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| Description | Encharge is a marketing automation software specially designed for startups, helping them send emails to clients based on the latter’s browsing habits. It is the first marketing automation platform for startups that integrates with the applications they already use. It is capable of nurturing leads and signing them up for available services and products. Encharge extracts the available data from the users’ database, analyses the customers’ behaviour and then sends them targeted messages. It also allows users to see the customers’ activity in real-time, like who is reading emails, upgrading accounts, etc. Encharge also help startups building flows, import contacts and create segments for their customers. Its inbuilt Facebook retargeting tool helps companies reactivate existing users based on ads. The platform assures active integration with 48+ external tools like Chargebee, Intercom, Stripe, Salesforce, Hubspot, Segment, Slack etc. A dedicated support team helps the user companies with their Encharge account. Read more | Customer.io is a comprehensive marketing platform that helps marketers to send data-driven emails, SMS, and push notifications. The platform’s RESTful API helps marketers create, update and delete customers from their database easily. It also enables users to add third-party integrations, such as Segment, Hull, mParticle, RudderStack, and more. With Customer.io, businesses can easily divide their audience into different segments and target a particular group of people as per their designed marketing strategy. Apart from the group, users can even separate an individual from the group and easily monitor their event-wise logs, attribution data, messages received by them, and more. The transactional API facility offered by the platform enables marketers to customize transactional messages in their own way. Customer.io can be used to send multichannel newsletters within customers’ timezones. Users can also monitor their message leaderboard, conduct active A/B tests, streamline metrics delivery, and segment memberships, all from a single dashboard. Apart from that, marketers also get to compare campaigns, newsletters, and other metrics with the help of detailed analytical reports offered by the same. Read more |
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| SW Score & Breakdown |
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| SaaSworthy Awards | # 10 Fastest Growing # 15 Fastest Growing | # 10 Fastest Growing # 15 Most Popular |
| Total Features |
9 Features
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10 Features
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| Common Features for All |
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Intuitive User Interface, Powerful Automation Features, Extensive Integrations, Excellent Customer Support Lack of Ecommerce Integrations, Limited Built-in Form Builder, Steep Learning Curve for New Users, Occasional Bugs |
Not Available
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| Review Summary |
Encharge users commend its user-friendly interface, ease of use, and the ability to automate marketing tasks, resulting in improved efficiency. Additionally, its segmentation and targeting capabilities are praised for their effectiveness in delivering personalized messages to specific customer segments. However, some users express concerns regarding the lack of advanced features, limited reporting options, and occasional technical difficulties. Overall, Encharge is generally well-received for its user-friendly design and effective marketing automation capabilities, but it may require further development to address the need for more advanced features and comprehensive reporting. |
Customer.io is praised for its ease of use, powerful automation features, and integration with other platforms, particularly Segment. Users find it a valuable solution for building complex marketing workflows and nurturing leads. However, some users note limitations in the email editor, reporting capabilities, and a steep learning curve for non-technical users. There is also concern about pricing for larger user bases. |
| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Growth $79.00 $99.00 per month Premium $129.00 $159.00 per month Enterprise Custom |
Essentials $100.00 $100.00 per month Premium $1,000.00 $1,000.00 per month Enterprise Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
+ 1 More
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| Videos |
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| Company Details | Located in: Sofia, Bulgaria Founded in: 2019 | Located in: Portland, Oregon Founded in: 2012 |
| Contact Details |
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Not available |
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