Freshpaint

About Freshpaint

Freshpaint is a comprehensive data management platform that helps businesses unify and standardise their customer data using a variety of analytical and marketing tools as per convenience. The platform can be used to send behavioural data to 100+ tools serving different purposes, like data warehousing, analytics, emails, ads and more. Freshpaint’s Autotrack feature automates the entire data collection process based on customers’ behaviour. It collects page views, clicks, form submissions and text field changes done by customers in an efficient manner. Also, Precision Tracking APIs accommodated within the same, facilitates seamless business process monitoring. Thus enabling brands to unlock relevant historical data and backfill it into analytics and marketing platforms to leverage more flexibility across multiple business operations. With Freshpaint, developers get to spend more time on developing their core products, while the software takes care of the rest. At last, Freshpaint also helps product and marketing teams with better business management, enhanced customer retention and engagement levels.

Pricing

Free Trial Available
Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

85%
Reviews

60%
Momentum

65%
Popularity

67%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

NA

Modes of Support

Online

Freshpaint Features

Show Feature Explanation

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Customer Data Platform (CDP) Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

85%

Audience Builder

Allows to segment the customers/subscribers using attributes and personas.

Behavior Tracking

A tracking tool that facilitates fostering positive customer reaction

360-degree Customer view

Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Data Enrichment

A value-addition process of improving lead quality with new attributes.

Data Orchestration

Automated process to integrate and sync data across multiple marketing channels

Data Source

Import customer data from several sales and marketing channels

Data Cleansing

Helps in verifying/correcting/modifying inaccurate or coarse data from database

Multi-step Marketing

Create a campaign flow or storyboard by adding numerous campaign elements.

Identity Graph

Create a correlation between individuals with identical match groups.

Hyper Targeting

Delivering Ad content to extremely relevant interest group segments.

GDPR Compliance

Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Email Marketing

Helps to do email marketing and customizes emails to make a good impression to audiences

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Freshpaint Pricing

Free Trial

Available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Compliance Custom

Features

Capacity
- 2 Projects
Direct Response Advertising Support (Google & Facebook)
Web Analytics Support (One Destination)
CallRail Call Tracking Designed for Healthcare Startups and Regional Hospitals
Google Tag Manager Support
Autotrack & Precision Tracking
Translation
Integration with Existing Consent Manager
Freshpaint BAA without Edits

Services Included

Standard Onboarding
Trainings
Help Center Access
Named Account Manager
Annual Partnership Reviews
Standard Support Engineering

Add-ons

HIPAA-compliant Maps
Data Warehouse Support
Invoca Call Tracking
Premium Integrations
Additional Direct Response Ad Destinations

Enterprise Custom

Features

Capacity
- 10 Projects
- Standard MTU Pricing
Includes Features of Compliance Plan, Plus
Direct Response Advertising Support (Google, Facebook, Microsoft, TikTok, LinkedIn, Pinterest, and X)
Invoca Call Tracking Designed for Enterprise Healthcare
Embedded Video Support
Web Tracker Monitoring & Manager
Custom BAA with Redlines

Services Included

Includes Services of Compliance Plan, Plus
Weekly Onboarding Check-in Calls
Bi-annual Partnership Reviews
Enterprise SLA

Add-ons

HIPAA-compliant Maps
Data Warehouse Support
Premium Integrations

Enterprise Plus Custom

Features

Capacity
- 25 Projects
- Standard MTU Pricing
Includes Features of Compliance Plan, Plus
Demand-side Platform Support for StackAdapt, The TradeDesk, Basis, Google DV 360 (Early Access)
Google Campaign Manager 360 w/ Floodlight Tag Support
Google Search Ads 360 Support (Early Access)
HIPAA-compliant Maps
Single Sign On (SAML & OIDC)
Role-based Access Control

Services Included

Includes Service of Enterprise Plan, Plus
Named Customer Success Engineer
Quarterly Partnership Reviews
Premium Support Engineering (Expedited)

Add-ons

Data Warehouse Support
EHR Integration (Experimental)
Premium Integrations

Elite Custom

Features

Capacity
- 100 Projects
- MTU Pricing for Scale
Includes Features of Compliance Plan, Plus
Support and MTU Pricing to Help Scale Growth

Services Included

Includes Features of Enterprise Plus Plan, Plus
Custom Engineering Access (Chargeable by Hour)

Add-ons

Data Warehouse Support
EHR Integration (Experimental)
Premium Integrations

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Disclaimer: The pricing details were last updated on 28/02/2025 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Freshpaint Pricing