Funnel Alternatives: Top 10 Marketing Analytics Software in 2025

ADCostly is an ad automation platform that allows advertisers to analyze their costs based on their audiences and the ads type they choose. It supports cost analysis of different periods, areas, placement, and CTA. The tool helps create costless ads and controls ad budgets. Users can monitor ads in different countries and search the key index of product advertising costs in different industries. It provides users with a tool to easily unlock the secrets of ad cost and competitor’s CPC/CPA price. Users can search interest words to determine their ad audience and optimize their ads better. It gives users a platform to observe the trend of different CTA and find out the law of ad cost. Users can view different country indicators and improve their spending strategies. The tool helps users to track recent trends and watch for sudden changes in costs for all periods. Users can gain deep insights into responses and make the right decisions.

JustControl.it is a marketing-focused platform that helps its users to manage all the data streams in one place. The software provides its users with tools to filter, aggregate, visualize, and transform vast amounts of data from any source. The architecture of this software is powered by a sophisticated ETL engine and advanced automation capabilities, which ensure smooth data mapping from various sources through a single interface. Users can gather data from their everyday marketing tools such as tracking services, ad networks, or even internal analytics into one dashboard. This helps them to get valuable insights into the driving force of their business. JustContril.it provides its users with reliable and accurate statistics as it performs automatic data reconciliation across several destinations and sources while flagging the inconsistent or missing information. The software offers a customizable dashboard, which is equipped with configurable charts, widgets, and graphs to handle the analytics without any code. It also offers dedicated server infrastructure for each client.

Trackier is a Customisable Performance Marketing Software targeted at Ad Networks, Agencies and Advertisers to manage publisher relations. The Trackier Platform enables users to create, automate, measure, and optimize their marketing campaigns, creatives and conversions in one place. Users get data on fraudulent clicks and conversion insights directly in their account reporting. Users can see KPIs in real-time along with various reports, such as comparison report, goal report, CAP Report, and more. It also lets them automatically and instantly alert publishers for critical status changes. Options to customize alerts and other elements are available in the dashboard. It provides Integrations with 100+ AdNetworks, including WordPress, Big Commerce, Magento, with two-way read and write API. Tracker also has a mobile app for remote access, while the system stresses on security with dedicated SSL encrypted servers that have 99.99% availability and DDoS termination.

OWOX BI is a business intelligence platform that assists you in achieving your company’s objectives and goals more quickly and easily. This marketing intelligence software helps you in automating your business income by measuring marketing. With OWOX BI, you can automatically import cost data from Criteo, Bing Ads, Facebook, and other ad sources into Google Analytics. You can analyze ad campaigns with a familiar interface and redistribute your spending efficiently along with extracting all of the information that you require to do sophisticated marketing research. This platform eliminates the need to hunt for connectors or clean and process data by hand; all the data from your website, offline store, Google Analytics, advertising providers, call-tracking, and CRM systems are combined in a single place. It provides ready-to-use datasets in the most logical and easy format possible. To acquire whatever reports you want, you can use the OWOX BI Smart Data's easy interface. Additionally, users can create reports on ad campaigns, RFM, ROPO, CAC and LTV reports, cohort and CPA partners analysis, to determine what works best in their marketing.

Affluent is an affiliate marketing dashboard for publishers, agencies and advertisers to grow their business. It is an intuitive platform that is transforming and modernising the affiliate industry by delivering powerful and highly needed tools. It saves a lot of time for the affiliates and grows their business by providing them with unparalleled data insight through a unified dashboard. For agencies, Affluent collects important data from their clients’ affiliate platforms into a dashboard and helps them by saving time and optimising programs. The software generates automated reports and analytics showcasing multiple ways to scale an individual business. Advertisers can also access and manage their affiliate programs running across accounts from one dashboard with ease. The tools available at the dashboard help users at every stage of the process, right from data collection to publishing the information. Affluent modernises the affiliate marketing industry by delivering powerful tools to companies that do not have many opportunities.

Power My Analytics is a reporting automation tool that enables digital marketers to collect data from popular advertising, social media, email, shopping, CRM, and other platforms such as Facebook, Instagram, Microsoft Ads, Twitter, LinkedIn, Mailchimp, Amazon, Shopify, and more, then integrate the metrics they need into their favorite data destinations, including Google Data Studio, Google Analytics, Google Sheets, Microsoft Excel, Google BigQuery, and/or SQL.

Binom is a tracking platform for click-processing and report-building speeds that aims to help professionals save time at work. It is one of the main software in the suite of affiliate marketing tools that eliminates tracking errors and helps capture the true ROI of campaigns. The license includes a one-time charge that does not depend on the amount of traffic. Binom has the ability to handle millions of clicks per day with a processing time of 5m/s regardless of the type of server. Features of the tool include Group Campaign Reports a flexible multi-user system that has different access rights. It even includes dedicated support with an average response time of under 2 minutes. With intelligent traffic distribution, Binom can intuitively understand how to send a click to a landing page that the user has not come across yet. This increases the frequency caps and makes campaigns more profitable.

Allfactor is an e-commerce data analysis platform that provides optimal data transparency, accessibility, and integrity for all. With Their data service, master market intelligence, stay atop in trends, zero in on best performers, spy on Shopify, Amazon, Etsy, Walmart competitors, and seize the victory from the start. Using this database and search functions, obtain a clear picture of the trend from various dimensions through our core market metrics.

Conversionomics is the perfect data automation platform for those working with big data. It can quickly solve many of the software challenges encountered when preparing and integrating analysis data – from the time-consuming and tedious to the complex. Professionals can use the easy yet powerful Conversionomics tool to process datasets with speed and accuracy, transform them with advanced blending tools, and deploy them for insightful reporting and analysis. The result? Maximum efficiency and time-savings for a job done right. With Conversionomics, professionals have a reliable platform to trust for any data job they throw at it.

Introducing Hawke AI - the ultimate game-changer for professionals looking to take their digital marketing performance to new heights. With Hawke AI, can say goodbye to the days of scattered marketing data and hello to a consolidated, all-in-one view that will revolutionize the way to track, analyze, and optimize marketing efforts. Hawke AI effortlessly brings together all the marketing data, giving a comprehensive overview that is as visually stunning as it is informative. It's like having a personal marketing assistant right at fingertips, ready to take business to the next level. But Hawke AI doesn't stop at just consolidation. Prepare to be amazed as it grants access to a suite of powerful tools designed to elevate marketing game. Whether it's monitoring campaigns in real-time, analyzing performance metrics, or optimizing strategies for maximum results, Hawke AI has got back. So, if the customer is a professional with a third-person perspective, who's ready to ditch the outdated ways of managing marketing data and step into a new era of digital marketing efficiency, then Hawke AI is the answer. Experience the difference in marketing performance and get ready to soar with Hawke AI. It's time to lift marketing to new heights and conquer the digital landscape. Trust in Hawke AI - marketing ally for success.

Weberlo stands as a sophisticated sales attribution platform, utilizing intelligent algorithms to facilitate the monetization of website traffic. Engineered with marketers in mind, this user-friendly tool eliminates the need for technical expertise, providing a seamless and accessible solution for maximizing the returns online endeavors. With Weberlo, marketers can harness the power of intelligent sales attribution without delving into complex technicalities. The platform is designed to be intuitive and efficient, ensuring that users can navigate and leverage its capabilities effortlessly. From analyzing traffic sources to optimizing conversions, Weberlo empowers marketers with actionable insights to enhance their strategies and drive revenue. Experience the convenience of Weberlo, where intelligent sales attribution meets user-friendly design, delivering a potent tool for marketers seeking to capitalize on website traffic without the barriers of technical complexity. Elevate monetization efforts with a platform tailored the needs, ensuring optimal results in the ever-evolving landscape of digital marketing.

Badger is the perfect product for any professional who needs to quickly and easily get a single view of their data. Badger allows users to connect multiple data sources and create custom reports in minutes, helping users save precious time. Users can also use these reports to impress their clients with a level of detail that stands out above the competition! With Badger, being on top of their data sources has never been easier. Whether it’s for internal reporting or customer presentations, Badger gives them all the features and customization that you need in one organized place. Connect multiple data sources, generate customized reports with remarkable attention to detail, look good, and impress clients all without needing expensive add-ons or extra help from IT teams. Get up and running fast with Badger’s intuitive dashboard and see results sooner than ever before!

heybooster is a Google Analytics auditing tool with which you can extract relevant data for helping you monitor your eCommerce business closely. You can get detailed insights into your ad campaigns, using which your eCommerce teams can analyze and plan the ways to make the necessary improvements in your campaign strategies. heybooster helps users to validate whether their Google Analytics account is properly set up. It also keeps you informed regarding any changes that might on your account setup or configurations before it gets reflected on any web performance analytics tool. You can even track any issues that might crop up while prioritizing your campaigns. The app comes with a health score that provides you with useful information regarding whether your Google Analytics platform is ready for the next marketing strategies and plans. This data-driven software helps you to monitor your Analytics account based on certain configuration basics, thereby serving you with all the issues and points of concern that you must immediately address to prevent your campaigns from getting affected.

NinjaCat being a unified marketing platform, helps organizations with marketing reports, data pipelines and dashboard management facilities. Marketing teams can use the all-in-one software to report, store and analyze the marketing performance of their data at scale. Members can track KPIs and budgets by discovering the overall performance of their campaigns. This way they get to detect the metrics with top conversion ratio and rectify the ones with average turnover rates. Marketers irrespective of their business genre, can use NinjaCat to aggregate, ingest, visualize, transform and ship data in real-time. The software features active integrations with more than 150 marketing channels, offering a completely true story and reliable connections across different marketing channels. An exclusive call tracking at scale feature offered by the solution, lets users discover the channels which are driving in more calls into their business. User-friendly dashboard and reports, help enterprises generate engaging insights from cold data.

VIMOS offers an all-in-one chat marketing solution that revolutionizes customer communications management. With one-on-one guidance for seamlessly integrated customer service and marketing, VIMOS empowers teams with innovative features like WhatsApp Auto Reply, which can boost conversion rates by five times. By unlocking premium features and gaining Meta Business Verification, businesses can send WhatsApp messages at scale, showcasing professionalism and reliability through automated processes. VIMOS' intelligent system categorizes and tags customer interests for personalized sales and services. Its integration with WhatsApp CRM ensures real-time customer data synchronization, enhancing efficiency. The platform also supports the automatic generation of online payment links and integrates with everyday business applications through Zapier, creating fully automated workflows. VIMOS is committed to assisting SMEs in achieving online growth, saving significant manual operation time, and elevating business operations to new heights.

Kaya is a marketing analytics tool for small teams. They connects all the marketing data in one place and offers all the insights they need to grow faster. By integrating with the existing marketing stack, Kaya provides a single source of truth for the marketing and sales performance. Easily track KPIs (such as return on ads spend, cost per acquisition), discover trends and gain insights into which marketing channels are working best for the through our intuitive dashboards and slack alerts. Kaya does more than just showing numbers this analytics automatically diagnose spend and performance across all channels, and translate them into actionable recommendations that will optimise ROI.

Tracxn is an intuitive research partner that helps investors track startups and private companies spread across multiple countries. Investors get to track over 1.4 million entities belonging to different sectors, sub-sectors, industries, geographies, networks and affiliations globally. The platform helps users to discover new deals by searching over 1800+ company feeds, besides connecting with them in an instant. Also, Tracxn comes loaded with a variety of data sets that users can consider to find the best companies to deal with. These data sets include funding rounds, IPOs, Cap Tables, financial statements, mergers and acquisitions, startup ecosystem events, employee count and growth, founders, directors and partners. In-depth reports offered by Tracxn covers multiple feeds, countries and business models alike. Other essential features include API support, inbuilt CRM tool, personalised dashboard builder, sourcing boards and more. A dedicated support team is available from 3:30 AM GMT to 9:30 PM GMT providing relevant support.

Pathmatics is a marketing intelligence platform designed for the digital advertisers to ease their marketing strategies and operations. The application assists in answering digital questions across YouTube, Facebook, Twitter, mobile and more. One can see ads served and come across different digital marketing strategies of brands and publishers easily. In other words, this software provides the ‘what’, ‘when’, ’where’, ‘who’, and ‘how’ the brands need to advertise. This would help change the way marketers win in the digital platform. With Pathmatics, users come across an easy-to-use platform that requires them to spend less time on preparing reports. Besides this, it also aids one to make better decisions confidently, and come up with robust and accurate digital advertising data. Lastly, one can make use of the digital insights, pitch a new business and craft creative campaigns resulting in growing business profits. Pathmatics is a reliable platform that helps to bring transparency to one’s competitor’s digital ad strategies and plans across various social channels.

Captain Growth empowers your company by helping you make sense of your data. Captain Growth works in a number of areas, including audience segments, targeted ads, anomalies in your metrics, and poorly performing creative ads. Captain Growth also helps you decide on the settings for your ads. This includes format, optimization, goal, target audience, and bidding. Captain Growth works by finding unusual patterns in your data. It then provides insight into exactly where this pattern has occurred and how important or valuable it is. Captain Growth is useful for different industries and roles, including PPC specialists, ad agencies, and e-commerce organizations. Captain Growth helps to optimize the entire marketing funnel and claims to save your company up to 50% of marketing and data management spend. This software also helps you identify areas where you need to fix or improve issues, or where you do not adhere to industry best practices that your competitors are following.

Oviond is a customizable digital platform that collates users' marketing data on a single dashboard, which is very simple to use. It saves users' time and helps them build better dashboards, marketing funnels, and reports. The platform allows users to integrate their marketing data to the platform and then create data visualizations, optimize, and automate reporting on key performance areas across campaigns and digital platforms. Since all data is in a single place, users can quickly evaluate their spending and calculate their investment return. Users can create comprehensive, intuitive dashboards using corresponding data to share with their customers and also internally within the team. Users can monitor, share, and report all their marketing data on a unified platform to give everyone the correct KPIs, trends, and drill-downs. They can start with existing templates, and once they are used to the platform, they can custom build their dashboard. Users can create reports of the highest standards from scratch. It automatically handles weekly, monthly, and annual reporting.