Emarsys vs Dynamics 365 Marketing Comparison

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Emarsys

Marketing Automation Software

4.5 438 user ratings

Get Free Advice

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Dynamics 365 Marketing

Marketing Automation Software

4.5 2,218 user ratings

Get Free Advice

Overview

Description	Emarsys is a robust omnichannel customer engagement platform serving organisations across the e-commerce, retail, and travel industry, helping them accelerate essential business outcomes. The critical capabilities of Emarsys include its function as a customer engagement platform eliminating the need for silos, unifying the customer data through an open architecture and API. The platform has in-built use cases and specific solutions tailored to particular industry requirements. Also, it offers customer-centric personalisation across all channels and devices. Emarsys comes equipped with a marketer-friendly AI and predictive analysis facility with marketing execution to scale 1:1 personalisation. Furthermore, its omnichannel automation mechanism simplifies cross-channel implementation as well. The platform is also capable of streamlining marketing operations to optimise the entire customer experience. Moreover, insightful reporting and analytics offered by Emarsys boost up predictable and profitable growth. Lastly, the platform offers personalised omnichannel experiences through email, ads, and direct mail, besides utilising an open architecture and API to enhance customer engagement. Read more	Dynamics 365 Marketing is a marketing automation software, Easily orchestrate personalized multichannel journeys that deliver the right message at the right time in the right channel to create rewarding relationships. Create seamless customer experiences through marketing automation, shared data, and business processes connected to Dynamics 365 Sales to productively nurture leads and increase opportunities in the customer pipeline. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $250.0.
SW Score & Breakdown	90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 81% Momentum 62% Popularity 77%	88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 85% Momentum 61% Popularity 64%
SaaSworthy Awards	# 16 Most Popular	# 11 Fastest Growing

Features

Total Features	10 Features	10 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.5/5 438 user ratings	4.5/5 2,218 user ratings
Rating Distribution	Excellent 61% Very Good 32% Average 4.1% Poor 2.1% Terrible 0.9%	Excellent 59.3% Very Good 33% Average 6.5% Poor 0.8% Terrible 0.4%
User Sentiments	Not Available	Seamless Microsoft Integrations, Marketing Automation Capabilities, User-Friendly Interface, Customer Journey Mapping High Pricing, Steep Learning Curve, Occasional Software Bugs, Limited Third-Party Integrations
Review Summary	Emarsys user reviews highlight a platform packed with features, particularly for email marketing and customer segmentation. Users appreciate its robust automation capabilities, detailed analytics, and intuitive interface, which simplifies campaign management. However, some find the learning curve steep, with issues regarding data accessibility, reporting flexibility, and occasional functionality errors. The platform's dedication to innovation and its commitment to customer support, offering training and personalized guidance, are consistently praised. While Emarsys boasts impressive features, its complexity and potential for user confusion, alongside its pricing structure, remain areas for improvement.	Dynamics 365 Marketing is a powerful marketing automation solution that users praise for its seamless integration with other Microsoft applications and user-friendly interface. It provides robust features for marketing automation, personalized communications, lead management, and comprehensive analytics. However, users often point to a steep learning curve, complexity for smaller businesses, and occasional performance issues as drawbacks. Some also mention limitations in third-party integrations and the need for improvements in user onboarding and pricing accessibility. Despite these concerns, Dynamics 365 Marketing remains a valuable tool for large organizations seeking to enhance their marketing efficiency and customer engagement.
	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $250.0.
Pricing Plans Monthly Plans Annual Plans	Emarsys Custom	Dynamics 365 Customer Insights $1,700.00 $1,700.00 per user / month Dynamics 365 Customer Insights Attach $1,000.00 $1,000.00 per user / month Dynamics 365 Customer Insights (Unified People Packs) $2,000.00 $2,000.00 per month Dynamics 365 Customer Insights (Interacted People packs) $250.00 $250.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Klaviyo 4.4 1,724 ratings Emarsys Vs Klaviyo Bloomreach Engagement Hubspot Marketing Hub 4.6 591 ratings Emarsys Vs Hubspot Marketing Hub Adobe Marketo Engage 4.2 3,618 ratings Emarsys Vs Adobe Marketo Engage Selligent 4.5 15 ratings Emarsys Vs Selligent	ClickDimensions 3.9 415 ratings Dynamics 365 Marketing Vs ClickDimensions MailChimp 4.4 19,734 ratings Dynamics 365 Marketing Vs MailChimp Hubspot Marketing Hub 4.6 591 ratings Dynamics 365 Marketing Vs Hubspot Marketing Hub Adobe Marketo Engage 4.2 3,618 ratings Dynamics 365 Marketing Vs Adobe Marketo Engage Salesforce Marketing Cloud Account Engagement (formerly Pardot) 3.9 2,351 ratings Dynamics 365 Marketing Vs Salesforce Marketing Cloud Account Engagement (formerly Pardot)
	View All Emarsys Alternatives	View All Dynamics 365 Marketing Alternatives