Lytics Reviews

Lytics has significantly improved our marketing effectiveness and customer engagement. Lytics empowers us to thrive and deliver exceptional customer experience through its decision engine and cloud connect features. Highly recommend!!

In a competitive market, Lytics has helped us to stand out and deliver personalized digital experiences. So I have not faced any dislike yet, I am satisfied with the results.

Lytics solves the problem of building 1-to-1 marketing campaigns. It also benefits us by focusing on behavior insights and advanced data science allowing us to deliver personalized marketing at scale. Overall great experience with Lytics!

Ease of use, our marketing team have picked up the platform very quickly. Speed of the platform also very good. Modelling tools very marketing freindly

Nothing yet the platform works as expected.

Great Platform

Fast customer segmentation, fast dat ingestions, pre built integrations to get the data out easily.

The platform and the customer service is excellent

Currently, we don't have any dislikes with Lytics

We can engage our users in a clear and concise way, show relevant messages and content

We could kick this off quickly without a ton of overhead and begin collecting data on our customers and their interactions with our web properties. Based on that data, we could make informed marketing decisions and see ROI beginning almost immediately after implementation.

The only downside is that it requires some forethought on how you want to set up your relationships, and it takes a little time to correct if you don't do it right. This scenario is certainly not a showstopper. It is possible to make the needed corrections; however, the Lytics team is engaged and makes sound recommendations upfront to prevent this from occurring, if possible.

We were looking to make more informed marketing decisions based on user behavior and insights around our customers. As previously mentioned, we already see ROI across multiple marketing campaigns.

As a marketer, the best part of Lytics is the customized programs available for each individual part of the company, as well as each individual customer. Not only does Lytics allow me to target based on demographic information, but it also gives affinities and items that wouldn't typically be found on marketing websites.

Since I use Lytics across so many mini-sites, I wish there were more design aspects to customize - often, it seems as though the pop-ups look extremely similar. It would be awesome if we could incorporate interactive elements like polls, videos, etc. in the slide-out boxes to "break up the noise" and encourage users to click.

If you're struggling to reach specific audiences, Lytics is definitely for you. It will only improve your communications by adding another touch point in reaching the intended client. Another important consideration is the fact that you can use Lytics for more than just website marketing - we, for example, use it in creating email audiences to use in Message Central.

We've been able to reach targeted customers on a new level - a new touchpoint. This has opened many doors for us in communicating with clients who might not respond via email or other channels. Additionally, the "audience" creation tool has been integral in targeting customers through email (via Message Central); it has allowed us to create specific campaigns to extremely specific audiences (i.e. those with a high affinity, unique demographic info, etc.)

My favorite part about Lytics is that you can come up with any target and create an audience based on any of your requirements.

One thing that I don't like about Lytics is the organization, it would be nice to have a folder to put all individual projects/assignments into.

We are reaching more people than we imagined with different audiences found in Lytics.

I like how easy it is to use- we can train our jr. marketers who have no experience with coding or SQL skills and they can actually implement and stand up their ideas. Easy to test. If an effort isn't as successful as you think it could be, then pause it and try something different. It empowers all.

We struggle with identity resolution, but that is mostly on our end and how our CRM system identifies a single profile- it just doesn't jive well with Lytics. I also do not like the lack of feature development. I think Lytics really needs to consider more client facing development and features. We have 9 clients that we support within the Agora umbrella and they always ask what the latest Lytics features are. We consistently struggle to answer this.

Lytics allows teams that want to target a certain group of people to create the audience themselves and export via CSV. This has been very helpful with out Telesales groups as they are charged every time they want a new "list pull" from our CRM team. The CSV export allows them to include any data fields they want, they also use Epsilon 3rd party data about the customers household, income, spending habits etc.. to allow the sales teams to have a more informed conversation with their potential buyers. It still impresses me about how many different ways people use Lytics and see the benefits. Almost every day, there is a new idea that we help implement.

Being able to use Lytics as a customer intelligence hub to trigger messaging in other digital channels. I also believe the dynamic audience features will help us get a much better picture of our web content and who is accessing it

No integration to Dynamics CRM and ClickDimensions

What problems are you solving with the product? What benefits have you realized?

Being able to use Lytics as a customer intelligence hub to trigger messaging in other digital channels. I also believe the dynamic audience features will help us get a much better picture of our web content and who is accessing it

No integration to Dynamics CRM and ClickDimensions

Very soon we will be providing more contextual content and personalized experiences for those users visiting our site. Need to finish channel implementations once we have been upgraded

Lytics is a unique software because you are able to use it to create multiple touch points to your customers while utilizing a multitude of data variables and sources. Additionally, it pulls together demographic and customer data in a clean and simple user interface. Lastly, the Lytics team is always willing to help set up audiences, analyze data, and make suggestions. Lytics has helped our bottom line by increasing our revenue an additional $50,000. This is money we would've otherwise been unable to attain.

The main thing I dislike is in regards to the user interface. When you publish a campaign, there is no way to turn it off fully (or archive) unless you set an "end date". We like to keep our campaigns up and determine the success on a week by week basis, so some stay up longer than others. In this case, when we finally are ready to turn them off, we can only "pause". When a campaign is paused it stays in the "Published Campaigns" section and can get clogged up. This is a small hiccup in an otherwise easy to use and clean interface.

Consider the data that you can source from Lytics alone and the possibilities are endless. Add on the easy to use interface and support team and it's a no brainer. For those looking to push their bottom line or just find an additional touch point to reach customers, Lytics is the software for you.

We are using Lytics to create targeted marketing campaigns and increase our omni-channel presence to our customers. We are able to use Lytics audiences to target customers via the web, email, and even print!