87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Jahia Digital Experience Platform and how does it work?
Jahia Digital Experience Platform enables businesses to deliver engaging digital customer experience across their entire application system. With Jahia’s Customer Data Platform (CDP), users can collect first-party customer data and events in order to create personalised and data-driven experiences, without replacing their existing CMS. By combining data and content together, the platform enables users to test, evaluate, profile and improve their content in a seamless manner. Jahia Digital Experience Platform comes with a Content Management System (CMS) of its own that brings businesses’ entire content ecosystem into a single place. Thus, it empowers them to deliver an on-brand customer experience across all of their digital channels. Moreover, the platform also comes loaded with a wide range of useful connectors, allowing users to expand the digital experience further and create a Digital Experience Stack (DXS) that meets all of their needs. An intuitive resource library equipped within, lets users find reports, whitepapers, case studies and other useful material improving customer experience in the best possible ways.
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79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Freshpaint and how does it work?
Freshpaint is a comprehensive data management platform that helps businesses unify and standardise their customer data using a variety of analytical and marketing tools as per convenience. The platform can be used to send behavioural data to 100+ tools serving different purposes, like data warehousing, analytics, emails, ads and more. Freshpaint’s Autotrack feature automates the entire data collection process based on customers’ behaviour. It collects page views, clicks, form submissions and text field changes done by customers in an efficient manner. Also, Precision Tracking APIs accommodated within the same, facilitates seamless business process monitoring. Thus enabling brands to unlock relevant historical data and backfill it into analytics and marketing platforms to leverage more flexibility across multiple business operations. With Freshpaint, developers get to spend more time on developing their core products, while the software takes care of the rest. At last, Freshpaint also helps product and marketing teams with better business management, enhanced customer retention and engagement levels.
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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Segment and how does it work?
Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools.
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75% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Blotout and how does it work?
Blotout - Trusted enterprises use Blotout’s consented single-tenant CDP and analytics stack to thrive in the post-cookie era. It is Modern data infrastructure for Identity, Attribution, and Activation in the cookieless era.
SW Score Breakdown
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Evergage and how does it work?
Evergage is a leading salesforce interaction management and personalization solution developed to make one-on-one engagement easy and effective using AI-powered technology. It enables you to obtain detailed insights on your customers and to deliver cross-channel experiences with personalization with Artificial Intelligence. With Evergage, you can automatically catalog all of your content and products including your metadata and capture details of weather, industry, geo-location, company, and much more. You can additionally monitor digital behavior and join it with offline behavior and email to learn intent, interests, and affinities of your clients. Evergage further enables you to extract transaction data and attributes from any source with the use of API, ETL, JavaScript, and connectors. Users can make use of sophisticated AI and real-time segmentation; recommend content and products to customers, customize, manage, and tune the algorithms according to your personalization. Users can also guide their customers to follow the most feasible path and connect both their offline and online moments. Evergage offers an easy-to-use mobile app to trigger personalized messages and track customer experience apart from a free trial version of the platform to try out its various professional features.
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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Blueshift and how does it work?
Blueshift is a smart customer data platform, developed to help you transform your marketing by giving your marketing team the tools they need to offer smart, tailored content at a large scale. It enables you to create the seamless multichannel experiences your consumers demand in one single place. With Blueshift, you can engage customers throughout their entire customer lifetime with relevant, timely, and completely tailored interactive, automated email advertising and campaign management. With their engaging template collection, drag-and-drop email editor, or HTML with the Liquid template language, you can quickly generate attractive and on-brand emails. You can also automate engagement for every stage of the life cycle, from activation through retention, to streamline operations. Users can create and distribute relevant Push Notifications, In-App, and SMS messages that keep consumers engaged. With Blueshift’s easy-to-use template builder for iOS and Android, you can create sophisticated push notification templates and automate triggered and batch push notifications that are tailored to each user's stage in the customer journey. The platform provides two-factor authentication, single-sign-on with strong password requirements, audit logs, and bespoke user roles and permissions.
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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Audiens and how does it work?
Audiens is a customer data platform that makes a unified and persistent customer database. It is employed to enhance the performance of advertising campaigns as well. Moreover, data is onboarded from various resources, normalized, and integrated to make advanced audience segmentation. Audiens is a useful tool that helps segment the customers automatically and build profiles based on the behavioral and demographic data. Moreover, the structured data is then driven to the most popular marketing network and digital customer acquisition channels. Audiens software is explicitly built to show users the campaign with the biggest potential. Moreover, this software fastly imports all of the user's historic orders and customer data with their easy-to-use Shopify integration. The reason marketers must opt for the Audiens is that it makes the challenging thing of analyzing marketing data easy by its compelling features like data source, behavior tracking, multi-step marketing, audience builder, 360-degree customer view. All of the functionalities offered by this software help the marketers in discovering the next brilliant campaign. You can enjoy the great features of Audiens with the pricing strategy that is based on the visitor count that the users have.
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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Lytics and how does it work?
Lytics is a customer data management platform built for businesses and marketing teams to improve performance by leveraging essential data to make relevant adjustments. This decision engine uses machine learning to interpret the needs of individual consumers and enable marketers to deliver a seamless and intuitive experience across multiple channels. With features that enable its users to transform data into meaningful customer journeys, Lytics provides exceptional insights for real-time improvements. It enables users to gain first-party insights by using sophisticated data science technology and create intelligent user profiles that are fully secure. Moreover, Lytics automated decision making with the help of AI to segment, suggest and extract the most relevant content based on prevailing market trends. Furthermore, it hones the existing marketing technology ecosystem by activating marketing channels in real-time. As an intelligent decision engine, Lytics comes equipped with services like Identity Resolution, enabling users to target anonymous and known customers with relevant campaigns in real-time. With more clever features like Behavioural Scoring, content affinity, audience segmentation, and product recommendations, Lytics enhances the overall business process management in an efficient manner.
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78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Captain Metrics and how does it work?
Customer Data Platform is Captain Metrics (CDP). Captain Metrics gives you everything you need to create outstanding and tailored customer experiences. Captain Metrics gathers, integrates, and improves your customer data in one central location. Combine user data from all devices and all of your technologies (eCommerce, CRM, POS, etc.) into a single profile. By matching IDs, emails, hashes, and social networks, Captain Metrics combines redundant profiles automatically. Save user attributes that are specific to your needs. There will be no more charts, tables, or squandered time. You just get the most important information. Each insight reveals a marketing opportunity hidden in your data. Either a problem to solve or a promising trend to capitalize on. On average, we generate roughly 100 insights per day for our customers. You can make better decisions, act faster, and progress if you use them. Marketing automation & CX. Automate your marketing & personalize the customer experience in real-time across all your channels: web, email, sms, push notification
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77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Zylotech and how does it work?
Zylotech provides the only dynamic, intelligent Customer Data Platform (CDP) optimized for B2B customer insight and engagement. The Self-Learning CDP gives you one place to manage your customer data, make intelligent recommendations, and deliver an integrated message and experience to maximize customer conversion and revenue. Leverage all your data with cloud-based data management innovation data stewardship best practices. Build a smart list across contacts and accounts with Dynamic segmentation to push campaigns across any activation engine Marketing Automation, AdTech.
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76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Octolis and how does it work?
Combine, smarten and sync customer data into any tool in real-time. Octolis opens so many doors for business teams, imagination is the only limit. intuitive interface enables to easily combine all kinds of customer data: e-commerce, point of sale, pageviews, etc. Marketing teams can perform identity resolution for all your contacts without any help from tech team.
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78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is journy.io and how does it work?
journy.io empowers SaaS companies to turn customer behaviour on their platform and website into playbooks that drive product-led customer acquisition, expansion and retention, at scale. journy.io automates this process and adds tasks in existing engagement tools, such as SalesForce, HubSpot, Pipedrive, Intercom and much more.
SW Score Breakdown
76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Custimy and how does it work?
Custimy.io is the most accessible Customer Data Platform software for B2C E-commerce businesses enabling longer and more profitable CLVs through better and more actionable customer and product insights.
SW Score Breakdown
75% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Acoustic Exchange and how does it work?
Acoustic Exchange - Seamlessly connect your entire marketing ecosystem without help from IT to share customer events and audience segments across applications.
SW Score Breakdown
76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Flywheel and how does it work?
Flywheel Software is the smartest way to target customer segments from the data you already have in your Data Warehouse. The No-Code Data Activation Platform allows anyone in your organization marketing, sales or analytics to systematically experiment with targeting customer segments to drive revenue in minutes and no prior SQL experience required.
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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Oyster CDP and how does it work?
Oyster is an essential tool for any enterprise that depends on customer data. It's the world’s first Customer Insights Platform (CIP) that allows you to gather, view, and understand customer data in a seamless way. With Oyster, your enterprise can gain agility in its analytics, using up-to-date insights to power better decisions. Oyster collects customer data from online and offline sources, even anonymous customers. It integrates this data across your martech stack, enabling you to get a holistic view of your customer’s journey – no matter how many touchpoints exist within it. And with access 24X7, Oyster helps inform organizations of critical changes as they happen so they can act swiftly and make strategic decisions. Whether it's improving marketing campaigns or optimizing product experiences, Oyster allows enterprises to get more from their Customer Data Platform (CDP), providing unprecedented insight into their customers’ behaviors and preferences. Get the insights needed to drive transformation today by harnessing the power of Oyster.
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Proem Sports and how does it work?
Proem Sports is the ultimate platform for sports and live event marketers. This mission is to unify and transform their fan data into actionable insights to help them create compelling experiences that drive engagement and build a brand that their fans and partners will love. With Proem Sports, they can learn what makes their fans tick and gain valuable insights into their behaviors, preferences, and interactions. These powerful analysis tools allow them to segment their fans based on these insights, giving they the ability to reach out to them on their favorite channels at the perfect moment. With Proem Sports, they can leverage their brand's loyalty and reach to unlock additional streams of revenue. This platform seamlessly connects and captures consented first-party data, along with vendor, ticketing, and other sources. And don't worry about complicated setup processes this user-friendly onboarding process is designed for speed and simplicity, regardless of team size or experience. Privacy compliance is a top priority for us, which is why they have carefully balanced it with personalization. This ensures they can build trust and rapport with their fans while delivering a personalized experience tailored to their interests and preferences.
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is FirstHive and how does it work?
FirstHive is a robust Customer Data Management Platform used by consumer marketers and brands to control their online and offline first-party customer data. It provides highly personalised marketing campaign generation facilities to increase sales and conversions in real-time. The platform is full-stacked with a wide variety of essential tools, benefiting marketers, IT leaders and data analysts alike. Firstly, marketers can use FirstHive’s intuitive capabilities to offer predictive recommendations, besides streamlining clear communication with customers. Secondly, they can also depend on the same to manage cross-channel campaigns and indulge in customer engagement journeys in real-time. For IT leaders, FirstHive comes as a CCPA and GDPR-compliant platform, ensuring data privacy and portability in real-time. Furthermore, FirstHive can also be used to streamline out of the box integrations to work with all major CRMs, ERPs and Social Channels. Also, FirstHive plays well with BI tools, offering accurate data visualisation facilities in real-time.
Read moreSW Score Breakdown
72% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Mortar AI and how does it work?
Mortar unites your fragmented data to give you a single view of your business so that you can make smarter marketing and business decisions. Mortar AI is trained to use advanced machine learning algorithms to help your business grow and reach people who love you but just don't know it yet!
SW Score Breakdown
93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Arm Treasure Data and how does it work?
Arm Treasure Data is a platform that consolidates the customer data from all kinds of offline, online, and IoT devices to provide important business insights that are needed for propelling the growth of the business. It is an independent CDP which is proven to solve even the most complicated data issues for any enterprise. Ingesting all types of data is extremely convenient, with over 150 schema-flexible connectors that can work with all existing technologies. Their dedicated development teams constantly develop and maintain these ready-to-use connectors. The tool also offers enterprise-level security, continuity, and scalability, which allows the companies to utilize the full potential of the customer data to provide exceptional brand experiences. Some of the key advantages of the platform include capturing online and offline customer interactions, understanding precise details of how brands interact, increasing the customer engagement as well as brand loyalty, and providing personalized content for engaging the customers in the right way. All these features allow the brand to grow their business and also quantify their success.
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