Klaviyo vs Oracle Responsys Comparison

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Klaviyo

Marketing Automation Software

4.4 1,724 user ratings

Get Free Advice

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Oracle Responsys

Marketing Automation Software

4.1 125 user ratings

Get Free Advice

Overview

Description	Klaviyo is a marketing automation software developed to help businesses of every size from entrepreneurs to iconic brands in building sales for their online businesses. It allows customers to deliver amazing user experiences across email and other channels. It helps businesses to have their own marketing strategies and information to share with their customers. The brand provides its customers with the best category segmentation and customization as well as pre-built automation and traffic generators; the company uses data science and analysis, one-click integration, and provides ROI-based reports. The brand also provides ads on Facebook and Instagram to attract more traffic. Klaviyo helps clients store all business data in the same system that provides them with an experience; they allow new experiments and business start-ups, and they allow existing companies to grow faster in a way that they can control and manage. The brand has a unique packaging calculation method. The brand has not specified a fixed amount of the plan, but instead creates a personalized plan based on the client's needs. Read more	Oracle Responsys is a cross-channel campaign management platform that delivers enhanced intelligence at scale so that companies can create personalised messages based on an individual's interests and preferences alike. It serves industries including automotive, communications, consumer goods, construction & engineering, financial services, food & beverage, government & education, healthcare, high technology, hospitality and so on. With Oracle Responsys, businesses can produce inspiring email marketing messages simply and efficiently, using dynamic personalisation techniques made available. Furthermore, the platform offers an intuitive, code-optional email message designer to customise the campaigns. Oracle Responsys ensures each message reaches its intended recipient in real-time. Also, by using Oracle’s Deliverability Plus, one can gain a competitive advantage over maximising delivery success, besides improving cross-team collaboration. It can even be used to match platform access to job responsibilities and create permissions that are in sync with organisational structure. Lastly, organisations can pivot active marketing programs in response to unexpected market changes or business volumes. Read more
Pricing Options	Free Trial Not Available Starts at $20.0. Offers Free-forever plan.	Free Trial Not Available Offers Custom plan.
SW Score & Breakdown	95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 91% Momentum 64% Popularity 88%	82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 86% Reviews 78% Momentum 64% Popularity 66%
SaaSworthy Awards	# 3 Most Worthy # 4 Fastest Growing	Not Available

Features

Total Features	10 Features	6 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 3 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	NA

Reviews & Ratings

User Rating	4.4/5 1,724 user ratings	4.1/5 125 user ratings
Rating Distribution	Excellent 67.3% Very Good 22.6% Average 2.8% Poor 0.3% Terrible 7%	Excellent 39.2% Very Good 41.6% Average 12.8% Poor 4.8% Terrible 1.6%
User Sentiments	Ease of Use, Email Automation, Extensive Integrations, Powerful Segmentation Unreliable Analytics, Slow Customer Support, Limited Email Template Customizations, High Cost For Larger Subscriber Base	Marketing Automation Capabilities, Cross-Channel Marketing Features, Personalized Campaign Creation, Robust Data Management Steep Learning Curve, Unintuitive User Interface, Limited Customer Support, Occasional Software Bugs
Review Summary	Klaviyo is generally well-received by users, earning praise for its user-friendly interface, comprehensive features, and effective email marketing capabilities. Many reviewers highlight its intuitive drag-and-drop email editor, robust segmentation options, and detailed analytics as key strengths. Additionally, Klaviyo's customer support is often commended for its responsiveness and helpfulness. However, some users have expressed concerns regarding its pricing and occasional technical glitches. Overall, Klaviyo is considered a reliable and feature-rich email marketing solution suitable for businesses of various sizes.	Overall, users commend Oracle Responsys for its robust marketing automation capabilities, highlighting its effective campaign management, lead generation, and email marketing features. The platform's ability to segment audiences and deliver personalized content is widely praised, enabling targeted and effective marketing campaigns. Additionally, users appreciate its user-friendly interface, ease of use, and comprehensive reporting capabilities. However, some reviewers express concerns regarding occasional technical glitches, limited customization options, and the need for improved customer support responsiveness.
	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Not Available Starts at $20.0. Offers Free-forever plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Free Free Email $20.00 $20.00 per month Email and SMS $20.00 $20.00 per month	Oracle Responsys Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Omnisend 4.3 227 ratings Klaviyo Vs Omnisend Hubspot Marketing Hub 4.6 591 ratings Klaviyo Vs Hubspot Marketing Hub MailChimp 4.4 19,734 ratings Klaviyo Vs MailChimp Flodesk 4.4 65 ratings Klaviyo Vs Flodesk Brevo 4.7 2,247 ratings	Oracle Eloqua 4.1 600 ratings Oracle Responsys Vs Oracle Eloqua SAS Marketing Automation 5 1 ratings Oracle Responsys Vs SAS Marketing Automation Dynamics 365 Marketing 4.5 2,218 ratings Oracle Responsys Vs Dynamics 365 Marketing Oracle CX Marketing 3.9 302 ratings Oracle Responsys Vs Oracle CX Marketing MarketingPlatform 5 3 ratings
	View All Klaviyo Alternatives	View All Oracle Responsys Alternatives