EasyInsights Alternatives: Top 10 Marketing Analytics Software in 2025

Vidooly is a video analytics and marketing software that helps brands and content creators to get valuable insights into their videos’ performance and audience engagement. The software brings a powerful insight generator that shows which videos your audience is watching most based on several categories and demographics. Users can also know the audience which is most likely to engage with their content. The tool reveals audiences’ digital journey, watching habits, devices used, etc so that content creators can make and market videos accordingly. It features a leaderboard tool that shows the most popular handles across major platforms such as YouTube, Facebook, and Instagram. The results can be filtered on the basis of genres, country, and month. By showing top influencers from a niche, Vidooly helps users to partner with the right content creators and grow the follower base simultaneously. Besides the primary video content, this analytics solution also gives an in-depth YouTube keyword analysis so that users can identify top-performing tags and use the same to improve ranking in search results. It also shows them the best time to upload a video, unsubscribers of their channels, and gives many more meaningful suggestions to improve their channel’s ranking on popular social media platforms.

iSpot.tv is the new standard in TV ad measurement. This technology takes fast and accurate measures of both linear and streaming investments, allowing users to make informed decisions about the marketing strategy that will drive ROAS. With iSpot.tv's analytics capabilities, they can zero in on potential issues, get creative ideas for optimizing campaigns, and have total control over all aspects of your TV ad investment with easy-to-understand graphical reports. Seamless integrations allow for real-time access to consumer data while proprietary algorithms scan millions of television ads around the clock. By positioning yourself at the forefront of modern marketing with iSpot.tv, they will access powerful insights that will guarantee success time and time again.

6sense is a futuristic account engagement platform that offers enterprises with calculated predictions to increase their overall profit. Business owners can discover different accounts within the market that need their services using the particular. They can enhance the overall business growth by prioritizing actions, engaging teams and clients in the right way, and measuring results that matter the most. Based on the detailed insights and intent data generated by the software, users can proactively target the right accounts for their solutions. Moreover, the AI platform of 6sense utilizes historic intent signals to reconfigure an account-based consumer journey. Thus allowing enterprises to know where their customers stand within the entire sales business. Users can align marketing and sales reports across their entire team and accelerate their pipeline growth. 6sense also supports digital marketing and offers dynamic digital experiences across every channel. With orchestration, business owners can engage the right buyers from the right accounts with the correct message in a seamless manner.

People.ai delivers the industry's leading revenue operations and intelligence (ROI) platform. Using patented AI technology, it transforms business activity such as email, meetings, and contacts, into account and opportunity management solutions that increase sales rep productivity, accelerate revenue growth, and maximize marketing ROI. Companies such as AppDynamics, DataRobot, Ivanti, Okta, and Zoom rely on People.ai to unlock growth.

Adobe Analytics offer deeper insights into relevant data, helping organisers mix, match and analyse information within their customer journey, backed by predictive intelligence and versatile reporting. The platform comes loaded with a plethora of award-winning tools that can be depended upon to convert vast streams of web data into understandable insights that everyone can work with. Further, true 360-degree customer views help with real-time insights from multiple working channels. Powerful attribution metrics are depended upon to dive deep into streamlined conversations and facilitate seamless decision making. Also, AI-powered predictive analytics offered by the software brings out hidden answers and opportunities under everyone’s notice with a single click of a button. Real-time integration with Adobe Sensei facilitates seamless decision making at unprecedented speed. The exclusive feature list of Adobe Analytics is quite interesting to indulge in and comprises a variety of metrics like flow analyser, tag managers, custom variables, anomaly detectors, remarketing triggers and unique processing rules to begin with.

Power My Analytics is a reporting automation tool that enables digital marketers to collect data from popular advertising, social media, email, shopping, CRM, and other platforms such as Facebook, Instagram, Microsoft Ads, Twitter, LinkedIn, Mailchimp, Amazon, Shopify, and more, then integrate the metrics they need into their favorite data destinations, including Google Data Studio, Google Analytics, Google Sheets, Microsoft Excel, Google BigQuery, and/or SQL.

GrowthChannel helps to transform the way users do marketing today with the machine learning solutions of tomorrow. By leveraging advanced algorithms and data-driven insights, GrowthChannel enables marketers to optimize their strategies and achieve better results. Learn from the experience of the campaign and others, with insights customized in real-time based on brand, industry, product (or service), budget, and target market. This powerful tool helps to stay ahead of the competition and ensures marketing efforts are always on point, delivering maximum impact and efficiency.

Bitclu offers appropriate data analytics and futuristic visualisation to businesses so they have the clarity to optimise Amazon lists and enhance sales accordingly. With this tool, users can keep a log of every change they make to the listing, bullet points or title, besides monitoring whether their sales are progressing or whether their conversions are improving. Furthermore, the tool presents an advanced restocking facility, which makes sure that the users’ inventories never runs out of stock. The smart system of Bitclu also provides appropriate predictions regarding the dates until which the stock will last and how much users will need to reorder. This tool further helps users to analyse their Amazon sales. With Bitclu’s well-designed dashboard, one can get excellent visualisation that leads to the clear observation of key parameters and helps in measuring data more quickly. At present companies situated across international markets like the USA, Mexico, China, UK, Spain, Japan, Australia, Brazil, Canada, Turkey, India are reaping the opportunities offered by the same.

PixDynamics provides an innovative data set that is updated on a weekly basis to ensure customers are provided with the latest insights regarding their consultants. The information is tailored to a specific organization and the solutions provided are integrated with the customer's systems and processes. This allows PixDynamics to sync millions of records with the customer's data every week. This ensures customers are able to access the most up-to-date information to better manage their consultants.

Adreport their one-stop solution for all their advertising needs. With Adreport, they understand the importance of having all their advertising data in one place. That's why they’ve gone above and beyond to ensure that they can connect to all major advertising platforms, and they’re constantly adding more every month to keep up with the constantly evolving industry. This means they can now easily access and compare the performance of their campaigns across different platforms with just a few clicks. As a professional in the world of advertising, they know they value informative and reliable data. That's why Adreport offers a comprehensive and detailed performance analysis of their campaigns, giving they a third-party perspective on what's working and what needs improvement. No more second-guessing or manually compiling data from different sources let Adreport do the heavy lifting for them. But that's not all, Adreport also offers actionable insights and recommendations to help them optimize their campaigns and achieve maximum ROI. This user-friendly interface makes navigating through the data a breeze, giving they more time to focus on what matters creating effective advertising strategies.

Growify's AI-powered marketing analytics software revolutionizes how businesses manage their marketing channels by providing a centralized platform for all analytics, attribution, merchandising, forecasting, and more. This powerful tool increases marketing ROI by up to 35% through better attribution and analytics, seamlessly connecting marketing channels to sophisticated models that pinpoint the most impactful campaigns. Users gain real-time insights from a customizable dashboard available on both desktop and mobile devices, tracking consolidated metrics, comparative creative analysis, and product comparisons. Growify’s server-side pixel ensures comprehensive first-party data tracking, enhancing ROI on ad spend. With machine learning optimization, audience insights, personalized support, and advanced reporting, Growify empowers businesses to spend confidently and maximize their marketing effectiveness.

SparkToro software is a platform used to collect online audience’ attributes, behavior, & sources of influence. Build your outreach with list for publications and people that reach your customers and Compare the attributes and sources of influence for multiple audiences. Prioritize your press, social, content, SEO, and outreach campaigns and analyze your brand’s audience vs. your competitors.

Introducing Zulu5, the ultimate tool for digital advertising transparency and safety. With Zulu5, they can easily analyze, compare, and safeguard all of their digital campaigns. No more guesswork, no more risks. Zulu5 gives they the power to make informed decisions and stay ahead of the game in the ever-evolving world of digital marketing. Say goodbye to hours of desk research and hello to live insights with Zulu5. This innovative platform provides they with access to a global database of ads, giving they a comprehensive view of the digital market. This means they can easily identify opportunities and risks, and make the most of every campaign. But that's not all. Zulu5 doesn't just provide they with data, it also keeps they up-to-date with custom alerts. They'll never miss an important update or trend again. This powerful notification system ensures that they're always ahead of the curve and ready to take action. At Zulu5, we understand the importance of trust and safety in the digital advertising world. That's why this platform is designed to provide they with the utmost security and transparency. With Zulu5, they can be confident that their campaigns are in good hands. So why wait? Take their digital advertising game to the next level with Zulu5. This user-friendly interface and advanced features make it the ultimate choice for any marketer. Join the thousands of satisfied users who have unlocked the full potential of their digital campaigns with Zulu5. Try it now and see the difference for themself!

Deepneurals software is an Behavioral Data for Ad Retargeting for to optimize conversion behavior. Measure events like clicks, pageviews, sessions data to predicting intent is real-time for facebook pixels. The software offers a ad-quality score to measure the cost-per-acquisition / cost-per-impression. Segments convert and export the data via Dashboards to measure the workflow of business.

any track is a futuristic conversion tracking and attribution monitoring platform enabling marketers to utilize automation and create data-driven marketing strategies in a seamless manner. Marketers can easily depend on the particular to track multiple processes within lead generation funnels, manage opt-in and direct sales across all domains and affiliate networks or offline conversions. Moreover, AnyTrack also helps businesses monitor their entire customer journeys through e-commerce funnels and use data generated to enhance sales delivery. Through marketing automation and orchestration techniques, users can introduce data-driven marketing strategies across platforms like Google and Facebook ads, for wider promotions and real-time customer engagement. Beyond this, marketers can also track engagements generated on or off business blogs to gauge customer interests and optimize sales accordingly. With offline conversions, AnyTrack allows marketers to monitor their entire sales funnels across marketing stacks even when conversions happen offline. The platform also delivers seamless integration with external applications like Zapier, Pepperjam, Cake, Shopify, etc.

Adverity is an advanced marketing analytics platform that is designed for the transformation of your data into engaging dashboards and intuitive insights. It eliminates the need for manual reporting and saves a lot of time by automating your data integration from all types of tech platforms. With Adverity, you can connect all of your data using a large library of data connectors and get rid of data error and spreadsheets permanently. You can transform, optimize and enhance your data and distribute it across various destinations using Adverity’s smart tools and features. It increases flexibility and assists you in maximizing the value of your harmonized datasets by leveraging your data. It provides better visualization with flexible and engaging dashboards. Users can monitor their multi-channel performance, speed up their marketing reports and democratize their data using Adverity. Users can additionally optimize their future plans and campaigns with Adverity’s predictive insights feature. The software comes completely equipped with international data protection standards and certifications for security management of user’s information.

Pega Marketing is an intuitive decision-making platform with a scalable architecture that helps even the biggest of organisations stay agile, streamlined and ready for the next challenge. Thanks to the low-code platform and user-friendly interface, it significantly helps reduce manual processing, improve relationships between IT professionals, business users and developers alike. Quick automation is one of the sought-after features of Pega Marketing and Robotic Process Automation (RPA) makes the entire process easy by allowing bots to take care of every little detail associated with the project, thereby enabling the consultants to focus completely on their clients. Further, RPA also enables the elimination of errors to the maximum possible extent thereby increasing work efficiency. Pega Email Bot, Prediction Studio, Event Strategy Manager, Adaptive Decision Maker and Real-time Intelligence are some of the notable products under Pega Marketing’s exclusively designed Process AI. Additionally, Pega Process Fabric and Multi Experience Applications enable consistent performance across all channels, orchestrate work efficiently and pull in important data from existing systems.

Integrated workflow for analysts, marketers, and web developers working together on Conversion Rate Optimisation. Automatically track everything users do without wasting time on tracking implementation. Find out why your customers drop out from the funnel with exploratory analytics. Prioritize discovered problems using quantitative analytics. A/B test solutions, personalize the experience, and offer incentives.

Strackr is an affiliate platform that consolidates user affiliate data such as transactions, clicks, income, and payments into a single affiliate platform. The objective behind this feature is to save the user time by compiling everything in one location, making it easy to monitor data on a single affiliate dashboard. Strackr ensures that a user can see all of the reports that they require, as well as compare them to other affiliate programs, all while keeping all data secured and secure. It is an excellent assistance system for both individuals and corporations, and it includes a live chat system to address all user questions. This software assists in monitoring and tracking data from numerous affiliate systems such as Awin, Impact, ShareASale, Amazon, and others. It has a dashboard that allows you to keep track of the number of leads generated, revenue generated, and clicks recorded. It sends consumers a daily summary of their earnings through email, allowing them to stay on top of their earnings. Strackr is a piece of software designed specifically for email marketing and coupon channels. It also aids in the improvement of efficiency and the increase of sales and revenues. It's a fantastic tool that allows you to keep track of your affiliate revenue. It also sends you daily updates through email, allowing you to plan your next steps accordingly. Strackr also allows you to compare the performance of different programs, assisting you in selecting the best affiliate program. Furthermore, the program ensures their customers' entire security.

Funnel.io is an automated data collection and marketing report software, offering active integrations with 500+ data sources. The software can be used by IT engineers, analysts and those linked with digital marketing. It collects relevant data across multiple data sources, maps them in real-time and powers up the business intelligence tool. Business houses associated with e-commerce can use Funnel to replace their manual data collection process. They can also generate intuitive marketing dashboards and reports using the same, and make smart business decisions in real-time. The scheduled export feature offered by Funnel ensures updated data management and on-time access. Its unified connector option ensures integrated connections across data within minutes. Businesses can also use the automated data warehouse export mechanism offered by the software to generate a centralized marketing overview of their own. They can generate custom metrics within Funnel, leveraging on formulas, conditions and automated tools.