sell across all communications channels simultaneously. Users can assign responsibilities to employees and utilise instant messaging applications in conjunction with internal notes and multi-staff logins. With SleekFlow, customers can be segmented, filtered, and labelled to send customised communications, delivery updates, and holiday wishes with a single click. To automate the whole customer interaction process, you can use keywords, time, and language to route discussions to the appropriate teammate and see their contact information, purchase history, and lead stage. SleekFlow can be easily integrated with Salesforce, Google Sheets, Typeform, Stripe and many more platforms.

boomtime believes that inside every small business is big business. Capture more leads from your website and optimize the customer journey to maximize the value of your visitors. Rainmakers manage their prospective clients, assigning ENGAGE nurturing campaigns with just a click. Mine your email system for the last year, adding contacts to your email list and CRM, then constantly monitor your email system for new contacts.

S Loyalty is highly praised support team to help the most out of S Loyalty. Its understandable that the difficulties of managing a rewards program and can help ease the experience when it comes to starting a new program or migrating to S Loyalty. Easy to Create a beautifully branded loyalty program, designed just for Shopify and BigCommerce.

LoyaltyLion is a data-driven loyalty and engagement platform that powers the ecommerce growth. It has premium features like Loyalty Page Editor, Loyalty tiers, Recommendations Board and much more. It Seamlessly integrates with famous tools like Shopify, Magento, Hubspot, Mailchimp etc.

CrewFire software is a platform used to increase brand engagement on Social Media. The software offers tools to upload new content, products, or posts and can comment them to increase impressions for every piece of content you publish. The Community feature used to connect and form relationships with one another through ambassador programs for better conversions. Marketers, Small and Medium companies make use of the software.

Affiliate and referral programs can be powerful tools for businesses looking to expand their reach and increase revenue. At Partnero, the software offers customizable programs that gives the complete control over every aspect of the program. With the affiliate and referral programs, one have the ability to set own terms and design a partner portal that reflects the brand identity. This level of customization ensures that the program is tailored to meet the specific needs and goals. First and foremost, these programs can help to build strong relationships with other businesses, partners, and customers. By incentivizing them to promote the products or services, are creating a mutually beneficial relationship that can lead to long-term partnerships and loyal customers. Moreover, affiliate and referral programs are a great way to increase brand awareness. By tapping into the partners' or customers' networks, expose the brand to a wider audience that may not have been reached through traditional marketing efforts. This can lead to an increase in website traffic and potential sales.

Givex Loyalty is a software that offers businesses a POS, loyalty, gift card and stored value ticketing solutions. These solutions help them to drive sales, understand customers better, reward and excite customers and make informed business decisions. Givex Loyalty improves businesses’ abilities to gain new customers, using proven tools like e-Gift, Gift Cards and customer incentive campaigns. They can also track their success by getting information in real-time. The software helps users in retaining existing customers while improving loyalty with them. It makes it easier for them to find business-critical customer areas, send customers relevant information, targeted offers and useful rewards as well as monitor their success online. The software provides more than 400 types of reports along with analytical tools that offer crucial insights into customer behaviour, along with intelligence in internal operational efficiency. Finally, Givex Loyalty can also be integrated with multi-channel systems to get actionable data across users’ entire businesses.

Antavo delivers a comprehensive loyalty program technology for omnichannel and eCommerce, combined with next-gen in-store functionalities. Drive any business KPI you need. Build a loyal community, increase your social media presence, and even discover brand advocates. In addition to strong eCommerce capabilities, Antavo offers a variety of in-store technologies, including the Mobile Wallet and the Loyalty Experience Kiosk. Share your values and establish long-lasting brand love by rewarding customers for recycling, interacting with your products, writing reviews, or referring friends.

GrowSurf is undoubtedly the best referral software for technology companies and sectors alike. The software makes it increasingly convenient to automate customer acquisition while involving the lowest possible costs a B2B or a B2C can afford for the same. GrowSurf has been specially designed keeping in mind the modern-day companies that require instant referral solutions. Growing B2B SaaS becomes a lot more engaging and easier with referral programs that also garner a large number of customers attracted mainly to the offers. The GrowSurf software works as a background application and keeps tracking active referrals in real-time by attaching itself to the client’s sign-up flow. Automated rewards make the process execution faster and with GrowSurf’s advanced integrations, clients can subject their customers to entirely automated gift cards, monthly and weekly discounts, cash payouts/cashback and significant account credits simply with a few clicks. The list of recipients for these rewards can always be modified and updated according to real-time requirements.