PathFactory Alternatives: Top 10 Marketing Analytics Software in 2025

GreyMetrics is a marketing analytics software. It's used to build reports and dashboards. The software has a drag-and-drop tool for data widgets, allowing users to generate bespoke reports and manage data presentation as needed.Monitor statistics and download reports as PDFs or password-protected emails.Its vast list of features includes - Create reports/dashboards using industry-standard report templates. Create custom reports using drag and drop. All your marketing data in one report - Generate reports with a single click data from 20+ integrations for marketing. Create bespoke reports by dragging and dropping data widgets. For quick start they have over 25+ pre-defined templates for standard reports, made along with consultation with industry experts. One of their most beneficial features is their live marketing dashboards – allowing you to monitor data from everywhere, provides samples for all integrations and helps you build beautiful visualizations without prior design skills.It automatically creates multilingual reports in GreyMetrics in 9 different languages. Customize and download your reports in PDF format or send them through email with password protection. Create reports and connect accounts in one click.

FunnelFlux Pro is the ultimate platform for tracking marketing campaigns across Facebook, Google Adwords, Taboola, email activities, and more! With its intuitive visual interface, users can create both simple and complex journeys to monitor every step of their marketing efforts. Imagine tracking and analyzing page visits, clicks, and conversions—plus much more—all from one place. FunnelFlux Pro’s advanced user-tracking capabilities span multiple platforms, offering an unparalleled view of the real lifetime value of advertising campaigns. Its innovative JavaScript handles cookie-free and redirectless tracking seamlessly, adhering to the latest browser privacy standards. Users can also build backend actions directly into their funnels, pushing engagements to email systems, sending notifications, or making API requests. Think of it as the perfect blend of Zapier and FunnelFlux, providing a powerful yet user-friendly solution that takes care of the technical complexities, so marketers can focus on what they do best—creating engaging content and growing their brands.

Blogalyzer is a content marketing performance monitoring tool that helps users visualize their efforts and manage their content marketing channels with minimal clicks. By giving users access to historical data, the tool can also churn out intuitive metrics related to acquisition, conversion, and audience in a single click. It can also automatically report on the progress of all marketing efforts with the help of automatic weekly email reports and dashboards that enables users to make data-driven decisions. Users can simply log in with Google Analytics and download their blogs. They can also access a unique table that showcases weekly and monthly growth. With relevant data for content marketing, they can access a blog’s data in a centralized location. The tool even optimizes their acquisition and distribution channels and allows users to understand the source of their traffic, the keywords that they should target, and the right time to redistribute an article.

Voluum affiliate marketing and advertising campaign optimization tool offers a centralized management facility. You can track, monitor and optimize all your affiliate campaigns using this advanced cloud-hosted tracking tool and receive extensive analytics from all possible sources. Traffic distribution can be managed, employ Artificial Intelligence tool to give your campaign performance a boost and also conduct A/B tests properly. Voluum affiliate marketing software features highly collaborative tools, SSL for custom domains, and there is no need to get bothered with server maintenance tasks. Voluum enjoys multi-platform support, helps in fraud prevention and real-time click tracking.

AdMeter offers marketing analytics and call tracking. The team of AdMeter empowers advertisers with real-time and actionable marketing intel. AdMeter helps to measure phone numbers and web responses from search engines, digital and offline advertising efforts. Furthermore, AdMeter’s online call monitoring telephony enables, whisper, call recording time of day and more. It also offers dynamic show tracked telephone numbers to gauge the response to every online marketing effort. AdMeter systems were built with enterprise-level usage in mind. From cosmetic surgery to timber merchants, this system provides Marketing Analytics and Call Tracking to a wide range of enterprises. AdMeter is a low-cost response analysis solution that is critical to their marketing activities. Some of the biggest retail companies in the automobile industry rely on AdMeter for Call Tracking and Marketing Analytics. They use it to analyse the success of their consumer advertising and how the service affects their bottom line. AdMeter helps to create wonderfully simple reports which offer both graphical and exportable data.

Morphio is an AI tool for digital marketers that enables them to scale their data analysis efforts. This makes it easier for marketers to incorporate the effect of past data while trying to predict future trends. And with the ability to include countless data sets into their marketing efforts, users can correlate data with their respective ROI. With hands-on data analytics automation, users receive the ability to grow their skill sets overnight along with the ability to scale. With a proprietary algorithm, users receive constant insights that can boost their bottom line. Users can also seamless aggregate their campaign performance and focus on the most priority metrics. They can also integrate their Search, Display, and Social Media marketing data on a single platform and easily monitor both paid and organic results with the data visualization tool. Other features include defining traffic, conversion, and ROI goals, being alerted about campaign data abnormalities, and more.

Nudge, analytics, attribution & intelligence for content. Marketers get a holistic view of all their clicks, content, and sentiment. The dashboard provides proprietary content-first metrics as well as data from your social networks. This feedback loop ensures your team is able to adjust, rework, improve your content experiences, in order to achieve your goals.

Ziggy is simple, easy to use and makes viewing status a pleasure. It has some key features like Private & secure, Add filters, Live realtime stats, Multiple sites, Clickable chart points, Full table views and much more.

Konnecto is a smart Market Intelligence tool that analyses your rivals' customer journeys and uncovers new ways to boost your online sales on a daily basis. It assists marketing leaders in delving deeper into their company's most pressing issues, gaining insights into all phases of your customers' journeys, as well as those of your rivals. Konnecto’s AI-powered technology detects the gaps in your sales process, allowing you to rapidly seize chances that can boost your online sales. You can use these details to develop a successful GTM strategy while keeping your rivals in the dark. The platform provides daily marketing suggestions based on a continuous study of behaviours, segments, and rivals, so you can get the most of your marketing money every day. Based on reverse engineering trips from hundreds of perspectives, Konnecto offers a live analysis of market gaps you have versus your rivals in the early journey phases. Additionally, it enables you to discover possibilities beyond digital marketing throughout your business divisions - NPD, M&A, and more by identifying trends and patterns ahead of your rivals.

Introducing Blueprint, the premier solution for advertisers seeking to maximize their digital advertising effectiveness. Blueprint is designed for data-driven professionals who aim to harmonize their media channel mix, fine-tune targeting strategies, and craft impactful creatives. In today's fragmented advertising landscape, data is often locked within platform-specific silos, making it challenging to glean comprehensive insights. Blueprint provides a powerful “push button” feature, giving them the autonomy to evaluate advertising performance across various channels. Blueprint's exclusive technology delves through the disconnected data, consolidating valuable information from multiple advertising platforms. This integration allows them to gauge their ad spend's efficiency and analyze the performance of their ads, offering actionable insights that drive superior outcomes. The streamlined interface and analytic capabilities of Blueprint arm them with the tools to enhance their advertising strategy. Whether scaling up successful campaigns or iterating on creative concepts, control is firmly in their hands. For marketing professionals intent on driving significant returns from their digital advertising investments, Blueprint is the insightful partner they've been seeking. It's more than just a platform; it's their strategic ally in transforming data into growth. Use Blueprint to take command of their advertising programs and turn insights into impactful action. With Blueprint, optimal ad performance is not just a goal it's a guarantee.

CHEQ is an intuitive cybersecurity solution that is specially designed for marketers to provide them with the most accurate and powerful CAS solution in the market. The software helps brands to enhance their marketing efforts by avoiding bots and invalid users that cover 40% of the overall web traffic. By directing their marketing strategies to the real customers, the solution enhances sales and thereby growth of the businesses. In addition, it also improves on-site conversion efforts and funnel metrics by generating leads with real customers. CHEQ helps marketers to make better decisions with the help of real marketing data and analytics. It unlocks revenue opportunities, cleans up unreal audiences and straightens out the optimisation process as well. Moreover, the solution is also capable of intercepting invalid site visitors besides preventing site tool flooding in real-time. CHEQ also comes in handy for negative SEO probability monitoring and funnel transparency enhancing processes, enabling marketers to make better strategies.

Adswerve is an exclusive Google marketing platform that helps data analysts, digital marketers, publishers and agencies alike to make stronger connections with customers using successful data-driven strategies. It comes equipped with a variety of tools to transform the entire digital marketing landscape, besides enabling users to strategise, manage, execute, optimise and analyse their business campaigns on the go. The platform can also be used to understand audience behaviour, unlock insights, make informed decisions and share them across teams with ease, facilitating faster goal achievement. With Adswerve’s intuitive interface, marketers can simplify their media planning, reporting and trafficking workflows. Test and customise website experience in order to drive better results. Further, an integrated data dashboard displays necessary information, facilitating better marketing research, campaign and strategies. Real-time integration with BigQuery promises accurate marketing and machine learning, bringing steady customer growth. Top-notch companies like Food Lion, Location3, Stitch Fix, GoPro, Toms, AutoNation and more depend on this particular platform to get adequate results.

Introducing Communion, an AI-powered analytics platform ideal for professionals looking to drive their creative processes and strategies. Combining the power of Artificial Intelligence with real-time Analytics, Communion can provide an additional layer of insight and intelligence to guide your strategic approach like never before. From identifying key trends in user behavior to uncovering never-before-seen opportunities in data, Communion is a powerful asset in any business' arsenal. It's easy to set up and use, making it perfect for executives spearheading projects as well as entrepreneurs looking for fresh ideas and input. Try it out today for a richer understanding of customer buying habits, market trends, and more.

Introducing Mayple - connecting businesses with the best marketing experts and agencies to get real, measurable results. Finding talented marketing professionals is a difficult challenge these days, especially because traditional job platforms are focused on sales pitches instead of proving results. With Mayple, you can access verified marketing freelancers and boutique agencies that have been selected specifically for their ability to help users achieve their goals. Their network allows users to find the perfect individual or team for their needs by filtering through a variety of skill sets, locations, and specialties that have proven successful in the past. Whether they were looking to completely revamp the online presence or make small adjustments to gain more visibility, they make it easy to find the solution best suited for the user. Say goodbye to time-consuming sales calls and online flipping through countless portfolios. Now users can fill the marketing gaps in one simple step with Mayple – just enter a few details about yourself and get instantly matched with pre-vetted professionals based on what type of services are right for users. Join us today and take advantage of the exclusive network with an array of qualified professionals at low prices!

Predictive audiences allow you to retarget and prospect based on data have collected. User can engage high-value customers and expand reach to other relevant audiences. Reporting is unified across all traffic sources, and canprivacy-compliant track customer journeys. Machine-learning-powered statistical analysis allows for faster decision-making.

Proof Analytics is the next breakthrough in GTM (Go-To-Market) performance for professionals. This AI-native platform provides the customer with everything need to plan, predict, prove, and pivot the customer to go-to-market investments in real time. With Proof, professionals can use artificial intelligence to accurately predict their market performance and make informed decisions based on a wide range of data points. This platform gives customer the visibility and transparency that’s needed to understand the results of the customers investments. With Proof, will also gain access to powerful analytics tools to better understand the performance of the customers investments over time. This AI-native platform automatically identifies and analyzes key performance indicators, allowing you to make the most informed decisions. This advanced UX makes data insights available in a simple yet powerful dashboard, so that can link customers decisions directly to evidence-based data. Proof Analytics provides the unparalleled insights and analysis to ensure customers efforts translate into results. This platform has everything you need to make the most of investments, providing with confidence in GTM performance and peace of mind. This performance monitoring is in hands with Proof Analytics.

Improvado is an advanced data centralisation tool that helps businesses accumulate all of their marketing and sales data in a single place. Organisations can depend on the same to pull marketing and sales data at various levels, like geo level, campaign level, keyword level, ad level, etc. Moreover, Improvado enables users to collect all the ROI data within a single dashboard with a cross-device identity resolution mechanism, facilitating quick analysis and better decision making. Marketing Common Data Model (MCDM) included within Improvdo works as a data normalisation layer and helps to simplify marketing analytics in a hassle-free manner. Thus saving users time that they put in renaming and matching different metrics and dimensions across multiple marketing platforms. Moreover, the tool also comes with a powerful API to connect other platforms and streamline routine maintenance on the go. Seamless integrations with external platforms like Facebook Ads, Bing ads, Google Analytics, AdRoll, Search Ads 360 are of great help.

Using a crystal ball, you can optimize Google Analytics with automated and manual annotations; it’s like a sticky note on your data charts. With crystal ball uncover the impact of visitor touchpoints and understand events influencing site traffic and conversions. Crystal Ball provides critical context to user analytics, allowing users to make informed, data-driven decisions. It gets difficult to find clarity sometimes-you can empower team members to discover insights hidden in users' Google Data Studio reports, Google Analytics, and Microsoft Power BI. Crystal Ball can be integrated with more than 4000 apps via Zapier to automatically add annotations for each new Ads campaign created, email promotion sent, new website version released, social media campaigns executed, and much more. About anything can impact your website traffic like Google updates, media mentions, holiday observances, and website blackouts. Automated annotations help ensure that user data is fully contextualized and that critical events are captured and logged.

Aura Vision is an intuitive in-store analytics management software, making store management related tasks quite efficient, eliminating new sensors in retail and mall premises. Adding more visibility to the day-to-day management of all the store outlets, Aura Vision helps store operations teams to detect their level of performance in a seamless manner. It also generates brief reports that include essential data, so that quick data-driven decision can be made. The software integrates with existing CCTV camera networks and enables stores to go online in no time. Moreover, an intuitive plug and play feature present within the same saves time and eliminates the need for new sensors by collaborating with all major security brands. Aura Vision uses Artificial Intelligence to segment the total footprints' data more accurately than traditional footfall counters. It makes measuring the impact of visual merchandising and marketing easier through the detailed engagement metrics. The software also allows stores to gain required material insights into various marketing campaigns as per convenience. Aura Vision, being GDPR compliant, protects the identity and privacy of both staff and customers.

Introducing ClientView, the ultimate solution for managing all of their agency's clients in one centralized platform. With ClientView, they can say goodbye to the headache of navigating multiple systems and spreadsheets, and hello to effortless client management. What sets ClientView apart is its ability to provide they with a comprehensive understanding of their clients' performance metrics at a quick glance. Say goodbye to spending hours digging through data to find their clients' average lead cost, customer acquisition cost (CAC), and return on investment (ROI). With ClientView, all of this information is conveniently displayed in easy-to-read widgets on their personalized dashboard. But ClientView doesn't stop there. It also keeps they updated in real-time, so they never miss a beat. When their client's lead cost starts to rise unexpectedly, they’ll receive a notification right to their dashboard, allowing they to take immediate action. No more late-night panics or missed opportunities - ClientView has their back. And let's not forget about the back-end issues. With ClientView, they’ll be alerted whenever potential back-end issues arise, ensuring that they have the information they need to address them before they spiral out of control. Keep their clients happy and their business running smoothly with ClientView by their side. But what good are all these metrics if they're not easy to understand? That's why ClientView's dashboard is designed to be intuitive and user-friendly. They’ll never have to sift through complicated spreadsheets or decipher complex data visualizations again. With ClientView, the metrics that matter most to their business will be right at their fingertips, allowing they to make informed decisions with confidence. ClientView is the game-changer they’ve been waiting for. Whether they’re a solo agency owner or a team manager, this powerful tool will revolutionize the way they manage their clients and supercharge their agency's success. Don't settle for subpar client management platforms that leave they frustrated and overwhelmed. Choose ClientView - the professional and informative solution that will transform the way they do business. Try it today and experience the power of centralized client management like never before.