Oracle Responsys

About Oracle Responsys

Oracle Responsys is a cross-channel campaign management platform that delivers enhanced intelligence at scale so that companies can create personalised messages based on an individual's interests and preferences alike. It serves industries including automotive, communications, consumer goods, construction & engineering, financial services, food & beverage, government & education, healthcare, high technology, hospitality and so on. With Oracle Responsys, businesses can produce inspiring email marketing messages simply and efficiently, using dynamic personalisation techniques made available. Furthermore, the platform offers an intuitive, code-optional email message designer to customise the campaigns. Oracle Responsys ensures each message reaches its intended recipient in real-time. Also, by using Oracle’s Deliverability Plus, one can gain a competitive advantage over maximising delivery success, besides improving cross-team collaboration. It can even be used to match platform access to job responsibilities and create permissions that are in sync with organisational structure. Lastly, organisations can pivot active marketing programs in response to unexpected market changes or business volumes.

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Pricing

Free Trial Not Available
Offers Custom plan.
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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

86%
Reviews

78%
Momentum

64%
Popularity

66%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

NA

Modes of Support

Online

Oracle Responsys Features

Show Feature Explanation

Show Missing Features

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

86%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

Oracle Responsys Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Oracle Responsys Custom

Features

Adapt and scale to market changes
Improve time-to-market with intelligent workflows
Enhance personalization with real-time data
Catch costly production errors before they occur

Disclaimer: The pricing details were last updated on 03/12/2020 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Oracle Responsys Reviews

User Rating

4.1/5 (Based on 125 Ratings)

Rating Distribution

Excellent
39.2%
Very Good
41.6%
Average
12.8%
Poor
4.8%
Terrible
1.6%

User Sentiments

Marketing Automation Capabilities, Cross-Channel Marketing Features, Personalized Campaign Creation, Robust Data Management

Steep Learning Curve, Unintuitive User Interface, Limited Customer Support, Occasional Software Bugs

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Review Summary

Overall, users commend Oracle Responsys for its robust marketing automation capabilities, highlighting its effective campaign management, lead generation, and email marketing features. The platform's ability to segment audiences and deliver personalized content is widely praised, enabling targeted and effective marketing campaigns. Additionally, users appreciate its user-friendly interface, ease of use, and comprehensive reporting capabilities. However, some reviewers express concerns regarding occasional technical glitches, limited customization options, and the need for improved customer support responsiveness.

Pros

Automated campaign management: Streamline marketing efforts with automated campaign planning, execution, and tracking.
Robust analytics and reporting: Gain valuable insights into campaign performance and customer behavior through comprehensive analytics and reporting tools.
Personalization and segmentation: Deliver tailored marketing messages and experiences to specific customer segments based on demographics, behavior, and preferences.
Easy integration with other Oracle products: Seamlessly integrate with other Oracle solutions like Oracle Sales Cloud and Oracle Service Cloud for a unified customer experience.

Cons

Steep learning curve: The platform's extensive functionality may require a significant learning investment for users to fully utilize all its features.
High cost: Oracle Responsys is a premium solution, and its pricing may be prohibitive for small businesses or organizations with limited budgets.
Limited customization options: Some users may find the platform's customization options to be restrictive, limiting their ability to tailor it to their specific needs.
Occasional performance issues: Some users have reported experiencing occasional performance issues, such as slow loading times or glitches, which can disrupt workflow.

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Oracle Responsys FAQs

What is Oracle Responsys used for?

Oracle Responsys is Marketing Automation Software. Oracle Responsys offers the following functionalities:

Website Visitor Tracking
Email Drip Campaigns
Channel Management
Campaign Segmentation
Analytics (ROI Tracking)
Multivariate Testing

Learn more about Oracle Responsys features.

What are the top alternatives for Oracle Responsys?

Here`s a list of the best alternatives for Oracle Responsys:

Does Oracle Responsys provide API?

No, Oracle Responsys does not provide API.

Oracle Responsys Contact

Vendor Details

Redwood Shores, California

Contact Details

Not available

https://www.oracle.com/cx/marketing/campaign-management/

Social Media Handles

Not available

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Oracle Responsys

About Oracle Responsys

Screenshots & Videos

Oracle Responsys Features

Marketing Automation Features

Oracle Responsys Alternatives

Oracle Responsys Reviews

User Rating

Rating Distribution

User Sentiments

Do You Use Oracle Responsys?

Be The First One To Review!

Review Summary

Pros

Cons

Videos on Oracle Responsys

Oracle Responsys Screenshots

Oracle Responsys FAQs

Oracle Responsys Contact

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Disclaimer

We understand SaaS better

SaaSworthy helps stakeholders choose the right SaaS platform based on detailed product information, unbiased reviews, SW score and recommendations from the active community.

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