Funnel Alternatives: Top 10 Marketing Analytics Software in 2025

Maralytics is a complete, automated marketing solution that gets data straight from one’s POS giving them real-time, reliable figures. Trusted by many companies, this platform is the best choice to boost their marketing results. Maralytics is used in different industries that include entertainment, hospitality, tourism, retail and e-commerce. To access results from traditional or digital campaigns, big or small businesses use different tools of this platform. Furthermore, it also provides insights to the business organisations about their ROI story for any type of marketing activity. Also, this automated marketed solution allows users to generate customised tailor-made reports with just one click. By using multiple formats, one can gain many ideas that are right for their businesses. On knowing the marketing results, Maraltytics makes sure to create an effective and repeatable system, making business decisions easier and aligning advertising activities with operations. Maralytics has partnered with the top POS systems such as Vend, Square, Xero and Kounta by Lightspeed which provide businesses with smooth and trouble-free integration.

Introducing Qualli, the ultimate solution for effortless user feedback! Gone are the days of struggling to gather valuable insights. With Qualli, they can easily set up automated feedback loops, saving they time and effort. Say goodbye to waiting weeks for feedback – now they can obtain it in a matter of minutes! This innovative platform allows they to capture essential insights directly within their product. Imagine engaging with their users in their natural environment, where they interact most. Qualli seamlessly integrates real-time surveys, ensuring that valuable feedback is received at the right moment. No more hassle of scheduling lengthy interviews or sending out laborious questionnaires. Qualli makes it effortless to connect with their users and obtain their thoughts and opinions instantly. But that's not all with Qualli AI, analyzing survey data has never been easier. This advanced artificial intelligence quickly processes the feedback, providing they with fast and accurate insights. Making informed decisions has never been this simple. Qualli takes the guesswork out of their decision-making process, saving they valuable time and allowing they to focus on what really matters: their product and their customers. Designed with professionals in mind, Qualli is the perfect tool for those seeking a third-party perspective. Whether they are a product manager looking to improve their user experience or a marketing professional aiming to gather customer insights, Qualli has got they covered.

Revlitix brings data-driven decision-making to the marketing world eliminating the tedious manual labor of analysis and simplifying the process so that even the busiest of professionals can take control. This software offers an intuitive interface for all levels of marketing experience and provides visibility into the campaigns quickly, easily, and with minimal effort. With Revlitix, they will find it easier to leverage insights, track KPIs and make decisions based on hard data all rolled into one platform. Get a comprehensive view of all aspects of the marketing strategy, including website performance, ad channels and media spend, lead flow metrics, segmentation reporting and more. Automate data collection processes at every stage while discovering valuable business insights without spending hours in endless spreadsheets. That's why Revlitix is quite simply the ultimate marketing analytics platform offering easy access to data accuracy for smarter decision-making on terms that fit the schedule.

AgencyEasy is the ultimate solution for professionals looking to grow and enhance their digital marketing agency. With AgencyEasy’s fully white-label rank tracker and reporting software, users can easily and accurately track their client’s SEO progress and success. Keep their clients up to date with fresh insights into keywords, rankings, and more all with a professional edge that lets them know you take their business seriously. Because AgencyEasy is white-labeled, they don't have to worry about sacrificing your brand's appearance in favor of efficient management. Their clients will see their corporate identity reflected throughout the dashboard as customized reports are designed in line with their company’s style guidelines. Streamline their operations without having to sacrifice aesthetics or professionalismAgencyEasy takes care of it! What else can AgencyEasy do for you? It allows for deep analytics so that they can monitor nearly any area of the market that is most applicable to them. Compare different markets with competitor data, create insightful visualizations, and delve deeper into trends through AgencyEasy– all while keeping everything perfectly organized in one spot by utilizing powerful strategies including automated campaign tracking setup. With unbeatable organizational capabilities, eye-catching visuals for presentations to clients, easy accessibility, and navigation through the White Label dashboard – it’s easy to see why AgencyEasy is quickly becoming the go-to digital marketing tool of choice for professionals around the world. Make life easier by integrating this powerful tool into their business today!

Marketing Evolution is a consumer-centred, unified marketing performance analytics platform that helps you reach customers more successfully by understanding how they engage at each touchpoint across offline and online channels. It enables you to optimize and measure KPIs (key performance indicators) including sales, engagement, and campaign performance using sophisticated analytics. With Marketing Evolution, you can make the best decisions about your brand-building activities, creative rotation, media mix, long-term planning, and budget by using analytics and campaign suggestions. It offers a client-centric marketing performance system that spans the whole marketing performance life cycle in a single privacy-preserving platform, from exposure to audience analytics to activation. Users get an insights dashboard with reporting and planning tools, set to particular data charts. You get sophisticated reporting capabilities that allow you to examine all of your media investments, effectiveness, and efficiency in one report. It provides marketing teams the opportunity to see how each customer encounter affects the ultimate conversion along the buyer's journey. Additionally, it assesses all media combinations across your intended customer categories to anticipate the cost per effect of marketing scenarios.

Latana is an AI-powered brand tracking software that enables users to gain brand insights and monitor brand performance to elevate growth. It streamlines accessing consumer data, into a single dashboard, thanks to its advanced AI. These consumer insights help the users to scale efficiently in the modern global capitalistic setting. Latana is a brand tracking platform that compiles reliable consumer data from more than 100 countries into a single, user-friendly dashboard. It provides world-class, scalable information to help companies make smarter marketing decisions. You can track changes, do comparisons with competitors, optimize your brand’s performance, and segment your audience with Latana. Brand tracking has never been easier before but with Lantana’s AI, it’s just a piece of cake. Lantana is trusted by leading global brands like Philips and Unilever, so you can never go wrong by this choice. The software additionally offers a dashboard to its users with easy to access data and flexible segmentation. Users can personalize their dashboards according to their requirements using combinations of audience segments, geography, brand, time period, and KPIs. The software offers 3 premium pricing plans depending on their features and advancement level. They also offer a free trial version to try their features before making the actual purchase.

Backona AI transforms marketing analytics by simplifying data insights and making them actionable. Designed to integrate seamlessly with Google Analytics, it streamlines workflows and saves marketers time so they can focus on what matters most. The intuitive chat-style interface enables users to instantly uncover KPIs, trends, and insights—no technical skills needed. Personalized reports are delivered in plain language, accompanied by visually engaging charts that are easy to interpret and export as shareable PNGs for seamless collaboration. Proactive AI-driven recommendations help businesses enhance ROI, forecast outcomes, and stay ahead of consumer trends. Backona elevates A/B testing with tailored insights and simplifies budget planning by measuring spend efficiency and comparing campaign performance in one cohesive view. By turning complex data into clear visuals and actionable strategies, Backona empowers marketers to make smarter decisions, save time, and maximize impact. It’s the ultimate tool for achieving efficient, data-driven marketing success.

Import.io is a Web Data Integration (WDI) software used primarily by businesses, sales and marketing applications alike. It helps users convert unstructured data derived from multiple sources into a structured format for easier analysis and interpretation. Highly accurate and reliable, Import.io is trusted by widely popular companies. With exemplary features, this platform enlists the help of web data integration experts to convert raw data into meaningful information. Users can let Import.io extract data from a designated URL to begin with accurate data conversion. Import.io prepares users’ data by cleaning, enriching and structuring it based on predefined transformation rules that can be repeated every time data is extracted. This enables users to optimise data and keep it updated as needed. Moreover, the platform also lets users integrate data into applications, analytics, and business logic through APIs and webhooks. Lastly, to ensure easy consumption of relevant information, Import.io converts data into intuitive reports and engaging forms of visual representations that can be shared with collaborators in real-time.

LiveReport.io is a reporting software that enables ad budget monitoring and minimizes data overload. It makes it possible for marketers to monitor and track all of their marketing campaigns in real-time and in one place. It automatically pulls marketing data from varied sources and displays them. This enables marketers to analyze which posts, campaigns or keywords are generating the most value within seconds. Data-driven adjustments are allowed and live data display can be customized to suit individual preferences. A date range can be specified at the widget level and comments can be made directly in reports. Marketers can even add data from virtually any platform or source. They can also build Integrated reports to get an in-depth knowledge of business performance. Additionally, social platforms and marketing tools can be integrated. By automating the marketing campaign tracking process, this software saves 4-hours that marketers would otherwise spend on manually adding data to reports.

Airbridge is the comprehensive solution for marketing performance measurement and optimization. With a unified dashboard of 4 services, Airbridge empowers professionals with the tools and insights they need to maximize their sources of growth. The service's Mobile Measurement (MMP) provides invaluable data on app downloads, app engagement, and user lifetime. Meanwhile, Multi-touch Attribution (MTA) ensures performance accuracy across channels with advanced algorithms. Furthermore, Incrementality enables professionals to measure the incremental impact of each conversion while Marketing Mix Modeling (MMM) offers advanced analytics. These insights are complemented with deep-linking, fraud protection, and real-time marketing analytics for a comprehensive package.

Growth Channel is an automated marketing intelligence platform that generates marketing plans with accurate analysis, customer profile segments and data-driven growth strategies intact. It provides intelligence solutions for every industry including B2B, Retail, Healthcare, Financial, NFT, Travel and more. With Growth Channel Activate, one can launch, manage and optimise omnichannel campaigns across Web Displays, Social, Mobile, Video, Digital Out-of-Home and Audio Networks. Using micro-segmentation, this marketing intelligence platform helps users to identify growth opportunities for their businesses. Furthermore, Growth Channel provides data analytics and built-in templates to create ideal customer profiles. With this platform, companies can get alerts on new marketing trends and growth opportunities. Growth Channel also empowers companies to produce more content faster and to get creative inspiration for the next campaign. One can even exchange ideas, network and learn growth marketing from the inbuilt peer network. To analyse a company's website performance and SEO, Growth Channel offers clear optimisation steps. Also, it encompasses features like competitor analytics, active DSP as well as White Label.

ADCostly is an ad automation platform that allows advertisers to analyze their costs based on their audiences and the ads type they choose. It supports cost analysis of different periods, areas, placement, and CTA. The tool helps create costless ads and controls ad budgets. Users can monitor ads in different countries and search the key index of product advertising costs in different industries. It provides users with a tool to easily unlock the secrets of ad cost and competitor’s CPC/CPA price. Users can search interest words to determine their ad audience and optimize their ads better. It gives users a platform to observe the trend of different CTA and find out the law of ad cost. Users can view different country indicators and improve their spending strategies. The tool helps users to track recent trends and watch for sudden changes in costs for all periods. Users can gain deep insights into responses and make the right decisions.

GA-Insights software is a platform used to monitor the metrics to automate business workflows. Customize your report with a summary of your goals and events are performing. Receive an alert in Slack, MS Teams or by email. Measure the workflows of business with dashboard to monitor multiple websites and teams. Marketers, Small and Medium companies make use of the software.

ClickGum is a click tracking software that tracks ROI, conversions and clicks across online marketing. This software is very useful for advertisers, affiliates, developers and publishers. Users can monitor, compare and optimise all marketing links in one place to increase conversion rate. When it comes to monitoring, individuals concerned can track different sources and focus on the appropriate one. Also, ClickGum allows people to secure their commissions. With this software advertisers and publishers can organise their media campaigns and protect their offers from fraud clicks. ClickGum also provides accurate analytics and reporting tools for all levels. As mentioned earlier, this software tracks every click, every lead and every sale in one’s funnel. It ensures traffic control. Users can integrate ClickGum with major Affiliate Networks. Moreover, this software provides media buyers to centralise and consolidate all the PPC campaigns and ads. ClickGum helps users split the traffic across multiple landing pages to establish the one that converts better. Also, A/B testing features equipped within help to understand which campaign works better.

Trackier is a Customisable Performance Marketing Software targeted at Ad Networks, Agencies and Advertisers to manage publisher relations. The Trackier Platform enables users to create, automate, measure, and optimize their marketing campaigns, creatives and conversions in one place. Users get data on fraudulent clicks and conversion insights directly in their account reporting. Users can see KPIs in real-time along with various reports, such as comparison report, goal report, CAP Report, and more. It also lets them automatically and instantly alert publishers for critical status changes. Options to customize alerts and other elements are available in the dashboard. It provides Integrations with 100+ AdNetworks, including WordPress, Big Commerce, Magento, with two-way read and write API. Tracker also has a mobile app for remote access, while the system stresses on security with dedicated SSL encrypted servers that have 99.99% availability and DDoS termination.

JustControl.it is a marketing-focused platform that helps its users to manage all the data streams in one place. The software provides its users with tools to filter, aggregate, visualize, and transform vast amounts of data from any source. The architecture of this software is powered by a sophisticated ETL engine and advanced automation capabilities, which ensure smooth data mapping from various sources through a single interface. Users can gather data from their everyday marketing tools such as tracking services, ad networks, or even internal analytics into one dashboard. This helps them to get valuable insights into the driving force of their business. JustContril.it provides its users with reliable and accurate statistics as it performs automatic data reconciliation across several destinations and sources while flagging the inconsistent or missing information. The software offers a customizable dashboard, which is equipped with configurable charts, widgets, and graphs to handle the analytics without any code. It also offers dedicated server infrastructure for each client.

MSIGHTS is an accurate data management platform that helps companies to transform information, prepare reports and set up collaboration between teams to drive action, efficiency and accountability at the same time. It enables companies to transform dispersed multi-channel marketing data into real-time actionable insight. The platform also automatically and continually centralises the data from every source to keep it more organised. Further, MSIGHTS seamlessly combines multiple source data, making users get access to those easily from a single place. They can even classify the data and store it into different groups as per convenience. Companies can use their existing data tools or take help from MSIGHTS’s reporting features, besides creating and sharing data through custom dashboards with smart visualisations accordingly. The platform also allows teams to get access to, present, share and comment on results from a single source of truth. It uses the Secure Socket Layer (SSL) technology to protect user-specific sensitive details and protect the stored data from all types of loss and misuse.

Adzviser is the ultimate solution for all their marketing data analytics needs. This intuitive and cost-effective data connector is designed to save time, money, and effort. Say goodbye to complicated and expensive tools, and hello to Adzviser - their one-stop-shop for gaining valuable insights from cross-platform data. As a proud product of the United States, Adzviser boasts an impressive list of features that will make its marketing analytics endeavors a breeze. With this ChatGPT integration, they can now chat with their marketing data to report, validate, and optimize their performance. No more spending hours crunching numbers and deciphering complex reports Adzviser makes it easy and user-friendly. But that's not all! With this Google Sheets integration, they can reach a detailed understanding of their marketing performance with customizable spreadsheets. They have the power to tailor their data analysis to their specific needs and goals. And for the more tech-savvy users, this API allows them to build their very own chatbot to suit their unique requirements. They understand that every business is different, and that's why Adzviser is designed to cater to all scales. Whether they have a small in-house team or manage multiple accounts for a large agency, we have the perfect solution for them.

TubeSift revolutionizes the way advertisers target their audience on YouTube. With its powerful platform, users can quickly compile extensive lists of highly relevant and monetized videos, making ad placement a breeze. YouTube allows ads on any monetized video, providing a unique opportunity for precise targeting. However, the manual process of finding these videos used to be daunting. TubeSift changes this by simplifying the search and extraction process. The channel search function is a standout feature, enabling users to find top channels in any niche within seconds. By entering a keyword, TubeSift uncovers hundreds of relevant channels instantly. Users can then extract monetized videos from specific channels or compile lists of channel URLs to advertise across entire channels. This ease of use empowers advertisers to maximize their reach and engagement with minimal effort. TubeSift's seamless integration with Google and YouTube ensures that even the most complicated tasks are handled efficiently, allowing users to focus on creating impactful content and growing their brands.

Affluent is an affiliate marketing dashboard for publishers, agencies and advertisers to grow their business. It is an intuitive platform that is transforming and modernising the affiliate industry by delivering powerful and highly needed tools. It saves a lot of time for the affiliates and grows their business by providing them with unparalleled data insight through a unified dashboard. For agencies, Affluent collects important data from their clients’ affiliate platforms into a dashboard and helps them by saving time and optimising programs. The software generates automated reports and analytics showcasing multiple ways to scale an individual business. Advertisers can also access and manage their affiliate programs running across accounts from one dashboard with ease. The tools available at the dashboard help users at every stage of the process, right from data collection to publishing the information. Affluent modernises the affiliate marketing industry by delivering powerful tools to companies that do not have many opportunities.