PathFactory Alternatives: Top 10 Marketing Analytics Software in 2025

Oviond is a customizable digital platform that collates users' marketing data on a single dashboard, which is very simple to use. It saves users' time and helps them build better dashboards, marketing funnels, and reports. The platform allows users to integrate their marketing data to the platform and then create data visualizations, optimize, and automate reporting on key performance areas across campaigns and digital platforms. Since all data is in a single place, users can quickly evaluate their spending and calculate their investment return. Users can create comprehensive, intuitive dashboards using corresponding data to share with their customers and also internally within the team. Users can monitor, share, and report all their marketing data on a unified platform to give everyone the correct KPIs, trends, and drill-downs. They can start with existing templates, and once they are used to the platform, they can custom build their dashboard. Users can create reports of the highest standards from scratch. It automatically handles weekly, monthly, and annual reporting.

CB Insights helps inform their strategic decisions with data and real-time market intelligence. Their intelligence platform is powered by millions of data points, giving them a comprehensive view of the market and their competition. With CB Insights, they’ll gain insights into the growing industries that are ripe for competition, as well as industries to avoid, so they can make smart decisions. Additionally, they’ll have a better understanding of where industry leaders are investing, allowing them to stay ahead of the competition. CB Insights is their go-to source for analytics that secure growth and inform decision-making.

DataMyth takes the reins. This revolutionary software is designed specifically for marketing agencies, providing them with automated analysis and reports in just 3 seconds. We know that as a professional in the industry, their time is valuable. That's why they’ve made it this mission to simplify and streamline the reporting process for them. With DataMyth, they can easily gain actionable insights to optimize their campaigns with just a single click. No more digging through data and trying to make sense of it all DataMyth does the work for them. But this software offers more than just efficiency. With these comprehensive reports, they can enhance their campaign efficiency by identifying changes in performance and the exact reasons for those changes. This means they can make informed decisions to further improve their campaigns and drive even better results for their clients. DataMyth isn't just a tool it's a game changer for marketing agencies. By automating the analysis and reporting process, we free up their time to focus on what matters strategizing and delivering effective campaigns for their clients.