Salesforce Marketing Cloud Account Engagement (formerly Pardot) vs Outfunnel Comparison

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Salesforce Marketing Cloud Account Engagement (formerly Pardot)

Marketing Automation Software

3.9 2,351 user ratings

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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Outfunnel

Marketing Automation Software

4.8 41 user ratings

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Overview

Description	Salesforce Marketing Cloud Account Engagement (formerly Pardot) offers tools to drive efficient growth with marketing and sales alignment. Create dynamic and personalized emails and landing pages with clicks. Gain insights with prospect engagement, survey sends, and SMS sends in the automated journeys. Connect marketing back to ROI using predictive analytics in B2B Marketing Analytics Plus. Read more	Outfunnel is a fully featured Marketing Automation Software designed to serve SMEs, Agencies. Quickly create plain or rich-text single or multi-stage email campaigns. Automate your emails and get insights delivered directly to your CRM. Focus on the hottest leads and see what they’re interested in with web visitor tracking. Sync contacts from your CRM to Mailchimp audiences 24/7, so you can start new Automation campaigns for new leads. Never worry about keeping mailing lists up-to-date. Mailchimp sends, opens, clicks and unsubscribes are recorded in your CRM, so the sales team knows who to call first. Read more
Pricing Options	Free Trial Not Available Starts at $1250.00.	Free Trial Available Starts at $19.00.
SW Score & Breakdown	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 90% Momentum 62% Popularity 65%	81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 77% Reviews 74% Momentum 65% Popularity 78%
SaaSworthy Awards	# 16 Highly Rated # 7 Fastest Growing	Not Available

Features

Total Features	10 Features	4 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 1 More - Show Less

Technical Details

Organization Types Supported	Individuals Large Enterprises Medium Business Small Business	Individuals Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	3.9/5 2,351 user ratings	4.8/5 41 user ratings
Rating Distribution	Excellent 30.7% Very Good 42.2% Average 18.1% Poor 4.9% Terrible 4%	Excellent 87.8% Very Good 9.8% Average 0% Poor 2.4% Terrible 0%
User Sentiments	Seamless Salesforce Integration, Effective Email Marketing Automation, Intuitive Engagement Studio, Comprehensive Lead Scoring and Grading Clunky Email Builder, Limited Reporting Capabilities, Inconsistent Salesforce Data Synchronization, Lackluster Customer Support	Not Available
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Pricing

Pricing Options	Free Trial Not Available Starts at $1250.00.	Free Trial Available Starts at $19.00.
Pricing Plans Monthly Plans Annual Plans	Growth $1,250.00 $1,250.00 per month Plus $2,500.00 $2,500.00 per month Advanced $4,000.00 $4,000.00 per month Premium $15,000.00 $15,000.00 per month	Starter $19.00 $19.00 per month Growth $49.00 $49.00 per month Professional $125.00 $125.00 per month
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Alternatives

	Oracle Eloqua 4.1 600 ratings Salesforce Marketing Cloud Account Engagement (formerly Pardot) Vs Oracle Eloqua ActiveCampaign 4.4 6,037 ratings Salesforce Marketing Cloud Account Engagement (formerly Pardot) Vs ActiveCampaign Hubspot Marketing Hub 4.6 591 ratings Salesforce Marketing Cloud Account Engagement (formerly Pardot) Vs Hubspot Marketing Hub Ackwire Salesforce Marketing Cloud Account Engagement (formerly Pardot) Vs Ackwire ActiveTrail 4.9 22 ratings Salesforce Marketing Cloud Account Engagement (formerly Pardot) Vs ActiveTrail	MailChimp 4.4 19,734 ratings Outfunnel Vs MailChimp Zoho Marketing Automation 2 1 ratings Outfunnel Vs Zoho Marketing Automation Ackwire Outfunnel Vs Ackwire Dynamics 365 Marketing 4.5 2,218 ratings Outfunnel Vs Dynamics 365 Marketing Odoo Marketing Automation 4.7 19 ratings Outfunnel Vs Odoo Marketing Automation
	View All Salesforce Marketing Cloud Account Engagement (formerly Pardot) Alternatives	View All Outfunnel Alternatives