Smile.io Alternatives: Top 10 Customer Advocacy Software in 2025

VaultPro offers a powerful performance marketing tool that is powered to a large extent by AI. The intelligence that drives the campaigns offers various recommendations based on the user activity and marketing performance. It also suggests auto-optimisations which can be enabled with just a click. By using the tool, marketers can understand the customer pain points and improve their marketing efforts. With the level of intelligence VaultPro offers, marketers can put in more effort in the strategy of the campaigns instead of seeing countless reports. It offers completely white-labelled software that can be customised and tweaked as per your needs. All the campaigns can be tracked and optimised in real-time, making it highly efficient. This is a great platform for affiliate marketers that want greater control and transparency over all their ads. Alternatively, ad agencies and networks can make use of VaultPro for their clients as it offers full customization of the tool.

Introducing wiink, a next-gen referral program designed to drive engagement and optimize growth. With wiink, businesses can gratify their customers' loyalty and turn their community into a powerful growth engine. This program provides a gamified system that rewards customers for completing referrals. Complex algorithms calculate how customers interact with campaigns and adjust rewards accordingly. Brands track the progress in real-time and control the program with specially designed marketing tools. At wiink, provide clients with powerful marketing features that turn simple referrals into meaningful experiences. Not only are customers encouraged to generate leads, but they also become ambassadors for brand, promoting products and services virally. With each referral, customers can receive points, vouchers, or discounts, as well as VIP access to exclusive events.

ReferalMagic is a referral tracking application for SaaS websites. The software helps users to leverage referral marketing on their businesses to grow faster. Users can setup and run referral programs on their websites in a few minutes, free from the headaches of technical details. ReferralMagic would help in tracking incoming referrals, visits and conversions and also provide reports based on the referral program on the dashboard. The application is limitless, when it comes to number of visitors that can be tracked and it allows multiple referral campaigns to be run at the same time with different criteria and rewards. ReferralMagic campaigns are easy to set up and a reward management system allows users to manage it and get their rewards instantly. ReferralMagic has a readily available user support detailed with helpful articles with step by step guides to help solve the common issues. ReferralMagic can be integrated to any system using API and webhooks.

EarlyParrot is a tool used to integrate referral marketing solution for SaaS, E-Commerce, and Email list building. Easy to install and gamify your campaigns. Reward your referrers with a coupon code, a secret link, a downloadable or an account upgrade. Block disposable emails, confirm all social media shares via IP tracking. Import your existing customers via CSV list. The software integrates with Drupal, Magento, WordPress, and more.

Zuberance contains a panel of advocates and ambassador marketing experts. It is one of the most preferred and revered word-of-mouth marketing companies, providing a lot of tools for proper advocacy along with reviews and stories that are entirely authentic and reliable. Zuberance also makes it easier to generate ample lead referrals, most of which undergo successful and rather profitable conversions. The questions posed by prospective leads are all answered by direct brand advocates and client security is something that is quintessentially taken care of. Further, the performances are tracked in real-time, offering brands a real-time idea of how their advocacy is performing and being accepted by the immediate audience. Advocates, initially, are identified and contacted through surveys and email replies that also includes social listening and direct engagement. And are then given multiple options to mobilise client brands through positive reviews, positive content, referrals and even communities. Zuberance then analyses and optimises the collective performance with ample suggestions for improvising the campaigns.

InviteReferrals is the best referral software for mobile apps. It helps businesses to grow and acquire new customers through referral marketing. Trusted by more than 20,000 customers, many renowned brands have tasted the success of referral marketing through InviteReferrals software. Its usage is pretty simple. Customers need to invite friends through the referral program, and friends need to accept the invite and install the app. This referral software then sends coupons to the referrer over email for driving a referral install. The Referral Program Widgets adapt themselves automatically according to the platform like a tablet, desktop or mobile. Moreover, this software also features an intuitive customer referral program analytics which includes invites filtered by several referral channels. It tracks every step of the program, from shares to clicks to successful conversions. InviteReferrals also provides an editor that helps with a complete referral campaign designing and execution. InviteReferrals promises to deliver 65% new business and offers 16% higher lifetime value.

CoLoyalty provides an AI-driven eCommerce loyalty platform designed to retain top customers and attract new ones. By collaborating with other stores, businesses can implement a joint loyalty program, enhancing redemption opportunities and drawing in fresh clientele. CoLoyalty enables the creation of a branded loyalty page to embed on websites, increasing program awareness and boosting redemptions. AI technology determines VIP levels and allocates loyalty points accordingly, while on-site widgets simplify point access and redemption for customers. The platform sends notifications and redemption reminders through various channels to keep customers informed about their points. Partnering with WyseMe further enhances the loyalty program by listing stores and launching on-site campaigns that appeal to top shoppers. CoLoyalty effectively reduces customer acquisition costs, increasing lifetime value and brand visibility. It offers comprehensive marketing solutions that empower brands to deliver more value and choices to their customers.

Friendbuy is an intuitive referral marketing platform that accelerates customer acquisition and loyalty for the world’s most innovative brands. Referrals are the best channels for dynamic business growth including the highest LTV and lowest CPA. The platform’s refer-a-friend programs, offer unsurpassed ROI, expanding their reach and transforming customers into loyal and engaged brand advocates. Growth marketers use this platform to refine user experience and boost revenue by rapidly testing and validating the factors that drive their customers to purchase and share. Friendbuy understands the importance of an interconnected ecosystem of marketing and automation tools. Once integrated, the team of Friendbuy makes it possible to connect it into data warehouses, subscription billing platforms, and business intelligence. Also, its best-in-class Customer Success and Onboarding Experts think out-of-the-box to get growth marketers going with best-practice implementations, run high-performing campaigns and referral contests. Friendbuy’s robust reporting and analytics suite reveal metrics that matter. Not only this referral marketing platform works with billion-dollar brands but also with startups.