MoEngage vs Lead Liaison Comparison

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MoEngage

Marketing Automation Software

3.8 64 user ratings

Get Free Advice

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Lead Liaison

Marketing Automation Software

4.8 17 user ratings

Get Free Advice

Overview

Description	MoEngage is an intelligent marketing solution designed to help you create, visualized and deploy omni-channel lifecycle campaigns. The idea is to proactively engage users no matter which channel you are using and to build a marketing workflow that can help you define the customer journey as they are shopping with you. MoEngage has an AI AI algorithm, which can provide personalized recommendations to your customers to help you increase engagement and, ultimately, boost revenue. This enables you to engage with users in the channel of their choice at exactly the right time. You can also send users dynamic push notifications, which can help drive sales conversions. These personalized push notifications help nudge users by reminding them of your product or service and bringing them back to your site or app. You can also create and deploy lifecycle email campaigns to help re-target and re engage users. Read more	Lead Liaison offers lead scoring, lead nurturing, lead distribution, and lead tracking as well as marketing automation and lead management solutions. It allows you to customize your lead capturing form to meet your specific business requirements. You can further modify Lead Liaison by branding the theme with your company's colours or logo. You can tailor handwritten letters, postcards, emails, and SMS messages by combining any combination of data from your events. You can generate an unlimited number of users for your mobile application on an unlimited number of mobile devices. GoExhibit!TM, the company's event lead management solution, enables users to create custom forms, deploy mobile devices quickly, manage lead capture using a mobile app, and then segment, distribute, export, follow up with, and/or nurture leads without missing a beat. Lead Liaison developed a set of sales solutions to make sales reps' lives simpler. They employ methodical sales processes to give your organization the competitive advantage it needs to win big in a competitive market. Furthermore, it collects and updates consent in real-time, ensuring that visitors are well-informed and empowered. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Starts at $90.0.
SW Score & Breakdown	92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 78% Momentum 67% Popularity 86%	88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 79% Momentum 63% Popularity 73%
SaaSworthy Awards	# 5 Fastest Growing # 8 Most Popular	# 11 Highly Rated # 13 Highly Rated

Features

Total Features	10 Features	9 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	3.8/5 64 user ratings	4.8/5 17 user ratings
Rating Distribution	Excellent 26.6% Very Good 48.4% Average 3.1% Poor 21.9% Terrible 0%	Excellent 82.4% Very Good 17.6% Average 0% Poor 0% Terrible 0%
User Sentiments	Easy to Use Interface, Extensive Analytics & Reporting, Excellent Customer Support, Multi-Channel Marketing Capabilities Occasional Technical Issues & Bugs, Complex Integration Process, Limited Customization Options, Data Discrepancies in Reporting	Excellent Customer Support, Marketing Automation Capabilities, CRM Integration, Website Visitor Tracking Complex Navigation, Limited CRM Functionality, Outdated User Interface, Expensive Pricing Model
Review Summary	Users praised the platform's user-friendly interface, ease of use, and comprehensive features. Reviewers found the segmentation and targeting capabilities particularly useful, while others lauded the ability to create personalized campaigns and track customer engagement. The platform's reporting and analytics capabilities were also well-received, with users appreciating the ability to measure campaign performance and gain insights into customer behavior. However, some users mentioned occasional bugs and glitches, and a few expressed concerns about the cost of the platform.	Lead Liaison is a marketing automation and visitor tracking platform that is praised for its speed, organization, and informative features. While some users find the interface a bit dated and desire more plan flexibility, Lead Liaison is universally lauded for its exceptional customer service and support. Reviewers highlight the platform's ability to enhance lead generation, optimize marketing campaigns, and provide valuable insights into website traffic. However, some users have noted limitations with the built-in CRM and landing page creator, suggesting that it's better suited for smaller businesses or those seeking a streamlined solution.
	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Starts at $90.0.
Pricing Plans Monthly Plans Annual Plans	MoEngage Inform Custom Growth (Cross-Channel Marketing & Analytics) Custom Enterprise (Cross-Channel Marketing & Analytics) Custom MoEngage Personalize Custom	Sales Enablement $90.00 $90.00 per user / month Inbound $250.00 $250.00 per month Omnibound $780.00 $780.00 per month Lifecycle $1,500.00 $1,500.00 per month Event Lead Management Others Run Your Own Events Others
	View Detailed Pricing	View Detailed Pricing

Alternatives

	WebEngage 4.4 47 ratings MoEngage Vs WebEngage Hubspot Marketing Hub 4.6 591 ratings MoEngage Vs Hubspot Marketing Hub Selligent 4.5 15 ratings MoEngage Vs Selligent EngageBay 4.8 801 ratings MoEngage Vs EngageBay Right On Interactive 4.7 43 ratings MoEngage Vs Right On Interactive	Zoho Marketing Automation 2 1 ratings Lead Liaison Vs Zoho Marketing Automation Ackwire Lead Liaison Vs Ackwire LeadBI 4.7 3 ratings Lead Liaison Vs LeadBI LeadSquared Marketing Automation 4.7 264 ratings Lead Liaison Vs LeadSquared Marketing Automation Sales Booster by Leadspicker 5 6 ratings
	View All MoEngage Alternatives	View All Lead Liaison Alternatives