Lytics

About Lytics

Lytics is a customer data management platform built for businesses and marketing teams to improve performance by leveraging essential data to make relevant adjustments. This decision engine uses machine learning to interpret the needs of individual consumers and enable marketers to deliver a seamless and intuitive experience across multiple channels. With features that enable its users to transform data into meaningful customer journeys, Lytics provides exceptional insights for real-time improvements. It enables users to gain first-party insights by using sophisticated data science technology and create intelligent user profiles that are fully secure. Moreover, Lytics automated decision making with the help of AI to segment, suggest and extract the most relevant content based on prevailing market trends. Furthermore, it hones the existing marketing technology ecosystem by activating marketing channels in real-time. As an intelligent decision engine, Lytics comes equipped with services like Identity Resolution, enabling users to target anonymous and known customers with relevant campaigns in real-time. With more clever features like Behavioural Scoring, content affinity, audience segmentation, and product recommendations, Lytics enhances the overall business process management in an efficient manner.

Screenshots & Videos

Pricing

Free Trial Not Available
Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

87%
Reviews

88%
Momentum

66%
Popularity

82%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

24/7 (Live rep), Online

Lytics Features

Show Feature Explanation

Show Missing Features

Customer Data Platform (CDP) Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

87%

Audience Builder

Allows to segment the customers/subscribers using attributes and personas.

Behavior Tracking

A tracking tool that facilitates fostering positive customer reaction

360-degree Customer view

Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Data Enrichment

A value-addition process of improving lead quality with new attributes.

Data Source

Import customer data from several sales and marketing channels

GDPR Compliance

Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Email Marketing

Helps to do email marketing and customizes emails to make a good impression to audiences

Multi-step Marketing

Create a campaign flow or storyboard by adding numerous campaign elements.

Identity Graph

Create a correlation between individuals with identical match groups.

Data Orchestration

Automated process to integrate and sync data across multiple marketing channels

Hyper Targeting

Delivering Ad content to extremely relevant interest group segments.

Data Cleansing

Helps in verifying/correcting/modifying inaccurate or coarse data from database

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Lytics Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Core CDP Custom

Features

360° Unified profile
Segmentation builder
Engagement scores
Engagement segments
Website personalization
Reporting

Intelligence Custom

Features

360° Unified profile
Segmentation builder
Engagement scores
Engagement segments
Website personalization
Reporting
Journey canvas
Campaign import
Content graph
Insights
Prediction scores
Content recommendations

Automate Custom

Features

360° Unified profile
Segmentation builder
Engagement scores
Engagement segments
Website personalization
Reporting
Journey canvas
Campaign import
Content graph
Insights
Prediction scores
Content recommendations
Journey automation
Next best experience Decisioning
Delivery optimization

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 11/06/2020 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Lytics Pricing

Lytics Alternatives

View All Lytics Alternatives

73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

BSI CDP Build on Solid Customer Data read more

Get Free Advice Lytics Vs BSI CDP

77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Zylotech Self Learning B2B Customer Data Platform read more

Get Free Advice Lytics Vs Zylotech

78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Acquia Marketing Cloud Digital Experience Platform for Content, Community read more

4.2 150 user ratings

Get Free Advice Lytics Vs Acquia Marketing Cloud

78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Captain Metrics Personalize and automate your marketing read more

Get Free Advice Lytics Vs Captain Metrics

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Lexer Customer Data Platform (CDP) for Retail read more

4.8 36 user ratings

Get Free Advice Lytics Vs Lexer

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

LeadSpace Customer Data Platform for B2B Sales read more

4.4 170 user ratings

Get Free Advice Lytics Vs LeadSpace

70% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

euromessage CDP Concentrate and Balance the Customer Data Easily read more

Get Free Advice Lytics Vs euromessage CDP

72% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Decide AI Intelligent Customer Data Platform read more

4 1 user ratings

Get Free Advice Lytics Vs Decide AI

81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Able CDP Know where each of your customers come from read more

Get Free Advice Lytics Vs Able CDP

70% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Gravito CDP Privacy Data Customer Platform read more

Get Free Advice Lytics Vs Gravito CDP

Lytics Reviews

User Rating

4.1/5 (Based on 134 Ratings)

Rating Distribution

Excellent
31.3%
Very Good
56%
Average
9.7%
Poor
1.5%
Terrible
1.5%

User Sentiments

Effective Audience Segmentation, Ease of Use, Extensive Integrations, Excellent Customer Support

Limited Reporting Functionality, Occasional Performance Issues, Complex Customization, Slow Integration with Existing Systems

Do You Use Lytics?

Write a Review

Review Summary

Lytics is lauded for its user-friendly interface, ease of implementation, and comprehensive data collection and analytics capabilities. Users appreciate its ability to track customer behavior across multiple channels and devices, providing valuable insights into customer preferences and behavior. Additionally, Lytics' segmentation and targeting features are praised for enabling personalized marketing campaigns that drive higher engagement and conversions. However, some users have reported occasional technical glitches and a need for more robust reporting capabilities.

Pros

Comprehensive customer data platform for personalized marketing and tailored customer experiences.
Realtime data collection and analysis for accurate insights into customer behavior.
Easy integration with existing tech stack and smooth data synchronization.
Robust data security measures ensure privacy and compliance.

Cons

Steep learning curve for some users, requiring initial assistance or training.
Limited customization options for certain features, affecting tailored implementations.
Occasional system latency reported by users during peak usage times.
Pricing may be a concern for startups and small organizations with limited budgets.

Lytics Reviews

AI-Generated from the text of User Reviews

Did you find this information valuable?

YES NO